Largest U.S. media market, yet competitive only in outer suburbs
The New York DMA's sheer ad cost makes it an expensive target for statewide campaigns, while genuine competitiveness is concentrated in Long Island and the Hudson Valley exurbs rather than the five boroughs.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Kings | 2.6M | D+43.3 | 601,265 | 233,964 | 847,934 | 2.3% |
| Kings | 2.6M | D+43.3 | 601,265 | 233,964 | 847,934 | 2.3% |
| Kings | 2.5M | D+43.3 | 601,265 | 233,964 | 847,934 | 2.3% |
| Kings | 2.5M | D+43.3 | 601,265 | 233,964 | 847,934 | 2.3% |
| Queens | 2.3M | D+24.2 | 437,282 | 264,628 | 712,191 | 2.0% |
| Queens | 2.3M | D+24.2 | 437,282 | 264,628 | 712,191 | 2.0% |
| Queens | 2.3M | D+24.2 | 437,282 | 264,628 | 712,191 | 2.0% |
| Queens | 2.2M | D+24.2 | 437,282 | 264,628 | 712,191 | 2.0% |
| New York | 1.6M | D+64.2 | 533,782 | 113,921 | 654,372 | 1.8% |
| New York | 1.6M | D+64.2 | 533,782 | 113,921 | 654,372 | 1.8% |
| New York | 1.6M | D+64.2 | 533,782 | 113,921 | 654,372 | 1.8% |
| New York | 1.5M | D+64.2 | 533,782 | 113,921 | 654,372 | 1.8% |
| Suffolk | 1.5M | R+9.9 | 341,812 | 417,549 | 762,849 | 2.1% |
| Suffolk | 1.5M | R+9.9 | 341,812 | 417,549 | 762,849 | 2.1% |
| Suffolk | 1.5M | R+9.9 | 341,812 | 417,549 | 762,849 | 2.1% |
| Bronx | 1.4M | D+45.0 | 261,670 | 98,174 | 362,890 | 1.0% |
| Suffolk | 1.4M | R+9.9 | 341,812 | 417,549 | 762,849 | 2.1% |
| Bronx | 1.4M | D+45.0 | 261,670 | 98,174 | 362,890 | 1.0% |
| Nassau | 1.4M | R+4.2 | 338,424 | 368,117 | 712,299 | 2.0% |
| Bronx | 1.4M | D+45.0 | 261,670 | 98,174 | 362,890 | 1.0% |
| Nassau | 1.4M | R+4.2 | 338,424 | 368,117 | 712,299 | 2.0% |
| Nassau | 1.4M | R+4.2 | 338,424 | 368,117 | 712,299 | 2.0% |
| Nassau | 1.3M | R+4.2 | 338,424 | 368,117 | 712,299 | 2.0% |
| Bronx | 1.3M | D+45.0 | 261,670 | 98,174 | 362,890 | 1.0% |
| Westchester | 1000K | D+26.1 | 287,434 | 167,795 | 457,838 | 1.3% |
| Westchester | 969K | D+26.1 | 287,434 | 167,795 | 457,838 | 1.3% |
| Bergen | 962K | D+3.4 | 232,660 | 217,096 | 459,077 | 1.3% |
| Fairfield | 957K | D+19.6 | 267,019 | 178,263 | 452,303 | 1.2% |
| Westchester | 949K | D+26.1 | 287,434 | 167,795 | 457,838 | 1.3% |
| Fairfield | 942K | D+19.6 | 267,019 | 178,263 | 452,303 | 1.2% |
| Bergen | 930K | D+3.4 | 232,660 | 217,096 | 459,077 | 1.3% |
| Westchester | 923K | D+26.1 | 287,434 | 167,795 | 457,838 | 1.3% |
| Fairfield | 893K | D+19.6 | 267,019 | 178,263 | 452,303 | 1.2% |
| Bergen | 889K | D+3.4 | 232,660 | 217,096 | 459,077 | 1.3% |
| Bergen | 884K | D+3.4 | 232,660 | 217,096 | 459,077 | 1.3% |
| Fairfield | 883K | D+19.6 | 267,019 | 178,263 | 452,303 | 1.2% |
| Middlesex | 871K | D+8.0 | 191,802 | 162,459 | 365,187 | 1.0% |
| Essex | 863K | D+44.9 | 224,596 | 83,908 | 313,283 | 0.9% |
| Middlesex | 832K | D+8.0 | 191,802 | 162,459 | 365,187 | 1.0% |
| Essex | 794K | D+44.9 | 224,596 | 83,908 | 313,283 | 0.9% |
| Essex | 793K | D+44.9 | 224,596 | 83,908 | 313,283 | 0.9% |
| Middlesex | 782K | D+8.0 | 191,802 | 162,459 | 365,187 | 1.0% |
| Essex | 771K | D+44.9 | 224,596 | 83,908 | 313,283 | 0.9% |
| Middlesex | 750K | D+8.0 | 191,802 | 162,459 | 365,187 | 1.0% |
| Hudson | 718K | D+28.1 | 144,765 | 79,913 | 231,181 | 0.6% |
| Hudson | 669K | D+28.1 | 144,765 | 79,913 | 231,181 | 0.6% |
| Ocean | 654K | R+36.0 | 105,789 | 227,232 | 337,135 | 0.9% |
| Monmouth | 645K | R+11.4 | 156,382 | 197,409 | 360,143 | 1.0% |
| Monmouth | 642K | R+11.4 | 156,382 | 197,409 | 360,143 | 1.0% |
| Monmouth | 628K | R+11.4 | 156,382 | 197,409 | 360,143 | 1.0% |
| Monmouth | 615K | R+11.4 | 156,382 | 197,409 | 360,143 | 1.0% |
| Hudson | 609K | D+28.1 | 144,765 | 79,913 | 231,181 | 0.6% |
| Hudson | 594K | D+28.1 | 144,765 | 79,913 | 231,181 | 0.6% |
| Ocean | 586K | R+36.0 | 105,789 | 227,232 | 337,135 | 0.9% |
| Union | 579K | D+24.2 | 147,327 | 89,063 | 240,632 | 0.7% |
| Ocean | 565K | R+36.0 | 105,789 | 227,232 | 337,135 | 0.9% |
| Union | 550K | D+24.2 | 147,327 | 89,063 | 240,632 | 0.7% |
| Union | 523K | D+24.2 | 147,327 | 89,063 | 240,632 | 0.7% |
| Union | 522K | D+24.2 | 147,327 | 89,063 | 240,632 | 0.7% |
| Passaic | 521K | R+2.9 | 95,156 | 100,954 | 202,767 | 0.6% |
| Morris | 515K | R+2.7 | 135,672 | 143,439 | 284,666 | 0.8% |
| Ocean | 511K | R+36.0 | 105,789 | 227,232 | 337,135 | 0.9% |
| Passaic | 507K | R+2.9 | 95,156 | 100,954 | 202,767 | 0.6% |
| Morris | 498K | R+2.7 | 135,672 | 143,439 | 284,666 | 0.8% |
| Richmond | 495K | R+29.5 | 69,345 | 128,151 | 199,620 | 0.6% |
| Passaic | 489K | R+2.9 | 95,156 | 100,954 | 202,767 | 0.6% |
| Passaic | 489K | R+2.9 | 95,156 | 100,954 | 202,767 | 0.6% |
| Morris | 486K | R+2.7 | 135,672 | 143,439 | 284,666 | 0.8% |
| Richmond | 483K | R+29.5 | 69,345 | 128,151 | 199,620 | 0.6% |
| Richmond | 473K | R+29.5 | 69,345 | 128,151 | 199,620 | 0.6% |
| Morris | 470K | R+2.7 | 135,672 | 143,439 | 284,666 | 0.8% |
| Richmond | 444K | R+29.5 | 69,345 | 128,151 | 199,620 | 0.6% |
| Orange | 407K | R+8.4 | 80,253 | 94,936 | 175,660 | 0.5% |
| Orange | 377K | R+8.4 | 80,253 | 94,936 | 175,660 | 0.5% |
| Orange | 376K | R+8.4 | 80,253 | 94,936 | 175,660 | 0.5% |
| Somerset | 350K | D+13.9 | 98,790 | 74,101 | 177,412 | 0.5% |
| Rockland | 342K | R+11.8 | 65,880 | 83,543 | 150,072 | 0.4% |
| Orange | 341K | R+8.4 | 80,253 | 94,936 | 175,660 | 0.5% |
| Somerset | 332K | D+13.9 | 98,790 | 74,101 | 177,412 | 0.5% |
| Rockland | 323K | R+11.8 | 65,880 | 83,543 | 150,072 | 0.4% |
| Somerset | 321K | D+13.9 | 98,790 | 74,101 | 177,412 | 0.5% |
| Dutchess | 298K | D+5.4 | 79,994 | 71,778 | 152,659 | 0.4% |
| Somerset | 297K | D+13.9 | 98,790 | 74,101 | 177,412 | 0.5% |
| Rockland | 297K | R+11.8 | 65,880 | 83,543 | 150,072 | 0.4% |
| Dutchess | 296K | D+5.4 | 79,994 | 71,778 | 152,659 | 0.4% |
| Dutchess | 292K | D+5.4 | 79,994 | 71,778 | 152,659 | 0.4% |
| Rockland | 287K | R+11.8 | 65,880 | 83,543 | 150,072 | 0.4% |
| Dutchess | 280K | D+5.4 | 79,994 | 71,778 | 152,659 | 0.4% |
| Ulster | 183K | D+18.5 | 57,974 | 39,743 | 98,534 | 0.3% |
| Ulster | 182K | D+18.5 | 57,974 | 39,743 | 98,534 | 0.3% |
| Ulster | 181K | D+18.5 | 57,974 | 39,743 | 98,534 | 0.3% |
| Ulster | 178K | D+18.5 | 57,974 | 39,743 | 98,534 | 0.3% |
| Sussex | 151K | R+24.9 | 31,019 | 52,123 | 84,629 | 0.2% |
| Sussex | 146K | R+24.9 | 31,019 | 52,123 | 84,629 | 0.2% |
| Sussex | 145K | R+24.9 | 31,019 | 52,123 | 84,629 | 0.2% |
| Sussex | 144K | R+24.9 | 31,019 | 52,123 | 84,629 | 0.2% |
| Hunterdon | 130K | R+6.7 | 36,995 | 42,391 | 80,925 | 0.2% |
| Hunterdon | 130K | R+6.7 | 36,995 | 42,391 | 80,925 | 0.2% |
| Hunterdon | 126K | R+6.7 | 36,995 | 42,391 | 80,925 | 0.2% |
| Hunterdon | 122K | R+6.7 | 36,995 | 42,391 | 80,925 | 0.2% |
| Warren | 111K | R+20.7 | 23,318 | 35,772 | 60,150 | 0.2% |
| Warren | 110K | R+20.7 | 23,318 | 35,772 | 60,150 | 0.2% |
| Warren | 107K | R+20.7 | 23,318 | 35,772 | 60,150 | 0.2% |
| Warren | 102K | R+20.7 | 23,318 | 35,772 | 60,150 | 0.2% |
| Putnam | 99K | R+13.6 | 23,956 | 31,553 | 55,765 | 0.2% |
| Putnam | 99K | R+13.6 | 23,956 | 31,553 | 55,765 | 0.2% |
| Putnam | 98K | R+13.6 | 23,956 | 31,553 | 55,765 | 0.2% |
| Putnam | 96K | R+13.6 | 23,956 | 31,553 | 55,765 | 0.2% |
| Sullivan | 80K | R+16.6 | 14,549 | 20,386 | 35,062 | 0.1% |
| Sullivan | 76K | R+16.6 | 14,549 | 20,386 | 35,062 | 0.1% |
| Sullivan | 76K | R+16.6 | 14,549 | 20,386 | 35,062 | 0.1% |
| Sullivan | 74K | R+16.6 | 14,549 | 20,386 | 35,062 | 0.1% |
| Pike | 61K | R+24.1 | 13,132 | 21,537 | 34,950 | 0.1% |
| Pike | 58K | R+24.1 | 13,132 | 21,537 | 34,950 | 0.1% |
| Pike | 56K | R+24.1 | 13,132 | 21,537 | 34,950 | 0.1% |
| Pike | 46K | R+24.1 | 13,132 | 21,537 | 34,950 | 0.1% |
| Group | New York | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 50.5% | 57.4% |
▶Hispanic / Latino(20) | 21.9% | 19.3% |
▶Black / African American(15) | 16.5% | 12.2% |
▶Asian(6) | 9.3% | 6.0% |
▶Middle Eastern / North African(11) | 1.6% | 0.9% |
Multiracial / Other | 1.4% | 4.0% |
▶Native American / Alaska Native(1) | 0.4% | 0.9% |
Catholic-Evangelical edge: +47.8pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 32.7% | 60.7% | — | — | |
| 11.0% | 20.5% | — | — | |
| 4.6% | 8.5% | — | — | |
| 3.2% | 6.0% | — | — | |
| 1.5% | 2.8% | — | — | |
| 0.8% | 1.5% | — | — | |
LDS (Mormon) | 0.3% | 0.6% | — | — |
Non-religiousPopulation | 46.2% | — | — | — |
Who lives in the New York media market? 84,253,524 residents across 116 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | D+13.9 | D+18.9 | 5.0pp |