High-desert retiree belt anchored by a fast-growing Prescott metro
The Prescott-centered market draws heavily from retirement in-migration across Yavapai County, producing an older, predominantly white electorate that has consistently delivered lopsided margins in statewide contests.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Maricopa | 4.6M | R+3.5 | 980,016 | 1,051,531 | 2,061,574 | 19.0% |
| Maricopa | 4.1M | R+3.5 | 980,016 | 1,051,531 | 2,061,574 | 19.0% |
| Maricopa | 3.9M | R+3.5 | 980,016 | 1,051,531 | 2,061,574 | 19.0% |
| Maricopa | 3.1M | R+3.5 | 980,016 | 1,051,531 | 2,061,574 | 19.0% |
| Pinal | 469K | R+22.0 | 80,656 | 126,926 | 210,173 | 1.9% |
| Pinal | 398K | R+22.0 | 80,656 | 126,926 | 210,173 | 1.9% |
| Pinal | 296K | R+22.0 | 80,656 | 126,926 | 210,173 | 1.9% |
| Yavapai | 245K | R+33.9 | 48,717 | 99,346 | 149,428 | 1.4% |
| Mohave | 221K | R+55.6 | 24,081 | 85,683 | 110,693 | 1.0% |
| Yavapai | 219K | R+33.9 | 48,717 | 99,346 | 149,428 | 1.4% |
| Yavapai | 209K | R+33.9 | 48,717 | 99,346 | 149,428 | 1.4% |
| Mohave | 204K | R+55.6 | 24,081 | 85,683 | 110,693 | 1.0% |
| Mohave | 193K | R+55.6 | 24,081 | 85,683 | 110,693 | 1.0% |
| Pinal | 180K | R+22.0 | 80,656 | 126,926 | 210,173 | 1.9% |
| Yavapai | 168K | R+33.9 | 48,717 | 99,346 | 149,428 | 1.4% |
| Mohave | 155K | R+55.6 | 24,081 | 85,683 | 110,693 | 1.0% |
| Coconino | 145K | D+19.8 | 41,504 | 27,576 | 70,374 | 0.6% |
| Coconino | 138K | D+19.8 | 41,504 | 27,576 | 70,374 | 0.6% |
| Coconino | 127K | D+19.8 | 41,504 | 27,576 | 70,374 | 0.6% |
| Coconino | 116K | D+19.8 | 41,504 | 27,576 | 70,374 | 0.6% |
| Navajo | 110K | R+17.2 | 20,754 | 29,480 | 50,847 | 0.5% |
| Navajo | 108K | R+17.2 | 20,754 | 29,480 | 50,847 | 0.5% |
| Navajo | 108K | R+17.2 | 20,754 | 29,480 | 50,847 | 0.5% |
| Navajo | 97K | R+17.2 | 20,754 | 29,480 | 50,847 | 0.5% |
| Gila | 54K | R+37.5 | 8,504 | 18,901 | 27,698 | 0.3% |
| Gila | 53K | R+37.5 | 8,504 | 18,901 | 27,698 | 0.3% |
| Gila | 52K | R+37.5 | 8,504 | 18,901 | 27,698 | 0.3% |
| Gila | 51K | R+37.5 | 8,504 | 18,901 | 27,698 | 0.3% |
| Graham | 39K | R+48.0 | 3,867 | 11,177 | 15,215 | 0.1% |
| Graham | 38K | R+48.0 | 3,867 | 11,177 | 15,215 | 0.1% |
| Graham | 35K | R+48.0 | 3,867 | 11,177 | 15,215 | 0.1% |
| Graham | 33K | R+48.0 | 3,867 | 11,177 | 15,215 | 0.1% |
| La Paz | 20K | R+44.1 | 2,101 | 5,470 | 7,643 | 0.1% |
| La Paz | 20K | R+44.1 | 2,101 | 5,470 | 7,643 | 0.1% |
| La Paz | 20K | R+44.1 | 2,101 | 5,470 | 7,643 | 0.1% |
| La Paz | 17K | R+44.1 | 2,101 | 5,470 | 7,643 | 0.1% |
| Greenlee | 9K | R+40.8 | 954 | 2,308 | 3,316 | 0.0% |
| Greenlee | 9K | R+40.8 | 954 | 2,308 | 3,316 | 0.0% |
| Greenlee | 9K | R+40.8 | 954 | 2,308 | 3,316 | 0.0% |
| Greenlee | 8K | R+40.8 | 954 | 2,308 | 3,316 | 0.0% |
| Group | Phoenix (Prescott) | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 59.3% | 57.4% |
▶Hispanic / Latino(19) | 27.3% | 19.3% |
▶Black / African American(16) | 4.2% | 12.2% |
▶Native American / Alaska Native(9) | 3.9% | 0.9% |
▶Asian(6) | 3.0% | 6.0% |
Multiracial / Other | 2.1% | 4.0% |
▶Middle Eastern / North African(11) | 0.8% | 0.9% |
▶Native Hawaiian / Pacific Islander(6) | 0.1% | 0.2% |
Catholic-Evangelical edge: +18.9pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 20.6% | 47.4% | — | — | |
| 10.4% | 24.0% | — | — | |
| 10.3% | 23.7% | — | — | |
LDS (Mormon) | 6.5% | 14.9% | — | — |
| 1.5% | 3.4% | — | — | |
| 0.3% | 0.7% | — | — | |
| 0.3% | 0.7% | — | — | |
Non-religiousPopulation | 56.5% | — | — | — |
Who lives in the Phoenix (Prescott) media market? 19,949,117 residents across 40 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+9.1 | R+0.8 | 8.3pp |