How did the Atlanta media market vote in the 2024 presidential election?

The Atlanta DMA leaned Democratic in 2024 with a margin of D+4.7 percentage points, aggregated across 55 constituent counties.

What is the population of the Atlanta media market?

The Atlanta designated market area has a population of approximately 7,422,654 across 55 counties according to Census data.

How many counties are in the Atlanta media market?

The Atlanta DMA comprises 55 counties.

Atlanta

Latest: 2024↓ R+2.1 vs 2020

Competitive — 7.4M residents — 55 counties

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Race & ancestry

Group	%
▶White (Non-Hispanic)(13)	47.0%
▶Hispanic / Latino(20)	12.5%
▶Black / African American(16)	30.3%
▶Asian(6)	5.9%
▶Middle Eastern / North African(10)	0.6%
▶Native American / Alaska Native(1)	0.4%
▶Native Hawaiian / Pacific Islander(3)	0.1%
Multiracial / Other	3.9%

View full demographics →

Religious adherence

Tradition	% Pop	% Adherents
Evangelical Protestant	23.6%	46.6%
Catholic	10.6%	20.8%
Mainline Protestant	7.0%	13.8%
Other	4.8%	9.4%
Black Protestant	4.6%	9.0%
LDS (Mormon)	0.8%	1.6%
Orthodox Christian	0.2%	0.4%
Non-religious	49.3%	—

View full religion →

Presidential results

Year	Result
2024	Harris+4.7
2020	Biden+6.7
2016	Clinton+0.2
2012	Romney+5.9
2008	McCain+2.4
2004	Bush+15.3
2000	Bush+11.2
1996	Dole+2.4
1992	Bush+0.6

View full election history →

Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.

8 visible matches

Charlotte

Small-town rural republican 3

R+8.9

Similarity score94%

Norfolk-Portsmth-Newpt Nws

Educated rural competitive

D+8.0

Similarity score92%

Washington, DC (Hagrstwn)

Educated rural democratic

D+32.2

Similarity score92%

Raleigh-Durham (Fayetvlle)

Educated rural competitive

D+14.7

Similarity score91%

Philadelphia

Educated rural competitive

D+20.2

Similarity score90%

Kansas City

Small-town rural republican 3

R+1.3

Similarity score90%

Denver

Educated rural competitive

D+15.6

Similarity score90%

Richmond-Petersburg

Educated rural competitive

D+9.3

Similarity score86%

Constituent Geography

Counties in Atlanta

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total
Fulton	1.1M	D+44.9	384,752	144,655	535,238
Gwinnett	980K	D+16.5	242,507	173,041	420,681
Cobb	775K	D+14.9	228,404	168,679	401,369
DeKalb	765K	D+64.8	299,630	62,622	366,008
Clayton	299K	D+69.2	94,203	16,877	111,729
Cherokee	281K	R+39.0	48,838	112,142	162,281
Forsyth	267K	R+33.1	45,509	91,281	138,249
Henry	250K	D+29.7	83,253	44,982	129,034
Hall	213K	R+43.8	28,347	72,991	101,973
Paulding	179K	R+24.1	35,802	58,769	95,196
Coweta	153K	R+33.9	28,111	57,204	85,916
Douglas	148K	D+31.4	46,240	23,996	70,721
Clarke	130K	D+38.3	36,297	16,049	52,887
Carroll	125K	R+41.2	17,634	42,536	60,494
Fayette	122K	R+3.2	35,822	38,177	74,633
Newton	118K	D+15.2	33,839	24,893	59,051
Bartow	113K	R+51.0	13,942	43,271	57,547
Walton	103K	R+45.9	15,605	42,407	58,376
Floyd	100K	R+42.0	12,862	31,631	44,738
Rockdale	95K	D+47.5	33,165	11,711	45,160
Barrow	90K	R+40.5	12,949	30,730	43,934
Jackson	85K	R+55.1	10,472	36,497	47,243
Troup	70K	R+24.4	11,757	19,392	31,304
Spalding	69K	R+16.7	13,679	19,184	33,038
Gordon	59K	R+63.4	4,982	22,495	27,606
Habersham	48K	R+64.9	4,036	19,142	23,280
Polk	44K	R+60.5	3,749	15,352	19,171
Oconee	44K	R+35.9	8,620	18,424	27,287
Pickens	35K	R+65.8	3,522	17,281	20,915
Lumpkin	35K	R+61.7	3,356	14,339	17,808
Gilmer	32K	R+62.6	3,413	14,976	18,481
Madison	32K	R+54.8	3,753	12,951	16,787
Haralson	31K	R+74.4	2,065	14,239	16,364
Dawson	30K	R+65.3	3,350	16,115	19,561
White	29K	R+68.5	2,609	14,136	16,825
Upson	28K	R+39.8	4,098	9,528	13,662
Butts	26K	R+45.2	3,544	9,424	13,019
Union	26K	R+62.5	3,309	14,477	17,880
Fannin	26K	R+64.8	2,807	13,232	16,096
Chattooga	25K	R+64.2	1,896	8,769	10,706
Putnam	23K	R+42.3	3,696	9,136	12,877
Randolph	23K	R+64.8	1,920	9,102	11,091
Morgan	21K	R+45.9	3,533	9,589	13,181
Meriwether	21K	R+25.5	4,373	7,375	11,788
Greene	20K	R+28.9	4,514	8,215	12,786
Pike	20K	R+73.4	1,648	10,864	12,549
Lamar	20K	R+45.9	2,795	7,575	10,412
Banks	19K	R+78.2	1,136	9,358	10,519
Rabun	17K	R+56.9	2,222	8,151	10,423
Jasper	16K	R+58.4	1,881	7,203	9,118
Oglethorpe	16K	R+42.4	2,515	6,255	8,822
Cleburne	15K	R+83.4	605	6,988	7,651
Towns	13K	R+62.3	1,649	7,155	8,838
Heard	12K	R+72.1	859	5,335	6,210
Clay	12K	R+50.0	1,899	5,761	7,728

55 countiesTotal votes: 3,676,241

Historian Query

Ask the Historian

Explore Atlanta's political evolution with the Historian

“How has the Atlanta media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

AtlantaCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 47.0%Black 30.3%Hispanic 12.5%Asian 5.9%Multiracial 3.9%Native American 0.4%

Group	Atlanta	National
▶White (Non-Hispanic)(13)	47.0%	57.4%
▶Black / African American(16)	30.3%	12.2%
▶Hispanic / Latino(20)	12.5%	19.3%
▶Asian(6)	5.9%	6.0%
Multiracial / Other	3.9%	4.0%
▶Middle Eastern / North African(10)	0.6%	0.9%
▶Native American / Alaska Native(1)	0.4%	0.9%
▶Native Hawaiian / Pacific Islander(3)	0.1%	0.2%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

50.8%(3.8M people)

U.S. Religion Census 2020

Browse all religions

Tradition	% Pop	% Adherents	US Pop	US Adherents
Evangelical Protestant	23.6%	46.6%	—	—
Catholic	10.6%	20.8%	—	—
Mainline Protestant	7.0%	13.8%	—	—
Other	4.8%	9.4%	—	—
Black Protestant	4.6%	9.0%	—	—
LDS (Mormon)	0.8%	1.6%	—	—
Orthodox Christian	0.2%	0.4%	—	—
Non-religiousPopulation	49.3%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Atlanta media market? 7,422,654 residents across 55 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Atlanta vs National7.4M residents

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

7.4M

local

7.4MNational 334.9M

Share of U.S. population

Local vs state vs U.S.

2.22%

local

2.22%National 100%

Voting-age population

Local vs state vs U.S.

75.2%

local

75.2%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$87,586

local

$87,586National $83,960

Poverty rate

Local vs state vs U.S.

11.6%

local

11.6%National 12.5%

College degree

Local vs state vs U.S.

39.8%

local

39.8%National 35.6%

Homeownership

Local vs state vs U.S.

66.5%

local

66.5%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

37.7 yrs

local

37.7 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

16.1%

local

16.1%National 15.7%

Age 65+

Local vs state vs U.S.

14.2%

local

14.2%National 17.0%

Foreign born

Local vs state vs U.S.

14.1%

local

14.1%National 14.1%

Non-English at home

Local vs state vs U.S.

18.9%

local

18.9%National 22.2%

English only

Local vs state vs U.S.

81.1%

local

81.1%National 77.8%

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