Missouri's capital corridor anchors a mid-state swing zone
The Columbia-Jefferson City market pairs a major university town with the state capital, producing an unusually wide ideological range for a market its size — college precincts and government-worker suburbs pull in opposite directions.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Boone | 188K | D+9.7 | 48,452 | 39,673 | 90,110 | 9.4% |
| Boone | 173K | D+9.7 | 48,452 | 39,673 | 90,110 | 9.4% |
| Boone | 152K | D+9.7 | 48,452 | 39,673 | 90,110 | 9.4% |
| Boone | 135K | D+9.7 | 48,452 | 39,673 | 90,110 | 9.4% |
| Cole | 77K | R+34.4 | 12,874 | 26,686 | 40,152 | 4.2% |
| Cole | 77K | R+34.4 | 12,874 | 26,686 | 40,152 | 4.2% |
| Cole | 74K | R+34.4 | 12,874 | 26,686 | 40,152 | 4.2% |
| Cole | 71K | R+34.4 | 12,874 | 26,686 | 40,152 | 4.2% |
| Callaway | 45K | R+43.3 | 5,926 | 15,206 | 21,455 | 2.2% |
| Callaway | 45K | R+43.3 | 5,926 | 15,206 | 21,455 | 2.2% |
| Callaway | 43K | R+43.3 | 5,926 | 15,206 | 21,455 | 2.2% |
| Callaway | 41K | R+43.3 | 5,926 | 15,206 | 21,455 | 2.2% |
| Audrain | 26K | R+47.6 | 2,688 | 7,699 | 10,523 | 1.1% |
| Audrain | 26K | R+47.6 | 2,688 | 7,699 | 10,523 | 1.1% |
| Audrain | 26K | R+47.6 | 2,688 | 7,699 | 10,523 | 1.1% |
| Randolph | 26K | R+52.1 | 2,571 | 8,322 | 11,028 | 1.2% |
| Miller | 25K | R+67.3 | 2,067 | 10,826 | 13,011 | 1.4% |
| Randolph | 25K | R+52.1 | 2,571 | 8,322 | 11,028 | 1.2% |
| Miller | 25K | R+67.3 | 2,067 | 10,826 | 13,011 | 1.4% |
| Miller | 25K | R+67.3 | 2,067 | 10,826 | 13,011 | 1.4% |
| Randolph | 25K | R+52.1 | 2,571 | 8,322 | 11,028 | 1.2% |
| Audrain | 25K | R+47.6 | 2,688 | 7,699 | 10,523 | 1.1% |
| Randolph | 24K | R+52.1 | 2,571 | 8,322 | 11,028 | 1.2% |
| Miller | 24K | R+67.3 | 2,067 | 10,826 | 13,011 | 1.4% |
| Morgan | 22K | R+59.7 | 1,914 | 7,725 | 9,735 | 1.0% |
| Morgan | 21K | R+59.7 | 1,914 | 7,725 | 9,735 | 1.0% |
| Morgan | 20K | R+59.7 | 1,914 | 7,725 | 9,735 | 1.0% |
| Morgan | 19K | R+59.7 | 1,914 | 7,725 | 9,735 | 1.0% |
| Cooper | 18K | R+45.8 | 2,347 | 6,393 | 8,835 | 0.9% |
| Cooper | 17K | R+45.8 | 2,347 | 6,393 | 8,835 | 0.9% |
| Cooper | 17K | R+45.8 | 2,347 | 6,393 | 8,835 | 0.9% |
| Cooper | 17K | R+45.8 | 2,347 | 6,393 | 8,835 | 0.9% |
| Moniteau | 16K | R+62.7 | 1,313 | 5,877 | 7,275 | 0.8% |
| Moniteau | 15K | R+62.7 | 1,313 | 5,877 | 7,275 | 0.8% |
| Moniteau | 15K | R+62.7 | 1,313 | 5,877 | 7,275 | 0.8% |
| Moniteau | 15K | R+62.7 | 1,313 | 5,877 | 7,275 | 0.8% |
| Osage | 14K | R+73.1 | 1,009 | 6,657 | 7,727 | 0.8% |
| Osage | 13K | R+73.1 | 1,009 | 6,657 | 7,727 | 0.8% |
| Osage | 13K | R+73.1 | 1,009 | 6,657 | 7,727 | 0.8% |
| Osage | 13K | R+73.1 | 1,009 | 6,657 | 7,727 | 0.8% |
| Montgomery | 12K | R+60.1 | 1,170 | 4,776 | 5,998 | 0.6% |
| Montgomery | 12K | R+60.1 | 1,170 | 4,776 | 5,998 | 0.6% |
| Montgomery | 12K | R+60.1 | 1,170 | 4,776 | 5,998 | 0.6% |
| Montgomery | 11K | R+60.1 | 1,170 | 4,776 | 5,998 | 0.6% |
| Howard | 10K | R+44.3 | 1,341 | 3,534 | 4,956 | 0.5% |
| Howard | 10K | R+44.3 | 1,341 | 3,534 | 4,956 | 0.5% |
| Howard | 10K | R+44.3 | 1,341 | 3,534 | 4,956 | 0.5% |
| Howard | 10K | R+44.3 | 1,341 | 3,534 | 4,956 | 0.5% |
| Maries | 9K | R+67.5 | 755 | 3,987 | 4,786 | 0.5% |
| Maries | 9K | R+67.5 | 755 | 3,987 | 4,786 | 0.5% |
| Maries | 9K | R+67.5 | 755 | 3,987 | 4,786 | 0.5% |
| Maries | 8K | R+67.5 | 755 | 3,987 | 4,786 | 0.5% |
| Chariton | 8K | R+56.4 | 875 | 3,179 | 4,089 | 0.4% |
| Chariton | 8K | R+56.4 | 875 | 3,179 | 4,089 | 0.4% |
| Chariton | 8K | R+56.4 | 875 | 3,179 | 4,089 | 0.4% |
| Chariton | 7K | R+56.4 | 875 | 3,179 | 4,089 | 0.4% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 86.3% | 57.4% |
▶Black / African American(12) | 6.4% | 12.2% |
Multiracial / Other | 2.8% | 4.0% |
▶Hispanic / Latino(17) | 2.3% | 19.3% |
▶Asian(6) | 1.7% | 6.0% |
▶Native American / Alaska Native(4) | 0.3% | 0.9% |
▶Middle Eastern / North African(10) | 0.3% | 0.9% |
Catholic-Evangelical edge: -29.9pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 22.6% | 51.3% | — | — | |
| 11.4% | 25.8% | — | — | |
| 6.1% | 13.9% | — | — | |
| 2.6% | 6.0% | — | — | |
| 1.3% | 3.0% | — | — | |
LDS (Mormon) | 1.2% | 2.8% | — | — |
Non-religiousPopulation | 55.9% | — | — | — |
Who lives in the Columbia-Jefferson City media market? 1,839,541 residents across 56 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+21.5 | R+32.0 | 10.5pp |
| President vs Senate | R+27.2 | R+21.5 | 5.7pp |
| President vs Governor | R+27.2 | R+32.0 | 4.8pp |