Montana's largest media market anchors a sprawling rural hinterland
Billings DMA stretches across southeastern Montana and northern Wyoming, reaching ranching communities where Republican margins routinely exceed 30 points and low population density makes television still the dominant campaign medium.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Yellowstone | 169K | R+27.1 | 28,392 | 50,460 | 81,391 | 13.2% |
| Yellowstone | 155K | R+27.1 | 28,392 | 50,460 | 81,391 | 13.2% |
| Yellowstone | 140K | R+27.1 | 28,392 | 50,460 | 81,391 | 13.2% |
| Yellowstone | 129K | R+27.1 | 28,392 | 50,460 | 81,391 | 13.2% |
| Park | 30K | R+58.7 | 3,259 | 13,084 | 16,743 | 2.7% |
| Park | 29K | R+58.7 | 3,259 | 13,084 | 16,743 | 2.7% |
| Park | 27K | R+58.7 | 3,259 | 13,084 | 16,743 | 2.7% |
| Park | 26K | R+58.7 | 3,259 | 13,084 | 16,743 | 2.7% |
| Park | 18K | R+7.7 | 5,224 | 6,128 | 11,717 | 1.9% |
| Park | 16K | R+7.7 | 5,224 | 6,128 | 11,717 | 1.9% |
| Park | 16K | R+7.7 | 5,224 | 6,128 | 11,717 | 1.9% |
| Park | 16K | R+7.7 | 5,224 | 6,128 | 11,717 | 1.9% |
| Big Horn | 13K | R+1.7 | 2,112 | 2,188 | 4,470 | 0.7% |
| Big Horn | 13K | R+1.7 | 2,112 | 2,188 | 4,470 | 0.7% |
| Big Horn | 13K | R+1.7 | 2,112 | 2,188 | 4,470 | 0.7% |
| Big Horn | 13K | R+1.7 | 2,112 | 2,188 | 4,470 | 0.7% |
| Custer | 12K | R+48.7 | 1,385 | 4,208 | 5,797 | 0.9% |
| Custer | 12K | R+48.7 | 1,385 | 4,208 | 5,797 | 0.9% |
| Big Horn | 12K | R+71.9 | 742 | 4,867 | 5,735 | 0.9% |
| Big Horn | 12K | R+71.9 | 742 | 4,867 | 5,735 | 0.9% |
| Custer | 12K | R+48.7 | 1,385 | 4,208 | 5,797 | 0.9% |
| Big Horn | 11K | R+71.9 | 742 | 4,867 | 5,735 | 0.9% |
| Big Horn | 11K | R+71.9 | 742 | 4,867 | 5,735 | 0.9% |
| Custer | 11K | R+48.7 | 1,385 | 4,208 | 5,797 | 0.9% |
| Carbon | 11K | R+32.4 | 2,353 | 4,719 | 7,297 | 1.2% |
| Carbon | 10K | R+32.4 | 2,353 | 4,719 | 7,297 | 1.2% |
| Carbon | 10K | R+32.4 | 2,353 | 4,719 | 7,297 | 1.2% |
| Carbon | 10K | R+32.4 | 2,353 | 4,719 | 7,297 | 1.2% |
| Rosebud | 9K | R+37.1 | 1,095 | 2,466 | 3,693 | 0.6% |
| Rosebud | 9K | R+37.1 | 1,095 | 2,466 | 3,693 | 0.6% |
| Stillwater | 9K | R+61.7 | 1,056 | 4,699 | 5,906 | 1.0% |
| Stillwater | 9K | R+61.7 | 1,056 | 4,699 | 5,906 | 1.0% |
| Rosebud | 9K | R+37.1 | 1,095 | 2,466 | 3,693 | 0.6% |
| Stillwater | 9K | R+61.7 | 1,056 | 4,699 | 5,906 | 1.0% |
| Stillwater | 8K | R+61.7 | 1,056 | 4,699 | 5,906 | 1.0% |
| Rosebud | 8K | R+37.1 | 1,095 | 2,466 | 3,693 | 0.6% |
| Musselshell | 5K | R+71.5 | 396 | 2,550 | 3,012 | 0.5% |
| Musselshell | 5K | R+71.5 | 396 | 2,550 | 3,012 | 0.5% |
| Musselshell | 4K | R+71.5 | 396 | 2,550 | 3,012 | 0.5% |
| Musselshell | 4K | R+71.5 | 396 | 2,550 | 3,012 | 0.5% |
| Sweet Grass | 4K | R+53.1 | 525 | 1,789 | 2,381 | 0.4% |
| Sweet Grass | 4K | R+53.1 | 525 | 1,789 | 2,381 | 0.4% |
| Sweet Grass | 4K | R+53.1 | 525 | 1,789 | 2,381 | 0.4% |
| Sweet Grass | 4K | R+53.1 | 525 | 1,789 | 2,381 | 0.4% |
| Wheatland | 2K | R+58.4 | 209 | 843 | 1,086 | 0.2% |
| Wheatland | 2K | R+58.4 | 209 | 843 | 1,086 | 0.2% |
| Wheatland | 2K | R+58.4 | 209 | 843 | 1,086 | 0.2% |
| Wheatland | 2K | R+58.4 | 209 | 843 | 1,086 | 0.2% |
| Meagher | 2K | R+53.9 | 256 | 888 | 1,172 | 0.2% |
| Meagher | 2K | R+53.9 | 256 | 888 | 1,172 | 0.2% |
| Meagher | 2K | R+53.9 | 256 | 888 | 1,172 | 0.2% |
| Powder River | 2K | R+75.2 | 131 | 963 | 1,106 | 0.2% |
| Powder River | 2K | R+75.2 | 131 | 963 | 1,106 | 0.2% |
| Powder River | 2K | R+75.2 | 131 | 963 | 1,106 | 0.2% |
| Powder River | 2K | R+75.2 | 131 | 963 | 1,106 | 0.2% |
| Meagher | 2K | R+53.9 | 256 | 888 | 1,172 | 0.2% |
| Garfield | 1K | R+89.6 | 39 | 756 | 800 | 0.1% |
| Garfield | 1K | R+89.6 | 39 | 756 | 800 | 0.1% |
| Garfield | 1K | R+89.6 | 39 | 756 | 800 | 0.1% |
| Garfield | 1K | R+89.6 | 39 | 756 | 800 | 0.1% |
| Golden Valley | 1K | R+72.4 | 67 | 440 | 515 | 0.1% |
| Treasure | 912 | R+70.1 | 57 | 367 | 442 | 0.1% |
| Golden Valley | 899 | R+72.4 | 67 | 440 | 515 | 0.1% |
| Golden Valley | 873 | R+72.4 | 67 | 440 | 515 | 0.1% |
| Treasure | 861 | R+70.1 | 57 | 367 | 442 | 0.1% |
| Treasure | 846 | R+70.1 | 57 | 367 | 442 | 0.1% |
| Treasure | 732 | R+70.1 | 57 | 367 | 442 | 0.1% |
| Golden Valley | 730 | R+72.4 | 67 | 440 | 515 | 0.1% |
| Petroleum | 512 | R+76.2 | 37 | 284 | 324 | 0.1% |
| Petroleum | 493 | R+76.2 | 37 | 284 | 324 | 0.1% |
| Petroleum | 447 | R+76.2 | 37 | 284 | 324 | 0.1% |
| Petroleum | 445 | R+76.2 | 37 | 284 | 324 | 0.1% |
| Group | Billings | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 85.5% | 57.4% |
▶Native American / Alaska Native(9) | 6.6% | 0.9% |
▶Hispanic / Latino(15) | 4.6% | 19.3% |
Multiracial / Other | 2.2% | 4.0% |
▶Asian(6) | 0.6% | 6.0% |
▶Black / African American(7) | 0.5% | 12.2% |
▶Middle Eastern / North African(5) | 0.1% | 0.9% |
Catholic-Evangelical edge: -16.6pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 13.5% | 37.5% | — | — | |
| 9.1% | 25.4% | — | — | |
| 8.1% | 22.6% | — | — | |
LDS (Mormon) | 7.2% | 19.9% | — | — |
| 5.1% | 14.2% | — | — | |
Non-religiousPopulation | 64.0% | — | — | — |
Who lives in the Billings media market? 1,098,611 residents across 72 counties.
27% of adults hold a bachelor's degree — 6pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+35.4 | R+26.0 | 9.4pp |
| Senate vs Governor | R+26.0 | R+31.5 | 5.5pp |
| President vs Governor | R+35.4 | R+31.5 | 3.9pp |