How did the Sioux Falls(Mitchell) media market vote in the 2024 presidential election?

The Sioux Falls(Mitchell) DMA leaned Republican in 2024 with a margin of R+30.4 percentage points, aggregated across 57 constituent counties.

What is the population of the Sioux Falls(Mitchell) media market?

The Sioux Falls(Mitchell) designated market area has a population of approximately 732,442 across 57 counties according to Census data.

How many counties are in the Sioux Falls(Mitchell) media market?

The Sioux Falls(Mitchell) DMA comprises 57 counties.

Sioux Falls(Mitchell)

Latest: 2024↓ R+3.7 vs 2020

Safe Republican — shifted 3.7pp toward Republicans in 2024 — 732K residents — 57 counties

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Race & ancestry

Group	%
▶White (Non-Hispanic)(13)	80.9%
▶Hispanic / Latino(15)	5.9%
▶Black / African American(11)	2.7%
▶Asian(6)	1.6%
▶Middle Eastern / North African(7)	0.2%
▶Native American / Alaska Native(6)	5.3%
Multiracial / Other	3.6%

View full demographics →

Religious adherence

Tradition	% Pop	% Adherents
Mainline Protestant	21.1%	35.4%
Evangelical Protestant	19.4%	32.7%
Catholic	17.0%	28.6%
Other	1.6%	2.7%
LDS (Mormon)	1.0%	1.7%
Orthodox Christian	0.3%	0.6%
Non-religious	40.5%	—

View full religion →

Presidential results

Year	Result
2024	Trump+30.4
2020	Trump+26.7
2016	Trump+29.3
2012	Romney+15.3
2008	McCain+5.6
2004	Bush+19.2
2000	Bush+18.2
1996	Dole+0.6
1992	Bush+0.8

View full election history →

Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.

8 visible matches

Minot-Bsmrck-Dcknsn(Wlstn)

Small-town rural republican

R+51.8

Similarity score94%

Sioux City

Small-town rural republican

R+45.5

Similarity score85%

Tulsa

Small-town rural republican

R+35.6

Similarity score85%

Fargo-Valley City

Small-town rural republican 3

R+23.8

Similarity score85%

Rapid City

Small-town rural republican

R+40.3

Similarity score84%

Wichita-Hutchinson Plus

Small-town rural republican 3

R+33.3

Similarity score84%

Billings

Small-town rural republican

R+35.4

Similarity score83%

Lincoln & Hastings-Krny

Small-town rural republican 3

R+29.3

Similarity score82%

Constituent Geography

Counties in Sioux Falls(Mitchell)

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total
Minnehaha	203K	R+12.7	39,923	51,842	93,986
Lincoln	71K	R+26.5	12,981	22,621	36,393
Brown	38K	E	0	0	0
Brookings	35K	E	0	0	0
Codington	29K	R+40.8	3,840	9,349	13,510
Yankton	23K	E	0	0	0
Nobles	22K	R+35.5	2,599	5,541	8,275
Davison	20K	R+37.8	2,743	6,208	9,177
Beadle	19K	R+40.1	2,017	4,826	7,010
Hughes	18K	E	0	0	0
Clay	15K	D+6.5	2,944	2,574	5,657
Lyon	12K	R+69.6	1,023	5,899	7,002
Lake	11K	R+31.2	1,978	3,819	5,906
Roberts	10K	R+23.0	1,560	2,514	4,149
Rock	10K	R+39.2	1,585	3,690	5,373
Pipestone	9K	R+48.0	1,215	3,537	4,837
Charles Mix	9K	R+42.9	1,000	2,551	3,615
Todd	9K	D+50.5	1,570	497	2,126
Turner	9K	R+51.3	1,044	3,374	4,538
Murray	8K	R+42.3	1,329	3,346	4,769
Grant	8K	R+45.4	946	2,594	3,630
Hutchinson	7K	R+57.9	755	2,918	3,736
Bon Homme	7K	R+51.4	697	2,236	2,992
Moody	6K	R+31.9	1,052	2,068	3,189
Hamlin	6K	R+60.5	610	2,560	3,226
Spink	6K	R+39.0	921	2,145	3,139
Osceola	6K	R+64.0	555	2,623	3,229
McCook	6K	R+49.3	733	2,227	3,031
Tripp	6K	R+63.3	470	2,150	2,654
Lincoln	6K	R+37.6	972	2,190	3,235
Day	5K	R+29.9	1,000	1,876	2,932
Brule	5K	R+42.4	666	1,694	2,423
Walworth	5K	R+59.2	481	1,940	2,466
Kingsbury	5K	R+43.9	760	1,989	2,801
Dewey	5K	D+12.8	1,032	793	1,871
Marshall	4K	R+24.0	782	1,288	2,109
Deuel	4K	R+51.7	528	1,717	2,298
Edmunds	4K	R+60.8	384	1,618	2,031
Gregory	4K	R+60.2	426	1,790	2,267
Clark	4K	R+52.5	415	1,382	1,842
Lyman	4K	R+39.5	422	993	1,447
Hanson	3K	R+59.2	399	1,611	2,046
Hand	3K	R+57.3	365	1,376	1,764
Stanley	3K	R+46.9	447	1,260	1,735
Douglas	3K	R+72.4	219	1,419	1,658
Aurora	3K	R+54.1	302	1,056	1,393
Potter	2K	E	0	0	0
Sanborn	2K	R+55.3	259	929	1,212
Miner	2K	R+47.0	293	841	1,167
Mcpherson	2K	R+69.2	188	1,087	1,299
Faulk	2K	R+65.2	183	920	1,130
Mellette	2K	R+20.1	285	434	740
Buffalo	2K	D+27.3	291	164	466
Jerauld	2K	R+43.2	276	708	999
Campbell	2K	R+70.1	120	706	836
Sully	2K	E	0	0	0
Hyde	1K	E	0	0	0

57 countiesTotal votes: 289,316

Historian Query

Ask the Historian

Explore Sioux Falls(Mitchell)'s political evolution with the Historian

“How has the Sioux Falls(Mitchell) media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

Sioux Falls(Mitchell)Census ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 80.9%Hispanic 5.9%Native American 5.3%Multiracial 3.6%Black 2.7%Asian 1.6%

Group	Local	National
▶White (Non-Hispanic)(13)	80.9%	57.4%
▶Hispanic / Latino(15)	5.9%	19.3%
▶Native American / Alaska Native(6)	5.3%	0.9%
Multiracial / Other	3.6%	4.0%
▶Black / African American(11)	2.7%	12.2%
▶Asian(6)	1.6%	6.0%
▶Middle Eastern / North African(7)	0.2%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

59.5%(436.0K people)

U.S. Religion Census 2020

Browse all religions

Tradition	% Pop	% Adherents	US Pop	US Adherents
Mainline Protestant	21.1%	35.4%	—	—
Evangelical Protestant	19.4%	32.7%	—	—
Catholic	17.0%	28.6%	—	—
Other	1.6%	2.7%	—	—
LDS (Mormon)	1.0%	1.7%	—	—
Orthodox Christian	0.3%	0.6%	—	—
Non-religiousPopulation	40.5%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Sioux Falls(Mitchell) media market? 732,442 residents across 57 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Sioux Falls(Mitchell) vs National732K residents

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

732K

local

732KNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.22%

local

0.22%National 100%

Voting-age population

Local vs state vs U.S.

71.5%

local

71.5%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$75,193

local

$75,193National $83,960

Poverty rate

Local vs state vs U.S.

11.1%

local

11.1%National 12.5%

College degree

Local vs state vs U.S.

31.3%

local

31.3%National 35.6%

Homeownership

Local vs state vs U.S.

69.0%

local

69.0%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

37.6 yrs

local

37.6 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

15.5%

local

15.5%National 15.7%

Age 65+

Local vs state vs U.S.

17.5%

local

17.5%National 17.0%

Foreign born

Local vs state vs U.S.

5.1%

local

5.1%National 14.1%

Non-English at home

Local vs state vs U.S.

8.5%

local

8.5%National 22.2%

English only

Local vs state vs U.S.

91.5%

local

91.5%National 77.8%

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