How did Baton Rouge vote in the 2024 presidential election?

Baton Rouge voted Republican in 2024 with a margin of R+15.6. Kamala D Harris received 174,549 votes and Donald Trump received 240,642 out of 422,492 total votes cast, a 3.2-point shift toward Republicans from 2020.

What is Baton Rouge's political history?

Baton Rouge has 40 presidential elections on record, spanning 1868 to 2024. It has voted Republican in every presidential election since 2000. The largest single-election swing was 49.5 points in 1948.

What are the demographics of Baton Rouge?

Baton Rouge has a population of 3,537,425 according to the 2020 Census. The racial composition is 57.7% non-Hispanic white, 3.7% Hispanic, 34.9% Black. About 25% of residents hold a bachelor's degree or higher. Median household income is $51,443.

Which places are most similar to Baton Rouge?

Based on demographic and electoral similarity analysis, the three most similar media markets to Baton Rouge are Savannah, Columbus, GA (Opelika, AL), Macon. Similarity is computed using a vector embedding of demographic, economic, and electoral characteristics.

Live · Media market

Baton Rouge

A majority-minority market where city-parish returns routinely split from surrounding exurbs

The Baton Rouge DMA spans East Baton Rouge Parish's urban Democratic lean alongside heavily Republican rural parishes to the north and west, producing some of Louisiana's sharpest intra-market margin swings.

Presidential margin · 2024

Data unavailable for this race.

Race data unavailable

Geography

Race data unavailable

No current race for this office.

2024FIPS 716

Population3.5M

Median ageU.S. 38.9y

34.6y▼ 4.3

Bachelor's+U.S. 35%

25.1%▼ 9.9

White57.7%
Black34.9%
Hispanic3.7%
Two or more2.6%
Asian1.7%
Other1.3%

Trajectory · 2008–2024

Baton RougeBaseline

Cycle2024

Open in Cartographer

Constituent Counties

Open in Cartographer

Similarity Explorer

Similar media markets

Reads like Savannah, Columbus, GA (Opelika, AL), and Macon.

8 visible matches

Columbus, GA (Opelika, AL)

Tallahassee-Thomasville

Rural Republican

R+7.2

Similarity score85%

Constituent Geography

Counties in Baton Rouge

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total	Share
East Baton Rouge	453K	D+11.1	103,820	82,720	190,643	11.3%
East Baton Rouge	445K	D+11.1	103,820	82,720	190,643	11.3%
East Baton Rouge	428K	D+11.1	103,820	82,720	190,643	11.3%
East Baton Rouge	413K	D+11.1	103,820	82,720	190,643	11.3%
Livingston	148K	R+68.5	9,965	55,101	65,906	3.9%
Livingston	136K	R+68.5	9,965	55,101	65,906	3.9%
Ascension	130K	R+33.9	20,113	41,319	62,473	3.7%
Ascension	117K	R+33.9	20,113	41,319	62,473	3.7%
Livingston	116K	R+68.5	9,965	55,101	65,906	3.9%
Ascension	98K	R+33.9	20,113	41,319	62,473	3.7%
Livingston	92K	R+68.5	9,965	55,101	65,906	3.9%
Ascension	77K	R+33.9	20,113	41,319	62,473	3.7%
St. Mary	54K	R+31.9	7,011	13,671	20,897	1.2%
St. Mary	53K	R+31.9	7,011	13,671	20,897	1.2%
St. Mary	51K	R+31.9	7,011	13,671	20,897	1.2%
St. Mary	48K	R+31.9	7,011	13,671	20,897	1.2%
Iberville	33K	R+0.7	7,503	7,616	15,354	0.9%
Iberville	33K	R+0.7	7,503	7,616	15,354	0.9%
Iberville	33K	R+0.7	7,503	7,616	15,354	0.9%
Iberville	30K	R+0.7	7,503	7,616	15,354	0.9%
West Baton Rouge	28K	R+11.7	6,008	7,627	13,836	0.8%
West Baton Rouge	25K	R+11.7	6,008	7,627	13,836	0.8%
Assumption	23K	R+35.6	3,273	6,963	10,367	0.6%
Assumption	23K	R+35.6	3,273	6,963	10,367	0.6%
Assumption	23K	R+35.6	3,273	6,963	10,367	0.6%
Pointe Coupee	23K	R+27.6	4,132	7,319	11,570	0.7%
Pointe Coupee	22K	R+27.6	4,132	7,319	11,570	0.7%
Pointe Coupee	22K	R+27.6	4,132	7,319	11,570	0.7%
West Baton Rouge	22K	R+11.7	6,008	7,627	13,836	0.8%
West Baton Rouge	22K	R+11.7	6,008	7,627	13,836	0.8%
East Feliciana	21K	R+22.2	3,809	6,020	9,947	0.6%
East Feliciana	21K	R+22.2	3,809	6,020	9,947	0.6%
Assumption	20K	R+35.6	3,273	6,963	10,367	0.6%
Pointe Coupee	20K	R+27.6	4,132	7,319	11,570	0.7%
East Feliciana	20K	R+22.2	3,809	6,020	9,947	0.6%
East Feliciana	19K	R+22.2	3,809	6,020	9,947	0.6%
West Feliciana	15K	R+31.9	2,004	3,923	6,008	0.4%
West Feliciana	15K	R+31.9	2,004	3,923	6,008	0.4%
West Feliciana	15K	R+31.9	2,004	3,923	6,008	0.4%
West Feliciana	15K	R+31.9	2,004	3,923	6,008	0.4%
Amite	14K	R+32.8	2,246	4,484	6,815	0.4%
Amite	13K	R+32.8	2,246	4,484	6,815	0.4%
Amite	13K	R+32.8	2,246	4,484	6,815	0.4%
Amite	13K	R+32.8	2,246	4,484	6,815	0.4%
St. Helena	11K	D+0.8	2,848	2,804	5,745	0.3%
St. Helena	11K	D+0.8	2,848	2,804	5,745	0.3%
St. Helena	11K	D+0.8	2,848	2,804	5,745	0.3%
St. Helena	11K	D+0.8	2,848	2,804	5,745	0.3%
Wilkinson	10K	D+25.3	1,817	1,075	2,931	0.2%
Wilkinson	10K	D+25.3	1,817	1,075	2,931	0.2%
Wilkinson	9K	D+25.3	1,817	1,075	2,931	0.2%
Wilkinson	8K	D+25.3	1,817	1,075	2,931	0.2%

52 countiesTotal votes: 1,689,968

Historian Query

Ask the Historian

Explore Baton Rouge's political evolution with the Historian

“How has the Baton Rouge media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

Baton RougeCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 57.7%Black 34.9%Hispanic 3.7%Multiracial 1.8%Asian 1.7%

Group	Baton Rouge	National
▶White (Non-Hispanic)(13)	57.7%	57.4%
▶Black / African American(11)	34.9%	12.2%
▶Hispanic / Latino(17)	3.7%	19.3%
Multiracial / Other	1.8%	4.0%
▶Asian(6)	1.7%	6.0%
▶Middle Eastern / North African(8)	0.6%	0.9%
▶Native American / Alaska Native(1)	0.3%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

56.6%(534.4K people)

U.S. Religion Census 2020

Browse all religions

Catholic-Evangelical edge: -14.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.

Ecological pattern — how to read this

Reflects patterns in counties where this religious tradition concentrates — not a claim about individual voters.

Values are derived by joining Religion Census 2020 (U.S. Religion Data Archive) with certified election results at the county level. That means we know what counties with more or fewer of this group did — not how any individual voted.

This is known as ecological inference. It is a valid way to surface geographic correlation but must not be read as a personal-vote claim about anyone in the group.

Tradition	% Pop	% Adherents	US Pop	US Adherents
Evangelical Protestant	25.4%	44.8%	—	—
Catholic	20.0%	35.3%	—	—
Black Protestant	4.3%	7.7%	—	—
Mainline Protestant	4.3%	7.5%	—	—
Other	2.6%	4.6%	—	—
LDS (Mormon)	0.8%	1.4%	—	—
Non-religiousPopulation	43.4%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Explore Evangelical Protestant adherence nationally

Who lives in the Baton Rouge media market? 3,537,425 residents across 52 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Export CSVPro

Baton Rouge vs National3.5M residents

25% of adults hold a bachelor's degree — 8pp below the national average. Places with similar education levels vote R+3 on average nationally.

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

3.5M

local

3.5MNational 334.9M

Share of U.S. population

Local vs state vs U.S.

1.06%

local

1.06%National 100%

Voting-age population

Local vs state vs U.S.

38.8%

local

38.8%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$51,443

local

$51,443National $83,960

Poverty rate

Local vs state vs U.S.

17.7%

local

17.7%National 12.5%

College degree

Local vs state vs U.S.

25.1%

local

25.1%National 35.6%

Homeownership

Local vs state vs U.S.

69.3%

local

69.3%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

34.6 yrs

local

34.6 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

14.6%

local

14.6%National 15.7%

Age 65+

Local vs state vs U.S.

10.1%

local

10.1%National 17.0%

Foreign born

Local vs state vs U.S.

3.6%

local

3.6%National 14.1%

Non-English at home

Local vs state vs U.S.

6.9%

local

6.9%National 22.2%

English only

Local vs state vs U.S.

93.1%

local

93.1%National 77.8%

Voter Turnout

Turnout in Baton Rouge

Turnout % = votes cast ÷ citizen voting-age population (CVAP). Source: CVAP Special Tab 2020-2024.

2024 Turnout

60.7%

vs Previous

-3.6pp

Eligible Non-Voters

274K · 39.3%

Citizen VAP

696,359

History

1988–2024

Ticket-Splitting

Do voters in Baton Rouge split their tickets?

Divergence between offices in the same election reveals persuadable voters.

ConsistencyHeavy splitting (46/100)

2024 Office Comparisons

Offices	Margin A	Margin B	Split
President vs Senate	R+15.6	R+17.0	1.4pp

Average divergence across office pairs: 10.6pp

Containing Geography

Located In

Baton Rouge sits inside these higher-level geographies.

Louisiana(State)Mississippi(State)

Upgrade Path

Unlock Media Market Analytics

Advance from the public dossier into precinct-level, insight-rich district intelligence.

Target plan Pro$33/mo

Precinct data, Smart Insights, full history, and export controls tailored to place pages.

Precinct-Level Data

See results for every neighborhood and voting precinct

Smart Insights

Automated highlights from recent election patterns

Full Historical Access

165 years of election data at every level of geography

CSV Exports

Download any table or chart as a CSV file

Upgrade to Pro$33/mo