West Texas oil country where statewide margins routinely exceed 40 points
Anchored by Taylor and Nolan counties, this market's electorate skews heavily rural and Anglo, producing some of Texas's most lopsided statewide results and offering campaigns little competitive terrain to contest.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Taylor | 146K | R+49.8 | 13,624 | 41,198 | 55,417 | 10.8% |
| Taylor | 135K | R+49.8 | 13,624 | 41,198 | 55,417 | 10.8% |
| Taylor | 127K | R+49.8 | 13,624 | 41,198 | 55,417 | 10.8% |
| Taylor | 127K | R+49.8 | 13,624 | 41,198 | 55,417 | 10.8% |
| Brown | 38K | R+73.9 | 2,132 | 14,593 | 16,853 | 3.3% |
| Brown | 38K | R+73.9 | 2,132 | 14,593 | 16,853 | 3.3% |
| Brown | 38K | R+73.9 | 2,132 | 14,593 | 16,853 | 3.3% |
| Brown | 38K | R+73.9 | 2,132 | 14,593 | 16,853 | 3.3% |
| Jones | 21K | R+73.1 | 907 | 5,988 | 6,947 | 1.3% |
| Jones | 20K | R+73.1 | 907 | 5,988 | 6,947 | 1.3% |
| Jones | 20K | R+73.1 | 907 | 5,988 | 6,947 | 1.3% |
| Jones | 19K | R+73.1 | 907 | 5,988 | 6,947 | 1.3% |
| Eastland | 18K | R+77.5 | 918 | 7,397 | 8,364 | 1.6% |
| Eastland | 18K | R+77.5 | 918 | 7,397 | 8,364 | 1.6% |
| Eastland | 18K | R+77.5 | 918 | 7,397 | 8,364 | 1.6% |
| Eastland | 18K | R+77.5 | 918 | 7,397 | 8,364 | 1.6% |
| Scurry | 17K | R+73.6 | 734 | 4,945 | 5,721 | 1.1% |
| Scurry | 16K | R+73.6 | 734 | 4,945 | 5,721 | 1.1% |
| Scurry | 16K | R+73.6 | 734 | 4,945 | 5,721 | 1.1% |
| Scurry | 16K | R+73.6 | 734 | 4,945 | 5,721 | 1.1% |
| Nolan | 16K | R+59.2 | 1,020 | 4,048 | 5,115 | 1.0% |
| Nolan | 15K | R+59.2 | 1,020 | 4,048 | 5,115 | 1.0% |
| Nolan | 15K | R+59.2 | 1,020 | 4,048 | 5,115 | 1.0% |
| Nolan | 14K | R+59.2 | 1,020 | 4,048 | 5,115 | 1.0% |
| Callahan | 14K | R+77.5 | 761 | 6,180 | 6,988 | 1.4% |
| Callahan | 14K | R+77.5 | 761 | 6,180 | 6,988 | 1.4% |
| Callahan | 13K | R+77.5 | 761 | 6,180 | 6,988 | 1.4% |
| Callahan | 13K | R+77.5 | 761 | 6,180 | 6,988 | 1.4% |
| Runnels | 11K | R+77.1 | 452 | 3,580 | 4,056 | 0.8% |
| Runnels | 10K | R+77.1 | 452 | 3,580 | 4,056 | 0.8% |
| Runnels | 10K | R+77.1 | 452 | 3,580 | 4,056 | 0.8% |
| Runnels | 10K | R+77.1 | 452 | 3,580 | 4,056 | 0.8% |
| Stephens | 10K | R+79.3 | 384 | 3,368 | 3,761 | 0.7% |
| Mitchell | 10K | R+71.3 | 352 | 2,144 | 2,513 | 0.5% |
| Stephens | 10K | R+79.3 | 384 | 3,368 | 3,761 | 0.7% |
| Stephens | 9K | R+79.3 | 384 | 3,368 | 3,761 | 0.7% |
| Stephens | 9K | R+79.3 | 384 | 3,368 | 3,761 | 0.7% |
| Mitchell | 9K | R+71.3 | 352 | 2,144 | 2,513 | 0.5% |
| Coleman | 9K | R+79.0 | 428 | 3,712 | 4,156 | 0.8% |
| Mitchell | 9K | R+71.3 | 352 | 2,144 | 2,513 | 0.5% |
| Mitchell | 9K | R+71.3 | 352 | 2,144 | 2,513 | 0.5% |
| Coleman | 9K | R+79.0 | 428 | 3,712 | 4,156 | 0.8% |
| Coleman | 8K | R+79.0 | 428 | 3,712 | 4,156 | 0.8% |
| Coleman | 8K | R+79.0 | 428 | 3,712 | 4,156 | 0.8% |
| Haskell | 6K | R+71.4 | 313 | 1,918 | 2,247 | 0.4% |
| Haskell | 6K | R+71.4 | 313 | 1,918 | 2,247 | 0.4% |
| Haskell | 5K | R+71.4 | 313 | 1,918 | 2,247 | 0.4% |
| Haskell | 5K | R+71.4 | 313 | 1,918 | 2,247 | 0.4% |
| Fisher | 4K | R+63.2 | 330 | 1,487 | 1,830 | 0.4% |
| Knox | 4K | R+68.5 | 214 | 1,156 | 1,376 | 0.3% |
| Fisher | 4K | R+63.2 | 330 | 1,487 | 1,830 | 0.4% |
| Fisher | 4K | R+63.2 | 330 | 1,487 | 1,830 | 0.4% |
| Knox | 4K | R+68.5 | 214 | 1,156 | 1,376 | 0.3% |
| Fisher | 4K | R+63.2 | 330 | 1,487 | 1,830 | 0.4% |
| Knox | 3K | R+68.5 | 214 | 1,156 | 1,376 | 0.3% |
| Shackelford | 3K | R+82.1 | 146 | 1,565 | 1,728 | 0.3% |
| Knox | 3K | R+68.5 | 214 | 1,156 | 1,376 | 0.3% |
| Shackelford | 3K | R+82.1 | 146 | 1,565 | 1,728 | 0.3% |
| Shackelford | 3K | R+82.1 | 146 | 1,565 | 1,728 | 0.3% |
| Shackelford | 3K | R+82.1 | 146 | 1,565 | 1,728 | 0.3% |
| Throckmorton | 2K | R+83.3 | 73 | 823 | 900 | 0.2% |
| Stonewall | 2K | R+69.0 | 110 | 604 | 716 | 0.1% |
| Throckmorton | 2K | R+83.3 | 73 | 823 | 900 | 0.2% |
| Throckmorton | 2K | R+83.3 | 73 | 823 | 900 | 0.2% |
| Throckmorton | 2K | R+83.3 | 73 | 823 | 900 | 0.2% |
| Stonewall | 1K | R+69.0 | 110 | 604 | 716 | 0.1% |
| Stonewall | 1K | R+69.0 | 110 | 604 | 716 | 0.1% |
| Stonewall | 1K | R+69.0 | 110 | 604 | 716 | 0.1% |
| Group | Abilene-Sweetwater | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 68.5% | 57.4% |
▶Hispanic / Latino(15) | 22.6% | 19.3% |
▶Black / African American(11) | 5.9% | 12.2% |
Multiracial / Other | 1.5% | 4.0% |
▶Asian(6) | 1.0% | 6.0% |
▶Native American / Alaska Native(5) | 0.5% | 0.9% |
▶Middle Eastern / North African(8) | 0.1% | 0.9% |
Catholic-Evangelical edge: -62.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 46.5% | 71.9% | — | — | |
| 9.3% | 14.4% | — | — | |
| 6.5% | 10.0% | — | — | |
| 1.6% | 2.5% | — | — | |
LDS (Mormon) | 0.9% | 1.4% | — | — |
| 0.8% | 1.2% | — | — | |
Non-religiousPopulation | 35.3% | — | — | — |
Who lives in the Abilene-Sweetwater media market? 1,249,471 residents across 68 counties.
19% of adults hold a bachelor's degree — 14pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+63.6 | R+59.1 | 4.5pp |