Houston
A Sun Belt colossus reshaped by three decades of migration
The Houston media market anchors the country's most ethnically diverse major metro, where Latino, Asian-American, and Black voters together outnumber non-Hispanic white voters — a demographic tilt that has steadily compressed Republican margins in Harris County since 2016.
- White40.5%
- Hispanic34.1%
- Black16.9%
- Other10.0%
- Two or more8.1%
- Asian6.5%
- Native0.5%
Constituent Counties
Similar media markets
Counties in Houston
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Harris | 4.8M | D+5.5 | 808,771 | 722,695 | 1,557,484 | 13.9% |
| Harris | 4.4M | D+5.5 | 808,771 | 722,695 | 1,557,484 | 13.9% |
| Harris | 3.9M | D+5.5 | 808,771 | 722,695 | 1,557,484 | 13.9% |
| Harris | 3.4M | D+5.5 | 808,771 | 722,695 | 1,557,484 | 13.9% |
| Fort Bend | 894K | D+1.6 | 179,310 | 173,592 | 362,524 | 3.2% |
| Montgomery | 684K | R+45.5 | 82,277 | 221,964 | 307,258 | 2.7% |
| Fort Bend | 684K | D+1.6 | 179,310 | 173,592 | 362,524 | 3.2% |
| Montgomery | 519K | R+45.5 | 82,277 | 221,964 | 307,258 | 2.7% |
| Fort Bend | 508K | D+1.6 | 179,310 | 173,592 | 362,524 | 3.2% |
| Montgomery | 412K | R+45.5 | 82,277 | 221,964 | 307,258 | 2.7% |
| Brazoria | 391K | R+19.7 | 63,976 | 95,867 | 162,046 | 1.4% |
| Galveston | 359K | R+27.4 | 56,732 | 100,295 | 158,996 | 1.4% |
| Fort Bend | 354K | D+1.6 | 179,310 | 173,592 | 362,524 | 3.2% |
| Brazoria | 338K | R+19.7 | 63,976 | 95,867 | 162,046 | 1.4% |
| Galveston | 314K | R+27.4 | 56,732 | 100,295 | 158,996 | 1.4% |
| Montgomery | 294K | R+45.5 | 82,277 | 221,964 | 307,258 | 2.7% |
| Brazoria | 292K | R+19.7 | 63,976 | 95,867 | 162,046 | 1.4% |
| Galveston | 282K | R+27.4 | 56,732 | 100,295 | 158,996 | 1.4% |
| Galveston | 250K | R+27.4 | 56,732 | 100,295 | 158,996 | 1.4% |
| Brazoria | 242K | R+19.7 | 63,976 | 95,867 | 162,046 | 1.4% |
| Liberty | 103K | R+61.6 | 5,952 | 25,241 | 31,323 | 0.3% |
| Walker | 80K | R+39.9 | 7,461 | 17,515 | 25,175 | 0.2% |
| Liberty | 79K | R+61.6 | 5,952 | 25,241 | 31,323 | 0.3% |
| Liberty | 75K | R+61.6 | 5,952 | 25,241 | 31,323 | 0.3% |
| Liberty | 70K | R+61.6 | 5,952 | 25,241 | 31,323 | 0.3% |
| Walker | 70K | R+39.9 | 7,461 | 17,515 | 25,175 | 0.2% |
| Walker | 64K | R+39.9 | 7,461 | 17,515 | 25,175 | 0.2% |
| Walker | 62K | R+39.9 | 7,461 | 17,515 | 25,175 | 0.2% |
| Waller | 62K | R+25.0 | 10,183 | 17,077 | 27,561 | 0.2% |
| Polk | 53K | R+58.9 | 4,910 | 19,216 | 24,292 | 0.2% |
| Chambers | 51K | R+65.6 | 4,192 | 20,567 | 24,973 | 0.2% |
| Waller | 47K | R+25.0 | 10,183 | 17,077 | 27,561 | 0.2% |
| Polk | 47K | R+58.9 | 4,910 | 19,216 | 24,292 | 0.2% |
| Polk | 46K | R+58.9 | 4,910 | 19,216 | 24,292 | 0.2% |
| Wharton | 42K | R+51.8 | 3,910 | 12,439 | 16,453 | 0.1% |
| Wharton | 41K | R+51.8 | 3,910 | 12,439 | 16,453 | 0.1% |
| Wharton | 41K | R+51.8 | 3,910 | 12,439 | 16,453 | 0.1% |
| Polk | 41K | R+58.9 | 4,910 | 19,216 | 24,292 | 0.2% |
| Wharton | 41K | R+51.8 | 3,910 | 12,439 | 16,453 | 0.1% |
| Chambers | 38K | R+65.6 | 4,192 | 20,567 | 24,973 | 0.2% |
| Matagorda | 38K | R+50.5 | 3,231 | 9,957 | 13,312 | 0.1% |
| Matagorda | 37K | R+50.5 | 3,231 | 9,957 | 13,312 | 0.1% |
| Matagorda | 37K | R+50.5 | 3,231 | 9,957 | 13,312 | 0.1% |
| Washington | 37K | R+54.7 | 4,058 | 14,020 | 18,217 | 0.2% |
| Matagorda | 36K | R+50.5 | 3,231 | 9,957 | 13,312 | 0.1% |
| Waller | 36K | R+25.0 | 10,183 | 17,077 | 27,561 | 0.2% |
| Washington | 35K | R+54.7 | 4,058 | 14,020 | 18,217 | 0.2% |
| Waller | 33K | R+25.0 | 10,183 | 17,077 | 27,561 | 0.2% |
| Washington | 32K | R+54.7 | 4,058 | 14,020 | 18,217 | 0.2% |
| Grimes | 31K | R+60.2 | 2,734 | 11,197 | 14,051 | 0.1% |
| Austin | 31K | R+62.7 | 2,816 | 12,457 | 15,383 | 0.1% |
| Washington | 30K | R+54.7 | 4,058 | 14,020 | 18,217 | 0.2% |
| Chambers | 29K | R+65.6 | 4,192 | 20,567 | 24,973 | 0.2% |
| Austin | 29K | R+62.7 | 2,816 | 12,457 | 15,383 | 0.1% |
| San Jacinto | 28K | R+65.3 | 2,175 | 10,524 | 12,789 | 0.1% |
| San Jacinto | 27K | R+65.3 | 2,175 | 10,524 | 12,789 | 0.1% |
| Grimes | 27K | R+60.2 | 2,734 | 11,197 | 14,051 | 0.1% |
| Austin | 27K | R+62.7 | 2,816 | 12,457 | 15,383 | 0.1% |
| Chambers | 26K | R+65.6 | 4,192 | 20,567 | 24,973 | 0.2% |
| Grimes | 26K | R+60.2 | 2,734 | 11,197 | 14,051 | 0.1% |
| San Jacinto | 25K | R+65.3 | 2,175 | 10,524 | 12,789 | 0.1% |
| Austin | 24K | R+62.7 | 2,816 | 12,457 | 15,383 | 0.1% |
| Grimes | 24K | R+60.2 | 2,734 | 11,197 | 14,051 | 0.1% |
| San Jacinto | 22K | R+65.3 | 2,175 | 10,524 | 12,789 | 0.1% |
| Calhoun | 22K | R+52.2 | 1,853 | 5,939 | 7,832 | 0.1% |
| Colorado | 21K | R+57.2 | 2,108 | 7,824 | 9,994 | 0.1% |
| Colorado | 21K | R+57.2 | 2,108 | 7,824 | 9,994 | 0.1% |
| Calhoun | 21K | R+52.2 | 1,853 | 5,939 | 7,832 | 0.1% |
| Colorado | 21K | R+57.2 | 2,108 | 7,824 | 9,994 | 0.1% |
| Colorado | 20K | R+57.2 | 2,108 | 7,824 | 9,994 | 0.1% |
| Calhoun | 20K | R+52.2 | 1,853 | 5,939 | 7,832 | 0.1% |
| Calhoun | 20K | R+52.2 | 1,853 | 5,939 | 7,832 | 0.1% |
| Jackson | 15K | R+70.8 | 907 | 5,386 | 6,329 | 0.1% |
| Jackson | 15K | R+70.8 | 907 | 5,386 | 6,329 | 0.1% |
| Jackson | 14K | R+70.8 | 907 | 5,386 | 6,329 | 0.1% |
| Trinity | 14K | R+67.0 | 1,195 | 6,136 | 7,374 | 0.1% |
| Jackson | 14K | R+70.8 | 907 | 5,386 | 6,329 | 0.1% |
| Trinity | 14K | R+67.0 | 1,195 | 6,136 | 7,374 | 0.1% |
| Trinity | 14K | R+67.0 | 1,195 | 6,136 | 7,374 | 0.1% |
| Trinity | 14K | R+67.0 | 1,195 | 6,136 | 7,374 | 0.1% |
Ask the Historian
Who Lives Here
| Group | Houston | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 40.5% | 57.4% |
▶Hispanic / Latino(20) | 34.1% | 19.3% |
▶Black / African American(14) | 16.9% | 12.2% |
▶Asian(6) | 6.5% | 6.0% |
Multiracial / Other | 1.4% | 4.0% |
▶Middle Eastern / North African(10) | 1.0% | 0.9% |
▶Native American / Alaska Native(3) | 0.5% | 0.9% |
Religious Adherents
Catholic-Evangelical edge: -14.3pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 22.8% | 43.3% | — | — | |
| 17.6% | 33.5% | — | — | |
| 5.1% | 9.8% | — | — | |
| 4.6% | 8.8% | — | — | |
| 2.2% | 4.1% | — | — | |
LDS (Mormon) | 1.1% | 2.2% | — | — |
| 0.3% | 0.5% | — | — | |
Non-religiousPopulation | 47.3% | — | — | — |
Who lives in the Houston media market? 25,560,522 residents across 80 counties.
Demographics
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
Turnout in Houston
Do voters in Houston split their tickets?
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+9.3 | R+3.9 | 5.4pp |