Rapid City
Black Hills hub where ranching counties meet a fast-growing regional city
The Rapid City media market anchors western South Dakota and pulls in corners of Wyoming and Nebraska, blending rural agricultural precincts with an urban core that has shifted measurably as the metro's population climbed past 80,000.
- White82.9%
- Native8.8%
- Two or more4.2%
- Hispanic3.8%
- Other0.9%
- Black0.8%
- Asian0.8%
Constituent Counties
Similar media markets
Counties in Rapid City
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Pennington | 114K | R+26.4 | 20,051 | 35,009 | 56,580 | 10.4% |
| Pennington | 107K | R+26.4 | 20,051 | 35,009 | 56,580 | 10.4% |
| Pennington | 97K | R+26.4 | 20,051 | 35,009 | 56,580 | 10.4% |
| Pennington | 89K | R+26.4 | 20,051 | 35,009 | 56,580 | 10.4% |
| Sheridan | 32K | R+49.4 | 3,920 | 12,041 | 16,425 | 3.0% |
| Meade | 31K | R+50.9 | 3,421 | 10,887 | 14,672 | 2.7% |
| Sheridan | 30K | R+49.4 | 3,920 | 12,041 | 16,425 | 3.0% |
| Sheridan | 28K | R+49.4 | 3,920 | 12,041 | 16,425 | 3.0% |
| Lawrence | 27K | R+31.4 | 5,074 | 9,904 | 15,409 | 2.8% |
| Meade | 27K | R+50.9 | 3,421 | 10,887 | 14,672 | 2.7% |
| Sheridan | 27K | R+49.4 | 3,920 | 12,041 | 16,425 | 3.0% |
| Lawrence | 25K | R+31.4 | 5,074 | 9,904 | 15,409 | 2.8% |
| Meade | 24K | R+50.9 | 3,421 | 10,887 | 14,672 | 2.7% |
| Meade | 24K | R+50.9 | 3,421 | 10,887 | 14,672 | 2.7% |
| Lawrence | 23K | R+31.4 | 5,074 | 9,904 | 15,409 | 2.8% |
| Lawrence | 22K | R+31.4 | 5,074 | 9,904 | 15,409 | 2.8% |
| Legacy FIPS 46113 | 14K | E | 0 | 0 | 0 | 0.0% |
| Legacy FIPS 46113 | 12K | E | 0 | 0 | 0 | 0.0% |
| Butte | 11K | R+60.6 | 942 | 4,024 | 5,082 | 0.9% |
| Butte | 10K | R+60.6 | 942 | 4,024 | 5,082 | 0.9% |
| Butte | 9K | R+60.6 | 942 | 4,024 | 5,082 | 0.9% |
| Butte | 9K | R+60.6 | 942 | 4,024 | 5,082 | 0.9% |
| Custer | 9K | R+45.8 | 1,567 | 4,313 | 6,001 | 1.1% |
| Custer | 8K | R+45.8 | 1,567 | 4,313 | 6,001 | 1.1% |
| Custer | 8K | R+45.8 | 1,567 | 4,313 | 6,001 | 1.1% |
| Crook | 7K | R+77.4 | 443 | 3,805 | 4,344 | 0.8% |
| Fall River | 7K | R+49.3 | 1,030 | 3,135 | 4,274 | 0.8% |
| Crook | 7K | R+77.4 | 443 | 3,805 | 4,344 | 0.8% |
| Custer | 7K | R+45.8 | 1,567 | 4,313 | 6,001 | 1.1% |
| Fall River | 7K | R+49.3 | 1,030 | 3,135 | 4,274 | 0.8% |
| Fall River | 7K | R+49.3 | 1,030 | 3,135 | 4,274 | 0.8% |
| Weston | 7K | R+76.6 | 378 | 3,069 | 3,512 | 0.6% |
| Fall River | 7K | R+49.3 | 1,030 | 3,135 | 4,274 | 0.8% |
| Weston | 7K | R+76.6 | 378 | 3,069 | 3,512 | 0.6% |
| Weston | 7K | R+76.6 | 378 | 3,069 | 3,512 | 0.6% |
| Weston | 7K | R+76.6 | 378 | 3,069 | 3,512 | 0.6% |
| Crook | 6K | R+77.4 | 443 | 3,805 | 4,344 | 0.8% |
| Crook | 6K | R+77.4 | 443 | 3,805 | 4,344 | 0.8% |
| Morrill | 5K | R+68.4 | 366 | 2,026 | 2,426 | 0.4% |
| Morrill | 5K | R+68.4 | 366 | 2,026 | 2,426 | 0.4% |
| Morrill | 5K | R+68.4 | 366 | 2,026 | 2,426 | 0.4% |
| Morrill | 5K | R+68.4 | 366 | 2,026 | 2,426 | 0.4% |
| Bennett | 4K | R+26.4 | 389 | 676 | 1,088 | 0.2% |
| Bennett | 3K | R+26.4 | 389 | 676 | 1,088 | 0.2% |
| Bennett | 3K | R+26.4 | 389 | 676 | 1,088 | 0.2% |
| Perkins | 3K | R+70.0 | 228 | 1,342 | 1,591 | 0.3% |
| Bennett | 3K | R+26.4 | 389 | 676 | 1,088 | 0.2% |
| Jackson | 3K | R+35.1 | 357 | 753 | 1,129 | 0.2% |
| Perkins | 3K | R+70.0 | 228 | 1,342 | 1,591 | 0.3% |
| Perkins | 3K | R+70.0 | 228 | 1,342 | 1,591 | 0.3% |
| Jackson | 3K | R+35.1 | 357 | 753 | 1,129 | 0.2% |
| Perkins | 3K | R+70.0 | 228 | 1,342 | 1,591 | 0.3% |
| Ziebach | 3K | R+2.8 | 366 | 388 | 781 | 0.1% |
| Jackson | 3K | R+35.1 | 357 | 753 | 1,129 | 0.2% |
| Jackson | 3K | R+35.1 | 357 | 753 | 1,129 | 0.2% |
| Ziebach | 3K | R+2.8 | 366 | 388 | 781 | 0.1% |
| Ziebach | 3K | R+2.8 | 366 | 388 | 781 | 0.1% |
| Ziebach | 2K | R+2.8 | 366 | 388 | 781 | 0.1% |
| Haakon | 2K | E | 0 | 0 | 0 | 0.0% |
| Haakon | 2K | E | 0 | 0 | 0 | 0.0% |
| Haakon | 2K | E | 0 | 0 | 0 | 0.0% |
| Haakon | 2K | E | 0 | 0 | 0 | 0.0% |
| Carter | 1K | R+80.2 | 75 | 760 | 854 | 0.2% |
| Harding | 1K | R+86.1 | 48 | 754 | 820 | 0.2% |
| Carter | 1K | R+80.2 | 75 | 760 | 854 | 0.2% |
| Carter | 1K | R+80.2 | 75 | 760 | 854 | 0.2% |
| Harding | 1K | R+86.1 | 48 | 754 | 820 | 0.2% |
| Carter | 1K | R+80.2 | 75 | 760 | 854 | 0.2% |
| Harding | 1K | R+86.1 | 48 | 754 | 820 | 0.2% |
| Jones | 1K | R+75.8 | 60 | 477 | 550 | 0.1% |
| Harding | 1K | R+86.1 | 48 | 754 | 820 | 0.2% |
| Jones | 1K | R+75.8 | 60 | 477 | 550 | 0.1% |
| Jones | 1K | R+75.8 | 60 | 477 | 550 | 0.1% |
| Jones | 767 | R+75.8 | 60 | 477 | 550 | 0.1% |
Ask the Historian
Who Lives Here
| Group | Rapid City | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 82.9% | 57.4% |
▶Native American / Alaska Native(7) | 8.8% | 0.9% |
▶Hispanic / Latino(14) | 3.8% | 19.3% |
Multiracial / Other | 2.9% | 4.0% |
▶Asian(6) | 0.8% | 6.0% |
▶Black / African American(9) | 0.8% | 12.2% |
▶Middle Eastern / North African(9) | 0.3% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: -30.0pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 20.1% | 47.3% | — | — | |
| 9.5% | 22.3% | — | — | |
| 9.3% | 21.8% | — | — | |
| 3.5% | 8.2% | — | — | |
LDS (Mormon) | 2.6% | 6.1% | — | — |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 57.5% | — | — | — |
Who lives in the Rapid City media market? 996,762 residents across 74 counties.
Demographics
26% of adults hold a bachelor's degree — 7pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Rapid City
Do voters in Rapid City split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+40.3 | R+85.3 | 45.0pp |
| President vs Senate | R+40.3 | R+72.1 | 31.8pp |
| Senate vs Governor | R+72.1 | R+85.3 | 13.2pp |