Amarillo
Panhandle hub where Republican margins routinely exceed 40 points
The Amarillo media market anchors the Texas Panhandle, a vast stretch of agricultural flatlands where voter registration and turnout patterns have remained among the most consistently one-sided in the state for over two decades.
- White59.1%
- Hispanic32.1%
- Other10.0%
- Two or more7.2%
- Black4.7%
- Asian1.7%
- Native0.9%
Constituent Counties
Similar media markets
Counties in Amarillo
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Randall | 146K | R+60.4 | 12,935 | 53,314 | 66,901 | 8.6% |
| Randall | 129K | R+60.4 | 12,935 | 53,314 | 66,901 | 8.6% |
| Potter | 122K | R+44.4 | 8,748 | 23,007 | 32,121 | 4.1% |
| Potter | 121K | R+44.4 | 8,748 | 23,007 | 32,121 | 4.1% |
| Potter | 116K | R+44.4 | 8,748 | 23,007 | 32,121 | 4.1% |
| Potter | 114K | R+44.4 | 8,748 | 23,007 | 32,121 | 4.1% |
| Randall | 113K | R+60.4 | 12,935 | 53,314 | 66,901 | 8.6% |
| Randall | 104K | R+60.4 | 12,935 | 53,314 | 66,901 | 8.6% |
| Curry | 51K | R+42.6 | 4,230 | 10,714 | 15,223 | 2.0% |
| Curry | 48K | R+42.6 | 4,230 | 10,714 | 15,223 | 2.0% |
| Curry | 45K | R+42.6 | 4,230 | 10,714 | 15,223 | 2.0% |
| Curry | 45K | R+42.6 | 4,230 | 10,714 | 15,223 | 2.0% |
| Hutchinson | 24K | R+77.2 | 913 | 7,273 | 8,244 | 1.1% |
| Gray | 23K | R+77.1 | 845 | 6,691 | 7,580 | 1.0% |
| Gray | 23K | R+77.1 | 845 | 6,691 | 7,580 | 1.0% |
| Moore | 22K | R+67.1 | 860 | 4,458 | 5,362 | 0.7% |
| Gray | 22K | R+77.1 | 845 | 6,691 | 7,580 | 1.0% |
| Hutchinson | 22K | R+77.2 | 913 | 7,273 | 8,244 | 1.1% |
| Hutchinson | 22K | R+77.2 | 913 | 7,273 | 8,244 | 1.1% |
| Texas | 21K | R+67.7 | 793 | 4,319 | 5,206 | 0.7% |
| Moore | 21K | R+67.1 | 860 | 4,458 | 5,362 | 0.7% |
| Gray | 21K | R+77.1 | 845 | 6,691 | 7,580 | 1.0% |
| Texas | 21K | R+67.7 | 793 | 4,319 | 5,206 | 0.7% |
| Texas | 20K | R+67.7 | 793 | 4,319 | 5,206 | 0.7% |
| Hutchinson | 20K | R+77.2 | 913 | 7,273 | 8,244 | 1.1% |
| Moore | 20K | R+67.1 | 860 | 4,458 | 5,362 | 0.7% |
| Texas | 20K | R+67.7 | 793 | 4,319 | 5,206 | 0.7% |
| Moore | 20K | R+67.1 | 860 | 4,458 | 5,362 | 0.7% |
| Roosevelt | 20K | R+43.2 | 1,820 | 4,687 | 6,639 | 0.9% |
| Deaf Smith | 19K | R+51.7 | 1,019 | 3,233 | 4,286 | 0.5% |
| Roosevelt | 19K | R+43.2 | 1,820 | 4,687 | 6,639 | 0.9% |
| Roosevelt | 19K | R+43.2 | 1,820 | 4,687 | 6,639 | 0.9% |
| Deaf Smith | 19K | R+51.7 | 1,019 | 3,233 | 4,286 | 0.5% |
| Deaf Smith | 18K | R+51.7 | 1,019 | 3,233 | 4,286 | 0.5% |
| Deaf Smith | 18K | R+51.7 | 1,019 | 3,233 | 4,286 | 0.5% |
| Roosevelt | 18K | R+43.2 | 1,820 | 4,687 | 6,639 | 0.9% |
| Ochiltree | 11K | R+81.5 | 269 | 2,723 | 3,010 | 0.4% |
| Quay | 10K | R+40.9 | 1,055 | 2,570 | 3,704 | 0.5% |
| Parmer | 10K | R+70.1 | 368 | 2,123 | 2,504 | 0.3% |
| Parmer | 10K | R+70.1 | 368 | 2,123 | 2,504 | 0.3% |
| Ochiltree | 10K | R+81.5 | 269 | 2,723 | 3,010 | 0.4% |
| Parmer | 10K | R+70.1 | 368 | 2,123 | 2,504 | 0.3% |
| Ochiltree | 9K | R+81.5 | 269 | 2,723 | 3,010 | 0.4% |
| Parmer | 9K | R+70.1 | 368 | 2,123 | 2,504 | 0.3% |
| Quay | 9K | R+40.9 | 1,055 | 2,570 | 3,704 | 0.5% |
| Ochiltree | 9K | R+81.5 | 269 | 2,723 | 3,010 | 0.4% |
| Quay | 9K | R+40.9 | 1,055 | 2,570 | 3,704 | 0.5% |
| Quay | 9K | R+40.9 | 1,055 | 2,570 | 3,704 | 0.5% |
| Swisher | 8K | R+63.4 | 403 | 1,840 | 2,265 | 0.3% |
| Castro | 8K | R+58.1 | 418 | 1,594 | 2,023 | 0.3% |
| Castro | 8K | R+58.1 | 418 | 1,594 | 2,023 | 0.3% |
| Childress | 8K | R+76.1 | 263 | 1,991 | 2,272 | 0.3% |
| Swisher | 8K | R+63.4 | 403 | 1,840 | 2,265 | 0.3% |
| Swisher | 8K | R+63.4 | 403 | 1,840 | 2,265 | 0.3% |
| Childress | 8K | R+76.1 | 263 | 1,991 | 2,272 | 0.3% |
| Castro | 7K | R+58.1 | 418 | 1,594 | 2,023 | 0.3% |
| Dallam | 7K | R+78.3 | 152 | 1,285 | 1,447 | 0.2% |
| Castro | 7K | R+58.1 | 418 | 1,594 | 2,023 | 0.3% |
| Childress | 7K | R+76.1 | 263 | 1,991 | 2,272 | 0.3% |
| Dallam | 7K | R+78.3 | 152 | 1,285 | 1,447 | 0.2% |
| Swisher | 7K | R+63.4 | 403 | 1,840 | 2,265 | 0.3% |
| Childress | 7K | R+76.1 | 263 | 1,991 | 2,272 | 0.3% |
| Carson | 7K | R+81.1 | 290 | 2,866 | 3,177 | 0.4% |
| Carson | 6K | R+81.1 | 290 | 2,866 | 3,177 | 0.4% |
| Dallam | 6K | R+78.3 | 152 | 1,285 | 1,447 | 0.2% |
| Dallam | 6K | R+78.3 | 152 | 1,285 | 1,447 | 0.2% |
| Carson | 6K | R+81.1 | 290 | 2,866 | 3,177 | 0.4% |
| Hartley | 6K | R+83.3 | 163 | 1,843 | 2,016 | 0.3% |
| Beaver | 6K | R+83.8 | 158 | 1,938 | 2,124 | 0.3% |
| Carson | 6K | R+81.1 | 290 | 2,866 | 3,177 | 0.4% |
| Wheeler | 6K | R+84.6 | 169 | 2,093 | 2,274 | 0.3% |
| Hansford | 6K | R+84.8 | 146 | 1,842 | 1,999 | 0.3% |
| Hartley | 6K | R+83.3 | 163 | 1,843 | 2,016 | 0.3% |
| Beaver | 5K | R+83.8 | 158 | 1,938 | 2,124 | 0.3% |
| Hansford | 5K | R+84.8 | 146 | 1,842 | 1,999 | 0.3% |
| Beaver | 5K | R+83.8 | 158 | 1,938 | 2,124 | 0.3% |
| Wheeler | 5K | R+84.6 | 169 | 2,093 | 2,274 | 0.3% |
| Hansford | 5K | R+84.8 | 146 | 1,842 | 1,999 | 0.3% |
| Hartley | 5K | R+83.3 | 163 | 1,843 | 2,016 | 0.3% |
| Hansford | 5K | R+84.8 | 146 | 1,842 | 1,999 | 0.3% |
| Hartley | 5K | R+83.3 | 163 | 1,843 | 2,016 | 0.3% |
| Beaver | 5K | R+83.8 | 158 | 1,938 | 2,124 | 0.3% |
| Wheeler | 5K | R+84.6 | 169 | 2,093 | 2,274 | 0.3% |
| Wheeler | 5K | R+84.6 | 169 | 2,093 | 2,274 | 0.3% |
| Union | 4K | R+52.2 | 378 | 1,247 | 1,665 | 0.2% |
| Union | 4K | R+52.2 | 378 | 1,247 | 1,665 | 0.2% |
| Hemphill | 4K | R+75.8 | 190 | 1,412 | 1,612 | 0.2% |
| Union | 4K | R+52.2 | 378 | 1,247 | 1,665 | 0.2% |
| Donley | 4K | R+78.2 | 174 | 1,512 | 1,712 | 0.2% |
| Hall | 4K | R+73.4 | 149 | 992 | 1,149 | 0.1% |
| Union | 4K | R+52.2 | 378 | 1,247 | 1,665 | 0.2% |
| Donley | 4K | R+78.2 | 174 | 1,512 | 1,712 | 0.2% |
| Lipscomb | 4K | R+79.6 | 123 | 1,125 | 1,259 | 0.2% |
| Donley | 4K | R+78.2 | 174 | 1,512 | 1,712 | 0.2% |
| Hall | 3K | R+73.4 | 149 | 992 | 1,149 | 0.1% |
| Hemphill | 3K | R+75.8 | 190 | 1,412 | 1,612 | 0.2% |
| Hemphill | 3K | R+75.8 | 190 | 1,412 | 1,612 | 0.2% |
| Donley | 3K | R+78.2 | 174 | 1,512 | 1,712 | 0.2% |
| Hemphill | 3K | R+75.8 | 190 | 1,412 | 1,612 | 0.2% |
| Collingsworth | 3K | R+77.5 | 135 | 1,066 | 1,201 | 0.2% |
| Sherman | 3K | R+88.1 | 48 | 817 | 873 | 0.1% |
| Hall | 3K | R+73.4 | 149 | 992 | 1,149 | 0.1% |
| Cimarron | 3K | R+84.9 | 66 | 860 | 935 | 0.1% |
| Sherman | 3K | R+88.1 | 48 | 817 | 873 | 0.1% |
| Lipscomb | 3K | R+79.6 | 123 | 1,125 | 1,259 | 0.2% |
| Collingsworth | 3K | R+77.5 | 135 | 1,066 | 1,201 | 0.2% |
| Lipscomb | 3K | R+79.6 | 123 | 1,125 | 1,259 | 0.2% |
| Collingsworth | 3K | R+77.5 | 135 | 1,066 | 1,201 | 0.2% |
| Lipscomb | 3K | R+79.6 | 123 | 1,125 | 1,259 | 0.2% |
| Sherman | 3K | R+88.1 | 48 | 817 | 873 | 0.1% |
| Hall | 3K | R+73.4 | 149 | 992 | 1,149 | 0.1% |
| Cimarron | 3K | R+84.9 | 66 | 860 | 935 | 0.1% |
| Collingsworth | 3K | R+77.5 | 135 | 1,066 | 1,201 | 0.2% |
| Sherman | 2K | R+88.1 | 48 | 817 | 873 | 0.1% |
| Cimarron | 2K | R+84.9 | 66 | 860 | 935 | 0.1% |
| Oldham | 2K | R+84.3 | 74 | 895 | 974 | 0.1% |
| Cimarron | 2K | R+84.9 | 66 | 860 | 935 | 0.1% |
| Oldham | 2K | R+84.3 | 74 | 895 | 974 | 0.1% |
| Armstrong | 2K | R+85.8 | 77 | 1,029 | 1,109 | 0.1% |
| Oldham | 2K | R+84.3 | 74 | 895 | 974 | 0.1% |
| Oldham | 2K | R+84.3 | 74 | 895 | 974 | 0.1% |
| Armstrong | 2K | R+85.8 | 77 | 1,029 | 1,109 | 0.1% |
| Armstrong | 2K | R+85.8 | 77 | 1,029 | 1,109 | 0.1% |
| Cottle | 2K | R+72.5 | 89 | 565 | 657 | 0.1% |
| Armstrong | 2K | R+85.8 | 77 | 1,029 | 1,109 | 0.1% |
| Briscoe | 2K | R+79.7 | 72 | 666 | 745 | 0.1% |
| Cottle | 2K | R+72.5 | 89 | 565 | 657 | 0.1% |
| Briscoe | 2K | R+79.7 | 72 | 666 | 745 | 0.1% |
| Briscoe | 2K | R+79.7 | 72 | 666 | 745 | 0.1% |
| Cottle | 2K | R+72.5 | 89 | 565 | 657 | 0.1% |
| Cottle | 1K | R+72.5 | 89 | 565 | 657 | 0.1% |
| Briscoe | 1K | R+79.7 | 72 | 666 | 745 | 0.1% |
| Roberts | 939 | R+92.1 | 20 | 547 | 572 | 0.1% |
| Roberts | 913 | R+92.1 | 20 | 547 | 572 | 0.1% |
| Roberts | 887 | R+92.1 | 20 | 547 | 572 | 0.1% |
| Roberts | 832 | R+92.1 | 20 | 547 | 572 | 0.1% |
Ask the Historian
Who Lives Here
| Group | Amarillo | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 59.1% | 57.4% |
▶Hispanic / Latino(17) | 32.1% | 19.3% |
▶Black / African American(12) | 4.7% | 12.2% |
▶Asian(6) | 1.7% | 6.0% |
Multiracial / Other | 1.4% | 4.0% |
▶Native American / Alaska Native(7) | 0.9% | 0.9% |
▶Middle Eastern / North African(8) | 0.3% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: -48.1pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 40.8% | 64.6% | — | — | |
| 13.3% | 21.0% | — | — | |
| 5.3% | 8.4% | — | — | |
| 3.1% | 4.8% | — | — | |
LDS (Mormon) | 1.5% | 2.4% | — | — |
| 0.6% | 0.9% | — | — | |
| 0.2% | 0.3% | — | — | |
Non-religiousPopulation | 36.8% | — | — | — |
Who lives in the Amarillo media market? 2,122,624 residents across 136 counties.
Demographics
20% of adults hold a bachelor's degree — 13pp below the national average. Places with similar education levels vote R+15 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Amarillo
Do voters in Amarillo split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+60.3 | R+56.7 | 3.7pp |