A bellwether corridor where Illinois's urban-rural divide sharpens
Spanning two mid-sized cities anchored by manufacturing and university employment, this market has historically tracked closely with statewide presidential margins, making it a reliable signal for shifts in Illinois's interior.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Peoria | 187K | D+4.6 | 40,564 | 36,896 | 79,138 | 6.5% |
| Peoria | 183K | D+4.6 | 40,564 | 36,896 | 79,138 | 6.5% |
| Peoria | 183K | D+4.6 | 40,564 | 36,896 | 79,138 | 6.5% |
| Peoria | 180K | D+4.6 | 40,564 | 36,896 | 79,138 | 6.5% |
| McLean | 173K | D+4.9 | 44,495 | 40,290 | 86,522 | 7.1% |
| McLean | 172K | D+4.9 | 44,495 | 40,290 | 86,522 | 7.1% |
| McLean | 164K | D+4.9 | 44,495 | 40,290 | 86,522 | 7.1% |
| McLean | 150K | D+4.9 | 44,495 | 40,290 | 86,522 | 7.1% |
| Tazewell | 135K | R+26.6 | 24,325 | 42,451 | 68,027 | 5.6% |
| Tazewell | 131K | R+26.6 | 24,325 | 42,451 | 68,027 | 5.6% |
| Tazewell | 130K | R+26.6 | 24,325 | 42,451 | 68,027 | 5.6% |
| Tazewell | 128K | R+26.6 | 24,325 | 42,451 | 68,027 | 5.6% |
| Livingston | 40K | R+46.3 | 4,311 | 11,970 | 16,549 | 1.4% |
| Woodford | 39K | R+42.0 | 5,959 | 14,837 | 21,124 | 1.7% |
| Woodford | 38K | R+42.0 | 5,959 | 14,837 | 21,124 | 1.7% |
| Fulton | 38K | R+23.8 | 5,980 | 9,827 | 16,144 | 1.3% |
| Livingston | 38K | R+46.3 | 4,311 | 11,970 | 16,549 | 1.4% |
| Woodford | 38K | R+42.0 | 5,959 | 14,837 | 21,124 | 1.7% |
| Livingston | 37K | R+46.3 | 4,311 | 11,970 | 16,549 | 1.4% |
| Fulton | 37K | R+23.8 | 5,980 | 9,827 | 16,144 | 1.3% |
| Fulton | 36K | R+23.8 | 5,980 | 9,827 | 16,144 | 1.3% |
| Livingston | 36K | R+46.3 | 4,311 | 11,970 | 16,549 | 1.4% |
| Woodford | 35K | R+42.0 | 5,959 | 14,837 | 21,124 | 1.7% |
| Fulton | 33K | R+23.8 | 5,980 | 9,827 | 16,144 | 1.3% |
| Mason | 16K | R+42.2 | 1,773 | 4,464 | 6,374 | 0.5% |
| Mason | 15K | R+42.2 | 1,773 | 4,464 | 6,374 | 0.5% |
| Mason | 14K | R+42.2 | 1,773 | 4,464 | 6,374 | 0.5% |
| Marshall | 13K | R+36.0 | 1,913 | 4,119 | 6,127 | 0.5% |
| Marshall | 13K | R+36.0 | 1,913 | 4,119 | 6,127 | 0.5% |
| Mason | 13K | R+42.2 | 1,773 | 4,464 | 6,374 | 0.5% |
| Marshall | 12K | R+36.0 | 1,913 | 4,119 | 6,127 | 0.5% |
| Marshall | 12K | R+36.0 | 1,913 | 4,119 | 6,127 | 0.5% |
| Stark | 6K | R+45.6 | 725 | 1,983 | 2,761 | 0.2% |
| Putnam | 6K | R+22.8 | 1,254 | 2,014 | 3,334 | 0.3% |
| Stark | 6K | R+45.6 | 725 | 1,983 | 2,761 | 0.2% |
| Putnam | 6K | R+22.8 | 1,254 | 2,014 | 3,334 | 0.3% |
| Stark | 6K | R+45.6 | 725 | 1,983 | 2,761 | 0.2% |
| Putnam | 6K | R+22.8 | 1,254 | 2,014 | 3,334 | 0.3% |
| Putnam | 6K | R+22.8 | 1,254 | 2,014 | 3,334 | 0.3% |
| Stark | 5K | R+45.6 | 725 | 1,983 | 2,761 | 0.2% |
| Group | Peoria-Bloomington | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 84.7% | 57.4% |
▶Black / African American(10) | 7.6% | 12.2% |
▶Hispanic / Latino(17) | 3.2% | 19.3% |
▶Asian(6) | 2.2% | 6.0% |
Multiracial / Other | 2.0% | 4.0% |
▶Middle Eastern / North African(9) | 0.6% | 0.9% |
▶Native American / Alaska Native(2) | 0.2% | 0.9% |
Catholic-Evangelical edge: -28.2pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 18.5% | 44.1% | — | — | |
| 9.6% | 22.8% | — | — | |
| 8.5% | 20.4% | — | — | |
| 3.4% | 8.2% | — | — | |
| 1.8% | 4.4% | — | — | |
LDS (Mormon) | 0.7% | 1.7% | — | — |
Non-religiousPopulation | 58.1% | — | — | — |
Who lives in the Peoria-Bloomington media market? 2,517,253 residents across 40 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+10.8 | R+15.1 | 4.3pp |