Purdue's college town anchors a reliably Republican media market
The Lafayette market stretches across west-central Indiana's agricultural counties, where Purdue University's enrollment introduces a younger demographic offset against a predominantly rural, Republican-leaning electorate that has delivered consistent double-digit margins in recent statewide races.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Tippecanoe | 189K | R+0.1 | 32,683 | 32,783 | 66,906 | 22.2% |
| Tippecanoe | 183K | R+0.1 | 32,683 | 32,783 | 66,906 | 22.2% |
| Tippecanoe | 163K | R+0.1 | 32,683 | 32,783 | 66,906 | 22.2% |
| Tippecanoe | 149K | R+0.1 | 32,683 | 32,783 | 66,906 | 22.2% |
| Benton | 9K | R+47.1 | 1,010 | 2,873 | 3,954 | 1.3% |
| Benton | 9K | R+47.1 | 1,010 | 2,873 | 3,954 | 1.3% |
| Benton | 9K | R+47.1 | 1,010 | 2,873 | 3,954 | 1.3% |
| Benton | 9K | R+47.1 | 1,010 | 2,873 | 3,954 | 1.3% |
| Warren | 9K | R+57.3 | 898 | 3,402 | 4,370 | 1.5% |
| Warren | 8K | R+57.3 | 898 | 3,402 | 4,370 | 1.5% |
| Warren | 8K | R+57.3 | 898 | 3,402 | 4,370 | 1.5% |
| Warren | 8K | R+57.3 | 898 | 3,402 | 4,370 | 1.5% |
| Group | Lafayette, IN | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 80.6% | 57.4% |
▶Hispanic / Latino(18) | 7.4% | 19.3% |
▶Asian(6) | 5.9% | 6.0% |
▶Black / African American(11) | 4.0% | 12.2% |
Multiracial / Other | 2.0% | 4.0% |
▶Middle Eastern / North African(9) | 0.7% | 0.9% |
▶Native American / Alaska Native(2) | 0.2% | 0.9% |
Catholic-Evangelical edge: -12.2pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 11.5% | 39.6% | — | — | |
| 9.3% | 31.9% | — | — | |
| 5.3% | 18.4% | — | — | |
| 2.8% | 9.7% | — | — | |
LDS (Mormon) | 1.2% | 4.2% | — | — |
Non-religiousPopulation | 71.0% | — | — | — |
Who lives in the Lafayette, IN media market? 753,303 residents across 12 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+8.4 | R+1.3 | 7.1pp |
| President vs Governor | R+5.9 | R+1.3 | 4.6pp |
| President vs Senate | R+5.9 | R+8.4 | 2.5pp |