A four-state media market where Iowa anchors a competitive edge
The Sioux City designated market area stretches across Iowa, Nebraska, South Dakota, and Minnesota, concentrating ad buys for campaigns targeting rural and small-city voters across a patchwork of closely contested congressional districts.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Woodbury | 106K | R+22.9 | 16,145 | 25,969 | 42,921 | 5.5% |
| Woodbury | 104K | R+22.9 | 16,145 | 25,969 | 42,921 | 5.5% |
| Woodbury | 102K | R+22.9 | 16,145 | 25,969 | 42,921 | 5.5% |
| Woodbury | 102K | R+22.9 | 16,145 | 25,969 | 42,921 | 5.5% |
| Sioux | 36K | R+70.7 | 2,626 | 16,053 | 19,001 | 2.4% |
| Madison | 36K | R+56.0 | 3,360 | 12,145 | 15,690 | 2.0% |
| Madison | 35K | R+56.0 | 3,360 | 12,145 | 15,690 | 2.0% |
| Madison | 35K | R+56.0 | 3,360 | 12,145 | 15,690 | 2.0% |
| Madison | 35K | R+56.0 | 3,360 | 12,145 | 15,690 | 2.0% |
| Sioux | 35K | R+70.7 | 2,626 | 16,053 | 19,001 | 2.4% |
| Sioux | 32K | R+70.7 | 2,626 | 16,053 | 19,001 | 2.4% |
| Sioux | 32K | R+70.7 | 2,626 | 16,053 | 19,001 | 2.4% |
| Plymouth | 26K | R+54.1 | 3,104 | 10,661 | 13,971 | 1.8% |
| Plymouth | 25K | R+54.1 | 3,104 | 10,661 | 13,971 | 1.8% |
| Plymouth | 25K | R+54.1 | 3,104 | 10,661 | 13,971 | 1.8% |
| Plymouth | 24K | R+54.1 | 3,104 | 10,661 | 13,971 | 1.8% |
| Dakota | 21K | R+29.8 | 2,109 | 3,934 | 6,120 | 0.8% |
| Buena Vista | 21K | R+33.2 | 2,462 | 4,962 | 7,537 | 1.0% |
| Dakota | 21K | R+29.8 | 2,109 | 3,934 | 6,120 | 0.8% |
| Buena Vista | 20K | R+33.2 | 2,462 | 4,962 | 7,537 | 1.0% |
| Buena Vista | 20K | R+33.2 | 2,462 | 4,962 | 7,537 | 1.0% |
| Dakota | 20K | R+29.8 | 2,109 | 3,934 | 6,120 | 0.8% |
| Dakota | 20K | R+29.8 | 2,109 | 3,934 | 6,120 | 0.8% |
| Buena Vista | 20K | R+33.2 | 2,462 | 4,962 | 7,537 | 1.0% |
| Dickinson | 18K | R+39.9 | 3,297 | 7,775 | 11,234 | 1.4% |
| Clay | 17K | R+43.1 | 2,367 | 6,047 | 8,541 | 1.1% |
| Union | 17K | R+40.7 | 2,548 | 6,160 | 8,876 | 1.1% |
| Dickinson | 17K | R+39.9 | 3,297 | 7,775 | 11,234 | 1.4% |
| Clay | 17K | R+43.1 | 2,367 | 6,047 | 8,541 | 1.1% |
| Dickinson | 17K | R+39.9 | 3,297 | 7,775 | 11,234 | 1.4% |
| Clay | 16K | R+43.1 | 2,367 | 6,047 | 8,541 | 1.1% |
| Clay | 16K | R+43.1 | 2,367 | 6,047 | 8,541 | 1.1% |
| Dickinson | 16K | R+39.9 | 3,297 | 7,775 | 11,234 | 1.4% |
| O'Brien | 15K | R+60.7 | 1,428 | 5,998 | 7,525 | 1.0% |
| Union | 15K | R+40.7 | 2,548 | 6,160 | 8,876 | 1.1% |
| O'Brien | 14K | R+60.7 | 1,428 | 5,998 | 7,525 | 1.0% |
| O'Brien | 14K | R+60.7 | 1,428 | 5,998 | 7,525 | 1.0% |
| O'Brien | 14K | R+60.7 | 1,428 | 5,998 | 7,525 | 1.0% |
| Union | 14K | R+40.7 | 2,548 | 6,160 | 8,876 | 1.1% |
| Cherokee | 13K | R+45.6 | 1,611 | 4,398 | 6,105 | 0.8% |
| Union | 13K | R+40.7 | 2,548 | 6,160 | 8,876 | 1.1% |
| Cherokee | 12K | R+45.6 | 1,611 | 4,398 | 6,105 | 0.8% |
| Cherokee | 12K | R+45.6 | 1,611 | 4,398 | 6,105 | 0.8% |
| Cherokee | 12K | R+45.6 | 1,611 | 4,398 | 6,105 | 0.8% |
| Sac | 12K | R+51.5 | 1,289 | 4,100 | 5,460 | 0.7% |
| Emmet | 11K | R+43.9 | 1,315 | 3,422 | 4,798 | 0.6% |
| Emmet | 10K | R+43.9 | 1,315 | 3,422 | 4,798 | 0.6% |
| Sac | 10K | R+51.5 | 1,289 | 4,100 | 5,460 | 0.7% |
| Palo Alto | 10K | R+44.9 | 1,338 | 3,576 | 4,982 | 0.6% |
| Sac | 10K | R+51.5 | 1,289 | 4,100 | 5,460 | 0.7% |
| Monona | 10K | R+45.2 | 1,236 | 3,331 | 4,637 | 0.6% |
| Wayne | 10K | R+49.2 | 1,006 | 3,011 | 4,073 | 0.5% |
| Wayne | 10K | R+49.2 | 1,006 | 3,011 | 4,073 | 0.5% |
| Emmet | 10K | R+43.9 | 1,315 | 3,422 | 4,798 | 0.6% |
| Sac | 10K | R+51.5 | 1,289 | 4,100 | 5,460 | 0.7% |
| Cedar | 10K | R+70.0 | 702 | 4,141 | 4,912 | 0.6% |
| Wayne | 9K | R+49.2 | 1,006 | 3,011 | 4,073 | 0.5% |
| Palo Alto | 9K | R+44.9 | 1,338 | 3,576 | 4,982 | 0.6% |
| Knox | 9K | R+63.3 | 786 | 3,593 | 4,436 | 0.6% |
| Wayne | 9K | R+49.2 | 1,006 | 3,011 | 4,073 | 0.5% |
| Emmet | 9K | R+43.9 | 1,315 | 3,422 | 4,798 | 0.6% |
| Palo Alto | 9K | R+44.9 | 1,338 | 3,576 | 4,982 | 0.6% |
| Monona | 9K | R+45.2 | 1,236 | 3,331 | 4,637 | 0.6% |
| Monona | 9K | R+45.2 | 1,236 | 3,331 | 4,637 | 0.6% |
| Palo Alto | 9K | R+44.9 | 1,338 | 3,576 | 4,982 | 0.6% |
| Cedar | 9K | R+70.0 | 702 | 4,141 | 4,912 | 0.6% |
| Cedar | 9K | R+70.0 | 702 | 4,141 | 4,912 | 0.6% |
| Knox | 9K | R+63.3 | 786 | 3,593 | 4,436 | 0.6% |
| Monona | 9K | R+45.2 | 1,236 | 3,331 | 4,637 | 0.6% |
| Knox | 9K | R+63.3 | 786 | 3,593 | 4,436 | 0.6% |
| Knox | 8K | R+63.3 | 786 | 3,593 | 4,436 | 0.6% |
| Cedar | 8K | R+70.0 | 702 | 4,141 | 4,912 | 0.6% |
| Pierce | 8K | R+76.3 | 446 | 3,420 | 3,897 | 0.5% |
| Ida | 8K | R+53.2 | 826 | 2,771 | 3,655 | 0.5% |
| Pierce | 7K | R+76.3 | 446 | 3,420 | 3,897 | 0.5% |
| Pierce | 7K | R+76.3 | 446 | 3,420 | 3,897 | 0.5% |
| Thurston | 7K | R+6.9 | 978 | 1,125 | 2,123 | 0.3% |
| Pierce | 7K | R+76.3 | 446 | 3,420 | 3,897 | 0.5% |
| Thurston | 7K | R+6.9 | 978 | 1,125 | 2,123 | 0.3% |
| Ida | 7K | R+53.2 | 826 | 2,771 | 3,655 | 0.5% |
| Thurston | 7K | R+6.9 | 978 | 1,125 | 2,123 | 0.3% |
| Ida | 7K | R+53.2 | 826 | 2,771 | 3,655 | 0.5% |
| Ida | 7K | R+53.2 | 826 | 2,771 | 3,655 | 0.5% |
| Thurston | 7K | R+6.9 | 978 | 1,125 | 2,123 | 0.3% |
| Stanton | 6K | R+66.7 | 492 | 2,536 | 3,064 | 0.4% |
| Stanton | 6K | R+66.7 | 492 | 2,536 | 3,064 | 0.4% |
| Dixon | 6K | R+58.6 | 573 | 2,271 | 2,895 | 0.4% |
| Dixon | 6K | R+58.6 | 573 | 2,271 | 2,895 | 0.4% |
| Stanton | 6K | R+66.7 | 492 | 2,536 | 3,064 | 0.4% |
| Dixon | 6K | R+58.6 | 573 | 2,271 | 2,895 | 0.4% |
| Stanton | 6K | R+66.7 | 492 | 2,536 | 3,064 | 0.4% |
| Dixon | 6K | R+58.6 | 573 | 2,271 | 2,895 | 0.4% |
| Group | Sioux City | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 84.1% | 57.4% |
▶Hispanic / Latino(16) | 9.5% | 19.3% |
▶Native American / Alaska Native(3) | 2.0% | 0.9% |
▶Asian(6) | 1.5% | 6.0% |
▶Black / African American(11) | 1.4% | 12.2% |
Multiracial / Other | 1.4% | 4.0% |
▶Middle Eastern / North African(5) | 0.2% | 0.9% |
▶Native Hawaiian / Pacific Islander(3) | 0.1% | 0.2% |
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 20.0% | 34.5% | — | — | |
| 19.2% | 33.1% | — | — | |
| 16.5% | 28.4% | — | — | |
| 1.5% | 2.7% | — | — | |
| 0.6% | 1.0% | — | — | |
LDS (Mormon) | 0.6% | 1.0% | — | — |
| 0.2% | 0.3% | — | — | |
Non-religiousPopulation | 42.0% | — | — | — |
Who lives in the Sioux City media market? 1,651,826 residents across 92 counties.
21% of adults hold a bachelor's degree — 12pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+45.5 | R+59.7 | 14.2pp |