Most expensive media market on the West Coast for political ad buys
The Bay Area DMA anchors one of the nation's most lopsided presidential margins, routinely delivering 80-plus-point Democratic advantages, yet its sheer ad-buy cost makes it a rare target for competitive spending.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Santa Clara | 1.9M | D+40.0 | 510,744 | 210,924 | 750,433 | 5.8% |
| Santa Clara | 1.9M | D+40.0 | 510,744 | 210,924 | 750,433 | 5.8% |
| Santa Clara | 1.7M | D+40.0 | 510,744 | 210,924 | 750,433 | 5.8% |
| Santa Clara | 1.7M | D+40.0 | 510,744 | 210,924 | 750,433 | 5.8% |
| Alameda | 1.6M | D+53.5 | 499,551 | 140,789 | 669,907 | 5.2% |
| Alameda | 1.6M | D+53.5 | 499,551 | 140,789 | 669,907 | 5.2% |
| Alameda | 1.5M | D+53.5 | 499,551 | 140,789 | 669,907 | 5.2% |
| Alameda | 1.4M | D+53.5 | 499,551 | 140,789 | 669,907 | 5.2% |
| Contra Costa | 1.2M | D+38.0 | 356,008 | 155,308 | 528,904 | 4.1% |
| Contra Costa | 1.1M | D+38.0 | 356,008 | 155,308 | 528,904 | 4.1% |
| Contra Costa | 1.0M | D+38.0 | 356,008 | 155,308 | 528,904 | 4.1% |
| Contra Costa | 949K | D+38.0 | 356,008 | 155,308 | 528,904 | 4.1% |
| San Francisco | 850K | D+64.8 | 323,719 | 62,594 | 402,964 | 3.1% |
| San Francisco | 830K | D+64.8 | 323,719 | 62,594 | 402,964 | 3.1% |
| San Francisco | 797K | D+64.8 | 323,719 | 62,594 | 402,964 | 3.1% |
| San Francisco | 777K | D+64.8 | 323,719 | 62,594 | 402,964 | 3.1% |
| San Mateo | 755K | D+50.3 | 242,957 | 76,616 | 330,510 | 2.6% |
| San Mateo | 742K | D+50.3 | 242,957 | 76,616 | 330,510 | 2.6% |
| San Mateo | 707K | D+50.3 | 242,957 | 76,616 | 330,510 | 2.6% |
| San Mateo | 702K | D+50.3 | 242,957 | 76,616 | 330,510 | 2.6% |
| Sonoma | 498K | D+46.2 | 179,600 | 63,426 | 251,426 | 2.0% |
| Sonoma | 485K | D+46.2 | 179,600 | 63,426 | 251,426 | 2.0% |
| Sonoma | 464K | D+46.2 | 179,600 | 63,426 | 251,426 | 2.0% |
| Sonoma | 459K | D+46.2 | 179,600 | 63,426 | 251,426 | 2.0% |
| Marin | 259K | D+63.9 | 116,152 | 24,054 | 144,113 | 1.1% |
| Marin | 258K | D+63.9 | 116,152 | 24,054 | 144,113 | 1.1% |
| Marin | 247K | D+63.9 | 116,152 | 24,054 | 144,113 | 1.1% |
| Marin | 247K | D+63.9 | 116,152 | 24,054 | 144,113 | 1.1% |
| Napa | 141K | D+34.9 | 43,212 | 20,357 | 65,549 | 0.5% |
| Napa | 135K | D+34.9 | 43,212 | 20,357 | 65,549 | 0.5% |
| Napa | 132K | D+34.9 | 43,212 | 20,357 | 65,549 | 0.5% |
| Napa | 124K | D+34.9 | 43,212 | 20,357 | 65,549 | 0.5% |
| Mendocino | 90K | D+26.8 | 24,049 | 13,528 | 39,216 | 0.3% |
| Mendocino | 87K | D+26.8 | 24,049 | 13,528 | 39,216 | 0.3% |
| Mendocino | 86K | D+26.8 | 24,049 | 13,528 | 39,216 | 0.3% |
| Mendocino | 86K | D+26.8 | 24,049 | 13,528 | 39,216 | 0.3% |
| Lake | 68K | R+1.4 | 12,794 | 13,161 | 26,759 | 0.2% |
| Lake | 65K | R+1.4 | 12,794 | 13,161 | 26,759 | 0.2% |
| Lake | 64K | R+1.4 | 12,794 | 13,161 | 26,759 | 0.2% |
| Lake | 58K | R+1.4 | 12,794 | 13,161 | 26,759 | 0.2% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 43.1% | 57.4% |
▶Asian(6) | 23.9% | 6.0% |
▶Hispanic / Latino(20) | 22.4% | 19.3% |
▶Black / African American(15) | 6.0% | 12.2% |
Multiracial / Other | 3.8% | 4.0% |
▶Middle Eastern / North African(11) | 1.7% | 0.9% |
▶Native American / Alaska Native(3) | 0.7% | 0.9% |
▶Native Hawaiian / Pacific Islander(6) | 0.1% | 0.2% |
Catholic-Evangelical edge: +37.1pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 23.4% | 56.7% | — | — | |
| 7.8% | 18.9% | — | — | |
| 6.2% | 15.1% | — | — | |
| 2.0% | 4.8% | — | — | |
LDS (Mormon) | 1.5% | 3.6% | — | — |
| 1.2% | 3.0% | — | — | |
| 0.7% | 1.6% | — | — | |
Non-religiousPopulation | 58.7% | — | — | — |
Who lives in the San Francisco-Oakland-San Jose media market? 27,806,932 residents across 40 counties.
44% of adults hold a bachelor's degree — 11pp above the national average. Places with similar education levels vote D+16 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+47.6 | D+45.8 | 1.8pp |