Coastal Georgia's swing corridor anchors a closely watched media market
The Savannah DMA stretches from Georgia's barrier islands into rural Lowcountry South Carolina, blending a majority-minority port city with fast-growing exurban counties that have trended competitive in statewide races.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Chatham | 301K | D+18.0 | 82,758 | 57,336 | 141,109 | 7.4% |
| Chatham | 283K | D+18.0 | 82,758 | 57,336 | 141,109 | 7.4% |
| Chatham | 248K | D+18.0 | 82,758 | 57,336 | 141,109 | 7.4% |
| Chatham | 232K | D+18.0 | 82,758 | 57,336 | 141,109 | 7.4% |
| Beaufort | 195K | R+14.5 | 44,002 | 59,123 | 104,403 | 5.5% |
| Beaufort | 175K | R+14.5 | 44,002 | 59,123 | 104,403 | 5.5% |
| Beaufort | 148K | R+14.5 | 44,002 | 59,123 | 104,403 | 5.5% |
| Beaufort | 121K | R+14.5 | 44,002 | 59,123 | 104,403 | 5.5% |
| Bulloch | 83K | R+29.0 | 11,514 | 20,985 | 32,657 | 1.7% |
| Bulloch | 73K | R+29.0 | 11,514 | 20,985 | 32,657 | 1.7% |
| Effingham | 69K | R+49.1 | 9,144 | 26,943 | 36,244 | 1.9% |
| Liberty | 67K | D+17.4 | 13,459 | 9,441 | 23,028 | 1.2% |
| Bulloch | 66K | R+29.0 | 11,514 | 20,985 | 32,657 | 1.7% |
| Liberty | 64K | D+17.4 | 13,459 | 9,441 | 23,028 | 1.2% |
| Liberty | 62K | D+17.4 | 13,459 | 9,441 | 23,028 | 1.2% |
| Liberty | 61K | D+17.4 | 13,459 | 9,441 | 23,028 | 1.2% |
| Bulloch | 56K | R+29.0 | 11,514 | 20,985 | 32,657 | 1.7% |
| Effingham | 56K | R+49.1 | 9,144 | 26,943 | 36,244 | 1.9% |
| Effingham | 50K | R+49.1 | 9,144 | 26,943 | 36,244 | 1.9% |
| Bryan | 48K | R+36.3 | 7,779 | 16,738 | 24,651 | 1.3% |
| Effingham | 38K | R+49.1 | 9,144 | 26,943 | 36,244 | 1.9% |
| Bryan | 34K | R+36.3 | 7,779 | 16,738 | 24,651 | 1.3% |
| Jasper | 32K | R+9.6 | 8,144 | 9,900 | 18,227 | 1.0% |
| Wayne | 31K | R+59.8 | 2,708 | 10,811 | 13,561 | 0.7% |
| Bryan | 30K | R+36.3 | 7,779 | 16,738 | 24,651 | 1.3% |
| Wayne | 30K | R+59.8 | 2,708 | 10,811 | 13,561 | 0.7% |
| Wayne | 29K | R+59.8 | 2,708 | 10,811 | 13,561 | 0.7% |
| Toombs | 28K | R+50.7 | 2,674 | 8,208 | 10,912 | 0.6% |
| Jasper | 27K | R+9.6 | 8,144 | 9,900 | 18,227 | 1.0% |
| Toombs | 27K | R+50.7 | 2,674 | 8,208 | 10,912 | 0.6% |
| Toombs | 27K | R+50.7 | 2,674 | 8,208 | 10,912 | 0.6% |
| Wayne | 27K | R+59.8 | 2,708 | 10,811 | 13,561 | 0.7% |
| Toombs | 26K | R+50.7 | 2,674 | 8,208 | 10,912 | 0.6% |
| Tattnall | 25K | R+53.4 | 1,967 | 6,515 | 8,512 | 0.4% |
| Tattnall | 24K | R+53.4 | 1,967 | 6,515 | 8,512 | 0.4% |
| Bryan | 23K | R+36.3 | 7,779 | 16,738 | 24,651 | 1.3% |
| Tattnall | 23K | R+53.4 | 1,967 | 6,515 | 8,512 | 0.4% |
| Tattnall | 22K | R+53.4 | 1,967 | 6,515 | 8,512 | 0.4% |
| Jasper | 22K | R+9.6 | 8,144 | 9,900 | 18,227 | 1.0% |
| Hampton | 21K | D+6.4 | 4,328 | 3,801 | 8,233 | 0.4% |
| Hampton | 21K | D+6.4 | 4,328 | 3,801 | 8,233 | 0.4% |
| Jasper | 21K | R+9.6 | 8,144 | 9,900 | 18,227 | 1.0% |
| Hampton | 20K | D+6.4 | 4,328 | 3,801 | 8,233 | 0.4% |
| Appling | 18K | R+62.4 | 1,560 | 6,761 | 8,334 | 0.4% |
| Appling | 18K | R+62.4 | 1,560 | 6,761 | 8,334 | 0.4% |
| Long | 18K | R+29.5 | 2,476 | 4,557 | 7,056 | 0.4% |
| Hampton | 18K | D+6.4 | 4,328 | 3,801 | 8,233 | 0.4% |
| Appling | 18K | R+62.4 | 1,560 | 6,761 | 8,334 | 0.4% |
| Appling | 17K | R+62.4 | 1,560 | 6,761 | 8,334 | 0.4% |
| Long | 17K | R+29.5 | 2,476 | 4,557 | 7,056 | 0.4% |
| Screven | 15K | R+25.2 | 2,581 | 4,325 | 6,920 | 0.4% |
| Screven | 15K | R+25.2 | 2,581 | 4,325 | 6,920 | 0.4% |
| Jeff Davis | 15K | R+68.3 | 924 | 4,935 | 5,872 | 0.3% |
| Jeff Davis | 15K | R+68.3 | 924 | 4,935 | 5,872 | 0.3% |
| Screven | 14K | R+25.2 | 2,581 | 4,325 | 6,920 | 0.4% |
| Screven | 14K | R+25.2 | 2,581 | 4,325 | 6,920 | 0.4% |
| McIntosh | 14K | R+28.6 | 2,628 | 4,747 | 7,408 | 0.4% |
| Jeff Davis | 13K | R+68.3 | 924 | 4,935 | 5,872 | 0.3% |
| Jeff Davis | 13K | R+68.3 | 924 | 4,935 | 5,872 | 0.3% |
| Evans | 11K | R+42.3 | 1,214 | 3,011 | 4,244 | 0.2% |
| Long | 11K | R+29.5 | 2,476 | 4,557 | 7,056 | 0.4% |
| McIntosh | 11K | R+28.6 | 2,628 | 4,747 | 7,408 | 0.4% |
| McIntosh | 11K | R+28.6 | 2,628 | 4,747 | 7,408 | 0.4% |
| Bacon | 11K | R+73.2 | 645 | 4,186 | 4,839 | 0.3% |
| Bacon | 11K | R+73.2 | 645 | 4,186 | 4,839 | 0.3% |
| Candler | 11K | R+47.5 | 1,196 | 3,366 | 4,568 | 0.2% |
| Candler | 11K | R+47.5 | 1,196 | 3,366 | 4,568 | 0.2% |
| McIntosh | 11K | R+28.6 | 2,628 | 4,747 | 7,408 | 0.4% |
| Evans | 11K | R+42.3 | 1,214 | 3,011 | 4,244 | 0.2% |
| Evans | 11K | R+42.3 | 1,214 | 3,011 | 4,244 | 0.2% |
| Evans | 10K | R+42.3 | 1,214 | 3,011 | 4,244 | 0.2% |
| Bacon | 10K | R+73.2 | 645 | 4,186 | 4,839 | 0.3% |
| Candler | 10K | R+47.5 | 1,196 | 3,366 | 4,568 | 0.2% |
| Long | 10K | R+29.5 | 2,476 | 4,557 | 7,056 | 0.4% |
| Bacon | 10K | R+73.2 | 645 | 4,186 | 4,839 | 0.3% |
| Candler | 10K | R+47.5 | 1,196 | 3,366 | 4,568 | 0.2% |
| Montgomery | 9K | R+53.0 | 927 | 3,033 | 3,973 | 0.2% |
| Montgomery | 9K | R+53.0 | 927 | 3,033 | 3,973 | 0.2% |
| Montgomery | 9K | R+53.0 | 927 | 3,033 | 3,973 | 0.2% |
| Montgomery | 8K | R+53.0 | 927 | 3,033 | 3,973 | 0.2% |
| Group | Savannah | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 59.2% | 57.4% |
▶Black / African American(13) | 29.9% | 12.2% |
▶Hispanic / Latino(19) | 7.0% | 19.3% |
Multiracial / Other | 2.1% | 4.0% |
▶Asian(6) | 1.4% | 6.0% |
▶Middle Eastern / North African(9) | 0.4% | 0.9% |
▶Native American / Alaska Native(4) | 0.3% | 0.9% |
Catholic-Evangelical edge: -41.9pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 22.3% | 54.0% | — | — | |
| 6.9% | 16.6% | — | — | |
| 5.0% | 12.0% | — | — | |
| 4.5% | 11.0% | — | — | |
| 2.7% | 6.4% | — | — | |
LDS (Mormon) | 0.9% | 2.2% | — | — |
Non-religiousPopulation | 58.6% | — | — | — |
Who lives in the Savannah media market? 3,541,180 residents across 80 counties.
26% of adults hold a bachelor's degree — 7pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+14.9 | R+18.6 | 3.8pp |