A Chattahoochee River market split between two states and two economies
The Columbus–Opelika media market straddles the Georgia-Alabama line, blending a mid-size military and manufacturing hub anchored by Fort Moore with the smaller Auburn-Opelika college corridor, producing a diverse but reliably conservative electorate across both states.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Muscogee | 204K | D+23.4 | 49,413 | 30,616 | 80,491 | 8.0% |
| Muscogee | 200K | D+23.4 | 49,413 | 30,616 | 80,491 | 8.0% |
| Muscogee | 189K | D+23.4 | 49,413 | 30,616 | 80,491 | 8.0% |
| Muscogee | 186K | D+23.4 | 49,413 | 30,616 | 80,491 | 8.0% |
| Lee | 181K | R+27.6 | 25,798 | 46,020 | 73,127 | 7.2% |
| Lee | 154K | R+27.6 | 25,798 | 46,020 | 73,127 | 7.2% |
| Lee | 131K | R+27.6 | 25,798 | 46,020 | 73,127 | 7.2% |
| Lee | 115K | R+27.6 | 25,798 | 46,020 | 73,127 | 7.2% |
| Russell | 59K | D+1.7 | 10,422 | 10,078 | 20,718 | 2.0% |
| Russell | 59K | D+1.7 | 10,422 | 10,078 | 20,718 | 2.0% |
| Russell | 50K | D+1.7 | 10,422 | 10,078 | 20,718 | 2.0% |
| Russell | 50K | D+1.7 | 10,422 | 10,078 | 20,718 | 2.0% |
| Chambers | 37K | R+23.2 | 5,405 | 8,711 | 14,245 | 1.4% |
| Harris | 36K | R+46.1 | 5,976 | 16,283 | 22,353 | 2.2% |
| Chambers | 35K | R+23.2 | 5,405 | 8,711 | 14,245 | 1.4% |
| Chambers | 34K | R+23.2 | 5,405 | 8,711 | 14,245 | 1.4% |
| Chambers | 34K | R+23.2 | 5,405 | 8,711 | 14,245 | 1.4% |
| Sumter | 33K | D+2.2 | 6,136 | 5,869 | 12,049 | 1.2% |
| Harris | 33K | R+46.1 | 5,976 | 16,283 | 22,353 | 2.2% |
| Sumter | 32K | D+2.2 | 6,136 | 5,869 | 12,049 | 1.2% |
| Sumter | 31K | D+2.2 | 6,136 | 5,869 | 12,049 | 1.2% |
| Barbour | 30K | R+14.7 | 4,158 | 5,606 | 9,855 | 1.0% |
| Sumter | 29K | D+2.2 | 6,136 | 5,869 | 12,049 | 1.2% |
| Barbour | 29K | R+14.7 | 4,158 | 5,606 | 9,855 | 1.0% |
| Harris | 29K | R+46.1 | 5,976 | 16,283 | 22,353 | 2.2% |
| Barbour | 27K | R+14.7 | 4,158 | 5,606 | 9,855 | 1.0% |
| Barbour | 25K | R+14.7 | 4,158 | 5,606 | 9,855 | 1.0% |
| Harris | 24K | R+46.1 | 5,976 | 16,283 | 22,353 | 2.2% |
| Chattahoochee | 15K | R+16.5 | 703 | 982 | 1,694 | 0.2% |
| Chattahoochee | 14K | R+16.5 | 703 | 982 | 1,694 | 0.2% |
| Chattahoochee | 12K | R+16.5 | 703 | 982 | 1,694 | 0.2% |
| Chattahoochee | 9K | R+16.5 | 703 | 982 | 1,694 | 0.2% |
| Marion | 9K | R+30.2 | 1,253 | 2,348 | 3,621 | 0.4% |
| Randolph | 8K | D+7.6 | 1,601 | 1,373 | 2,990 | 0.3% |
| Marion | 8K | R+30.2 | 1,253 | 2,348 | 3,621 | 0.4% |
| Randolph | 7K | D+7.6 | 1,601 | 1,373 | 2,990 | 0.3% |
| Randolph | 7K | D+7.6 | 1,601 | 1,373 | 2,990 | 0.3% |
| Marion | 7K | R+30.2 | 1,253 | 2,348 | 3,621 | 0.4% |
| Marion | 7K | R+30.2 | 1,253 | 2,348 | 3,621 | 0.4% |
| Talbot | 6K | D+12.0 | 1,888 | 1,483 | 3,379 | 0.3% |
| Talbot | 6K | D+12.0 | 1,888 | 1,483 | 3,379 | 0.3% |
| Talbot | 6K | D+12.0 | 1,888 | 1,483 | 3,379 | 0.3% |
| Randolph | 6K | D+7.6 | 1,601 | 1,373 | 2,990 | 0.3% |
| Stewart | 6K | D+16.3 | 1,177 | 847 | 2,028 | 0.2% |
| Talbot | 6K | D+12.0 | 1,888 | 1,483 | 3,379 | 0.3% |
| Stewart | 5K | D+16.3 | 1,177 | 847 | 2,028 | 0.2% |
| Schley | 5K | R+62.5 | 453 | 1,970 | 2,428 | 0.2% |
| Stewart | 5K | D+16.3 | 1,177 | 847 | 2,028 | 0.2% |
| Stewart | 5K | D+16.3 | 1,177 | 847 | 2,028 | 0.2% |
| Schley | 5K | R+62.5 | 453 | 1,970 | 2,428 | 0.2% |
| Schley | 4K | R+62.5 | 453 | 1,970 | 2,428 | 0.2% |
| Schley | 4K | R+62.5 | 453 | 1,970 | 2,428 | 0.2% |
| Clay | 3K | D+7.5 | 771 | 663 | 1,442 | 0.1% |
| Clay | 3K | D+7.5 | 771 | 663 | 1,442 | 0.1% |
| Clay | 3K | D+7.5 | 771 | 663 | 1,442 | 0.1% |
| Clay | 3K | D+7.5 | 771 | 663 | 1,442 | 0.1% |
| Webster | 3K | R+18.4 | 544 | 790 | 1,336 | 0.1% |
| Quitman | 3K | R+15.4 | 480 | 656 | 1,140 | 0.1% |
| Quitman | 3K | R+15.4 | 480 | 656 | 1,140 | 0.1% |
| Webster | 2K | R+18.4 | 544 | 790 | 1,336 | 0.1% |
| Webster | 2K | R+18.4 | 544 | 790 | 1,336 | 0.1% |
| Quitman | 2K | R+15.4 | 480 | 656 | 1,140 | 0.1% |
| Webster | 2K | R+18.4 | 544 | 790 | 1,336 | 0.1% |
| Quitman | 2K | R+15.4 | 480 | 656 | 1,140 | 0.1% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 53.7% | 57.4% |
▶Black / African American(11) | 37.5% | 12.2% |
▶Hispanic / Latino(17) | 4.6% | 19.3% |
Multiracial / Other | 2.1% | 4.0% |
▶Asian(6) | 1.8% | 6.0% |
▶Native American / Alaska Native(2) | 0.3% | 0.9% |
▶Middle Eastern / North African(6) | 0.2% | 0.9% |
Catholic-Evangelical edge: -55.5pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 28.1% | 57.2% | — | — | |
| 9.1% | 18.5% | — | — | |
| 6.5% | 13.2% | — | — | |
| 3.1% | 6.2% | — | — | |
| 2.4% | 4.8% | — | — | |
LDS (Mormon) | 1.0% | 2.0% | — | — |
Non-religiousPopulation | 50.9% | — | — | — |
Who lives in the Columbus, GA (Opelika, AL) media market? 2,277,569 residents across 64 counties.
24% of adults hold a bachelor's degree — 9pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+7.2 | R+12.3 | 5.0pp |