Maine's second-largest media market, anchored by two small cities
The Portland-Auburn market covers roughly half of Maine's population and consistently posts the state's most competitive federal margins, making it a reliable bellwether for statewide outcomes.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Cumberland | 309K | D+35.3 | 127,971 | 59,964 | 192,656 | 7.6% |
| Cumberland | 288K | D+35.3 | 127,971 | 59,964 | 192,656 | 7.6% |
| Cumberland | 276K | D+35.3 | 127,971 | 59,964 | 192,656 | 7.6% |
| Cumberland | 266K | D+35.3 | 127,971 | 59,964 | 192,656 | 7.6% |
| York | 217K | D+10.5 | 72,114 | 58,194 | 132,838 | 5.2% |
| York | 201K | D+10.5 | 72,114 | 58,194 | 132,838 | 5.2% |
| York | 201K | D+10.5 | 72,114 | 58,194 | 132,838 | 5.2% |
| York | 187K | D+10.5 | 72,114 | 58,194 | 132,838 | 5.2% |
| Kennebec | 127K | R+2.8 | 34,585 | 36,589 | 72,886 | 2.9% |
| Kennebec | 121K | R+2.8 | 34,585 | 36,589 | 72,886 | 2.9% |
| Kennebec | 121K | R+2.8 | 34,585 | 36,589 | 72,886 | 2.9% |
| Kennebec | 117K | R+2.8 | 34,585 | 36,589 | 72,886 | 2.9% |
| Androscoggin | 113K | R+6.1 | 27,019 | 30,605 | 58,847 | 2.3% |
| Androscoggin | 107K | R+6.1 | 27,019 | 30,605 | 58,847 | 2.3% |
| Androscoggin | 107K | R+6.1 | 27,019 | 30,605 | 58,847 | 2.3% |
| Androscoggin | 104K | R+6.1 | 27,019 | 30,605 | 58,847 | 2.3% |
| Oxford | 59K | R+12.9 | 14,765 | 19,228 | 34,590 | 1.4% |
| Oxford | 57K | R+12.9 | 14,765 | 19,228 | 34,590 | 1.4% |
| Oxford | 56K | R+12.9 | 14,765 | 19,228 | 34,590 | 1.4% |
| Oxford | 55K | R+12.9 | 14,765 | 19,228 | 34,590 | 1.4% |
| Carroll | 52K | R+1.7 | 16,822 | 17,426 | 34,658 | 1.4% |
| Carroll | 48K | R+1.7 | 16,822 | 17,426 | 34,658 | 1.4% |
| Carroll | 47K | R+1.7 | 16,822 | 17,426 | 34,658 | 1.4% |
| Carroll | 44K | R+1.7 | 16,822 | 17,426 | 34,658 | 1.4% |
| Knox | 41K | D+18.6 | 15,076 | 10,262 | 25,893 | 1.0% |
| Knox | 41K | D+18.6 | 15,076 | 10,262 | 25,893 | 1.0% |
| Knox | 40K | D+18.6 | 15,076 | 10,262 | 25,893 | 1.0% |
| Knox | 40K | D+18.6 | 15,076 | 10,262 | 25,893 | 1.0% |
| Sagadahoc | 37K | D+16.6 | 13,982 | 9,917 | 24,456 | 1.0% |
| Sagadahoc | 37K | D+16.6 | 13,982 | 9,917 | 24,456 | 1.0% |
| Lincoln | 36K | D+11.3 | 13,110 | 10,409 | 24,003 | 0.9% |
| Sagadahoc | 35K | D+16.6 | 13,982 | 9,917 | 24,456 | 1.0% |
| Sagadahoc | 35K | D+16.6 | 13,982 | 9,917 | 24,456 | 1.0% |
| Lincoln | 35K | D+11.3 | 13,110 | 10,409 | 24,003 | 0.9% |
| Lincoln | 34K | D+11.3 | 13,110 | 10,409 | 24,003 | 0.9% |
| Lincoln | 34K | D+11.3 | 13,110 | 10,409 | 24,003 | 0.9% |
| Coos | 33K | R+13.7 | 7,367 | 9,734 | 17,322 | 0.7% |
| Coos | 32K | R+13.7 | 7,367 | 9,734 | 17,322 | 0.7% |
| Coos | 32K | R+13.7 | 7,367 | 9,734 | 17,322 | 0.7% |
| Coos | 31K | R+13.7 | 7,367 | 9,734 | 17,322 | 0.7% |
| Franklin | 30K | R+8.2 | 7,990 | 9,459 | 17,836 | 0.7% |
| Franklin | 30K | R+8.2 | 7,990 | 9,459 | 17,836 | 0.7% |
| Franklin | 30K | R+8.2 | 7,990 | 9,459 | 17,836 | 0.7% |
| Franklin | 29K | R+8.2 | 7,990 | 9,459 | 17,836 | 0.7% |
| Group | Portland-Auburn | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 93.4% | 57.4% |
Multiracial / Other | 2.4% | 4.0% |
▶Hispanic / Latino(18) | 1.5% | 19.3% |
▶Black / African American(15) | 1.4% | 12.2% |
▶Asian(6) | 1.1% | 6.0% |
▶Middle Eastern / North African(10) | 0.6% | 0.9% |
▶Native American / Alaska Native(1) | 0.3% | 0.9% |
Catholic-Evangelical edge: +32.1pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 16.8% | 54.3% | — | — | |
| 5.5% | 17.6% | — | — | |
| 4.7% | 15.0% | — | — | |
| 3.8% | 12.3% | — | — | |
LDS (Mormon) | 0.7% | 2.4% | — | — |
| 0.1% | 0.4% | — | — | |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 69.0% | — | — | — |
Who lives in the Portland-Auburn media market? 3,972,167 residents across 44 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | D+21.9 | R+16.5 | 38.4pp |
| President vs Governor | D+12.4 | R+16.5 | 28.9pp |
| President vs Senate | D+12.4 | D+21.9 | 9.5pp |