Mountain West's fastest-growing major market tests shifting suburban loyalties
Salt Lake City's media market spans a heavily LDS Intermountain corridor where rapid population growth and an influx of out-of-state migrants have gradually compressed once-dominant Republican margins in key suburban counties.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Salt Lake | 1.2M | D+10.1 | 273,658 | 221,555 | 516,891 | 8.1% |
| Salt Lake | 1.1M | D+10.1 | 273,658 | 221,555 | 516,891 | 8.1% |
| Salt Lake | 1.0M | D+10.1 | 273,658 | 221,555 | 516,891 | 8.1% |
| Salt Lake | 898K | D+10.1 | 273,658 | 221,555 | 516,891 | 8.1% |
| Utah | 705K | R+38.8 | 84,937 | 203,476 | 305,271 | 4.8% |
| Utah | 564K | R+38.8 | 84,937 | 203,476 | 305,271 | 4.8% |
| Utah | 505K | R+38.8 | 84,937 | 203,476 | 305,271 | 4.8% |
| Davis | 371K | R+24.3 | 59,895 | 101,293 | 170,616 | 2.7% |
| Utah | 369K | R+38.8 | 84,937 | 203,476 | 305,271 | 4.8% |
| Davis | 329K | R+24.3 | 59,895 | 101,293 | 170,616 | 2.7% |
| Davis | 287K | R+24.3 | 59,895 | 101,293 | 170,616 | 2.7% |
| Weber | 270K | R+23.2 | 41,238 | 67,549 | 113,549 | 1.8% |
| Weber | 241K | R+23.2 | 41,238 | 67,549 | 113,549 | 1.8% |
| Davis | 239K | R+24.3 | 59,895 | 101,293 | 170,616 | 2.7% |
| Weber | 222K | R+23.2 | 41,238 | 67,549 | 113,549 | 1.8% |
| Weber | 197K | R+23.2 | 41,238 | 67,549 | 113,549 | 1.8% |
| Washington | 196K | R+51.7 | 22,327 | 73,165 | 98,352 | 1.5% |
| Washington | 152K | R+51.7 | 22,327 | 73,165 | 98,352 | 1.5% |
| Cache | 140K | R+33.8 | 18,718 | 39,457 | 61,388 | 1.0% |
| Washington | 130K | R+51.7 | 22,327 | 73,165 | 98,352 | 1.5% |
| Cache | 119K | R+33.8 | 18,718 | 39,457 | 61,388 | 1.0% |
| Cache | 109K | R+33.8 | 18,718 | 39,457 | 61,388 | 1.0% |
| Cache | 91K | R+33.8 | 18,718 | 39,457 | 61,388 | 1.0% |
| Washington | 90K | R+51.7 | 22,327 | 73,165 | 98,352 | 1.5% |
| Tooele | 79K | R+40.5 | 9,560 | 23,484 | 34,366 | 0.5% |
| Iron | 62K | R+56.4 | 5,683 | 21,571 | 28,166 | 0.4% |
| Tooele | 62K | R+40.5 | 9,560 | 23,484 | 34,366 | 0.5% |
| Box Elder | 61K | R+59.9 | 5,274 | 22,853 | 29,332 | 0.5% |
| Tooele | 54K | R+40.5 | 9,560 | 23,484 | 34,366 | 0.5% |
| Elko | 54K | R+56.6 | 4,632 | 17,352 | 22,465 | 0.4% |
| Elko | 52K | R+56.6 | 4,632 | 17,352 | 22,465 | 0.4% |
| Box Elder | 52K | R+59.9 | 5,274 | 22,853 | 29,332 | 0.5% |
| Box Elder | 48K | R+59.9 | 5,274 | 22,853 | 29,332 | 0.5% |
| Iron | 48K | R+56.4 | 5,683 | 21,571 | 28,166 | 0.4% |
| Elko | 46K | R+56.6 | 4,632 | 17,352 | 22,465 | 0.4% |
| Elko | 45K | R+56.6 | 4,632 | 17,352 | 22,465 | 0.4% |
| Sweetwater | 45K | R+52.8 | 3,731 | 12,541 | 16,698 | 0.3% |
| Summit | 43K | D+14.6 | 14,612 | 10,783 | 26,224 | 0.4% |
| Iron | 43K | R+56.4 | 5,683 | 21,571 | 28,166 | 0.4% |
| Box Elder | 43K | R+59.9 | 5,274 | 22,853 | 29,332 | 0.5% |
| Sweetwater | 42K | R+52.8 | 3,731 | 12,541 | 16,698 | 0.3% |
| Tooele | 41K | R+40.5 | 9,560 | 23,484 | 34,366 | 0.5% |
| Sweetwater | 39K | R+52.8 | 3,731 | 12,541 | 16,698 | 0.3% |
| Summit | 39K | D+14.6 | 14,612 | 10,783 | 26,224 | 0.4% |
| Sweetwater | 38K | R+52.8 | 3,731 | 12,541 | 16,698 | 0.3% |
| Uintah | 37K | R+73.1 | 1,952 | 13,599 | 15,929 | 0.2% |
| Wasatch | 37K | R+26.9 | 6,459 | 11,495 | 18,716 | 0.3% |
| Uintah | 36K | R+73.1 | 1,952 | 13,599 | 15,929 | 0.2% |
| Summit | 36K | D+14.6 | 14,612 | 10,783 | 26,224 | 0.4% |
| Iron | 34K | R+56.4 | 5,683 | 21,571 | 28,166 | 0.4% |
| Summit | 30K | D+14.6 | 14,612 | 10,783 | 26,224 | 0.4% |
| Sanpete | 30K | R+66.7 | 1,906 | 10,653 | 13,121 | 0.2% |
| Uintah | 29K | R+73.1 | 1,952 | 13,599 | 15,929 | 0.2% |
| Sanpete | 29K | R+66.7 | 1,906 | 10,653 | 13,121 | 0.2% |
| Wasatch | 28K | R+26.9 | 6,459 | 11,495 | 18,716 | 0.3% |
| Uintah | 25K | R+73.1 | 1,952 | 13,599 | 15,929 | 0.2% |
| Sanpete | 25K | R+66.7 | 1,906 | 10,653 | 13,121 | 0.2% |
| Sanpete | 23K | R+66.7 | 1,906 | 10,653 | 13,121 | 0.2% |
| Sevier | 22K | R+75.4 | 1,236 | 9,526 | 10,991 | 0.2% |
| Sevier | 21K | R+75.4 | 1,236 | 9,526 | 10,991 | 0.2% |
| Uinta | 21K | R+62.9 | 1,561 | 7,282 | 9,089 | 0.1% |
| Carbon | 21K | R+44.0 | 2,525 | 6,719 | 9,527 | 0.1% |
| Uinta | 21K | R+62.9 | 1,561 | 7,282 | 9,089 | 0.1% |
| Carbon | 21K | R+44.0 | 2,525 | 6,719 | 9,527 | 0.1% |
| Lincoln | 20K | R+67.7 | 1,623 | 8,957 | 10,840 | 0.2% |
| Carbon | 20K | R+44.0 | 2,525 | 6,719 | 9,527 | 0.1% |
| Wasatch | 20K | R+26.9 | 6,459 | 11,495 | 18,716 | 0.3% |
| Duchesne | 20K | R+75.4 | 1,009 | 7,815 | 9,027 | 0.1% |
| Uinta | 20K | R+62.9 | 1,561 | 7,282 | 9,089 | 0.1% |
| Duchesne | 20K | R+75.4 | 1,009 | 7,815 | 9,027 | 0.1% |
| Uinta | 20K | R+62.9 | 1,561 | 7,282 | 9,089 | 0.1% |
| Sevier | 20K | R+75.4 | 1,236 | 9,526 | 10,991 | 0.2% |
| Carbon | 20K | R+44.0 | 2,525 | 6,719 | 9,527 | 0.1% |
| Sevier | 19K | R+75.4 | 1,236 | 9,526 | 10,991 | 0.2% |
| Lincoln | 19K | R+67.7 | 1,623 | 8,957 | 10,840 | 0.2% |
| Duchesne | 16K | R+75.4 | 1,009 | 7,815 | 9,027 | 0.1% |
| Lincoln | 16K | R+67.7 | 1,623 | 8,957 | 10,840 | 0.2% |
| San Juan | 16K | R+16.1 | 2,581 | 3,613 | 6,390 | 0.1% |
| Wasatch | 15K | R+26.9 | 6,459 | 11,495 | 18,716 | 0.3% |
| Franklin | 15K | R+77.9 | 703 | 6,279 | 7,156 | 0.1% |
| Lincoln | 15K | R+67.7 | 1,623 | 8,957 | 10,840 | 0.2% |
| San Juan | 14K | R+16.1 | 2,581 | 3,613 | 6,390 | 0.1% |
| San Juan | 14K | R+16.1 | 2,581 | 3,613 | 6,390 | 0.1% |
| San Juan | 14K | R+16.1 | 2,581 | 3,613 | 6,390 | 0.1% |
| Duchesne | 14K | R+75.4 | 1,009 | 7,815 | 9,027 | 0.1% |
| Millard | 13K | R+75.1 | 713 | 5,558 | 6,451 | 0.1% |
| Franklin | 13K | R+77.9 | 703 | 6,279 | 7,156 | 0.1% |
| Morgan | 13K | R+58.2 | 1,256 | 5,300 | 6,950 | 0.1% |
| Millard | 13K | R+75.1 | 713 | 5,558 | 6,451 | 0.1% |
| Juab | 13K | R+75.0 | 734 | 5,671 | 6,578 | 0.1% |
| Millard | 12K | R+75.1 | 713 | 5,558 | 6,451 | 0.1% |
| Franklin | 12K | R+77.9 | 703 | 6,279 | 7,156 | 0.1% |
| Millard | 12K | R+75.1 | 713 | 5,558 | 6,451 | 0.1% |
| Franklin | 11K | R+77.9 | 703 | 6,279 | 7,156 | 0.1% |
| Emery | 11K | R+74.2 | 603 | 4,341 | 5,037 | 0.1% |
| Morgan | 11K | R+58.2 | 1,256 | 5,300 | 6,950 | 0.1% |
| Emery | 11K | R+74.2 | 603 | 4,341 | 5,037 | 0.1% |
| Juab | 11K | R+75.0 | 734 | 5,671 | 6,578 | 0.1% |
| Emery | 10K | R+74.2 | 603 | 4,341 | 5,037 | 0.1% |
| Emery | 10K | R+74.2 | 603 | 4,341 | 5,037 | 0.1% |
| Sublette | 10K | R+60.6 | 920 | 3,905 | 4,924 | 0.1% |
| White Pine | 10K | R+57.0 | 883 | 3,364 | 4,351 | 0.1% |
| Grand | 10K | D+9.4 | 2,828 | 2,327 | 5,325 | 0.1% |
| Juab | 10K | R+75.0 | 734 | 5,671 | 6,578 | 0.1% |
| Grand | 9K | D+9.4 | 2,828 | 2,327 | 5,325 | 0.1% |
| Grand | 9K | D+9.4 | 2,828 | 2,327 | 5,325 | 0.1% |
| White Pine | 9K | R+57.0 | 883 | 3,364 | 4,351 | 0.1% |
| White Pine | 9K | R+57.0 | 883 | 3,364 | 4,351 | 0.1% |
| Sublette | 9K | R+60.6 | 920 | 3,905 | 4,924 | 0.1% |
| White Pine | 9K | R+57.0 | 883 | 3,364 | 4,351 | 0.1% |
| Grand | 8K | D+9.4 | 2,828 | 2,327 | 5,325 | 0.1% |
| Morgan | 8K | R+58.2 | 1,256 | 5,300 | 6,950 | 0.1% |
| Juab | 8K | R+75.0 | 734 | 5,671 | 6,578 | 0.1% |
| Kane | 8K | R+47.4 | 1,137 | 3,277 | 4,516 | 0.1% |
| Sublette | 8K | R+60.6 | 920 | 3,905 | 4,924 | 0.1% |
| Beaver | 7K | R+74.1 | 394 | 2,781 | 3,223 | 0.1% |
| Kane | 7K | R+47.4 | 1,137 | 3,277 | 4,516 | 0.1% |
| Morgan | 7K | R+58.2 | 1,256 | 5,300 | 6,950 | 0.1% |
| Bear Lake | 7K | R+77.3 | 346 | 2,908 | 3,314 | 0.1% |
| Kane | 6K | R+47.4 | 1,137 | 3,277 | 4,516 | 0.1% |
| Beaver | 6K | R+74.1 | 394 | 2,781 | 3,223 | 0.1% |
| Bear Lake | 6K | R+77.3 | 346 | 2,908 | 3,314 | 0.1% |
| Beaver | 6K | R+74.1 | 394 | 2,781 | 3,223 | 0.1% |
| Kane | 6K | R+47.4 | 1,137 | 3,277 | 4,516 | 0.1% |
| Beaver | 6K | R+74.1 | 394 | 2,781 | 3,223 | 0.1% |
| Bear Lake | 6K | R+77.3 | 346 | 2,908 | 3,314 | 0.1% |
| Sublette | 6K | R+60.6 | 920 | 3,905 | 4,924 | 0.1% |
| Bear Lake | 6K | R+77.3 | 346 | 2,908 | 3,314 | 0.1% |
| Garfield | 5K | R+59.0 | 541 | 2,211 | 2,828 | 0.0% |
| Garfield | 5K | R+59.0 | 541 | 2,211 | 2,828 | 0.0% |
| Oneida | 5K | R+76.0 | 253 | 2,119 | 2,457 | 0.0% |
| Garfield | 5K | R+59.0 | 541 | 2,211 | 2,828 | 0.0% |
| Garfield | 4K | R+59.0 | 541 | 2,211 | 2,828 | 0.0% |
| Oneida | 4K | R+76.0 | 253 | 2,119 | 2,457 | 0.0% |
| Oneida | 4K | R+76.0 | 253 | 2,119 | 2,457 | 0.0% |
| Oneida | 4K | R+76.0 | 253 | 2,119 | 2,457 | 0.0% |
| Wayne | 3K | R+51.6 | 381 | 1,238 | 1,660 | 0.0% |
| Rich | 3K | R+68.6 | 214 | 1,211 | 1,454 | 0.0% |
| Wayne | 3K | R+51.6 | 381 | 1,238 | 1,660 | 0.0% |
| Wayne | 3K | R+51.6 | 381 | 1,238 | 1,660 | 0.0% |
| Wayne | 3K | R+51.6 | 381 | 1,238 | 1,660 | 0.0% |
| Rich | 2K | R+68.6 | 214 | 1,211 | 1,454 | 0.0% |
| Rich | 2K | R+68.6 | 214 | 1,211 | 1,454 | 0.0% |
| Rich | 2K | R+68.6 | 214 | 1,211 | 1,454 | 0.0% |
| Piute | 2K | R+78.4 | 94 | 854 | 969 | 0.0% |
| Eureka | 2K | R+77.8 | 104 | 910 | 1,036 | 0.0% |
| Piute | 2K | R+78.4 | 94 | 854 | 969 | 0.0% |
| Eureka | 2K | R+77.8 | 104 | 910 | 1,036 | 0.0% |
| Eureka | 2K | R+77.8 | 104 | 910 | 1,036 | 0.0% |
| Piute | 2K | R+78.4 | 94 | 854 | 969 | 0.0% |
| Piute | 1K | R+78.4 | 94 | 854 | 969 | 0.0% |
| Eureka | 1K | R+77.8 | 104 | 910 | 1,036 | 0.0% |
| Daggett | 921 | R+62.1 | 101 | 443 | 551 | 0.0% |
| Daggett | 783 | R+62.1 | 101 | 443 | 551 | 0.0% |
| Daggett | 779 | R+62.1 | 101 | 443 | 551 | 0.0% |
| Daggett | 751 | R+62.1 | 101 | 443 | 551 | 0.0% |
| Group | Salt Lake City | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 79.9% | 57.4% |
▶Hispanic / Latino(20) | 12.9% | 19.3% |
Multiracial / Other | 2.7% | 4.0% |
▶Asian(6) | 2.0% | 6.0% |
▶Native American / Alaska Native(2) | 1.2% | 0.9% |
▶Black / African American(14) | 1.0% | 12.2% |
▶Middle Eastern / North African(10) | 0.4% | 0.9% |
▶Native Hawaiian / Pacific Islander(6) | 0.3% | 0.2% |
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 60.1% | 86.2% | — | — | |
LDS (Mormon) | 58.4% | 83.8% | — | — |
| 6.7% | 9.6% | — | — | |
| 2.1% | 3.1% | — | — | |
| 0.5% | 0.8% | — | — | |
| 0.1% | 0.2% | — | — | |
Non-religiousPopulation | 30.3% | — | — | — |
Who lives in the Salt Lake City media market? 11,907,485 residents across 156 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+23.3 | R+31.8 | 8.5pp |
| Senate vs Governor | R+31.8 | R+24.4 | 7.5pp |
| President vs Governor | R+23.3 | R+24.4 | 1.0pp |