Nevada's second media market, where suburban growth reshapes statewide margins
The Reno designated market area anchors northern Nevada and has trended more competitive as in-migration from California and other states has diversified its historically Republican-leaning electorate over the past decade.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Washoe | 497K | D+1.0 | 130,071 | 127,443 | 263,734 | 15.9% |
| Washoe | 440K | D+1.0 | 130,071 | 127,443 | 263,734 | 15.9% |
| Washoe | 404K | D+1.0 | 130,071 | 127,443 | 263,734 | 15.9% |
| Washoe | 339K | D+1.0 | 130,071 | 127,443 | 263,734 | 15.9% |
| Lyon | 62K | R+44.4 | 8,954 | 23,861 | 33,541 | 2.0% |
| Carson City | 58K | R+11.3 | 13,375 | 16,873 | 31,068 | 1.9% |
| Carson City | 55K | R+11.3 | 13,375 | 16,873 | 31,068 | 1.9% |
| Carson City | 54K | R+11.3 | 13,375 | 16,873 | 31,068 | 1.9% |
| Carson City | 52K | R+11.3 | 13,375 | 16,873 | 31,068 | 1.9% |
| Lyon | 52K | R+44.4 | 8,954 | 23,861 | 33,541 | 2.0% |
| Lyon | 51K | R+44.4 | 8,954 | 23,861 | 33,541 | 2.0% |
| Douglas | 50K | R+32.9 | 11,553 | 23,237 | 35,556 | 2.1% |
| Douglas | 47K | R+32.9 | 11,553 | 23,237 | 35,556 | 2.1% |
| Douglas | 46K | R+32.9 | 11,553 | 23,237 | 35,556 | 2.1% |
| Douglas | 41K | R+32.9 | 11,553 | 23,237 | 35,556 | 2.1% |
| Lyon | 35K | R+44.4 | 8,954 | 23,861 | 33,541 | 2.0% |
| Lassen | 34K | R+54.0 | 2,478 | 8,619 | 11,371 | 0.7% |
| Lassen | 34K | R+54.0 | 2,478 | 8,619 | 11,371 | 0.7% |
| Lassen | 32K | R+54.0 | 2,478 | 8,619 | 11,371 | 0.7% |
| Lassen | 30K | R+54.0 | 2,478 | 8,619 | 11,371 | 0.7% |
| Churchill | 26K | R+50.2 | 3,179 | 9,962 | 13,503 | 0.8% |
| Churchill | 25K | R+50.2 | 3,179 | 9,962 | 13,503 | 0.8% |
| Churchill | 24K | R+50.2 | 3,179 | 9,962 | 13,503 | 0.8% |
| Churchill | 24K | R+50.2 | 3,179 | 9,962 | 13,503 | 0.8% |
| Humboldt | 18K | R+55.2 | 1,711 | 6,141 | 8,030 | 0.5% |
| Humboldt | 17K | R+55.2 | 1,711 | 6,141 | 8,030 | 0.5% |
| Humboldt | 17K | R+55.2 | 1,711 | 6,141 | 8,030 | 0.5% |
| Humboldt | 16K | R+55.2 | 1,711 | 6,141 | 8,030 | 0.5% |
| Mono | 14K | D+20.3 | 3,522 | 2,294 | 6,064 | 0.4% |
| Mono | 13K | D+20.3 | 3,522 | 2,294 | 6,064 | 0.4% |
| Mono | 13K | D+20.3 | 3,522 | 2,294 | 6,064 | 0.4% |
| Mono | 13K | D+20.3 | 3,522 | 2,294 | 6,064 | 0.4% |
| Pershing | 7K | R+54.9 | 496 | 1,764 | 2,308 | 0.1% |
| Pershing | 7K | R+54.9 | 496 | 1,764 | 2,308 | 0.1% |
| Pershing | 6K | R+54.9 | 496 | 1,764 | 2,308 | 0.1% |
| Pershing | 6K | R+54.9 | 496 | 1,764 | 2,308 | 0.1% |
| Lander | 6K | R+62.3 | 482 | 2,180 | 2,725 | 0.2% |
| Lander | 6K | R+62.3 | 482 | 2,180 | 2,725 | 0.2% |
| Lander | 6K | R+62.3 | 482 | 2,180 | 2,725 | 0.2% |
| Mineral | 5K | R+35.6 | 711 | 1,528 | 2,295 | 0.1% |
| Lander | 5K | R+62.3 | 482 | 2,180 | 2,725 | 0.2% |
| Mineral | 5K | R+35.6 | 711 | 1,528 | 2,295 | 0.1% |
| Mineral | 5K | R+35.6 | 711 | 1,528 | 2,295 | 0.1% |
| Mineral | 5K | R+35.6 | 711 | 1,528 | 2,295 | 0.1% |
| Storey | 4K | R+38.9 | 913 | 2,108 | 3,075 | 0.2% |
| Storey | 4K | R+38.9 | 913 | 2,108 | 3,075 | 0.2% |
| Storey | 4K | R+38.9 | 913 | 2,108 | 3,075 | 0.2% |
| Storey | 3K | R+38.9 | 913 | 2,108 | 3,075 | 0.2% |
| Alpine | 2K | D+32.0 | 479 | 243 | 738 | 0.0% |
| Alpine | 1K | D+32.0 | 479 | 243 | 738 | 0.0% |
| Alpine | 1K | D+32.0 | 479 | 243 | 738 | 0.0% |
| Alpine | 1K | D+32.0 | 479 | 243 | 738 | 0.0% |
| Esmeralda | 1K | R+65.7 | 73 | 376 | 461 | 0.0% |
| Esmeralda | 1K | R+65.7 | 73 | 376 | 461 | 0.0% |
| Esmeralda | 971 | R+65.7 | 73 | 376 | 461 | 0.0% |
| Esmeralda | 849 | R+65.7 | 73 | 376 | 461 | 0.0% |
| Group | Reno | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 68.4% | 57.4% |
▶Hispanic / Latino(19) | 20.1% | 19.3% |
▶Asian(6) | 3.8% | 6.0% |
Multiracial / Other | 3.1% | 4.0% |
▶Black / African American(13) | 2.2% | 12.2% |
▶Native American / Alaska Native(5) | 2.2% | 0.9% |
▶Middle Eastern / North African(11) | 0.6% | 0.9% |
▶Native Hawaiian / Pacific Islander(7) | 0.2% | 0.2% |
Catholic-Evangelical edge: +33.1pp (vs national 4.5pp). A strongly Catholic-leaning religious profile, which nationally correlates with Democratic-leaning urban and suburban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 20.5% | 57.7% | — | — | |
| 7.1% | 20.0% | — | — | |
| 6.4% | 18.1% | — | — | |
LDS (Mormon) | 4.8% | 13.6% | — | — |
| 1.3% | 3.5% | — | — | |
| 0.1% | 0.4% | — | — | |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 64.4% | — | — | — |
Who lives in the Reno media market? 2,727,286 residents across 56 counties.
25% of adults hold a bachelor's degree — 8pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+11.7 | R+7.1 | 4.7pp |