A majority-Black city anchoring a media market split by Louisiana's coastal geography
The New Orleans DMA stretches from dense urban precincts that vote Democratic by wide margins to rural parishes along the Gulf Coast that trend sharply Republican, making it one of the more internally polarized media markets in the Deep South.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Orleans | 485K | D+67.0 | 130,749 | 24,119 | 159,130 | 5.2% |
| Jefferson | 455K | R+12.9 | 75,731 | 98,810 | 178,205 | 5.8% |
| Jefferson | 440K | R+12.9 | 75,731 | 98,810 | 178,205 | 5.8% |
| Jefferson | 435K | R+12.9 | 75,731 | 98,810 | 178,205 | 5.8% |
| Jefferson | 431K | R+12.9 | 75,731 | 98,810 | 178,205 | 5.8% |
| Orleans | 383K | D+67.0 | 130,749 | 24,119 | 159,130 | 5.2% |
| Orleans | 372K | D+67.0 | 130,749 | 24,119 | 159,130 | 5.2% |
| Orleans | 329K | D+67.0 | 130,749 | 24,119 | 159,130 | 5.2% |
| St. Tammany | 272K | R+43.8 | 37,777 | 98,377 | 138,384 | 4.5% |
| St. Tammany | 246K | R+43.8 | 37,777 | 98,377 | 138,384 | 4.5% |
| St. Tammany | 226K | R+43.8 | 37,777 | 98,377 | 138,384 | 4.5% |
| St. Tammany | 191K | R+43.8 | 37,777 | 98,377 | 138,384 | 4.5% |
| Tangipahoa | 137K | R+37.4 | 16,886 | 37,500 | 55,104 | 1.8% |
| Tangipahoa | 127K | R+37.4 | 16,886 | 37,500 | 55,104 | 1.8% |
| Tangipahoa | 114K | R+37.4 | 16,886 | 37,500 | 55,104 | 1.8% |
| Terrebonne | 113K | R+51.8 | 9,702 | 31,115 | 41,327 | 1.4% |
| Terrebonne | 108K | R+51.8 | 9,702 | 31,115 | 41,327 | 1.4% |
| Terrebonne | 106K | R+51.8 | 9,702 | 31,115 | 41,327 | 1.4% |
| Terrebonne | 105K | R+51.8 | 9,702 | 31,115 | 41,327 | 1.4% |
| Tangipahoa | 101K | R+37.4 | 16,886 | 37,500 | 55,104 | 1.8% |
| Lafourche | 98K | R+62.1 | 7,864 | 34,461 | 42,845 | 1.4% |
| Lafourche | 96K | R+62.1 | 7,864 | 34,461 | 42,845 | 1.4% |
| Lafourche | 93K | R+62.1 | 7,864 | 34,461 | 42,845 | 1.4% |
| Lafourche | 90K | R+62.1 | 7,864 | 34,461 | 42,845 | 1.4% |
| St. Bernard | 67K | R+29.3 | 5,967 | 11,033 | 17,292 | 0.6% |
| Pearl River | 57K | R+66.7 | 3,982 | 20,438 | 24,671 | 0.8% |
| Pearl River | 56K | R+66.7 | 3,982 | 20,438 | 24,671 | 0.8% |
| Pearl River | 55K | R+66.7 | 3,982 | 20,438 | 24,671 | 0.8% |
| St. Charles | 53K | R+32.3 | 8,812 | 17,443 | 26,685 | 0.9% |
| St. Charles | 51K | R+32.3 | 8,812 | 17,443 | 26,685 | 0.9% |
| St. Charles | 51K | R+32.3 | 8,812 | 17,443 | 26,685 | 0.9% |
| Pearl River | 49K | R+66.7 | 3,982 | 20,438 | 24,671 | 0.8% |
| St. Charles | 48K | R+32.3 | 8,812 | 17,443 | 26,685 | 0.9% |
| St. John the Baptist | 47K | D+29.1 | 12,043 | 6,557 | 18,827 | 0.6% |
| Washington | 46K | R+40.3 | 5,411 | 12,846 | 18,455 | 0.6% |
| Hancock | 46K | R+58.7 | 4,262 | 16,684 | 21,175 | 0.7% |
| Hancock | 46K | R+58.7 | 4,262 | 16,684 | 21,175 | 0.7% |
| Washington | 45K | R+40.3 | 5,411 | 12,846 | 18,455 | 0.6% |
| Washington | 45K | R+40.3 | 5,411 | 12,846 | 18,455 | 0.6% |
| St. Bernard | 44K | R+29.3 | 5,967 | 11,033 | 17,292 | 0.6% |
| St. Bernard | 44K | R+29.3 | 5,967 | 11,033 | 17,292 | 0.6% |
| Washington | 44K | R+40.3 | 5,411 | 12,846 | 18,455 | 0.6% |
| St. John the Baptist | 44K | D+29.1 | 12,043 | 6,557 | 18,827 | 0.6% |
| St. John the Baptist | 43K | D+29.1 | 12,043 | 6,557 | 18,827 | 0.6% |
| Hancock | 43K | R+58.7 | 4,262 | 16,684 | 21,175 | 0.7% |
| Hancock | 41K | R+58.7 | 4,262 | 16,684 | 21,175 | 0.7% |
| St. John the Baptist | 41K | D+29.1 | 12,043 | 6,557 | 18,827 | 0.6% |
| St. Bernard | 38K | R+29.3 | 5,967 | 11,033 | 17,292 | 0.6% |
| Plaquemines | 27K | R+38.0 | 3,023 | 6,803 | 9,945 | 0.3% |
| Plaquemines | 24K | R+38.0 | 3,023 | 6,803 | 9,945 | 0.3% |
| Plaquemines | 23K | R+38.0 | 3,023 | 6,803 | 9,945 | 0.3% |
| Plaquemines | 23K | R+38.0 | 3,023 | 6,803 | 9,945 | 0.3% |
| St. James | 22K | R+0.9 | 5,792 | 5,902 | 11,789 | 0.4% |
| St. James | 21K | R+0.9 | 5,792 | 5,902 | 11,789 | 0.4% |
| St. James | 21K | R+0.9 | 5,792 | 5,902 | 11,789 | 0.4% |
| St. James | 20K | R+0.9 | 5,792 | 5,902 | 11,789 | 0.4% |
| Group | New Orleans | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 58.1% | 57.4% |
▶Black / African American(13) | 30.7% | 12.2% |
▶Hispanic / Latino(19) | 6.5% | 19.3% |
▶Asian(6) | 2.1% | 6.0% |
Multiracial / Other | 1.8% | 4.0% |
▶Native American / Alaska Native(3) | 0.8% | 0.9% |
▶Middle Eastern / North African(10) | 0.7% | 0.9% |
Catholic-Evangelical edge: +28.4pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 37.2% | 57.9% | — | — | |
| 16.1% | 25.1% | — | — | |
| 4.7% | 7.4% | — | — | |
| 3.2% | 5.0% | — | — | |
| 2.9% | 4.6% | — | — | |
LDS (Mormon) | 0.5% | 0.8% | — | — |
Non-religiousPopulation | 35.8% | — | — | — |
Who lives in the New Orleans media market? 6,878,314 residents across 56 counties.
25% of adults hold a bachelor's degree — 8pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+12.3 | R+64.0 | 51.7pp |