A mid-size Texas market where rural Baptist belt meets two Big 12 university towns
Spanning McLennan, Bell, and Brazos counties, this market blends heavily evangelical small-city voters with the younger, more transient electorates anchored by Baylor, University of Mary Hardin-Baylor, and Texas A&M.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Bell | 387K | R+16.2 | 53,973 | 75,161 | 130,662 | 7.7% |
| Bell | 331K | R+16.2 | 53,973 | 75,161 | 130,662 | 7.7% |
| Bell | 276K | R+16.2 | 53,973 | 75,161 | 130,662 | 7.7% |
| McLennan | 266K | R+30.8 | 33,863 | 64,606 | 99,672 | 5.9% |
| McLennan | 243K | R+30.8 | 33,863 | 64,606 | 99,672 | 5.9% |
| Brazos | 242K | R+24.8 | 33,844 | 56,671 | 91,961 | 5.5% |
| Bell | 238K | R+16.2 | 53,973 | 75,161 | 130,662 | 7.7% |
| McLennan | 228K | R+30.8 | 33,863 | 64,606 | 99,672 | 5.9% |
| McLennan | 214K | R+30.8 | 33,863 | 64,606 | 99,672 | 5.9% |
| Brazos | 210K | R+24.8 | 33,844 | 56,671 | 91,961 | 5.5% |
| Brazos | 171K | R+24.8 | 33,844 | 56,671 | 91,961 | 5.5% |
| Brazos | 152K | R+24.8 | 33,844 | 56,671 | 91,961 | 5.5% |
| Coryell | 85K | R+40.7 | 6,959 | 16,688 | 23,926 | 1.4% |
| Coryell | 76K | R+40.7 | 6,959 | 16,688 | 23,926 | 1.4% |
| Coryell | 75K | R+40.7 | 6,959 | 16,688 | 23,926 | 1.4% |
| Coryell | 73K | R+40.7 | 6,959 | 16,688 | 23,926 | 1.4% |
| Milam | 26K | R+57.3 | 2,331 | 8,691 | 11,098 | 0.7% |
| Milam | 25K | R+57.3 | 2,331 | 8,691 | 11,098 | 0.7% |
| Milam | 24K | R+57.3 | 2,331 | 8,691 | 11,098 | 0.7% |
| Milam | 24K | R+57.3 | 2,331 | 8,691 | 11,098 | 0.7% |
| Limestone | 23K | R+56.9 | 1,921 | 7,081 | 9,075 | 0.5% |
| Lampasas | 23K | R+59.5 | 2,232 | 8,961 | 11,301 | 0.7% |
| Limestone | 22K | R+56.9 | 1,921 | 7,081 | 9,075 | 0.5% |
| Limestone | 22K | R+56.9 | 1,921 | 7,081 | 9,075 | 0.5% |
| Limestone | 22K | R+56.9 | 1,921 | 7,081 | 9,075 | 0.5% |
| Lampasas | 20K | R+59.5 | 2,232 | 8,961 | 11,301 | 0.7% |
| Lampasas | 20K | R+59.5 | 2,232 | 8,961 | 11,301 | 0.7% |
| Burleson | 19K | R+62.8 | 1,705 | 7,590 | 9,369 | 0.6% |
| Falls | 19K | R+44.7 | 1,713 | 4,520 | 6,277 | 0.4% |
| Lampasas | 18K | R+59.5 | 2,232 | 8,961 | 11,301 | 0.7% |
| Burleson | 17K | R+62.8 | 1,705 | 7,590 | 9,369 | 0.6% |
| Falls | 17K | R+44.7 | 1,713 | 4,520 | 6,277 | 0.4% |
| Falls | 17K | R+44.7 | 1,713 | 4,520 | 6,277 | 0.4% |
| Robertson | 17K | R+52.1 | 1,926 | 6,177 | 8,158 | 0.5% |
| Falls | 17K | R+44.7 | 1,713 | 4,520 | 6,277 | 0.4% |
| Leon | 17K | R+76.7 | 1,033 | 7,982 | 9,064 | 0.5% |
| Burleson | 17K | R+62.8 | 1,705 | 7,590 | 9,369 | 0.6% |
| Robertson | 17K | R+52.1 | 1,926 | 6,177 | 8,158 | 0.5% |
| Leon | 17K | R+76.7 | 1,033 | 7,982 | 9,064 | 0.5% |
| Burleson | 16K | R+62.8 | 1,705 | 7,590 | 9,369 | 0.6% |
| Leon | 16K | R+76.7 | 1,033 | 7,982 | 9,064 | 0.5% |
| Robertson | 16K | R+52.1 | 1,926 | 6,177 | 8,158 | 0.5% |
| Robertson | 16K | R+52.1 | 1,926 | 6,177 | 8,158 | 0.5% |
| Leon | 15K | R+76.7 | 1,033 | 7,982 | 9,064 | 0.5% |
| Madison | 14K | R+64.4 | 964 | 4,498 | 5,489 | 0.3% |
| Madison | 14K | R+64.4 | 964 | 4,498 | 5,489 | 0.3% |
| Madison | 13K | R+64.4 | 964 | 4,498 | 5,489 | 0.3% |
| Madison | 13K | R+64.4 | 964 | 4,498 | 5,489 | 0.3% |
| San Saba | 6K | R+78.8 | 276 | 2,412 | 2,709 | 0.2% |
| San Saba | 6K | R+78.8 | 276 | 2,412 | 2,709 | 0.2% |
| San Saba | 6K | R+78.8 | 276 | 2,412 | 2,709 | 0.2% |
| San Saba | 6K | R+78.8 | 276 | 2,412 | 2,709 | 0.2% |
| Mills | 5K | R+76.9 | 310 | 2,418 | 2,742 | 0.2% |
| Mills | 5K | R+76.9 | 310 | 2,418 | 2,742 | 0.2% |
| Mills | 5K | R+76.9 | 310 | 2,418 | 2,742 | 0.2% |
| Mills | 5K | R+76.9 | 310 | 2,418 | 2,742 | 0.2% |
| Group | Waco-Temple-Bryan | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 56.8% | 57.4% |
▶Hispanic / Latino(19) | 21.7% | 19.3% |
▶Black / African American(15) | 16.0% | 12.2% |
▶Asian(6) | 2.5% | 6.0% |
Multiracial / Other | 2.2% | 4.0% |
▶Native American / Alaska Native(4) | 0.6% | 0.9% |
▶Middle Eastern / North African(11) | 0.5% | 0.9% |
▶Native Hawaiian / Pacific Islander(5) | 0.1% | 0.2% |
Catholic-Evangelical edge: -23.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 23.6% | 49.5% | — | — | |
| 14.6% | 30.7% | — | — | |
| 4.5% | 9.4% | — | — | |
| 2.8% | 5.8% | — | — | |
| 2.2% | 4.5% | — | — | |
LDS (Mormon) | 1.3% | 2.7% | — | — |
Non-religiousPopulation | 52.3% | — | — | — |
Who lives in the Waco-Temple-Bryan media market? 3,904,127 residents across 56 counties.
25% of adults hold a bachelor's degree — 8pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+30.9 | R+26.7 | 4.2pp |