South Dakota's dominant media market, anchored by its largest city
The Sioux Falls–Mitchell market covers much of eastern South Dakota, where fast-growing Sioux Falls increasingly drives statewide turnout patterns and has trended more competitive in recent cycles than the surrounding rural counties.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Minnehaha | 203K | R+12.7 | 39,923 | 51,842 | 93,986 | 8.1% |
| Minnehaha | 182K | R+12.7 | 39,923 | 51,842 | 93,986 | 8.1% |
| Minnehaha | 176K | R+12.7 | 39,923 | 51,842 | 93,986 | 8.1% |
| Minnehaha | 148K | R+12.7 | 39,923 | 51,842 | 93,986 | 8.1% |
| Lincoln | 71K | R+26.5 | 12,981 | 22,621 | 36,393 | 3.1% |
| Lincoln | 51K | R+26.5 | 12,981 | 22,621 | 36,393 | 3.1% |
| Brown | 38K | E | 0 | 0 | 0 | 0.0% |
| Brown | 38K | E | 0 | 0 | 0 | 0.0% |
| Lincoln | 38K | R+26.5 | 12,981 | 22,621 | 36,393 | 3.1% |
| Brown | 35K | E | 0 | 0 | 0 | 0.0% |
| Brookings | 35K | E | 0 | 0 | 0 | 0.0% |
| Brown | 35K | E | 0 | 0 | 0 | 0.0% |
| Brookings | 33K | E | 0 | 0 | 0 | 0.0% |
| Brookings | 29K | E | 0 | 0 | 0 | 0.0% |
| Codington | 29K | R+40.8 | 3,840 | 9,349 | 13,510 | 1.2% |
| Brookings | 28K | E | 0 | 0 | 0 | 0.0% |
| Codington | 28K | R+40.8 | 3,840 | 9,349 | 13,510 | 1.2% |
| Codington | 26K | R+40.8 | 3,840 | 9,349 | 13,510 | 1.2% |
| Codington | 26K | R+40.8 | 3,840 | 9,349 | 13,510 | 1.2% |
| Lincoln | 24K | R+26.5 | 12,981 | 22,621 | 36,393 | 3.1% |
| Yankton | 23K | E | 0 | 0 | 0 | 0.0% |
| Yankton | 23K | E | 0 | 0 | 0 | 0.0% |
| Nobles | 22K | R+35.5 | 2,599 | 5,541 | 8,275 | 0.7% |
| Yankton | 22K | E | 0 | 0 | 0 | 0.0% |
| Nobles | 22K | R+35.5 | 2,599 | 5,541 | 8,275 | 0.7% |
| Yankton | 22K | E | 0 | 0 | 0 | 0.0% |
| Nobles | 21K | R+35.5 | 2,599 | 5,541 | 8,275 | 0.7% |
| Nobles | 20K | R+35.5 | 2,599 | 5,541 | 8,275 | 0.7% |
| Davison | 20K | R+37.8 | 2,743 | 6,208 | 9,177 | 0.8% |
| Davison | 20K | R+37.8 | 2,743 | 6,208 | 9,177 | 0.8% |
| Beadle | 19K | R+40.1 | 2,017 | 4,826 | 7,010 | 0.6% |
| Davison | 19K | R+37.8 | 2,743 | 6,208 | 9,177 | 0.8% |
| Davison | 19K | R+37.8 | 2,743 | 6,208 | 9,177 | 0.8% |
| Beadle | 18K | R+40.1 | 2,017 | 4,826 | 7,010 | 0.6% |
| Hughes | 18K | E | 0 | 0 | 0 | 0.0% |
| Hughes | 18K | E | 0 | 0 | 0 | 0.0% |
| Beadle | 17K | R+40.1 | 2,017 | 4,826 | 7,010 | 0.6% |
| Hughes | 17K | E | 0 | 0 | 0 | 0.0% |
| Hughes | 16K | E | 0 | 0 | 0 | 0.0% |
| Beadle | 16K | R+40.1 | 2,017 | 4,826 | 7,010 | 0.6% |
| Clay | 15K | D+6.5 | 2,944 | 2,574 | 5,657 | 0.5% |
| Clay | 14K | D+6.5 | 2,944 | 2,574 | 5,657 | 0.5% |
| Clay | 14K | D+6.5 | 2,944 | 2,574 | 5,657 | 0.5% |
| Clay | 13K | D+6.5 | 2,944 | 2,574 | 5,657 | 0.5% |
| Lake | 12K | R+31.2 | 1,978 | 3,819 | 5,906 | 0.5% |
| Lyon | 12K | R+69.6 | 1,023 | 5,899 | 7,002 | 0.6% |
| Lyon | 12K | R+69.6 | 1,023 | 5,899 | 7,002 | 0.6% |
| Lyon | 12K | R+69.6 | 1,023 | 5,899 | 7,002 | 0.6% |
| Lake | 12K | R+31.2 | 1,978 | 3,819 | 5,906 | 0.5% |
| Lake | 11K | R+31.2 | 1,978 | 3,819 | 5,906 | 0.5% |
| Lyon | 11K | R+69.6 | 1,023 | 5,899 | 7,002 | 0.6% |
| Lake | 11K | R+31.2 | 1,978 | 3,819 | 5,906 | 0.5% |
| Roberts | 10K | R+23.0 | 1,560 | 2,514 | 4,149 | 0.4% |
| Roberts | 10K | R+23.0 | 1,560 | 2,514 | 4,149 | 0.4% |
| Todd | 10K | D+50.5 | 1,570 | 497 | 2,126 | 0.2% |
| Roberts | 10K | R+23.0 | 1,560 | 2,514 | 4,149 | 0.4% |
| Todd | 10K | D+50.5 | 1,570 | 497 | 2,126 | 0.2% |
| Roberts | 10K | R+23.0 | 1,560 | 2,514 | 4,149 | 0.4% |
| Pipestone | 10K | R+48.0 | 1,215 | 3,537 | 4,837 | 0.4% |
| Rock | 10K | R+39.2 | 1,585 | 3,690 | 5,373 | 0.5% |
| Rock | 10K | R+39.2 | 1,585 | 3,690 | 5,373 | 0.5% |
| Rock | 10K | R+39.2 | 1,585 | 3,690 | 5,373 | 0.5% |
| Rock | 9K | R+39.2 | 1,585 | 3,690 | 5,373 | 0.5% |
| Charles Mix | 9K | R+42.9 | 1,000 | 2,551 | 3,615 | 0.3% |
| Pipestone | 9K | R+48.0 | 1,215 | 3,537 | 4,837 | 0.4% |
| Pipestone | 9K | R+48.0 | 1,215 | 3,537 | 4,837 | 0.4% |
| Pipestone | 9K | R+48.0 | 1,215 | 3,537 | 4,837 | 0.4% |
| Charles Mix | 9K | R+42.9 | 1,000 | 2,551 | 3,615 | 0.3% |
| Charles Mix | 9K | R+42.9 | 1,000 | 2,551 | 3,615 | 0.3% |
| Todd | 9K | D+50.5 | 1,570 | 497 | 2,126 | 0.2% |
| Murray | 9K | R+42.3 | 1,329 | 3,346 | 4,769 | 0.4% |
| Todd | 9K | D+50.5 | 1,570 | 497 | 2,126 | 0.2% |
| Charles Mix | 9K | R+42.9 | 1,000 | 2,551 | 3,615 | 0.3% |
| Turner | 9K | R+51.3 | 1,044 | 3,374 | 4,538 | 0.4% |
| Turner | 9K | R+51.3 | 1,044 | 3,374 | 4,538 | 0.4% |
| Murray | 9K | R+42.3 | 1,329 | 3,346 | 4,769 | 0.4% |
| Murray | 8K | R+42.3 | 1,329 | 3,346 | 4,769 | 0.4% |
| Turner | 8K | R+51.3 | 1,044 | 3,374 | 4,538 | 0.4% |
| Turner | 8K | R+51.3 | 1,044 | 3,374 | 4,538 | 0.4% |
| Murray | 8K | R+42.3 | 1,329 | 3,346 | 4,769 | 0.4% |
| Hutchinson | 8K | R+57.9 | 755 | 2,918 | 3,736 | 0.3% |
| Grant | 8K | R+45.4 | 946 | 2,594 | 3,630 | 0.3% |
| Grant | 8K | R+45.4 | 946 | 2,594 | 3,630 | 0.3% |
| Spink | 7K | R+39.0 | 921 | 2,145 | 3,139 | 0.3% |
| Hutchinson | 7K | R+57.9 | 755 | 2,918 | 3,736 | 0.3% |
| Hutchinson | 7K | R+57.9 | 755 | 2,918 | 3,736 | 0.3% |
| Hutchinson | 7K | R+57.9 | 755 | 2,918 | 3,736 | 0.3% |
| Bon Homme | 7K | R+51.4 | 697 | 2,236 | 2,992 | 0.3% |
| Grant | 7K | R+45.4 | 946 | 2,594 | 3,630 | 0.3% |
| Grant | 7K | R+45.4 | 946 | 2,594 | 3,630 | 0.3% |
| Bon Homme | 7K | R+51.4 | 697 | 2,236 | 2,992 | 0.3% |
| Bon Homme | 7K | R+51.4 | 697 | 2,236 | 2,992 | 0.3% |
| Osceola | 7K | R+64.0 | 555 | 2,623 | 3,229 | 0.3% |
| Bon Homme | 7K | R+51.4 | 697 | 2,236 | 2,992 | 0.3% |
| Spink | 7K | R+39.0 | 921 | 2,145 | 3,139 | 0.3% |
| Moody | 7K | R+31.9 | 1,052 | 2,068 | 3,189 | 0.3% |
| Spink | 7K | R+39.0 | 921 | 2,145 | 3,139 | 0.3% |
| Osceola | 6K | R+64.0 | 555 | 2,623 | 3,229 | 0.3% |
| Moody | 6K | R+31.9 | 1,052 | 2,068 | 3,189 | 0.3% |
| Moody | 6K | R+31.9 | 1,052 | 2,068 | 3,189 | 0.3% |
| Tripp | 6K | R+63.3 | 470 | 2,150 | 2,654 | 0.2% |
| Lincoln | 6K | R+37.6 | 972 | 2,190 | 3,235 | 0.3% |
| Moody | 6K | R+31.9 | 1,052 | 2,068 | 3,189 | 0.3% |
| Hamlin | 6K | R+60.5 | 610 | 2,560 | 3,226 | 0.3% |
| Day | 6K | R+29.9 | 1,000 | 1,876 | 2,932 | 0.3% |
| Spink | 6K | R+39.0 | 921 | 2,145 | 3,139 | 0.3% |
| Osceola | 6K | R+64.0 | 555 | 2,623 | 3,229 | 0.3% |
| Osceola | 6K | R+64.0 | 555 | 2,623 | 3,229 | 0.3% |
| Dewey | 6K | D+12.8 | 1,032 | 793 | 1,871 | 0.2% |
| Hamlin | 6K | R+60.5 | 610 | 2,560 | 3,226 | 0.3% |
| Walworth | 6K | R+59.2 | 481 | 1,940 | 2,466 | 0.2% |
| Dewey | 6K | D+12.8 | 1,032 | 793 | 1,871 | 0.2% |
| McCook | 6K | R+49.3 | 733 | 2,227 | 3,031 | 0.3% |
| Lincoln | 6K | R+37.6 | 972 | 2,190 | 3,235 | 0.3% |
| Kingsbury | 6K | R+43.9 | 760 | 1,989 | 2,801 | 0.2% |
| Lincoln | 6K | R+37.6 | 972 | 2,190 | 3,235 | 0.3% |
| Tripp | 6K | R+63.3 | 470 | 2,150 | 2,654 | 0.2% |
| McCook | 6K | R+49.3 | 733 | 2,227 | 3,031 | 0.3% |
| McCook | 6K | R+49.3 | 733 | 2,227 | 3,031 | 0.3% |
| Dewey | 6K | D+12.8 | 1,032 | 793 | 1,871 | 0.2% |
| Day | 6K | R+29.9 | 1,000 | 1,876 | 2,932 | 0.3% |
| Hamlin | 6K | R+60.5 | 610 | 2,560 | 3,226 | 0.3% |
| McCook | 6K | R+49.3 | 733 | 2,227 | 3,031 | 0.3% |
| Tripp | 6K | R+63.3 | 470 | 2,150 | 2,654 | 0.2% |
| Lincoln | 6K | R+37.6 | 972 | 2,190 | 3,235 | 0.3% |
| Day | 6K | R+29.9 | 1,000 | 1,876 | 2,932 | 0.3% |
| Hamlin | 6K | R+60.5 | 610 | 2,560 | 3,226 | 0.3% |
| Walworth | 6K | R+59.2 | 481 | 1,940 | 2,466 | 0.2% |
| Tripp | 5K | R+63.3 | 470 | 2,150 | 2,654 | 0.2% |
| Day | 5K | R+29.9 | 1,000 | 1,876 | 2,932 | 0.3% |
| Brule | 5K | R+42.4 | 666 | 1,694 | 2,423 | 0.2% |
| Kingsbury | 5K | R+43.9 | 760 | 1,989 | 2,801 | 0.2% |
| Brule | 5K | R+42.4 | 666 | 1,694 | 2,423 | 0.2% |
| Walworth | 5K | R+59.2 | 481 | 1,940 | 2,466 | 0.2% |
| Brule | 5K | R+42.4 | 666 | 1,694 | 2,423 | 0.2% |
| Walworth | 5K | R+59.2 | 481 | 1,940 | 2,466 | 0.2% |
| Kingsbury | 5K | R+43.9 | 760 | 1,989 | 2,801 | 0.2% |
| Dewey | 5K | D+12.8 | 1,032 | 793 | 1,871 | 0.2% |
| Brule | 5K | R+42.4 | 666 | 1,694 | 2,423 | 0.2% |
| Kingsbury | 5K | R+43.9 | 760 | 1,989 | 2,801 | 0.2% |
| Gregory | 5K | R+60.2 | 426 | 1,790 | 2,267 | 0.2% |
| Marshall | 5K | R+24.0 | 782 | 1,288 | 2,109 | 0.2% |
| Marshall | 5K | R+24.0 | 782 | 1,288 | 2,109 | 0.2% |
| Deuel | 4K | R+51.7 | 528 | 1,717 | 2,298 | 0.2% |
| Edmunds | 4K | R+60.8 | 384 | 1,618 | 2,031 | 0.2% |
| Marshall | 4K | R+24.0 | 782 | 1,288 | 2,109 | 0.2% |
| Deuel | 4K | R+51.7 | 528 | 1,717 | 2,298 | 0.2% |
| Deuel | 4K | R+51.7 | 528 | 1,717 | 2,298 | 0.2% |
| Marshall | 4K | R+24.0 | 782 | 1,288 | 2,109 | 0.2% |
| Deuel | 4K | R+51.7 | 528 | 1,717 | 2,298 | 0.2% |
| Gregory | 4K | R+60.2 | 426 | 1,790 | 2,267 | 0.2% |
| Clark | 4K | R+52.5 | 415 | 1,382 | 1,842 | 0.2% |
| Gregory | 4K | R+60.2 | 426 | 1,790 | 2,267 | 0.2% |
| Edmunds | 4K | R+60.8 | 384 | 1,618 | 2,031 | 0.2% |
| Gregory | 4K | R+60.2 | 426 | 1,790 | 2,267 | 0.2% |
| Edmunds | 4K | R+60.8 | 384 | 1,618 | 2,031 | 0.2% |
| Edmunds | 4K | R+60.8 | 384 | 1,618 | 2,031 | 0.2% |
| Clark | 4K | R+52.5 | 415 | 1,382 | 1,842 | 0.2% |
| Lyman | 4K | R+39.5 | 422 | 993 | 1,447 | 0.1% |
| Lyman | 4K | R+39.5 | 422 | 993 | 1,447 | 0.1% |
| Lyman | 4K | R+39.5 | 422 | 993 | 1,447 | 0.1% |
| Hand | 4K | R+57.3 | 365 | 1,376 | 1,764 | 0.2% |
| Lyman | 4K | R+39.5 | 422 | 993 | 1,447 | 0.1% |
| Clark | 4K | R+52.5 | 415 | 1,382 | 1,842 | 0.2% |
| Hanson | 4K | R+59.2 | 399 | 1,611 | 2,046 | 0.2% |
| Clark | 4K | R+52.5 | 415 | 1,382 | 1,842 | 0.2% |
| Hanson | 3K | R+59.2 | 399 | 1,611 | 2,046 | 0.2% |
| Douglas | 3K | R+72.4 | 219 | 1,419 | 1,658 | 0.1% |
| Hanson | 3K | R+59.2 | 399 | 1,611 | 2,046 | 0.2% |
| Hand | 3K | R+57.3 | 365 | 1,376 | 1,764 | 0.2% |
| Hand | 3K | R+57.3 | 365 | 1,376 | 1,764 | 0.2% |
| Hand | 3K | R+57.3 | 365 | 1,376 | 1,764 | 0.2% |
| Hanson | 3K | R+59.2 | 399 | 1,611 | 2,046 | 0.2% |
| Aurora | 3K | R+54.1 | 302 | 1,056 | 1,393 | 0.1% |
| Douglas | 3K | R+72.4 | 219 | 1,419 | 1,658 | 0.1% |
| Stanley | 3K | R+46.9 | 447 | 1,260 | 1,735 | 0.1% |
| Stanley | 3K | R+46.9 | 447 | 1,260 | 1,735 | 0.1% |
| Douglas | 3K | R+72.4 | 219 | 1,419 | 1,658 | 0.1% |
| Mcpherson | 3K | R+69.2 | 188 | 1,087 | 1,299 | 0.1% |
| Miner | 3K | R+47.0 | 293 | 841 | 1,167 | 0.1% |
| Aurora | 3K | R+54.1 | 302 | 1,056 | 1,393 | 0.1% |
| Douglas | 3K | R+72.4 | 219 | 1,419 | 1,658 | 0.1% |
| Stanley | 3K | R+46.9 | 447 | 1,260 | 1,735 | 0.1% |
| Stanley | 3K | R+46.9 | 447 | 1,260 | 1,735 | 0.1% |
| Aurora | 3K | R+54.1 | 302 | 1,056 | 1,393 | 0.1% |
| Potter | 3K | E | 0 | 0 | 0 | 0.0% |
| Sanborn | 3K | R+55.3 | 259 | 929 | 1,212 | 0.1% |
| Aurora | 3K | R+54.1 | 302 | 1,056 | 1,393 | 0.1% |
| Faulk | 3K | R+65.2 | 183 | 920 | 1,130 | 0.1% |
| Mcpherson | 3K | R+69.2 | 188 | 1,087 | 1,299 | 0.1% |
| Sanborn | 2K | R+55.3 | 259 | 929 | 1,212 | 0.1% |
| Miner | 2K | R+47.0 | 293 | 841 | 1,167 | 0.1% |
| Potter | 2K | E | 0 | 0 | 0 | 0.0% |
| Sanborn | 2K | R+55.3 | 259 | 929 | 1,212 | 0.1% |
| Faulk | 2K | R+65.2 | 183 | 920 | 1,130 | 0.1% |
| Sanborn | 2K | R+55.3 | 259 | 929 | 1,212 | 0.1% |
| Potter | 2K | E | 0 | 0 | 0 | 0.0% |
| Miner | 2K | R+47.0 | 293 | 841 | 1,167 | 0.1% |
| Miner | 2K | R+47.0 | 293 | 841 | 1,167 | 0.1% |
| Jerauld | 2K | R+43.2 | 276 | 708 | 999 | 0.1% |
| Faulk | 2K | R+65.2 | 183 | 920 | 1,130 | 0.1% |
| Mcpherson | 2K | R+69.2 | 188 | 1,087 | 1,299 | 0.1% |
| Potter | 2K | E | 0 | 0 | 0 | 0.0% |
| Mcpherson | 2K | R+69.2 | 188 | 1,087 | 1,299 | 0.1% |
| Faulk | 2K | R+65.2 | 183 | 920 | 1,130 | 0.1% |
| Buffalo | 2K | D+27.3 | 291 | 164 | 466 | 0.0% |
| Mellette | 2K | R+20.1 | 285 | 434 | 740 | 0.1% |
| Mellette | 2K | R+20.1 | 285 | 434 | 740 | 0.1% |
| Buffalo | 2K | D+27.3 | 291 | 164 | 466 | 0.0% |
| Buffalo | 2K | D+27.3 | 291 | 164 | 466 | 0.0% |
| Mellette | 2K | R+20.1 | 285 | 434 | 740 | 0.1% |
| Jerauld | 2K | R+43.2 | 276 | 708 | 999 | 0.1% |
| Jerauld | 2K | R+43.2 | 276 | 708 | 999 | 0.1% |
| Mellette | 2K | R+20.1 | 285 | 434 | 740 | 0.1% |
| Buffalo | 2K | D+27.3 | 291 | 164 | 466 | 0.0% |
| Campbell | 2K | R+70.1 | 120 | 706 | 836 | 0.1% |
| Jerauld | 2K | R+43.2 | 276 | 708 | 999 | 0.1% |
| Hyde | 2K | E | 0 | 0 | 0 | 0.0% |
| Campbell | 2K | R+70.1 | 120 | 706 | 836 | 0.1% |
| Sully | 2K | E | 0 | 0 | 0 | 0.0% |
| Campbell | 2K | R+70.1 | 120 | 706 | 836 | 0.1% |
| Sully | 2K | E | 0 | 0 | 0 | 0.0% |
| Hyde | 1K | E | 0 | 0 | 0 | 0.0% |
| Sully | 1K | E | 0 | 0 | 0 | 0.0% |
| Campbell | 1K | R+70.1 | 120 | 706 | 836 | 0.1% |
| Hyde | 1K | E | 0 | 0 | 0 | 0.0% |
| Sully | 1K | E | 0 | 0 | 0 | 0.0% |
| Hyde | 1K | E | 0 | 0 | 0 | 0.0% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 86.1% | 57.4% |
▶Native American / Alaska Native(6) | 5.6% | 0.9% |
▶Hispanic / Latino(15) | 3.6% | 19.3% |
Multiracial / Other | 1.9% | 4.0% |
▶Black / African American(11) | 1.6% | 12.2% |
▶Asian(6) | 1.2% | 6.0% |
▶Middle Eastern / North African(7) | 0.2% | 0.9% |
Catholic-Evangelical edge: -8.6pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 21.1% | 35.4% | — | — | |
| 19.4% | 32.7% | — | — | |
| 17.0% | 28.6% | — | — | |
| 1.6% | 2.7% | — | — | |
LDS (Mormon) | 1.0% | 1.7% | — | — |
| 0.3% | 0.6% | — | — | |
Non-religiousPopulation | 40.5% | — | — | — |
Who lives in the Sioux Falls(Mitchell) media market? 2,698,135 residents across 228 counties.
26% of adults hold a bachelor's degree — 7pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+30.4 | R+24.3 | 6.1pp |