Spokane
Eastern Washington's dominant market, where rural and urban electorates collide
The Spokane media market stretches from a mid-sized city that has trended competitive in recent cycles deep into reliably Republican wheat-farming counties, creating one of the sharpest urban-rural contrasts in the Pacific Northwest.
- White83.5%
- Hispanic8.3%
- Two or more5.0%
- Other3.5%
- Native2.0%
- Asian1.6%
- Black1.1%
Constituent Counties
Similar media markets
Counties in Spokane
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Spokane | 549K | R+4.9 | 131,163 | 145,338 | 287,082 | 11.0% |
| Spokane | 486K | R+4.9 | 131,163 | 145,338 | 287,082 | 11.0% |
| Spokane | 455K | R+4.9 | 131,163 | 145,338 | 287,082 | 11.0% |
| Spokane | 418K | R+4.9 | 131,163 | 145,338 | 287,082 | 11.0% |
| Kootenai | 182K | R+51.8 | 22,113 | 72,059 | 96,424 | 3.7% |
| Kootenai | 148K | R+51.8 | 22,113 | 72,059 | 96,424 | 3.7% |
| Kootenai | 133K | R+51.8 | 22,113 | 72,059 | 96,424 | 3.7% |
| Kootenai | 109K | R+51.8 | 22,113 | 72,059 | 96,424 | 3.7% |
| Grant | 102K | R+37.3 | 10,806 | 24,326 | 36,253 | 1.4% |
| Grant | 93K | R+37.3 | 10,806 | 24,326 | 36,253 | 1.4% |
| Grant | 84K | R+37.3 | 10,806 | 24,326 | 36,253 | 1.4% |
| Grant | 75K | R+37.3 | 10,806 | 24,326 | 36,253 | 1.4% |
| Bonner | 51K | R+46.1 | 7,650 | 21,352 | 29,727 | 1.1% |
| Stevens | 48K | R+43.9 | 7,492 | 19,895 | 28,246 | 1.1% |
| Whitman | 47K | D+8.9 | 10,480 | 8,699 | 20,027 | 0.8% |
| Whitman | 47K | D+8.9 | 10,480 | 8,699 | 20,027 | 0.8% |
| Stevens | 44K | R+43.9 | 7,492 | 19,895 | 28,246 | 1.1% |
| Okanogan | 43K | R+14.9 | 8,466 | 11,555 | 20,732 | 0.8% |
| Nez Perce | 43K | R+38.6 | 5,928 | 13,707 | 20,130 | 0.8% |
| Whitman | 42K | D+8.9 | 10,480 | 8,699 | 20,027 | 0.8% |
| Stevens | 42K | R+43.9 | 7,492 | 19,895 | 28,246 | 1.1% |
| Bonner | 41K | R+46.1 | 7,650 | 21,352 | 29,727 | 1.1% |
| Okanogan | 41K | R+14.9 | 8,466 | 11,555 | 20,732 | 0.8% |
| Latah | 41K | R+8.0 | 9,039 | 10,669 | 20,453 | 0.8% |
| Bonner | 41K | R+46.1 | 7,650 | 21,352 | 29,727 | 1.1% |
| Whitman | 41K | D+8.9 | 10,480 | 8,699 | 20,027 | 0.8% |
| Stevens | 40K | R+43.9 | 7,492 | 19,895 | 28,246 | 1.1% |
| Nez Perce | 40K | R+38.6 | 5,928 | 13,707 | 20,130 | 0.8% |
| Okanogan | 40K | R+14.9 | 8,466 | 11,555 | 20,732 | 0.8% |
| Okanogan | 40K | R+14.9 | 8,466 | 11,555 | 20,732 | 0.8% |
| Nez Perce | 39K | R+38.6 | 5,928 | 13,707 | 20,130 | 0.8% |
| Latah | 39K | R+8.0 | 9,039 | 10,669 | 20,453 | 0.8% |
| Latah | 38K | R+8.0 | 9,039 | 10,669 | 20,453 | 0.8% |
| Nez Perce | 37K | R+38.6 | 5,928 | 13,707 | 20,130 | 0.8% |
| Bonner | 37K | R+46.1 | 7,650 | 21,352 | 29,727 | 1.1% |
| Latah | 35K | R+8.0 | 9,039 | 10,669 | 20,453 | 0.8% |
| Asotin | 22K | R+25.5 | 4,082 | 7,004 | 11,468 | 0.4% |
| Asotin | 22K | R+25.5 | 4,082 | 7,004 | 11,468 | 0.4% |
| Asotin | 21K | R+25.5 | 4,082 | 7,004 | 11,468 | 0.4% |
| Lincoln | 21K | R+53.4 | 2,615 | 8,909 | 11,789 | 0.5% |
| Adams | 21K | R+43.1 | 1,455 | 3,767 | 5,365 | 0.2% |
| Asotin | 21K | R+25.5 | 4,082 | 7,004 | 11,468 | 0.4% |
| Lincoln | 19K | R+53.4 | 2,615 | 8,909 | 11,789 | 0.5% |
| Adams | 19K | R+43.1 | 1,455 | 3,767 | 5,365 | 0.2% |
| Lincoln | 19K | R+53.4 | 2,615 | 8,909 | 11,789 | 0.5% |
| Lincoln | 19K | R+53.4 | 2,615 | 8,909 | 11,789 | 0.5% |
| Idaho | 17K | R+68.0 | 1,460 | 8,148 | 9,843 | 0.4% |
| Adams | 17K | R+43.1 | 1,455 | 3,767 | 5,365 | 0.2% |
| Adams | 16K | R+43.1 | 1,455 | 3,767 | 5,365 | 0.2% |
| Idaho | 16K | R+68.0 | 1,460 | 8,148 | 9,843 | 0.4% |
| Idaho | 16K | R+68.0 | 1,460 | 8,148 | 9,843 | 0.4% |
| Idaho | 15K | R+68.0 | 1,460 | 8,148 | 9,843 | 0.4% |
| Pend Oreille | 14K | R+39.4 | 2,461 | 5,826 | 8,545 | 0.3% |
| Shoshone | 14K | R+49.6 | 1,472 | 4,500 | 6,109 | 0.2% |
| Shoshone | 14K | R+49.6 | 1,472 | 4,500 | 6,109 | 0.2% |
| Boundary | 13K | R+65.6 | 1,145 | 5,794 | 7,085 | 0.3% |
| Pend Oreille | 13K | R+39.4 | 2,461 | 5,826 | 8,545 | 0.3% |
| Shoshone | 13K | R+49.6 | 1,472 | 4,500 | 6,109 | 0.2% |
| Pend Oreille | 13K | R+39.4 | 2,461 | 5,826 | 8,545 | 0.3% |
| Shoshone | 13K | R+49.6 | 1,472 | 4,500 | 6,109 | 0.2% |
| Pend Oreille | 12K | R+39.4 | 2,461 | 5,826 | 8,545 | 0.3% |
| Lincoln | 11K | R+50.3 | 1,678 | 5,272 | 7,144 | 0.3% |
| Boundary | 11K | R+65.6 | 1,145 | 5,794 | 7,085 | 0.3% |
| Boundary | 11K | R+65.6 | 1,145 | 5,794 | 7,085 | 0.3% |
| Lincoln | 10K | R+50.3 | 1,678 | 5,272 | 7,144 | 0.3% |
| Lincoln | 10K | R+50.3 | 1,678 | 5,272 | 7,144 | 0.3% |
| Lincoln | 10K | R+50.3 | 1,678 | 5,272 | 7,144 | 0.3% |
| Benewah | 10K | R+61.6 | 935 | 4,094 | 5,125 | 0.2% |
| Boundary | 10K | R+65.6 | 1,145 | 5,794 | 7,085 | 0.3% |
| Benewah | 9K | R+61.6 | 935 | 4,094 | 5,125 | 0.2% |
| Benewah | 9K | R+61.6 | 935 | 4,094 | 5,125 | 0.2% |
| Benewah | 9K | R+61.6 | 935 | 4,094 | 5,125 | 0.2% |
| Clearwater | 9K | R+62.9 | 774 | 3,550 | 4,411 | 0.2% |
| Clearwater | 9K | R+62.9 | 774 | 3,550 | 4,411 | 0.2% |
| Clearwater | 9K | R+62.9 | 774 | 3,550 | 4,411 | 0.2% |
| Clearwater | 8K | R+62.9 | 774 | 3,550 | 4,411 | 0.2% |
| Ferry | 8K | R+32.8 | 1,315 | 2,667 | 4,119 | 0.2% |
| Wallowa | 8K | R+35.1 | 1,573 | 3,366 | 5,108 | 0.2% |
| Ferry | 7K | R+32.8 | 1,315 | 2,667 | 4,119 | 0.2% |
| Ferry | 7K | R+32.8 | 1,315 | 2,667 | 4,119 | 0.2% |
| Ferry | 7K | R+32.8 | 1,315 | 2,667 | 4,119 | 0.2% |
| Wallowa | 7K | R+35.1 | 1,573 | 3,366 | 5,108 | 0.2% |
| Wallowa | 7K | R+35.1 | 1,573 | 3,366 | 5,108 | 0.2% |
| Wallowa | 7K | R+35.1 | 1,573 | 3,366 | 5,108 | 0.2% |
| Columbia | 4K | R+43.3 | 661 | 1,737 | 2,485 | 0.1% |
| Columbia | 4K | R+43.3 | 661 | 1,737 | 2,485 | 0.1% |
| Columbia | 4K | R+43.3 | 661 | 1,737 | 2,485 | 0.1% |
| Columbia | 4K | R+43.3 | 661 | 1,737 | 2,485 | 0.1% |
| Lewis | 4K | R+65.0 | 305 | 1,503 | 1,842 | 0.1% |
| Lewis | 4K | R+65.0 | 305 | 1,503 | 1,842 | 0.1% |
| Lewis | 4K | R+65.0 | 305 | 1,503 | 1,842 | 0.1% |
| Lewis | 4K | R+65.0 | 305 | 1,503 | 1,842 | 0.1% |
| Garfield | 2K | R+47.6 | 330 | 973 | 1,352 | 0.1% |
| Garfield | 2K | R+47.6 | 330 | 973 | 1,352 | 0.1% |
| Garfield | 2K | R+47.6 | 330 | 973 | 1,352 | 0.1% |
| Garfield | 2K | R+47.6 | 330 | 973 | 1,352 | 0.1% |
Ask the Historian
Who Lives Here
| Group | Spokane | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 83.5% | 57.4% |
▶Hispanic / Latino(19) | 8.3% | 19.3% |
Multiracial / Other | 3.5% | 4.0% |
▶Native American / Alaska Native(8) | 2.0% | 0.9% |
▶Asian(6) | 1.6% | 6.0% |
▶Black / African American(12) | 1.1% | 12.2% |
▶Middle Eastern / North African(8) | 0.3% | 0.9% |
▶Native Hawaiian / Pacific Islander(4) | 0.1% | 0.2% |
Religious Adherents
Catholic-Evangelical edge: -30.9pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 21.7% | 51.7% | — | — | |
| 10.6% | 25.3% | — | — | |
| 7.1% | 16.9% | — | — | |
LDS (Mormon) | 5.4% | 12.9% | — | — |
| 2.4% | 5.6% | — | — | |
| 0.1% | 0.3% | — | — | |
| 0.1% | 0.3% | — | — | |
Non-religiousPopulation | 58.0% | — | — | — |
Who lives in the Spokane media market? 4,492,187 residents across 96 counties.
Demographics
26% of adults hold a bachelor's degree — 7pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Spokane
Do voters in Spokane split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+24.5 | R+12.0 | 12.4pp |
| Senate vs Governor | R+12.0 | R+18.5 | 6.4pp |
| President vs Governor | R+24.5 | R+18.5 | 6.0pp |