A coastal mega-market where suburban swing voters dominate outcomes
San Diego's media market spans a dense military and tech workforce alongside fast-growing inland suburbs, producing competitive margins in federal and statewide races even as registration trends Democratic by roughly 10 points.
| Group | San Diego | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 48.6% | 57.4% |
▶Hispanic / Latino(19) | 31.4% | 19.3% |
▶Asian(6) | 10.8% | 6.0% |
▶Black / African American(14) | 5.1% | 12.2% |
Multiracial / Other | 3.2% | 4.0% |
▶Middle Eastern / North African(11) | 2.3% | 0.9% |
▶Native American / Alaska Native(3) | 0.8% | 0.9% |
▶Native Hawaiian / Pacific Islander(7) | 0.1% | 0.2% |
Catholic-Evangelical edge: +27.9pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 22.9% | 55.2% | — | — | |
| 9.5% | 22.8% | — | — | |
| 6.6% | 15.9% | — | — | |
LDS (Mormon) | 2.1% | 5.0% | — | — |
| 1.5% | 3.7% | — | — | |
| 0.6% | 1.4% | — | — | |
| 0.4% | 1.0% | — | — | |
Non-religiousPopulation | 58.5% | — | — | — |
Who lives in the San Diego media market? 12,343,506 residents across 4 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+16.8 | D+13.4 | 3.4pp |