A river-border market where Ohio's southwest corner meets Kentucky
Cincinnati's media market spans the Ohio-Kentucky state line, forcing campaigns to buy cross-state advertising while targeting an audience whose presidential margins have shifted by double digits over two decades.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Hamilton | 852K | D+14.9 | 233,360 | 172,365 | 410,085 | 8.4% |
| Hamilton | 845K | D+14.9 | 233,360 | 172,365 | 410,085 | 8.4% |
| Hamilton | 831K | D+14.9 | 233,360 | 172,365 | 410,085 | 8.4% |
| Hamilton | 806K | D+14.9 | 233,360 | 172,365 | 410,085 | 8.4% |
| Butler | 393K | R+26.3 | 66,713 | 114,831 | 183,197 | 3.7% |
| Butler | 374K | R+26.3 | 66,713 | 114,831 | 183,197 | 3.7% |
| Butler | 357K | R+26.3 | 66,713 | 114,831 | 183,197 | 3.7% |
| Butler | 333K | R+26.3 | 66,713 | 114,831 | 183,197 | 3.7% |
| Warren | 250K | R+31.5 | 47,128 | 91,132 | 139,619 | 2.9% |
| Warren | 222K | R+31.5 | 47,128 | 91,132 | 139,619 | 2.9% |
| Clermont | 211K | R+35.8 | 36,130 | 76,964 | 114,143 | 2.3% |
| Warren | 203K | R+31.5 | 47,128 | 91,132 | 139,619 | 2.9% |
| Clermont | 201K | R+35.8 | 36,130 | 76,964 | 114,143 | 2.3% |
| Clermont | 193K | R+35.8 | 36,130 | 76,964 | 114,143 | 2.3% |
| Clermont | 178K | R+35.8 | 36,130 | 76,964 | 114,143 | 2.3% |
| Kenton | 171K | R+21.7 | 30,859 | 48,444 | 80,948 | 1.7% |
| Kenton | 163K | R+21.7 | 30,859 | 48,444 | 80,948 | 1.7% |
| Warren | 158K | R+31.5 | 47,128 | 91,132 | 139,619 | 2.9% |
| Kenton | 156K | R+21.7 | 30,859 | 48,444 | 80,948 | 1.7% |
| Kenton | 151K | R+21.7 | 30,859 | 48,444 | 80,948 | 1.7% |
| Boone | 140K | R+37.1 | 20,601 | 45,650 | 67,421 | 1.4% |
| Boone | 126K | R+37.1 | 20,601 | 45,650 | 67,421 | 1.4% |
| Boone | 113K | R+37.1 | 20,601 | 45,650 | 67,421 | 1.4% |
| Campbell | 93K | R+19.6 | 18,952 | 28,450 | 48,334 | 1.0% |
| Campbell | 91K | R+19.6 | 18,952 | 28,450 | 48,334 | 1.0% |
| Campbell | 89K | R+19.6 | 18,952 | 28,450 | 48,334 | 1.0% |
| Campbell | 88K | R+19.6 | 18,952 | 28,450 | 48,334 | 1.0% |
| Boone | 86K | R+37.1 | 20,601 | 45,650 | 67,421 | 1.4% |
| Dearborn | 51K | R+58.3 | 5,335 | 20,844 | 26,600 | 0.5% |
| Dearborn | 50K | R+58.3 | 5,335 | 20,844 | 26,600 | 0.5% |
| Dearborn | 50K | R+58.3 | 5,335 | 20,844 | 26,600 | 0.5% |
| Dearborn | 46K | R+58.3 | 5,335 | 20,844 | 26,600 | 0.5% |
| Brown | 44K | R+61.5 | 4,069 | 17,257 | 21,444 | 0.4% |
| Brown | 44K | R+61.5 | 4,069 | 17,257 | 21,444 | 0.4% |
| Brown | 44K | R+61.5 | 4,069 | 17,257 | 21,444 | 0.4% |
| Highland | 44K | R+63.3 | 3,609 | 16,269 | 19,987 | 0.4% |
| Highland | 43K | R+63.3 | 3,609 | 16,269 | 19,987 | 0.4% |
| Clinton | 43K | R+54.6 | 4,633 | 15,984 | 20,779 | 0.4% |
| Highland | 42K | R+63.3 | 3,609 | 16,269 | 19,987 | 0.4% |
| Brown | 42K | R+61.5 | 4,069 | 17,257 | 21,444 | 0.4% |
| Clinton | 42K | R+54.6 | 4,633 | 15,984 | 20,779 | 0.4% |
| Clinton | 42K | R+54.6 | 4,633 | 15,984 | 20,779 | 0.4% |
| Highland | 41K | R+63.3 | 3,609 | 16,269 | 19,987 | 0.4% |
| Clinton | 41K | R+54.6 | 4,633 | 15,984 | 20,779 | 0.4% |
| Ripley | 29K | R+61.4 | 2,682 | 11,526 | 14,405 | 0.3% |
| Ripley | 29K | R+61.4 | 2,682 | 11,526 | 14,405 | 0.3% |
| Adams | 28K | R+65.7 | 2,098 | 10,269 | 12,429 | 0.3% |
| Adams | 28K | R+65.7 | 2,098 | 10,269 | 12,429 | 0.3% |
| Adams | 28K | R+65.7 | 2,098 | 10,269 | 12,429 | 0.3% |
| Ripley | 27K | R+61.4 | 2,682 | 11,526 | 14,405 | 0.3% |
| Adams | 27K | R+65.7 | 2,098 | 10,269 | 12,429 | 0.3% |
| Ripley | 27K | R+61.4 | 2,682 | 11,526 | 14,405 | 0.3% |
| Grant | 25K | R+64.8 | 1,944 | 9,372 | 11,469 | 0.2% |
| Grant | 25K | R+64.8 | 1,944 | 9,372 | 11,469 | 0.2% |
| Grant | 25K | R+64.8 | 1,944 | 9,372 | 11,469 | 0.2% |
| Franklin | 23K | R+64.4 | 2,061 | 9,810 | 12,034 | 0.2% |
| Franklin | 23K | R+64.4 | 2,061 | 9,810 | 12,034 | 0.2% |
| Franklin | 23K | R+64.4 | 2,061 | 9,810 | 12,034 | 0.2% |
| Grant | 22K | R+64.8 | 1,944 | 9,372 | 11,469 | 0.2% |
| Franklin | 22K | R+64.4 | 2,061 | 9,810 | 12,034 | 0.2% |
| Mason | 17K | R+43.7 | 2,170 | 5,621 | 7,901 | 0.2% |
| Mason | 17K | R+43.7 | 2,170 | 5,621 | 7,901 | 0.2% |
| Mason | 17K | R+43.7 | 2,170 | 5,621 | 7,901 | 0.2% |
| Mason | 17K | R+43.7 | 2,170 | 5,621 | 7,901 | 0.2% |
| Pendleton | 15K | R+63.5 | 1,210 | 5,593 | 6,900 | 0.1% |
| Pendleton | 15K | R+63.5 | 1,210 | 5,593 | 6,900 | 0.1% |
| Pendleton | 15K | R+63.5 | 1,210 | 5,593 | 6,900 | 0.1% |
| Pendleton | 14K | R+63.5 | 1,210 | 5,593 | 6,900 | 0.1% |
| Owen | 11K | R+62.6 | 988 | 4,434 | 5,500 | 0.1% |
| Owen | 11K | R+62.6 | 988 | 4,434 | 5,500 | 0.1% |
| Owen | 11K | R+62.6 | 988 | 4,434 | 5,500 | 0.1% |
| Owen | 11K | R+62.6 | 988 | 4,434 | 5,500 | 0.1% |
| Switzerland | 10K | R+57.4 | 873 | 3,319 | 4,258 | 0.1% |
| Switzerland | 10K | R+57.4 | 873 | 3,319 | 4,258 | 0.1% |
| Switzerland | 10K | R+57.4 | 873 | 3,319 | 4,258 | 0.1% |
| Switzerland | 9K | R+57.4 | 873 | 3,319 | 4,258 | 0.1% |
| Gallatin | 9K | R+59.9 | 761 | 3,109 | 3,917 | 0.1% |
| Bracken | 9K | R+64.9 | 702 | 3,399 | 4,153 | 0.1% |
| Gallatin | 9K | R+59.9 | 761 | 3,109 | 3,917 | 0.1% |
| Bracken | 8K | R+64.9 | 702 | 3,399 | 4,153 | 0.1% |
| Bracken | 8K | R+64.9 | 702 | 3,399 | 4,153 | 0.1% |
| Bracken | 8K | R+64.9 | 702 | 3,399 | 4,153 | 0.1% |
| Gallatin | 8K | R+59.9 | 761 | 3,109 | 3,917 | 0.1% |
| Gallatin | 8K | R+59.9 | 761 | 3,109 | 3,917 | 0.1% |
| Union | 7K | R+55.9 | 746 | 2,698 | 3,494 | 0.1% |
| Union | 7K | R+55.9 | 746 | 2,698 | 3,494 | 0.1% |
| Union | 7K | R+55.9 | 746 | 2,698 | 3,494 | 0.1% |
| Union | 7K | R+55.9 | 746 | 2,698 | 3,494 | 0.1% |
| Ohio | 6K | R+55.5 | 666 | 2,381 | 3,091 | 0.1% |
| Ohio | 6K | R+55.5 | 666 | 2,381 | 3,091 | 0.1% |
| Ohio | 6K | R+55.5 | 666 | 2,381 | 3,091 | 0.1% |
| Ohio | 6K | R+55.5 | 666 | 2,381 | 3,091 | 0.1% |
| Robertson | 2K | R+61.2 | 215 | 915 | 1,144 | 0.0% |
| Robertson | 2K | R+61.2 | 215 | 915 | 1,144 | 0.0% |
| Robertson | 2K | R+61.2 | 215 | 915 | 1,144 | 0.0% |
| Robertson | 2K | R+61.2 | 215 | 915 | 1,144 | 0.0% |
| Group | Cincinnati | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 82.1% | 57.4% |
▶Black / African American(12) | 10.9% | 12.2% |
▶Hispanic / Latino(18) | 2.6% | 19.3% |
Multiracial / Other | 2.4% | 4.0% |
▶Asian(6) | 1.9% | 6.0% |
▶Middle Eastern / North African(10) | 0.5% | 0.9% |
▶Native American / Alaska Native(2) | 0.2% | 0.9% |
Catholic-Evangelical edge: -21.2pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 24.4% | 48.8% | — | — | |
| 16.0% | 32.1% | — | — | |
| 4.4% | 8.9% | — | — | |
| 3.0% | 6.0% | — | — | |
| 1.8% | 3.7% | — | — | |
LDS (Mormon) | 0.6% | 1.2% | — | — |
| 0.2% | 0.5% | — | — | |
Non-religiousPopulation | 50.1% | — | — | — |
Who lives in the Cincinnati media market? 9,331,777 residents across 96 counties.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| Senate vs Governor | R+10.3 | R+54.9 | 44.6pp |
| President vs Governor | R+19.0 | R+54.9 | 36.0pp |
| President vs Senate | R+19.0 | R+10.3 | 8.6pp |