Fast-growing Treasure Valley market where suburban expansion tests durable Republican margins
The Boise media market anchors Idaho's most populous corridor, where rapid in-migration from California and the Pacific Northwest has introduced new demographic pressures into a region that has voted reliably Republican at the statewide level for decades.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Ada | 519K | R+10.3 | 116,116 | 143,759 | 267,887 | 15.3% |
| Ada | 426K | R+10.3 | 116,116 | 143,759 | 267,887 | 15.3% |
| Ada | 369K | R+10.3 | 116,116 | 143,759 | 267,887 | 15.3% |
| Ada | 301K | R+10.3 | 116,116 | 143,759 | 267,887 | 15.3% |
| Canyon | 251K | R+46.8 | 25,669 | 72,755 | 100,588 | 5.7% |
| Canyon | 203K | R+46.8 | 25,669 | 72,755 | 100,588 | 5.7% |
| Canyon | 177K | R+46.8 | 25,669 | 72,755 | 100,588 | 5.7% |
| Canyon | 131K | R+46.8 | 25,669 | 72,755 | 100,588 | 5.7% |
| Malheur | 32K | R+44.1 | 2,884 | 7,710 | 10,945 | 0.6% |
| Malheur | 32K | R+44.1 | 2,884 | 7,710 | 10,945 | 0.6% |
| Malheur | 31K | R+44.1 | 2,884 | 7,710 | 10,945 | 0.6% |
| Malheur | 30K | R+44.1 | 2,884 | 7,710 | 10,945 | 0.6% |
| Elmore | 29K | R+48.7 | 2,611 | 7,791 | 10,628 | 0.6% |
| Elmore | 29K | R+48.7 | 2,611 | 7,791 | 10,628 | 0.6% |
| Elmore | 29K | R+48.7 | 2,611 | 7,791 | 10,628 | 0.6% |
| Payette | 27K | R+63.0 | 2,064 | 9,458 | 11,736 | 0.7% |
| Elmore | 26K | R+48.7 | 2,611 | 7,791 | 10,628 | 0.6% |
| Payette | 23K | R+63.0 | 2,064 | 9,458 | 11,736 | 0.7% |
| Payette | 23K | R+63.0 | 2,064 | 9,458 | 11,736 | 0.7% |
| Gem | 21K | R+66.0 | 1,699 | 8,707 | 10,627 | 0.6% |
| Payette | 21K | R+63.0 | 2,064 | 9,458 | 11,736 | 0.7% |
| Gem | 17K | R+66.0 | 1,699 | 8,707 | 10,627 | 0.6% |
| Gem | 16K | R+66.0 | 1,699 | 8,707 | 10,627 | 0.6% |
| Gem | 15K | R+66.0 | 1,699 | 8,707 | 10,627 | 0.6% |
| Owyhee | 13K | R+67.8 | 756 | 4,101 | 4,937 | 0.3% |
| Valley | 12K | R+18.7 | 2,869 | 4,214 | 7,205 | 0.4% |
| Owyhee | 11K | R+67.8 | 756 | 4,101 | 4,937 | 0.3% |
| Washington | 11K | R+61.7 | 1,010 | 4,429 | 5,541 | 0.3% |
| Owyhee | 11K | R+67.8 | 756 | 4,101 | 4,937 | 0.3% |
| Owyhee | 11K | R+67.8 | 756 | 4,101 | 4,937 | 0.3% |
| Washington | 10K | R+61.7 | 1,010 | 4,429 | 5,541 | 0.3% |
| Washington | 10K | R+61.7 | 1,010 | 4,429 | 5,541 | 0.3% |
| Washington | 10K | R+61.7 | 1,010 | 4,429 | 5,541 | 0.3% |
| Valley | 10K | R+18.7 | 2,869 | 4,214 | 7,205 | 0.4% |
| Valley | 9K | R+18.7 | 2,869 | 4,214 | 7,205 | 0.4% |
| Boise | 8K | R+54.5 | 1,065 | 3,727 | 4,886 | 0.3% |
| Valley | 8K | R+18.7 | 2,869 | 4,214 | 7,205 | 0.4% |
| Boise | 7K | R+54.5 | 1,065 | 3,727 | 4,886 | 0.3% |
| Boise | 7K | R+54.5 | 1,065 | 3,727 | 4,886 | 0.3% |
| Boise | 7K | R+54.5 | 1,065 | 3,727 | 4,886 | 0.3% |
| Adams | 5K | R+54.6 | 577 | 2,037 | 2,672 | 0.2% |
| Adams | 4K | R+54.6 | 577 | 2,037 | 2,672 | 0.2% |
| Adams | 4K | R+54.6 | 577 | 2,037 | 2,672 | 0.2% |
| Adams | 3K | R+54.6 | 577 | 2,037 | 2,672 | 0.2% |
| Camas | 1K | R+54.4 | 153 | 547 | 724 | 0.0% |
| Camas | 1K | R+54.4 | 153 | 547 | 724 | 0.0% |
| Camas | 991 | R+54.4 | 153 | 547 | 724 | 0.0% |
| Camas | 968 | R+54.4 | 153 | 547 | 724 | 0.0% |
| Group | Boise | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 80.4% | 57.4% |
▶Hispanic / Latino(18) | 13.4% | 19.3% |
Multiracial / Other | 2.7% | 4.0% |
▶Asian(6) | 1.7% | 6.0% |
▶Black / African American(13) | 0.9% | 12.2% |
▶Native American / Alaska Native(4) | 0.8% | 0.9% |
▶Middle Eastern / North African(11) | 0.5% | 0.9% |
▶Native Hawaiian / Pacific Islander(6) | 0.1% | 0.2% |
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 15.7% | 36.5% | — | — | |
LDS (Mormon) | 14.0% | 32.7% | — | — |
| 12.4% | 28.8% | — | — | |
| 11.3% | 26.3% | — | — | |
| 3.5% | 8.2% | — | — | |
Non-religiousPopulation | 57.1% | — | — | — |
Who lives in the Boise media market? 2,950,479 residents across 48 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+19.9 | R+34.7 | 14.8pp |