How did the Billings media market vote in the 2024 presidential election?

The Billings DMA leaned Republican in 2024 with a margin of R+35.4 percentage points, aggregated across 18 constituent counties.

What is the population of the Billings media market?

The Billings designated market area has a population of approximately 300,181 across 18 counties according to Census data.

How many counties are in the Billings media market?

The Billings DMA comprises 18 counties.

Billings

Latest: 2024↓ R+3.2 vs 2020

Safe Republican — shifted 3.2pp toward Republicans in 2024 — 300K residents — 18 counties

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Race & ancestry

Group	%
▶White (Non-Hispanic)(13)	82.2%
▶Hispanic / Latino(15)	5.7%
▶Black / African American(7)	0.5%
▶Asian(6)	0.6%
▶Middle Eastern / North African(5)	0.1%
▶Native American / Alaska Native(9)	6.4%
▶Native Hawaiian / Pacific Islander(5)	0.1%
Multiracial / Other	4.5%

View full demographics →

Religious adherence

Tradition	% Pop	% Adherents
Evangelical Protestant	13.5%	37.5%
Catholic	9.1%	25.4%
Other	8.1%	22.6%
LDS (Mormon)	7.2%	19.9%
Mainline Protestant	5.1%	14.2%
Non-religious	64.0%	—

View full religion →

Presidential results

Year	Result
2024	Trump+35.4
2020	Trump+32.2
2016	Trump+34.8
2012	Romney+27.7
2008	McCain+14.7
2004	Bush+31.9
2000	Bush+32.1
1996	Dole+11.5
1992	Bush+6.7

View full election history →

Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.

8 visible matches

Rapid City

Small-town rural republican

R+40.3

Similarity score93%

Minot-Bsmrck-Dcknsn(Wlstn)

Small-town rural republican

R+51.8

Similarity score91%

Casper-Riverton

Small-town rural republican

R+49.2

Similarity score90%

Great Falls

Small-town rural republican

R+27.7

Similarity score88%

Sherman-Ada

Small-town rural republican

R+57.0

Similarity score86%

Sioux Falls(Mitchell)

Small-town rural republican 3

R+30.4

Similarity score83%

Tulsa

Small-town rural republican

R+35.6

Similarity score83%

North Platte

Small-town rural republican

R+57.1

Similarity score81%

Constituent Geography

Counties in Billings

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total
Yellowstone	169K	R+27.1	28,392	50,460	81,391
Park	30K	R+58.7	3,259	13,084	16,743
Park	18K	R+7.7	5,224	6,128	11,717
Big Horn	13K	R+1.7	2,112	2,188	4,470
Custer	12K	R+48.7	1,385	4,208	5,797
Big Horn	12K	R+71.9	742	4,867	5,735
Carbon	11K	R+32.4	2,353	4,719	7,297
Stillwater	9K	R+61.7	1,056	4,699	5,906
Rosebud	8K	R+37.1	1,095	2,466	3,693
Musselshell	5K	R+71.5	396	2,550	3,012
Sweet Grass	4K	R+53.1	525	1,789	2,381
Wheatland	2K	R+58.4	209	843	1,086
Meagher	2K	R+53.9	256	888	1,172
Powder River	2K	R+75.2	131	963	1,106
Garfield	1K	R+89.6	39	756	800
Golden Valley	899	R+72.4	67	440	515
Treasure	732	R+70.1	57	367	442
Petroleum	447	R+76.2	37	284	324

18 countiesTotal votes: 153,587

Historian Query

Ask the Historian

Explore Billings's political evolution with the Historian

“How has the Billings media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

BillingsCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 82.2%Native American 6.4%Hispanic 5.7%Multiracial 4.5%Asian 0.6%Black 0.5%

Group	Billings	National
▶White (Non-Hispanic)(13)	82.2%	57.4%
▶Native American / Alaska Native(9)	6.4%	0.9%
▶Hispanic / Latino(15)	5.7%	19.3%
Multiracial / Other	4.5%	4.0%
▶Asian(6)	0.6%	6.0%
▶Black / African American(7)	0.5%	12.2%
▶Middle Eastern / North African(5)	0.1%	0.9%
▶Native Hawaiian / Pacific Islander(5)	0.1%	0.2%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

36.0%(108.2K people)

U.S. Religion Census 2020

Browse all religions

Tradition	% Pop	% Adherents	US Pop	US Adherents
Evangelical Protestant	13.5%	37.5%	—	—
Catholic	9.1%	25.4%	—	—
Other	8.1%	22.6%	—	—
LDS (Mormon)	7.2%	19.9%	—	—
Mainline Protestant	5.1%	14.2%	—	—
Non-religiousPopulation	64.0%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Billings media market? 300,181 residents across 18 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Billings vs National300K residents

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

300K

local

300KNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.09%

local

0.09%National 100%

Voting-age population

Local vs state vs U.S.

75.6%

local

75.6%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$73,452

local

$73,452National $83,960

Poverty rate

Local vs state vs U.S.

10.7%

local

10.7%National 12.5%

College degree

Local vs state vs U.S.

32.3%

local

32.3%National 35.6%

Homeownership

Local vs state vs U.S.

71.5%

local

71.5%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

41.2 yrs

local

41.2 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

13.5%

local

13.5%National 15.7%

Age 65+

Local vs state vs U.S.

20.6%

local

20.6%National 17.0%

Foreign born

Local vs state vs U.S.

1.8%

local

1.8%National 14.1%

Non-English at home

Local vs state vs U.S.

4.6%

local

4.6%National 22.2%

English only

Local vs state vs U.S.

95.4%

local

95.4%National 77.8%

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