A Tennessee anchor market that pulls viewers from three states
Chattanooga's media market stretches across the tri-state corner of Tennessee, Georgia, and Alabama, creating an audience whose political composition blends suburban Hamilton County with rural districts that trend in sharply different directions.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Hamilton | 376K | R+13.1 | 74,437 | 97,195 | 174,438 | 9.4% |
| Hamilton | 351K | R+13.1 | 74,437 | 97,195 | 174,438 | 9.4% |
| Hamilton | 331K | R+13.1 | 74,437 | 97,195 | 174,438 | 9.4% |
| Hamilton | 308K | R+13.1 | 74,437 | 97,195 | 174,438 | 9.4% |
| Bradley | 111K | R+58.9 | 9,852 | 38,836 | 49,246 | 2.7% |
| Whitfield | 104K | R+44.5 | 10,953 | 28,655 | 39,828 | 2.2% |
| Whitfield | 104K | R+44.5 | 10,953 | 28,655 | 39,828 | 2.2% |
| Bradley | 103K | R+58.9 | 9,852 | 38,836 | 49,246 | 2.7% |
| Bradley | 95K | R+58.9 | 9,852 | 38,836 | 49,246 | 2.7% |
| Whitfield | 92K | R+44.5 | 10,953 | 28,655 | 39,828 | 2.2% |
| Bradley | 88K | R+58.9 | 9,852 | 38,836 | 49,246 | 2.7% |
| Whitfield | 84K | R+44.5 | 10,953 | 28,655 | 39,828 | 2.2% |
| Walker | 69K | R+59.3 | 6,436 | 25,462 | 32,086 | 1.7% |
| Catoosa | 69K | R+55.5 | 7,704 | 27,150 | 35,038 | 1.9% |
| Walker | 68K | R+59.3 | 6,436 | 25,462 | 32,086 | 1.7% |
| Catoosa | 66K | R+55.5 | 7,704 | 27,150 | 35,038 | 1.9% |
| Walker | 64K | R+59.3 | 6,436 | 25,462 | 32,086 | 1.7% |
| Catoosa | 62K | R+55.5 | 7,704 | 27,150 | 35,038 | 1.9% |
| Walker | 61K | R+59.3 | 6,436 | 25,462 | 32,086 | 1.7% |
| Mcminn | 55K | R+64.3 | 4,207 | 19,673 | 24,072 | 1.3% |
| Catoosa | 53K | R+55.5 | 7,704 | 27,150 | 35,038 | 1.9% |
| Mcminn | 53K | R+64.3 | 4,207 | 19,673 | 24,072 | 1.3% |
| Mcminn | 52K | R+64.3 | 4,207 | 19,673 | 24,072 | 1.3% |
| Mcminn | 49K | R+64.3 | 4,207 | 19,673 | 24,072 | 1.3% |
| Murray | 41K | R+71.6 | 2,459 | 14,965 | 17,468 | 0.9% |
| Murray | 41K | R+71.6 | 2,459 | 14,965 | 17,468 | 0.9% |
| Murray | 39K | R+71.6 | 2,459 | 14,965 | 17,468 | 0.9% |
| Murray | 37K | R+71.6 | 2,459 | 14,965 | 17,468 | 0.9% |
| Rhea | 34K | R+66.9 | 2,312 | 11,974 | 14,444 | 0.8% |
| Rhea | 32K | R+66.9 | 2,312 | 11,974 | 14,444 | 0.8% |
| Rhea | 31K | R+66.9 | 2,312 | 11,974 | 14,444 | 0.8% |
| Cherokee | 30K | R+57.2 | 3,686 | 13,883 | 17,824 | 1.0% |
| Marion | 29K | R+55.7 | 3,026 | 10,788 | 13,933 | 0.8% |
| Rhea | 28K | R+66.9 | 2,312 | 11,974 | 14,444 | 0.8% |
| Marion | 28K | R+55.7 | 3,026 | 10,788 | 13,933 | 0.8% |
| Marion | 28K | R+55.7 | 3,026 | 10,788 | 13,933 | 0.8% |
| Marion | 28K | R+55.7 | 3,026 | 10,788 | 13,933 | 0.8% |
| Cherokee | 27K | R+57.2 | 3,686 | 13,883 | 17,824 | 1.0% |
| Cherokee | 26K | R+57.2 | 3,686 | 13,883 | 17,824 | 1.0% |
| Cherokee | 24K | R+57.2 | 3,686 | 13,883 | 17,824 | 1.0% |
| Polk | 18K | R+68.1 | 1,356 | 7,302 | 8,727 | 0.5% |
| Sequatchie | 17K | R+66.3 | 1,292 | 6,522 | 7,890 | 0.4% |
| Polk | 17K | R+68.1 | 1,356 | 7,302 | 8,727 | 0.5% |
| Dade | 16K | R+66.6 | 1,343 | 6,804 | 8,200 | 0.4% |
| Dade | 16K | R+66.6 | 1,343 | 6,804 | 8,200 | 0.4% |
| Dade | 16K | R+66.6 | 1,343 | 6,804 | 8,200 | 0.4% |
| Polk | 16K | R+68.1 | 1,356 | 7,302 | 8,727 | 0.5% |
| Polk | 16K | R+68.1 | 1,356 | 7,302 | 8,727 | 0.5% |
| Dade | 15K | R+66.6 | 1,343 | 6,804 | 8,200 | 0.4% |
| Bledsoe | 15K | R+70.5 | 891 | 5,254 | 6,191 | 0.3% |
| Sequatchie | 15K | R+66.3 | 1,292 | 6,522 | 7,890 | 0.4% |
| Grundy | 14K | R+69.3 | 948 | 5,334 | 6,328 | 0.3% |
| Grundy | 14K | R+69.3 | 948 | 5,334 | 6,328 | 0.3% |
| Bledsoe | 14K | R+70.5 | 891 | 5,254 | 6,191 | 0.3% |
| Grundy | 14K | R+69.3 | 948 | 5,334 | 6,328 | 0.3% |
| Grundy | 13K | R+69.3 | 948 | 5,334 | 6,328 | 0.3% |
| Sequatchie | 13K | R+66.3 | 1,292 | 6,522 | 7,890 | 0.4% |
| Meigs | 13K | R+67.5 | 968 | 5,085 | 6,099 | 0.3% |
| Bledsoe | 13K | R+70.5 | 891 | 5,254 | 6,191 | 0.3% |
| Bledsoe | 12K | R+70.5 | 891 | 5,254 | 6,191 | 0.3% |
| Meigs | 12K | R+67.5 | 968 | 5,085 | 6,099 | 0.3% |
| Meigs | 12K | R+67.5 | 968 | 5,085 | 6,099 | 0.3% |
| Sequatchie | 11K | R+66.3 | 1,292 | 6,522 | 7,890 | 0.4% |
| Meigs | 11K | R+67.5 | 968 | 5,085 | 6,099 | 0.3% |
| Group | Chattanooga | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 80.7% | 57.4% |
▶Black / African American(13) | 8.9% | 12.2% |
▶Hispanic / Latino(19) | 6.9% | 19.3% |
Multiracial / Other | 2.1% | 4.0% |
▶Asian(6) | 1.1% | 6.0% |
▶Native American / Alaska Native(3) | 0.4% | 0.9% |
▶Middle Eastern / North African(9) | 0.2% | 0.9% |
Catholic-Evangelical edge: -69.2pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 39.1% | 72.5% | — | — | |
| 6.1% | 11.2% | — | — | |
| 4.2% | 7.7% | — | — | |
| 2.5% | 4.6% | — | — | |
| 2.1% | 3.9% | — | — | |
LDS (Mormon) | 0.8% | 1.4% | — | — |
Non-religiousPopulation | 46.1% | — | — | — |
Who lives in the Chattanooga media market? 3,714,701 residents across 64 counties.
21% of adults hold a bachelor's degree — 12pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+35.0 | R+50.0 | 15.0pp |
| President vs Governor | R+41.8 | R+50.0 | 8.2pp |
| President vs Senate | R+41.8 | R+35.0 | 6.8pp |