A cross-border market where South Carolina's political center of gravity meets Georgia's CSRA
Spanning Augusta, Georgia and Aiken, South Carolina, this media market straddles a state line and two distinct electoral environments, with Aiken County's reliably conservative lean contrasting the more competitive dynamics of the broader metro area.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Richmond | 206K | D+36.1 | 56,657 | 26,472 | 83,578 | 5.9% |
| Richmond | 201K | D+36.1 | 56,657 | 26,472 | 83,578 | 5.9% |
| Richmond | 200K | D+36.1 | 56,657 | 26,472 | 83,578 | 5.9% |
| Richmond | 198K | D+36.1 | 56,657 | 26,472 | 83,578 | 5.9% |
| Aiken | 174K | R+25.9 | 31,298 | 53,592 | 86,091 | 6.1% |
| Aiken | 165K | R+25.9 | 31,298 | 53,592 | 86,091 | 6.1% |
| Columbia | 162K | R+25.6 | 31,624 | 53,657 | 85,920 | 6.1% |
| Aiken | 153K | R+25.9 | 31,298 | 53,592 | 86,091 | 6.1% |
| Aiken | 143K | R+25.9 | 31,298 | 53,592 | 86,091 | 6.1% |
| Columbia | 140K | R+25.6 | 31,624 | 53,657 | 85,920 | 6.1% |
| Columbia | 108K | R+25.6 | 31,624 | 53,657 | 85,920 | 6.1% |
| Columbia | 89K | R+25.6 | 31,624 | 53,657 | 85,920 | 6.1% |
| Edgefield | 27K | R+31.9 | 4,659 | 9,092 | 13,919 | 1.0% |
| Edgefield | 26K | R+31.9 | 4,659 | 9,092 | 13,919 | 1.0% |
| Edgefield | 25K | R+31.9 | 4,659 | 9,092 | 13,919 | 1.0% |
| Edgefield | 25K | R+31.9 | 4,659 | 9,092 | 13,919 | 1.0% |
| Burke | 24K | R+9.3 | 4,994 | 6,027 | 11,070 | 0.8% |
| Barnwell | 23K | R+15.5 | 4,082 | 5,605 | 9,803 | 0.7% |
| Emanuel | 23K | R+44.1 | 2,673 | 6,919 | 9,619 | 0.7% |
| Barnwell | 23K | R+15.5 | 4,082 | 5,605 | 9,803 | 0.7% |
| Burke | 23K | R+9.3 | 4,994 | 6,027 | 11,070 | 0.8% |
| Burke | 23K | R+9.3 | 4,994 | 6,027 | 11,070 | 0.8% |
| Emanuel | 23K | R+44.1 | 2,673 | 6,919 | 9,619 | 0.7% |
| Emanuel | 23K | R+44.1 | 2,673 | 6,919 | 9,619 | 0.7% |
| Burke | 22K | R+9.3 | 4,994 | 6,027 | 11,070 | 0.8% |
| Barnwell | 22K | R+15.5 | 4,082 | 5,605 | 9,803 | 0.7% |
| Emanuel | 22K | R+44.1 | 2,673 | 6,919 | 9,619 | 0.7% |
| Mcduffie | 22K | R+24.9 | 3,937 | 6,562 | 10,537 | 0.7% |
| Mcduffie | 22K | R+24.9 | 3,937 | 6,562 | 10,537 | 0.7% |
| Mcduffie | 22K | R+24.9 | 3,937 | 6,562 | 10,537 | 0.7% |
| Mcduffie | 21K | R+24.9 | 3,937 | 6,562 | 10,537 | 0.7% |
| Barnwell | 21K | R+15.5 | 4,082 | 5,605 | 9,803 | 0.7% |
| Jefferson | 17K | R+1.2 | 3,674 | 3,765 | 7,463 | 0.5% |
| Bamberg | 17K | D+15.3 | 3,245 | 2,376 | 5,694 | 0.4% |
| Jefferson | 16K | R+1.2 | 3,674 | 3,765 | 7,463 | 0.5% |
| Jefferson | 16K | R+1.2 | 3,674 | 3,765 | 7,463 | 0.5% |
| Bamberg | 15K | D+15.3 | 3,245 | 2,376 | 5,694 | 0.4% |
| Jefferson | 15K | R+1.2 | 3,674 | 3,765 | 7,463 | 0.5% |
| Bamberg | 15K | D+15.3 | 3,245 | 2,376 | 5,694 | 0.4% |
| Bamberg | 13K | D+15.3 | 3,245 | 2,376 | 5,694 | 0.4% |
| Allendale | 11K | D+44.7 | 2,165 | 813 | 3,023 | 0.2% |
| Wilkes | 11K | R+16.9 | 2,112 | 2,971 | 5,098 | 0.4% |
| Allendale | 10K | D+44.7 | 2,165 | 813 | 3,023 | 0.2% |
| Wilkes | 10K | R+16.9 | 2,112 | 2,971 | 5,098 | 0.4% |
| Mccormick | 10K | R+17.1 | 2,513 | 3,565 | 6,153 | 0.4% |
| Mccormick | 10K | R+17.1 | 2,513 | 3,565 | 6,153 | 0.4% |
| Wilkes | 10K | R+16.9 | 2,112 | 2,971 | 5,098 | 0.4% |
| Mccormick | 10K | R+17.1 | 2,513 | 3,565 | 6,153 | 0.4% |
| Mccormick | 10K | R+17.1 | 2,513 | 3,565 | 6,153 | 0.4% |
| Allendale | 10K | D+44.7 | 2,165 | 813 | 3,023 | 0.2% |
| Wilkes | 10K | R+16.9 | 2,112 | 2,971 | 5,098 | 0.4% |
| Jenkins | 9K | R+30.4 | 1,179 | 2,217 | 3,409 | 0.2% |
| Jenkins | 9K | R+30.4 | 1,179 | 2,217 | 3,409 | 0.2% |
| Jenkins | 9K | R+30.4 | 1,179 | 2,217 | 3,409 | 0.2% |
| Jenkins | 9K | R+30.4 | 1,179 | 2,217 | 3,409 | 0.2% |
| Lincoln | 8K | R+44.8 | 1,351 | 3,559 | 4,931 | 0.4% |
| Lincoln | 8K | R+44.8 | 1,351 | 3,559 | 4,931 | 0.4% |
| Lincoln | 8K | R+44.8 | 1,351 | 3,559 | 4,931 | 0.4% |
| Lincoln | 8K | R+44.8 | 1,351 | 3,559 | 4,931 | 0.4% |
| Allendale | 8K | D+44.7 | 2,165 | 813 | 3,023 | 0.2% |
| Warren | 6K | D+4.7 | 1,354 | 1,232 | 2,592 | 0.2% |
| Warren | 6K | D+4.7 | 1,354 | 1,232 | 2,592 | 0.2% |
| Warren | 6K | D+4.7 | 1,354 | 1,232 | 2,592 | 0.2% |
| Warren | 5K | D+4.7 | 1,354 | 1,232 | 2,592 | 0.2% |
| Glascock | 3K | R+83.9 | 133 | 1,534 | 1,670 | 0.1% |
| Glascock | 3K | R+83.9 | 133 | 1,534 | 1,670 | 0.1% |
| Glascock | 3K | R+83.9 | 133 | 1,534 | 1,670 | 0.1% |
| Glascock | 3K | R+83.9 | 133 | 1,534 | 1,670 | 0.1% |
| Taliaferro | 2K | D+14.9 | 507 | 375 | 884 | 0.1% |
| Taliaferro | 2K | D+14.9 | 507 | 375 | 884 | 0.1% |
| Taliaferro | 2K | D+14.9 | 507 | 375 | 884 | 0.1% |
| Taliaferro | 2K | D+14.9 | 507 | 375 | 884 | 0.1% |
| Group | Augusta-Aiken | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 54.7% | 57.4% |
▶Black / African American(12) | 37.4% | 12.2% |
▶Hispanic / Latino(17) | 4.1% | 19.3% |
Multiracial / Other | 2.0% | 4.0% |
▶Asian(6) | 1.5% | 6.0% |
▶Middle Eastern / North African(9) | 0.3% | 0.9% |
▶Native American / Alaska Native(4) | 0.2% | 0.9% |
Catholic-Evangelical edge: -53.5pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 29.9% | 58.6% | — | — | |
| 6.8% | 13.4% | — | — | |
| 6.1% | 12.0% | — | — | |
| 4.9% | 9.6% | — | — | |
| 3.1% | 6.2% | — | — | |
LDS (Mormon) | 1.1% | 2.1% | — | — |
Non-religiousPopulation | 49.0% | — | — | — |
Who lives in the Augusta-Aiken media market? 2,753,753 residents across 72 counties.
22% of adults hold a bachelor's degree — 11pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+11.1 | R+14.1 | 3.1pp |