Skip to main content
Live · Media market

Peoria-Bloomington

A bellwether corridor where Illinois's urban-rural divide sharpens

Spanning two mid-sized cities anchored by manufacturing and university employment, this market has historically tracked closely with statewide presidential margins, making it a reliable signal for shifts in Illinois's interior.

Presidential margin · 2024
Data unavailable for this race.
Race data unavailable
Geography
Race data unavailable
No current race for this office.
2024FIPS 675
Population2.5M
Median ageU.S. 38.9y
37.3y▼ 1.6
Bachelor's+U.S. 35%
28.8%▼ 6.2
  • White84.7%
  • Black7.6%
  • Hispanic3.2%
  • Two or more2.6%
  • Asian2.2%
  • Other1.0%
Trajectory · 2008–2024
Peoria-BloomingtonBaseline
Reagan → Bush IIObama → TrumpR+20R+100D+102020flip · 2012D+10R+20
Cycle2024
Open in Cartographer

Constituent Counties

Open in Cartographer
Similarity Explorer

Similar media markets

Reads like Champaign & Springfield-Decatur, Grand Rapids-Kalmzoo-B.Crk, and Columbia-Jefferson City.
8 visible matches
Constituent Geography

Counties in Peoria-Bloomington

2024 presidential results across the counties that make up this geography.
Sort:
CountyPop.MarginDemRepTotalShare
Peoria187K
D+4.6
40,56436,89679,1386.5%
Peoria183K
D+4.6
40,56436,89679,1386.5%
Peoria183K
D+4.6
40,56436,89679,1386.5%
Peoria180K
D+4.6
40,56436,89679,1386.5%
McLean173K
D+4.9
44,49540,29086,5227.1%
McLean172K
D+4.9
44,49540,29086,5227.1%
McLean164K
D+4.9
44,49540,29086,5227.1%
McLean150K
D+4.9
44,49540,29086,5227.1%
Tazewell135K
R+26.6
24,32542,45168,0275.6%
Tazewell131K
R+26.6
24,32542,45168,0275.6%
Tazewell130K
R+26.6
24,32542,45168,0275.6%
Tazewell128K
R+26.6
24,32542,45168,0275.6%
Livingston40K
R+46.3
4,31111,97016,5491.4%
Woodford39K
R+42.0
5,95914,83721,1241.7%
Woodford38K
R+42.0
5,95914,83721,1241.7%
Fulton38K
R+23.8
5,9809,82716,1441.3%
Livingston38K
R+46.3
4,31111,97016,5491.4%
Woodford38K
R+42.0
5,95914,83721,1241.7%
Livingston37K
R+46.3
4,31111,97016,5491.4%
Fulton37K
R+23.8
5,9809,82716,1441.3%
Fulton36K
R+23.8
5,9809,82716,1441.3%
Livingston36K
R+46.3
4,31111,97016,5491.4%
Woodford35K
R+42.0
5,95914,83721,1241.7%
Fulton33K
R+23.8
5,9809,82716,1441.3%
Mason16K
R+42.2
1,7734,4646,3740.5%
Mason15K
R+42.2
1,7734,4646,3740.5%
Mason14K
R+42.2
1,7734,4646,3740.5%
Marshall13K
R+36.0
1,9134,1196,1270.5%
Marshall13K
R+36.0
1,9134,1196,1270.5%
Mason13K
R+42.2
1,7734,4646,3740.5%
Marshall12K
R+36.0
1,9134,1196,1270.5%
Marshall12K
R+36.0
1,9134,1196,1270.5%
Stark6K
R+45.6
7251,9832,7610.2%
Putnam6K
R+22.8
1,2542,0143,3340.3%
Stark6K
R+45.6
7251,9832,7610.2%
Putnam6K
R+22.8
1,2542,0143,3340.3%
Stark6K
R+45.6
7251,9832,7610.2%
Putnam6K
R+22.8
1,2542,0143,3340.3%
Putnam6K
R+22.8
1,2542,0143,3340.3%
Stark5K
R+45.6
7251,9832,7610.2%
40 countiesTotal votes: 1,224,400
Historian Query

Ask the Historian

Explore Peoria-Bloomington's political evolution with the Historian
Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
Peoria-BloomingtonCensus ACS 2024Ancestry detail available
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
Expand rows for ancestry detail
White (Non-Hispanic) 84.7%Black 7.6%Hispanic 3.2%Asian 2.2%Multiracial 2.0%
GroupPeoria-BloomingtonNational
▶White (Non-Hispanic)(13)
84.7%57.4%
▶Black / African American(10)
7.6%12.2%
▶Hispanic / Latino(17)
3.2%19.3%
▶Asian(6)
2.2%6.0%
Multiracial / Other
2.0%4.0%
▶Middle Eastern / North African(9)
0.6%0.9%
▶Native American / Alaska Native(2)
0.2%0.9%
Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:
41.9%(261.3K people)
U.S. Religion Census 2020
Browse all religions

Catholic-Evangelical edge: -28.2pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.

Ecological pattern — how to read this

Reflects patterns in counties where this religious tradition concentrates — not a claim about individual voters.

Values are derived by joining Religion Census 2020 (U.S. Religion Data Archive) with certified election results at the county level. That means we know what counties with more or fewer of this group did — not how any individual voted.

This is known as ecological inference. It is a valid way to surface geographic correlation but must not be read as a personal-vote claim about anyone in the group.

Tradition% Pop% AdherentsUS PopUS Adherents
Evangelical Protestant
18.5%44.1%——
Mainline Protestant
9.6%22.8%——
Catholic
8.5%20.4%——
Other
3.4%8.2%——
Black Protestant
1.8%4.4%——
LDS (Mormon)
0.7%1.7%——
Non-religiousPopulation
58.1%———
Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.
Explore Evangelical Protestant adherence nationally

Who lives in the Peoria-Bloomington media market? 2,517,253 residents across 40 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.
Export CSVPro
Peoria-Bloomington vs National2.5M residents
Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population
Local vs state vs U.S.
2.5M
local
2.5MNational 334.9M
Share of U.S. population
Local vs state vs U.S.
0.75%
local
0.75%National 100%
Voting-age population
Local vs state vs U.S.
37.3%
local
37.3%National 75.7%
Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income
Local vs state vs U.S.
$56,738
local
$56,738National $83,960
Poverty rate
Local vs state vs U.S.
11.8%
local
11.8%National 12.5%
College degree
Local vs state vs U.S.
28.8%
local
28.8%National 35.6%
Homeownership
Local vs state vs U.S.
71.6%
local
71.6%National 65.2%
Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age
Local vs state vs U.S.
37.3 yrs
local
37.3 yrsNational 39.1 yrs
Age 18–29
Local vs state vs U.S.
13.1%
local
13.1%National 15.7%
Age 65+
Local vs state vs U.S.
11.9%
local
11.9%National 17.0%
Foreign born
Local vs state vs U.S.
3.5%
local
3.5%National 14.1%
Non-English at home
Local vs state vs U.S.
5.4%
local
5.4%National 22.2%
English only
Local vs state vs U.S.
94.6%
local
94.6%National 77.8%
Voter Turnout

Turnout in Peoria-Bloomington

Turnout % = votes cast ÷ citizen voting-age population (CVAP). Source: CVAP Special Tab 2020-2024.
2024 Turnout
65.0%
vs Previous
-2.0pp
Eligible Non-Voters
165K · 35.0%
Citizen VAP
470,698
History
1988–2024
Ticket-Splitting

Do voters in Peoria-Bloomington split their tickets?

Divergence between offices in the same election reveals persuadable voters.
ConsistencyHeavy splitting (35/100)
2022 Office Comparisons
OfficesMargin AMargin BSplit
Senate vs GovernorR+10.8R+15.14.3pp
Average divergence across office pairs: 12.3pp
Containing Geography

Located In

Peoria-Bloomington sits inside these higher-level geographies.
Upgrade Path

Unlock Media Market Analytics

Advance from the public dossier into precinct-level, insight-rich district intelligence.
Target plan Pro$33/mo
Precinct data, Smart Insights, full history, and export controls tailored to place pages.
Precinct-Level Data
See results for every neighborhood and voting precinct
Smart Insights
Automated highlights from recent election patterns
Full Historical Access
165 years of election data at every level of geography
CSV Exports
Download any table or chart as a CSV file
Upgrade to Pro$33/mo