Where coastal retirees and inland agricultural workers share a media market
This South Florida market blends the affluent retirement communities of Palm Beach County with the heavily Hispanic farmworker populations of the Treasure Coast, producing a demographic mix that routinely complicates straight-line polling models.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Palm Beach | 1.5M | D+0.8 | 372,512 | 366,836 | 745,709 | 16.3% |
| Palm Beach | 1.4M | D+0.8 | 372,512 | 366,836 | 745,709 | 16.3% |
| Palm Beach | 1.3M | D+0.8 | 372,512 | 366,836 | 745,709 | 16.3% |
| Palm Beach | 1.1M | D+0.8 | 372,512 | 366,836 | 745,709 | 16.3% |
| St. Lucie | 361K | R+9.1 | 83,517 | 100,293 | 185,131 | 4.0% |
| St. Lucie | 293K | R+9.1 | 83,517 | 100,293 | 185,131 | 4.0% |
| St. Lucie | 256K | R+9.1 | 83,517 | 100,293 | 185,131 | 4.0% |
| St. Lucie | 193K | R+9.1 | 83,517 | 100,293 | 185,131 | 4.0% |
| Indian River | 167K | R+27.4 | 35,654 | 62,737 | 99,017 | 2.2% |
| Martin | 162K | R+31.1 | 33,539 | 64,121 | 98,291 | 2.1% |
| Martin | 154K | R+31.1 | 33,539 | 64,121 | 98,291 | 2.1% |
| Indian River | 145K | R+27.4 | 35,654 | 62,737 | 99,017 | 2.2% |
| Martin | 139K | R+31.1 | 33,539 | 64,121 | 98,291 | 2.1% |
| Indian River | 132K | R+27.4 | 35,654 | 62,737 | 99,017 | 2.2% |
| Martin | 127K | R+31.1 | 33,539 | 64,121 | 98,291 | 2.1% |
| Indian River | 113K | R+27.4 | 35,654 | 62,737 | 99,017 | 2.2% |
| Okeechobee | 41K | R+53.8 | 3,671 | 12,315 | 16,058 | 0.4% |
| Okeechobee | 40K | R+53.8 | 3,671 | 12,315 | 16,058 | 0.4% |
| Okeechobee | 39K | R+53.8 | 3,671 | 12,315 | 16,058 | 0.4% |
| Okeechobee | 36K | R+53.8 | 3,671 | 12,315 | 16,058 | 0.4% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 62.5% | 57.4% |
▶Hispanic / Latino(20) | 17.8% | 19.3% |
▶Black / African American(14) | 15.4% | 12.2% |
▶Asian(6) | 2.0% | 6.0% |
Multiracial / Other | 2.0% | 4.0% |
▶Middle Eastern / North African(10) | 1.0% | 0.9% |
▶Native American / Alaska Native(1) | 0.3% | 0.9% |
Catholic-Evangelical edge: +18.6pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 19.9% | 50.5% | — | — | |
| 10.8% | 27.4% | — | — | |
| 4.5% | 11.3% | — | — | |
| 2.3% | 5.9% | — | — | |
| 1.6% | 4.0% | — | — | |
LDS (Mormon) | 0.5% | 1.3% | — | — |
| 0.3% | 0.8% | — | — | |
Non-religiousPopulation | 60.6% | — | — | — |
Who lives in the West Palm Beach-Fort Pierce media market? 7,729,071 residents across 20 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+6.8 | R+5.3 | 1.5pp |