River-junction market where four-state overlap shapes every cycle
Spanning corners of Kentucky, Missouri, Illinois, and Tennessee, this mid-Mississippi media market forces campaigns to buy across multiple state lines to reach a relatively small, predominantly rural audience that has shifted decisively toward Republican margins over the past two decades.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Cape Girardeau | 83K | R+46.5 | 10,561 | 29,315 | 40,353 | 2.3% |
| Cape Girardeau | 78K | R+46.5 | 10,561 | 29,315 | 40,353 | 2.3% |
| Cape Girardeau | 73K | R+46.5 | 10,561 | 29,315 | 40,353 | 2.3% |
| Cape Girardeau | 69K | R+46.5 | 10,561 | 29,315 | 40,353 | 2.3% |
| McCracken | 68K | R+34.9 | 10,191 | 21,349 | 31,947 | 1.8% |
| Williamson | 67K | R+38.7 | 9,890 | 22,686 | 33,068 | 1.9% |
| Williamson | 67K | R+38.7 | 9,890 | 22,686 | 33,068 | 1.9% |
| McCracken | 66K | R+34.9 | 10,191 | 21,349 | 31,947 | 1.8% |
| McCracken | 65K | R+34.9 | 10,191 | 21,349 | 31,947 | 1.8% |
| McCracken | 65K | R+34.9 | 10,191 | 21,349 | 31,947 | 1.8% |
| Williamson | 64K | R+38.7 | 9,890 | 22,686 | 33,068 | 1.9% |
| Williamson | 61K | R+38.7 | 9,890 | 22,686 | 33,068 | 1.9% |
| Jackson | 60K | D+3.5 | 11,394 | 10,614 | 22,465 | 1.3% |
| Jackson | 59K | D+3.5 | 11,394 | 10,614 | 22,465 | 1.3% |
| Jackson | 59K | D+3.5 | 11,394 | 10,614 | 22,465 | 1.3% |
| Jackson | 53K | D+3.5 | 11,394 | 10,614 | 22,465 | 1.3% |
| Butler | 43K | R+63.8 | 3,160 | 14,549 | 17,860 | 1.0% |
| Butler | 42K | R+63.8 | 3,160 | 14,549 | 17,860 | 1.0% |
| Butler | 41K | R+63.8 | 3,160 | 14,549 | 17,860 | 1.0% |
| Butler | 41K | R+63.8 | 3,160 | 14,549 | 17,860 | 1.0% |
| Scott | 41K | R+58.9 | 3,525 | 13,786 | 17,421 | 1.0% |
| Scott | 40K | R+58.9 | 3,525 | 13,786 | 17,421 | 1.0% |
| Jefferson | 40K | R+47.7 | 4,240 | 12,189 | 16,662 | 1.0% |
| Jefferson | 40K | R+47.7 | 4,240 | 12,189 | 16,662 | 1.0% |
| Franklin | 40K | R+50.5 | 4,257 | 13,200 | 17,692 | 1.0% |
| Franklin | 39K | R+50.5 | 4,257 | 13,200 | 17,692 | 1.0% |
| Franklin | 39K | R+50.5 | 4,257 | 13,200 | 17,692 | 1.0% |
| Scott | 39K | R+58.9 | 3,525 | 13,786 | 17,421 | 1.0% |
| Jefferson | 39K | R+47.7 | 4,240 | 12,189 | 16,662 | 1.0% |
| Calloway | 38K | R+37.9 | 5,111 | 11,539 | 16,945 | 1.0% |
| Calloway | 38K | R+37.9 | 5,111 | 11,539 | 16,945 | 1.0% |
| Scott | 38K | R+58.9 | 3,525 | 13,786 | 17,421 | 1.0% |
| Graves | 38K | R+61.6 | 3,105 | 13,378 | 16,678 | 1.0% |
| Graves | 37K | R+61.6 | 3,105 | 13,378 | 16,678 | 1.0% |
| Franklin | 37K | R+50.5 | 4,257 | 13,200 | 17,692 | 1.0% |
| Graves | 37K | R+61.6 | 3,105 | 13,378 | 16,678 | 1.0% |
| Graves | 37K | R+61.6 | 3,105 | 13,378 | 16,678 | 1.0% |
| Jefferson | 37K | R+47.7 | 4,240 | 12,189 | 16,662 | 1.0% |
| Calloway | 36K | R+37.9 | 5,111 | 11,539 | 16,945 | 1.0% |
| Weakley | 35K | R+58.4 | 2,725 | 10,541 | 13,394 | 0.8% |
| Calloway | 34K | R+37.9 | 5,111 | 11,539 | 16,945 | 1.0% |
| Weakley | 34K | R+58.4 | 2,725 | 10,541 | 13,394 | 0.8% |
| Weakley | 33K | R+58.4 | 2,725 | 10,541 | 13,394 | 0.8% |
| Dunklin | 33K | R+61.8 | 1,885 | 8,096 | 10,051 | 0.6% |
| Weakley | 33K | R+58.4 | 2,725 | 10,541 | 13,394 | 0.8% |
| Obion | 32K | R+64.9 | 2,221 | 10,596 | 12,900 | 0.7% |
| Marshall | 32K | R+56.7 | 3,700 | 13,677 | 17,602 | 1.0% |
| Obion | 32K | R+64.9 | 2,221 | 10,596 | 12,900 | 0.7% |
| Dunklin | 32K | R+61.8 | 1,885 | 8,096 | 10,051 | 0.6% |
| Dunklin | 31K | R+61.8 | 1,885 | 8,096 | 10,051 | 0.6% |
| Marshall | 31K | R+56.7 | 3,700 | 13,677 | 17,602 | 1.0% |
| Marshall | 31K | R+56.7 | 3,700 | 13,677 | 17,602 | 1.0% |
| Obion | 31K | R+64.9 | 2,221 | 10,596 | 12,900 | 0.7% |
| Obion | 30K | R+64.9 | 2,221 | 10,596 | 12,900 | 0.7% |
| Marshall | 30K | R+56.7 | 3,700 | 13,677 | 17,602 | 1.0% |
| Stoddard | 30K | R+73.9 | 1,736 | 11,783 | 13,599 | 0.8% |
| Stoddard | 30K | R+73.9 | 1,736 | 11,783 | 13,599 | 0.8% |
| Stoddard | 30K | R+73.9 | 1,736 | 11,783 | 13,599 | 0.8% |
| Stoddard | 28K | R+73.9 | 1,736 | 11,783 | 13,599 | 0.8% |
| Dunklin | 27K | R+61.8 | 1,885 | 8,096 | 10,051 | 0.6% |
| Saline | 27K | R+49.0 | 2,634 | 7,830 | 10,605 | 0.6% |
| Saline | 26K | R+49.0 | 2,634 | 7,830 | 10,605 | 0.6% |
| Saline | 25K | R+49.0 | 2,634 | 7,830 | 10,605 | 0.6% |
| Saline | 23K | R+49.0 | 2,634 | 7,830 | 10,605 | 0.6% |
| Perry | 23K | R+51.9 | 2,146 | 6,949 | 9,248 | 0.5% |
| Perry | 23K | R+51.9 | 2,146 | 6,949 | 9,248 | 0.5% |
| Perry | 22K | R+51.9 | 2,146 | 6,949 | 9,248 | 0.5% |
| Perry | 21K | R+51.9 | 2,146 | 6,949 | 9,248 | 0.5% |
| New Madrid | 20K | R+53.5 | 1,561 | 5,203 | 6,811 | 0.4% |
| Perry | 19K | R+63.4 | 1,757 | 7,986 | 9,824 | 0.6% |
| Perry | 19K | R+63.4 | 1,757 | 7,986 | 9,824 | 0.6% |
| Perry | 19K | R+63.4 | 1,757 | 7,986 | 9,824 | 0.6% |
| Union | 18K | R+43.2 | 2,285 | 5,837 | 8,226 | 0.5% |
| New Madrid | 18K | R+53.5 | 1,561 | 5,203 | 6,811 | 0.4% |
| Perry | 18K | R+63.4 | 1,757 | 7,986 | 9,824 | 0.6% |
| Union | 18K | R+43.2 | 2,285 | 5,837 | 8,226 | 0.5% |
| New Madrid | 18K | R+53.5 | 1,561 | 5,203 | 6,811 | 0.4% |
| Union | 17K | R+43.2 | 2,285 | 5,837 | 8,226 | 0.5% |
| Union | 17K | R+43.2 | 2,285 | 5,837 | 8,226 | 0.5% |
| New Madrid | 16K | R+53.5 | 1,561 | 5,203 | 6,811 | 0.4% |
| Massac | 15K | R+48.8 | 1,683 | 4,939 | 6,676 | 0.4% |
| Massac | 15K | R+48.8 | 1,683 | 4,939 | 6,676 | 0.4% |
| Massac | 15K | R+48.8 | 1,683 | 4,939 | 6,676 | 0.4% |
| Mississippi | 14K | R+53.7 | 1,015 | 3,404 | 4,449 | 0.3% |
| Ripley | 14K | R+73.0 | 763 | 5,002 | 5,804 | 0.3% |
| Massac | 14K | R+48.8 | 1,683 | 4,939 | 6,676 | 0.4% |
| Johnson | 14K | R+58.3 | 1,241 | 4,798 | 6,103 | 0.4% |
| Ripley | 14K | R+73.0 | 763 | 5,002 | 5,804 | 0.3% |
| Ripley | 14K | R+73.0 | 763 | 5,002 | 5,804 | 0.3% |
| Mississippi | 13K | R+53.7 | 1,015 | 3,404 | 4,449 | 0.3% |
| Mississippi | 13K | R+53.7 | 1,015 | 3,404 | 4,449 | 0.3% |
| Johnson | 13K | R+58.3 | 1,241 | 4,798 | 6,103 | 0.4% |
| Wayne | 13K | R+72.6 | 783 | 5,030 | 5,847 | 0.3% |
| Wayne | 13K | R+72.6 | 783 | 5,030 | 5,847 | 0.3% |
| Caldwell | 13K | R+58.2 | 1,256 | 4,860 | 6,188 | 0.4% |
| Johnson | 13K | R+58.3 | 1,241 | 4,798 | 6,103 | 0.4% |
| Johnson | 13K | R+58.3 | 1,241 | 4,798 | 6,103 | 0.4% |
| Caldwell | 13K | R+58.2 | 1,256 | 4,860 | 6,188 | 0.4% |
| Caldwell | 13K | R+58.2 | 1,256 | 4,860 | 6,188 | 0.4% |
| Madison | 13K | R+64.9 | 986 | 4,721 | 5,753 | 0.3% |
| Caldwell | 13K | R+58.2 | 1,256 | 4,860 | 6,188 | 0.4% |
| Wayne | 13K | R+72.6 | 783 | 5,030 | 5,847 | 0.3% |
| Madison | 12K | R+64.9 | 986 | 4,721 | 5,753 | 0.3% |
| Bollinger | 12K | R+74.8 | 756 | 5,365 | 6,161 | 0.4% |
| Madison | 12K | R+64.9 | 986 | 4,721 | 5,753 | 0.3% |
| Bollinger | 12K | R+74.8 | 756 | 5,365 | 6,161 | 0.4% |
| Bollinger | 12K | R+74.8 | 756 | 5,365 | 6,161 | 0.4% |
| Mississippi | 12K | R+53.7 | 1,015 | 3,404 | 4,449 | 0.3% |
| Madison | 12K | R+64.9 | 986 | 4,721 | 5,753 | 0.3% |
| Wayne | 11K | R+72.6 | 783 | 5,030 | 5,847 | 0.3% |
| Ripley | 11K | R+73.0 | 763 | 5,002 | 5,804 | 0.3% |
| Bollinger | 11K | R+74.8 | 756 | 5,365 | 6,161 | 0.4% |
| Livingston | 10K | R+63.0 | 886 | 4,021 | 4,972 | 0.3% |
| Livingston | 10K | R+63.0 | 886 | 4,021 | 4,972 | 0.3% |
| Alexander | 10K | R+19.2 | 904 | 1,341 | 2,271 | 0.1% |
| Crittenden | 9K | R+68.3 | 608 | 3,349 | 4,010 | 0.2% |
| Livingston | 9K | R+63.0 | 886 | 4,021 | 4,972 | 0.3% |
| Crittenden | 9K | R+68.3 | 608 | 3,349 | 4,010 | 0.2% |
| Crittenden | 9K | R+68.3 | 608 | 3,349 | 4,010 | 0.2% |
| Crittenden | 9K | R+68.3 | 608 | 3,349 | 4,010 | 0.2% |
| Livingston | 9K | R+63.0 | 886 | 4,021 | 4,972 | 0.3% |
| Lyon | 9K | R+53.4 | 950 | 3,187 | 4,187 | 0.2% |
| Hamilton | 9K | R+63.3 | 739 | 3,385 | 4,181 | 0.2% |
| Lyon | 8K | R+53.4 | 950 | 3,187 | 4,187 | 0.2% |
| Lyon | 8K | R+53.4 | 950 | 3,187 | 4,187 | 0.2% |
| Ballard | 8K | R+64.4 | 697 | 3,331 | 4,088 | 0.2% |
| Alexander | 8K | R+19.2 | 904 | 1,341 | 2,271 | 0.1% |
| Hamilton | 8K | R+63.3 | 739 | 3,385 | 4,181 | 0.2% |
| Ballard | 8K | R+64.4 | 697 | 3,331 | 4,088 | 0.2% |
| Hamilton | 8K | R+63.3 | 739 | 3,385 | 4,181 | 0.2% |
| Ballard | 8K | R+64.4 | 697 | 3,331 | 4,088 | 0.2% |
| Lyon | 8K | R+53.4 | 950 | 3,187 | 4,187 | 0.2% |
| Lake | 8K | R+54.9 | 429 | 1,493 | 1,939 | 0.1% |
| Hamilton | 8K | R+63.3 | 739 | 3,385 | 4,181 | 0.2% |
| Fulton | 8K | R+39.9 | 636 | 1,491 | 2,145 | 0.1% |
| Ballard | 8K | R+64.4 | 697 | 3,331 | 4,088 | 0.2% |
| Lake | 8K | R+54.9 | 429 | 1,493 | 1,939 | 0.1% |
| Lake | 7K | R+54.9 | 429 | 1,493 | 1,939 | 0.1% |
| Pulaski | 7K | R+34.2 | 769 | 1,583 | 2,381 | 0.1% |
| Alexander | 7K | R+19.2 | 904 | 1,341 | 2,271 | 0.1% |
| Fulton | 7K | R+39.9 | 636 | 1,491 | 2,145 | 0.1% |
| Lake | 7K | R+54.9 | 429 | 1,493 | 1,939 | 0.1% |
| Gallatin | 6K | R+53.8 | 561 | 1,923 | 2,530 | 0.1% |
| Pulaski | 6K | R+34.2 | 769 | 1,583 | 2,381 | 0.1% |
| Fulton | 6K | R+39.9 | 636 | 1,491 | 2,145 | 0.1% |
| Fulton | 6K | R+39.9 | 636 | 1,491 | 2,145 | 0.1% |
| Carter | 6K | R+74.2 | 364 | 2,488 | 2,862 | 0.2% |
| Carter | 6K | R+74.2 | 364 | 2,488 | 2,862 | 0.2% |
| Gallatin | 6K | R+53.8 | 561 | 1,923 | 2,530 | 0.1% |
| Carter | 6K | R+74.2 | 364 | 2,488 | 2,862 | 0.2% |
| Pulaski | 6K | R+34.2 | 769 | 1,583 | 2,381 | 0.1% |
| Carlisle | 5K | R+68.0 | 408 | 2,182 | 2,610 | 0.2% |
| Gallatin | 5K | R+53.8 | 561 | 1,923 | 2,530 | 0.1% |
| Carter | 5K | R+74.2 | 364 | 2,488 | 2,862 | 0.2% |
| Hickman | 5K | R+61.0 | 394 | 1,656 | 2,069 | 0.1% |
| Carlisle | 5K | R+68.0 | 408 | 2,182 | 2,610 | 0.2% |
| Pulaski | 5K | R+34.2 | 769 | 1,583 | 2,381 | 0.1% |
| Carlisle | 5K | R+68.0 | 408 | 2,182 | 2,610 | 0.2% |
| Hickman | 5K | R+61.0 | 394 | 1,656 | 2,069 | 0.1% |
| Alexander | 5K | R+19.2 | 904 | 1,341 | 2,271 | 0.1% |
| Gallatin | 5K | R+53.8 | 561 | 1,923 | 2,530 | 0.1% |
| Hardin | 5K | R+61.7 | 357 | 1,546 | 1,926 | 0.1% |
| Carlisle | 5K | R+68.0 | 408 | 2,182 | 2,610 | 0.2% |
| Hickman | 5K | R+61.0 | 394 | 1,656 | 2,069 | 0.1% |
| Hardin | 4K | R+61.7 | 357 | 1,546 | 1,926 | 0.1% |
| Hickman | 4K | R+61.0 | 394 | 1,656 | 2,069 | 0.1% |
| Pope | 4K | R+60.1 | 416 | 1,698 | 2,133 | 0.1% |
| Pope | 4K | R+60.1 | 416 | 1,698 | 2,133 | 0.1% |
| Hardin | 4K | R+61.7 | 357 | 1,546 | 1,926 | 0.1% |
| Pope | 4K | R+60.1 | 416 | 1,698 | 2,133 | 0.1% |
| Pope | 4K | R+60.1 | 416 | 1,698 | 2,133 | 0.1% |
| Hardin | 4K | R+61.7 | 357 | 1,546 | 1,926 | 0.1% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 87.9% | 57.4% |
▶Black / African American(9) | 6.8% | 12.2% |
▶Hispanic / Latino(18) | 2.2% | 19.3% |
Multiracial / Other | 2.0% | 4.0% |
▶Asian(6) | 0.8% | 6.0% |
▶Native American / Alaska Native(2) | 0.3% | 0.9% |
▶Middle Eastern / North African(9) | 0.2% | 0.9% |
Catholic-Evangelical edge: -66.5pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 40.2% | 72.2% | — | — | |
| 6.3% | 11.3% | — | — | |
| 5.6% | 10.1% | — | — | |
| 2.0% | 3.6% | — | — | |
| 1.5% | 2.8% | — | — | |
LDS (Mormon) | 0.5% | 1.0% | — | — |
Non-religiousPopulation | 44.4% | — | — | — |
Who lives in the Paducah-Cape Girard-Harsbg media market? 3,835,228 residents across 172 counties.
18% of adults hold a bachelor's degree — 15pp below the national average. Places with similar education levels vote R+22 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+50.2 | R+62.6 | 12.4pp |
| President vs Senate | R+50.2 | R+59.5 | 9.3pp |
| Senate vs Governor | R+59.5 | R+62.6 | 3.1pp |