Florida's most competitive media market, decided by single-digit margins
Spanning Hillsborough, Pinellas, and Sarasota counties, this market blends a blue-leaning urban core with fast-growing suburban and retirement communities, making it a consistent battleground for statewide races.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Hillsborough | 1.5M | R+3.1 | 321,455 | 342,017 | 671,993 | 6.4% |
| Hillsborough | 1.3M | R+3.1 | 321,455 | 342,017 | 671,993 | 6.4% |
| Hillsborough | 1.2M | R+3.1 | 321,455 | 342,017 | 671,993 | 6.4% |
| Hillsborough | 999K | R+3.1 | 321,455 | 342,017 | 671,993 | 6.4% |
| Pinellas | 963K | R+5.2 | 242,452 | 269,472 | 517,074 | 4.9% |
| Pinellas | 940K | R+5.2 | 242,452 | 269,472 | 517,074 | 4.9% |
| Pinellas | 921K | R+5.2 | 242,452 | 269,472 | 517,074 | 4.9% |
| Pinellas | 915K | R+5.2 | 242,452 | 269,472 | 517,074 | 4.9% |
| Polk | 791K | R+20.7 | 136,879 | 209,044 | 348,931 | 3.3% |
| Polk | 638K | R+20.7 | 136,879 | 209,044 | 348,931 | 3.3% |
| Pasco | 611K | R+25.2 | 117,450 | 197,779 | 318,471 | 3.0% |
| Polk | 567K | R+20.7 | 136,879 | 209,044 | 348,931 | 3.3% |
| Pasco | 488K | R+25.2 | 117,450 | 197,779 | 318,471 | 3.0% |
| Polk | 484K | R+20.7 | 136,879 | 209,044 | 348,931 | 3.3% |
| Sarasota | 460K | R+18.2 | 112,668 | 163,219 | 277,866 | 2.6% |
| Pasco | 454K | R+25.2 | 117,450 | 197,779 | 318,471 | 3.0% |
| Manatee | 430K | R+23.5 | 86,674 | 140,486 | 228,860 | 2.2% |
| Sarasota | 398K | R+18.2 | 112,668 | 163,219 | 277,866 | 2.6% |
| Sarasota | 367K | R+18.2 | 112,668 | 163,219 | 277,866 | 2.6% |
| Manatee | 353K | R+23.5 | 86,674 | 140,486 | 228,860 | 2.2% |
| Pasco | 345K | R+25.2 | 117,450 | 197,779 | 318,471 | 3.0% |
| Sarasota | 326K | R+18.2 | 112,668 | 163,219 | 277,866 | 2.6% |
| Manatee | 313K | R+23.5 | 86,674 | 140,486 | 228,860 | 2.2% |
| Manatee | 264K | R+23.5 | 86,674 | 140,486 | 228,860 | 2.2% |
| Hernando | 207K | R+37.0 | 34,431 | 75,446 | 110,691 | 1.1% |
| Hernando | 177K | R+37.0 | 34,431 | 75,446 | 110,691 | 1.1% |
| Hernando | 166K | R+37.0 | 34,431 | 75,446 | 110,691 | 1.1% |
| Citrus | 162K | R+45.9 | 26,276 | 71,356 | 98,237 | 0.9% |
| Citrus | 140K | R+45.9 | 26,276 | 71,356 | 98,237 | 0.9% |
| Citrus | 138K | R+45.9 | 26,276 | 71,356 | 98,237 | 0.9% |
| Hernando | 131K | R+37.0 | 34,431 | 75,446 | 110,691 | 1.1% |
| Citrus | 118K | R+45.9 | 26,276 | 71,356 | 98,237 | 0.9% |
| Highlands | 106K | R+40.8 | 15,227 | 36,382 | 51,905 | 0.5% |
| Highlands | 99K | R+40.8 | 15,227 | 36,382 | 51,905 | 0.5% |
| Highlands | 98K | R+40.8 | 15,227 | 36,382 | 51,905 | 0.5% |
| Highlands | 87K | R+40.8 | 15,227 | 36,382 | 51,905 | 0.5% |
| Hardee | 29K | R+56.3 | 1,751 | 6,336 | 8,143 | 0.1% |
| Hardee | 27K | R+56.3 | 1,751 | 6,336 | 8,143 | 0.1% |
| Hardee | 27K | R+56.3 | 1,751 | 6,336 | 8,143 | 0.1% |
| Hardee | 26K | R+56.3 | 1,751 | 6,336 | 8,143 | 0.1% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 68.8% | 57.4% |
▶Hispanic / Latino(20) | 15.9% | 19.3% |
▶Black / African American(16) | 10.6% | 12.2% |
▶Asian(6) | 2.5% | 6.0% |
Multiracial / Other | 1.9% | 4.0% |
▶Middle Eastern / North African(11) | 0.9% | 0.9% |
▶Native American / Alaska Native(2) | 0.3% | 0.9% |
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 19.3% | 42.9% | — | — | |
| 16.8% | 37.4% | — | — | |
| 3.5% | 7.7% | — | — | |
| 3.2% | 7.2% | — | — | |
| 1.7% | 3.7% | — | — | |
LDS (Mormon) | 0.6% | 1.2% | — | — |
| 0.5% | 1.1% | — | — | |
Non-religiousPopulation | 54.9% | — | — | — |
Who lives in the Tampa-St. Petersburg (Sarasota) media market? 17,778,373 residents across 40 counties.
27% of adults hold a bachelor's degree — 6pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+15.8 | R+14.2 | 1.6pp |