Black Hills hub where ranching counties meet a fast-growing regional city
The Rapid City media market anchors western South Dakota and pulls in corners of Wyoming and Nebraska, blending rural agricultural precincts with an urban core that has shifted measurably as the metro's population climbed past 80,000.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Pennington | 114K | R+26.4 | 20,051 | 35,009 | 56,580 | 10.4% |
| Pennington | 107K | R+26.4 | 20,051 | 35,009 | 56,580 | 10.4% |
| Pennington | 97K | R+26.4 | 20,051 | 35,009 | 56,580 | 10.4% |
| Pennington | 89K | R+26.4 | 20,051 | 35,009 | 56,580 | 10.4% |
| Sheridan | 32K | R+49.4 | 3,920 | 12,041 | 16,425 | 3.0% |
| Meade | 31K | R+50.9 | 3,421 | 10,887 | 14,672 | 2.7% |
| Sheridan | 30K | R+49.4 | 3,920 | 12,041 | 16,425 | 3.0% |
| Sheridan | 28K | R+49.4 | 3,920 | 12,041 | 16,425 | 3.0% |
| Lawrence | 27K | R+31.4 | 5,074 | 9,904 | 15,409 | 2.8% |
| Meade | 27K | R+50.9 | 3,421 | 10,887 | 14,672 | 2.7% |
| Sheridan | 27K | R+49.4 | 3,920 | 12,041 | 16,425 | 3.0% |
| Lawrence | 25K | R+31.4 | 5,074 | 9,904 | 15,409 | 2.8% |
| Meade | 24K | R+50.9 | 3,421 | 10,887 | 14,672 | 2.7% |
| Meade | 24K | R+50.9 | 3,421 | 10,887 | 14,672 | 2.7% |
| Lawrence | 23K | R+31.4 | 5,074 | 9,904 | 15,409 | 2.8% |
| Lawrence | 22K | R+31.4 | 5,074 | 9,904 | 15,409 | 2.8% |
| Legacy FIPS 46113 | 14K | E | 0 | 0 | 0 | 0.0% |
| Legacy FIPS 46113 | 12K | E | 0 | 0 | 0 | 0.0% |
| Butte | 11K | R+60.6 | 942 | 4,024 | 5,082 | 0.9% |
| Butte | 10K | R+60.6 | 942 | 4,024 | 5,082 | 0.9% |
| Butte | 9K | R+60.6 | 942 | 4,024 | 5,082 | 0.9% |
| Butte | 9K | R+60.6 | 942 | 4,024 | 5,082 | 0.9% |
| Custer | 9K | R+45.8 | 1,567 | 4,313 | 6,001 | 1.1% |
| Custer | 8K | R+45.8 | 1,567 | 4,313 | 6,001 | 1.1% |
| Custer | 8K | R+45.8 | 1,567 | 4,313 | 6,001 | 1.1% |
| Crook | 7K | R+77.4 | 443 | 3,805 | 4,344 | 0.8% |
| Fall River | 7K | R+49.3 | 1,030 | 3,135 | 4,274 | 0.8% |
| Crook | 7K | R+77.4 | 443 | 3,805 | 4,344 | 0.8% |
| Custer | 7K | R+45.8 | 1,567 | 4,313 | 6,001 | 1.1% |
| Fall River | 7K | R+49.3 | 1,030 | 3,135 | 4,274 | 0.8% |
| Fall River | 7K | R+49.3 | 1,030 | 3,135 | 4,274 | 0.8% |
| Weston | 7K | R+76.6 | 378 | 3,069 | 3,512 | 0.6% |
| Fall River | 7K | R+49.3 | 1,030 | 3,135 | 4,274 | 0.8% |
| Weston | 7K | R+76.6 | 378 | 3,069 | 3,512 | 0.6% |
| Weston | 7K | R+76.6 | 378 | 3,069 | 3,512 | 0.6% |
| Weston | 7K | R+76.6 | 378 | 3,069 | 3,512 | 0.6% |
| Crook | 6K | R+77.4 | 443 | 3,805 | 4,344 | 0.8% |
| Crook | 6K | R+77.4 | 443 | 3,805 | 4,344 | 0.8% |
| Morrill | 5K | R+68.4 | 366 | 2,026 | 2,426 | 0.4% |
| Morrill | 5K | R+68.4 | 366 | 2,026 | 2,426 | 0.4% |
| Morrill | 5K | R+68.4 | 366 | 2,026 | 2,426 | 0.4% |
| Morrill | 5K | R+68.4 | 366 | 2,026 | 2,426 | 0.4% |
| Bennett | 4K | R+26.4 | 389 | 676 | 1,088 | 0.2% |
| Bennett | 3K | R+26.4 | 389 | 676 | 1,088 | 0.2% |
| Bennett | 3K | R+26.4 | 389 | 676 | 1,088 | 0.2% |
| Perkins | 3K | R+70.0 | 228 | 1,342 | 1,591 | 0.3% |
| Bennett | 3K | R+26.4 | 389 | 676 | 1,088 | 0.2% |
| Jackson | 3K | R+35.1 | 357 | 753 | 1,129 | 0.2% |
| Perkins | 3K | R+70.0 | 228 | 1,342 | 1,591 | 0.3% |
| Perkins | 3K | R+70.0 | 228 | 1,342 | 1,591 | 0.3% |
| Jackson | 3K | R+35.1 | 357 | 753 | 1,129 | 0.2% |
| Perkins | 3K | R+70.0 | 228 | 1,342 | 1,591 | 0.3% |
| Ziebach | 3K | R+2.8 | 366 | 388 | 781 | 0.1% |
| Jackson | 3K | R+35.1 | 357 | 753 | 1,129 | 0.2% |
| Jackson | 3K | R+35.1 | 357 | 753 | 1,129 | 0.2% |
| Ziebach | 3K | R+2.8 | 366 | 388 | 781 | 0.1% |
| Ziebach | 3K | R+2.8 | 366 | 388 | 781 | 0.1% |
| Ziebach | 2K | R+2.8 | 366 | 388 | 781 | 0.1% |
| Haakon | 2K | E | 0 | 0 | 0 | 0.0% |
| Haakon | 2K | E | 0 | 0 | 0 | 0.0% |
| Haakon | 2K | E | 0 | 0 | 0 | 0.0% |
| Haakon | 2K | E | 0 | 0 | 0 | 0.0% |
| Carter | 1K | R+80.2 | 75 | 760 | 854 | 0.2% |
| Harding | 1K | R+86.1 | 48 | 754 | 820 | 0.2% |
| Carter | 1K | R+80.2 | 75 | 760 | 854 | 0.2% |
| Carter | 1K | R+80.2 | 75 | 760 | 854 | 0.2% |
| Harding | 1K | R+86.1 | 48 | 754 | 820 | 0.2% |
| Carter | 1K | R+80.2 | 75 | 760 | 854 | 0.2% |
| Harding | 1K | R+86.1 | 48 | 754 | 820 | 0.2% |
| Jones | 1K | R+75.8 | 60 | 477 | 550 | 0.1% |
| Harding | 1K | R+86.1 | 48 | 754 | 820 | 0.2% |
| Jones | 1K | R+75.8 | 60 | 477 | 550 | 0.1% |
| Jones | 1K | R+75.8 | 60 | 477 | 550 | 0.1% |
| Jones | 767 | R+75.8 | 60 | 477 | 550 | 0.1% |
| Group | Rapid City | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 82.9% | 57.4% |
▶Native American / Alaska Native(7) | 8.8% | 0.9% |
▶Hispanic / Latino(14) | 3.8% | 19.3% |
Multiracial / Other | 2.9% | 4.0% |
▶Asian(6) | 0.8% | 6.0% |
▶Black / African American(9) | 0.8% | 12.2% |
▶Middle Eastern / North African(9) | 0.3% | 0.9% |
Catholic-Evangelical edge: -30.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 20.1% | 47.3% | — | — | |
| 9.5% | 22.3% | — | — | |
| 9.3% | 21.8% | — | — | |
| 3.5% | 8.2% | — | — | |
LDS (Mormon) | 2.6% | 6.1% | — | — |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 57.5% | — | — | — |
Who lives in the Rapid City media market? 996,762 residents across 74 counties.
26% of adults hold a bachelor's degree — 7pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+40.3 | R+85.3 | 45.0pp |
| President vs Senate | R+40.3 | R+72.1 | 31.8pp |
| Senate vs Governor | R+72.1 | R+85.3 | 13.2pp |