Coastal agriculture meets university-town demographics on the Central Coast
The Monterey-Salinas market spans a striking economic divide — affluent coastal tourism and tech-adjacent Monterey contrasts with the heavily Latino, farmworker-dependent Salinas Valley, producing notably split voting patterns across its ZIP codes.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Monterey | 438K | D+29.9 | 93,060 | 49,226 | 146,718 | 11.9% |
| Monterey | 430K | D+29.9 | 93,060 | 49,226 | 146,718 | 11.9% |
| Monterey | 405K | D+29.9 | 93,060 | 49,226 | 146,718 | 11.9% |
| Monterey | 402K | D+29.9 | 93,060 | 49,226 | 146,718 | 11.9% |
| Santa Cruz | 271K | D+54.4 | 100,998 | 27,978 | 134,135 | 10.9% |
| Santa Cruz | 265K | D+54.4 | 100,998 | 27,978 | 134,135 | 10.9% |
| Santa Cruz | 256K | D+54.4 | 100,998 | 27,978 | 134,135 | 10.9% |
| Santa Cruz | 251K | D+54.4 | 100,998 | 27,978 | 134,135 | 10.9% |
| San Benito | 67K | D+12.6 | 15,179 | 11,702 | 27,649 | 2.2% |
| San Benito | 58K | D+12.6 | 15,179 | 11,702 | 27,649 | 2.2% |
| San Benito | 55K | D+12.6 | 15,179 | 11,702 | 27,649 | 2.2% |
| San Benito | 53K | D+12.6 | 15,179 | 11,702 | 27,649 | 2.2% |
| Group | Monterey-Salinas | National |
|---|---|---|
▶Hispanic / Latino(20) | 46.4% | 19.3% |
▶White (Non-Hispanic)(13) | 43.1% | 57.4% |
▶Asian(6) | 5.1% | 6.0% |
Multiracial / Other | 2.4% | 4.0% |
▶Black / African American(10) | 2.1% | 12.2% |
▶Middle Eastern / North African(11) | 1.0% | 0.9% |
▶Native American / Alaska Native(2) | 0.9% | 0.9% |
▶Native Hawaiian / Pacific Islander(6) | 0.1% | 0.2% |
Catholic-Evangelical edge: +61.7pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 40.8% | 75.5% | — | — | |
| 6.4% | 11.8% | — | — | |
| 5.0% | 9.3% | — | — | |
LDS (Mormon) | 1.6% | 2.9% | — | — |
| 1.2% | 2.2% | — | — | |
| 0.5% | 0.8% | — | — | |
| 0.2% | 0.4% | — | — | |
Non-religiousPopulation | 45.9% | — | — | — |
Who lives in the Monterey-Salinas media market? 2,950,682 residents across 12 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+39.0 | D+37.0 | 2.0pp |