A blue urban core anchored by one of the Midwest's most-watched local TV corridors
The St. Louis media market straddles the Missouri-Illinois border, blending a heavily Democratic city center with competitive suburban counties that have shifted markedly in both directions over the past three federal election cycles.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| St. Louis County | 1.0M | D+23.4 | 305,635 | 187,982 | 502,738 | 7.9% |
| St. Louis County | 1.0M | D+23.4 | 305,635 | 187,982 | 502,738 | 7.9% |
| St. Louis County | 996K | D+23.4 | 305,635 | 187,982 | 502,738 | 7.9% |
| St. Louis County | 995K | D+23.4 | 305,635 | 187,982 | 502,738 | 7.9% |
| St. Charles | 415K | R+17.0 | 92,226 | 130,588 | 226,166 | 3.6% |
| St. Charles | 380K | R+17.0 | 92,226 | 130,588 | 226,166 | 3.6% |
| St. Louis City | 355K | D+64.6 | 94,458 | 19,342 | 116,271 | 1.8% |
| St. Louis City | 348K | D+64.6 | 94,458 | 19,342 | 116,271 | 1.8% |
| St. Charles | 343K | R+17.0 | 92,226 | 130,588 | 226,166 | 3.6% |
| St. Louis City | 316K | D+64.6 | 94,458 | 19,342 | 116,271 | 1.8% |
| St. Louis City | 289K | D+64.6 | 94,458 | 19,342 | 116,271 | 1.8% |
| St. Charles | 284K | R+17.0 | 92,226 | 130,588 | 226,166 | 3.6% |
| Madison | 267K | R+13.2 | 56,341 | 73,925 | 133,072 | 2.1% |
| Madison | 267K | R+13.2 | 56,341 | 73,925 | 133,072 | 2.1% |
| St. Clair | 266K | D+7.8 | 63,433 | 54,021 | 119,962 | 1.9% |
| Madison | 264K | R+13.2 | 56,341 | 73,925 | 133,072 | 2.1% |
| St. Clair | 261K | D+7.8 | 63,433 | 54,021 | 119,962 | 1.9% |
| Madison | 259K | R+13.2 | 56,341 | 73,925 | 133,072 | 2.1% |
| St. Clair | 256K | D+7.8 | 63,433 | 54,021 | 119,962 | 1.9% |
| St. Clair | 254K | D+7.8 | 63,433 | 54,021 | 119,962 | 1.9% |
| Jefferson | 229K | R+36.7 | 36,965 | 80,796 | 119,314 | 1.9% |
| Jefferson | 222K | R+36.7 | 36,965 | 80,796 | 119,314 | 1.9% |
| Jefferson | 215K | R+36.7 | 36,965 | 80,796 | 119,314 | 1.9% |
| Jefferson | 198K | R+36.7 | 36,965 | 80,796 | 119,314 | 1.9% |
| Franklin | 106K | R+45.9 | 14,694 | 40,126 | 55,464 | 0.9% |
| Franklin | 102K | R+45.9 | 14,694 | 40,126 | 55,464 | 0.9% |
| Franklin | 100K | R+45.9 | 14,694 | 40,126 | 55,464 | 0.9% |
| Franklin | 94K | R+45.9 | 14,694 | 40,126 | 55,464 | 0.9% |
| St. Francois | 67K | R+51.4 | 6,811 | 21,521 | 28,615 | 0.5% |
| St. Francois | 66K | R+51.4 | 6,811 | 21,521 | 28,615 | 0.5% |
| Lincoln | 63K | R+55.9 | 6,908 | 24,866 | 32,133 | 0.5% |
| St. Francois | 63K | R+51.4 | 6,811 | 21,521 | 28,615 | 0.5% |
| St. Francois | 56K | R+51.4 | 6,811 | 21,521 | 28,615 | 0.5% |
| Lincoln | 54K | R+55.9 | 6,908 | 24,866 | 32,133 | 0.5% |
| Lincoln | 51K | R+55.9 | 6,908 | 24,866 | 32,133 | 0.5% |
| Macoupin | 49K | R+39.2 | 6,892 | 16,065 | 23,425 | 0.4% |
| Macoupin | 48K | R+39.2 | 6,892 | 16,065 | 23,425 | 0.4% |
| Macoupin | 46K | R+39.2 | 6,892 | 16,065 | 23,425 | 0.4% |
| Phelps | 45K | R+42.9 | 5,379 | 13,658 | 19,300 | 0.3% |
| Phelps | 45K | R+42.9 | 5,379 | 13,658 | 19,300 | 0.3% |
| Macoupin | 44K | R+39.2 | 6,892 | 16,065 | 23,425 | 0.4% |
| Phelps | 42K | R+42.9 | 5,379 | 13,658 | 19,300 | 0.3% |
| Marion | 42K | R+49.5 | 4,116 | 12,409 | 16,762 | 0.3% |
| Phelps | 40K | R+42.9 | 5,379 | 13,658 | 19,300 | 0.3% |
| Marion | 39K | R+49.5 | 4,116 | 12,409 | 16,762 | 0.3% |
| Lincoln | 39K | R+55.9 | 6,908 | 24,866 | 32,133 | 0.5% |
| Marion | 39K | R+49.5 | 4,116 | 12,409 | 16,762 | 0.3% |
| Clinton | 38K | R+51.8 | 4,447 | 14,407 | 19,230 | 0.3% |
| Warren | 37K | R+49.5 | 4,970 | 14,915 | 20,095 | 0.3% |
| Marion | 37K | R+49.5 | 4,116 | 12,409 | 16,762 | 0.3% |
| Clinton | 37K | R+51.8 | 4,447 | 14,407 | 19,230 | 0.3% |
| Clinton | 36K | R+51.8 | 4,447 | 14,407 | 19,230 | 0.3% |
| Clinton | 36K | R+51.8 | 4,447 | 14,407 | 19,230 | 0.3% |
| Monroe | 35K | R+36.3 | 6,473 | 14,055 | 20,902 | 0.3% |
| Randolph | 34K | R+50.0 | 3,461 | 10,624 | 14,333 | 0.2% |
| Monroe | 34K | R+36.3 | 6,473 | 14,055 | 20,902 | 0.3% |
| Warren | 33K | R+49.5 | 4,970 | 14,915 | 20,095 | 0.3% |
| Randolph | 33K | R+50.0 | 3,461 | 10,624 | 14,333 | 0.2% |
| Randolph | 33K | R+50.0 | 3,461 | 10,624 | 14,333 | 0.2% |
| Monroe | 32K | R+36.3 | 6,473 | 14,055 | 20,902 | 0.3% |
| Montgomery | 31K | R+44.0 | 3,573 | 9,378 | 13,203 | 0.2% |
| Warren | 30K | R+49.5 | 4,970 | 14,915 | 20,095 | 0.3% |
| Randolph | 30K | R+50.0 | 3,461 | 10,624 | 14,333 | 0.2% |
| Montgomery | 30K | R+44.0 | 3,573 | 9,378 | 13,203 | 0.2% |
| Montgomery | 29K | R+44.0 | 3,573 | 9,378 | 13,203 | 0.2% |
| Montgomery | 28K | R+44.0 | 3,573 | 9,378 | 13,203 | 0.2% |
| Monroe | 28K | R+36.3 | 6,473 | 14,055 | 20,902 | 0.3% |
| Washington | 25K | R+65.2 | 1,747 | 8,424 | 10,237 | 0.2% |
| Crawford | 25K | R+62.2 | 2,007 | 8,742 | 10,829 | 0.2% |
| Warren | 25K | R+49.5 | 4,970 | 14,915 | 20,095 | 0.3% |
| Washington | 24K | R+65.2 | 1,747 | 8,424 | 10,237 | 0.2% |
| Crawford | 24K | R+62.2 | 2,007 | 8,742 | 10,829 | 0.2% |
| Washington | 23K | R+65.2 | 1,747 | 8,424 | 10,237 | 0.2% |
| Washington | 23K | R+65.2 | 1,747 | 8,424 | 10,237 | 0.2% |
| Crawford | 23K | R+62.2 | 2,007 | 8,742 | 10,829 | 0.2% |
| Crawford | 23K | R+62.2 | 2,007 | 8,742 | 10,829 | 0.2% |
| Jersey | 22K | R+50.2 | 2,816 | 8,684 | 11,694 | 0.2% |
| Jersey | 22K | R+50.2 | 2,816 | 8,684 | 11,694 | 0.2% |
| Fayette | 22K | R+64.7 | 1,632 | 7,847 | 9,601 | 0.2% |
| Fayette | 22K | R+64.7 | 1,632 | 7,847 | 9,601 | 0.2% |
| Jersey | 22K | R+50.2 | 2,816 | 8,684 | 11,694 | 0.2% |
| Fayette | 21K | R+64.7 | 1,632 | 7,847 | 9,601 | 0.2% |
| Jersey | 21K | R+50.2 | 2,816 | 8,684 | 11,694 | 0.2% |
| Fayette | 21K | R+64.7 | 1,632 | 7,847 | 9,601 | 0.2% |
| Ste Genevieve | 19K | R+45.0 | 2,629 | 7,031 | 9,776 | 0.2% |
| Pike | 19K | R+57.9 | 1,618 | 6,151 | 7,824 | 0.1% |
| Pike | 18K | R+57.9 | 1,618 | 6,151 | 7,824 | 0.1% |
| Pike | 18K | R+57.9 | 1,618 | 6,151 | 7,824 | 0.1% |
| Bond | 18K | R+44.7 | 2,117 | 5,692 | 7,991 | 0.1% |
| Ste Genevieve | 18K | R+45.0 | 2,629 | 7,031 | 9,776 | 0.2% |
| Ste Genevieve | 18K | R+45.0 | 2,629 | 7,031 | 9,776 | 0.2% |
| Ste Genevieve | 18K | R+45.0 | 2,629 | 7,031 | 9,776 | 0.2% |
| Pike | 18K | R+57.9 | 1,618 | 6,151 | 7,824 | 0.1% |
| Bond | 18K | R+44.7 | 2,117 | 5,692 | 7,991 | 0.1% |
| Bond | 17K | R+44.7 | 2,117 | 5,692 | 7,991 | 0.1% |
| Bond | 17K | R+44.7 | 2,117 | 5,692 | 7,991 | 0.1% |
| Gasconade | 15K | R+60.2 | 1,555 | 6,370 | 7,997 | 0.1% |
| Gasconade | 15K | R+60.2 | 1,555 | 6,370 | 7,997 | 0.1% |
| Washington | 15K | R+57.2 | 1,564 | 5,892 | 7,562 | 0.1% |
| Gasconade | 15K | R+60.2 | 1,555 | 6,370 | 7,997 | 0.1% |
| Greene | 15K | R+57.8 | 1,220 | 4,719 | 6,056 | 0.1% |
| Gasconade | 15K | R+60.2 | 1,555 | 6,370 | 7,997 | 0.1% |
| Washington | 15K | R+57.2 | 1,564 | 5,892 | 7,562 | 0.1% |
| Clay | 15K | R+67.3 | 1,054 | 5,610 | 6,769 | 0.1% |
| Washington | 14K | R+57.2 | 1,564 | 5,892 | 7,562 | 0.1% |
| Greene | 14K | R+57.8 | 1,220 | 4,719 | 6,056 | 0.1% |
| Clay | 14K | R+67.3 | 1,054 | 5,610 | 6,769 | 0.1% |
| Washington | 14K | R+57.2 | 1,564 | 5,892 | 7,562 | 0.1% |
| Clay | 13K | R+67.3 | 1,054 | 5,610 | 6,769 | 0.1% |
| Greene | 13K | R+57.8 | 1,220 | 4,719 | 6,056 | 0.1% |
| Clay | 13K | R+67.3 | 1,054 | 5,610 | 6,769 | 0.1% |
| Greene | 12K | R+57.8 | 1,220 | 4,719 | 6,056 | 0.1% |
| Iron | 11K | R+62.4 | 824 | 3,644 | 4,518 | 0.1% |
| Iron | 10K | R+62.4 | 824 | 3,644 | 4,518 | 0.1% |
| Iron | 10K | R+62.4 | 824 | 3,644 | 4,518 | 0.1% |
| Iron | 9K | R+62.4 | 824 | 3,644 | 4,518 | 0.1% |
| Reynolds | 7K | R+68.3 | 472 | 2,560 | 3,059 | 0.0% |
| Reynolds | 7K | R+68.3 | 472 | 2,560 | 3,059 | 0.0% |
| Reynolds | 6K | R+68.3 | 472 | 2,560 | 3,059 | 0.0% |
| Reynolds | 6K | R+68.3 | 472 | 2,560 | 3,059 | 0.0% |
| Calhoun | 5K | R+55.9 | 560 | 2,059 | 2,680 | 0.0% |
| Calhoun | 5K | R+55.9 | 560 | 2,059 | 2,680 | 0.0% |
| Calhoun | 5K | R+55.9 | 560 | 2,059 | 2,680 | 0.0% |
| Calhoun | 4K | R+55.9 | 560 | 2,059 | 2,680 | 0.0% |
| Group | St. Louis | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 76.9% | 57.4% |
▶Black / African American(13) | 16.0% | 12.2% |
▶Hispanic / Latino(18) | 2.5% | 19.3% |
Multiracial / Other | 2.4% | 4.0% |
▶Asian(6) | 2.0% | 6.0% |
▶Middle Eastern / North African(10) | 0.5% | 0.9% |
▶Native American / Alaska Native(1) | 0.2% | 0.9% |
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 19.8% | 39.1% | — | — | |
| 17.6% | 34.9% | — | — | |
| 5.8% | 11.5% | — | — | |
| 3.6% | 7.1% | — | — | |
| 3.5% | 7.0% | — | — | |
LDS (Mormon) | 0.7% | 1.3% | — | — |
| 0.2% | 0.4% | — | — | |
Non-religiousPopulation | 49.5% | — | — | — |
Who lives in the St. Louis media market? 12,610,928 residents across 124 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+5.3 | D+5.2 | 10.4pp |
| Senate vs Governor | D+5.2 | R+3.4 | 8.6pp |
| President vs Governor | R+5.3 | R+3.4 | 1.8pp |