Majority-Black metro where turnout margins routinely decide statewide races
The Memphis media market anchors Tennessee's western tip and pulls in corners of Arkansas and Mississippi, making it a rare cross-state audience zone where urban Democratic concentration meets competitive suburban counties just across the state line.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Shelby | 937K | D+25.4 | 201,759 | 118,917 | 326,497 | 12.1% |
| Shelby | 919K | D+25.4 | 201,759 | 118,917 | 326,497 | 12.1% |
| Shelby | 918K | D+25.4 | 201,759 | 118,917 | 326,497 | 12.1% |
| Shelby | 897K | D+25.4 | 201,759 | 118,917 | 326,497 | 12.1% |
| DeSoto | 191K | R+24.1 | 29,023 | 48,064 | 79,082 | 2.9% |
| DeSoto | 171K | R+24.1 | 29,023 | 48,064 | 79,082 | 2.9% |
| DeSoto | 149K | R+24.1 | 29,023 | 48,064 | 79,082 | 2.9% |
| DeSoto | 107K | R+24.1 | 29,023 | 48,064 | 79,082 | 2.9% |
| Tipton | 62K | R+52.8 | 6,178 | 20,303 | 26,733 | 1.0% |
| Tipton | 62K | R+52.8 | 6,178 | 20,303 | 26,733 | 1.0% |
| Lafayette | 58K | R+21.8 | 8,956 | 14,050 | 23,409 | 0.9% |
| Tipton | 58K | R+52.8 | 6,178 | 20,303 | 26,733 | 1.0% |
| Crittenden | 52K | D+2.3 | 7,362 | 7,028 | 14,681 | 0.5% |
| Lafayette | 52K | R+21.8 | 8,956 | 14,050 | 23,409 | 0.9% |
| Mississippi | 52K | R+31.6 | 3,574 | 6,963 | 10,717 | 0.4% |
| Tipton | 51K | R+52.8 | 6,178 | 20,303 | 26,733 | 1.0% |
| Crittenden | 51K | D+2.3 | 7,362 | 7,028 | 14,681 | 0.5% |
| Crittenden | 50K | D+2.3 | 7,362 | 7,028 | 14,681 | 0.5% |
| Crittenden | 47K | D+2.3 | 7,362 | 7,028 | 14,681 | 0.5% |
| Mississippi | 47K | R+31.6 | 3,574 | 6,963 | 10,717 | 0.4% |
| Mississippi | 44K | R+31.6 | 3,574 | 6,963 | 10,717 | 0.4% |
| Fayette | 43K | R+42.4 | 6,720 | 16,756 | 23,696 | 0.9% |
| Lafayette | 43K | R+21.8 | 8,956 | 14,050 | 23,409 | 0.9% |
| Mississippi | 39K | R+31.6 | 3,574 | 6,963 | 10,717 | 0.4% |
| Fayette | 39K | R+42.4 | 6,720 | 16,756 | 23,696 | 0.9% |
| Lafayette | 39K | R+21.8 | 8,956 | 14,050 | 23,409 | 0.9% |
| Dyer | 38K | R+61.8 | 2,707 | 11,603 | 14,394 | 0.5% |
| Dyer | 38K | R+61.8 | 2,707 | 11,603 | 14,394 | 0.5% |
| Alcorn | 37K | R+68.3 | 2,328 | 12,657 | 15,112 | 0.6% |
| Dyer | 37K | R+61.8 | 2,707 | 11,603 | 14,394 | 0.5% |
| Fayette | 37K | R+42.4 | 6,720 | 16,756 | 23,696 | 0.9% |
| Dyer | 37K | R+61.8 | 2,707 | 11,603 | 14,394 | 0.5% |
| Marshall | 36K | R+7.3 | 6,888 | 7,977 | 14,983 | 0.6% |
| Marshall | 36K | R+7.3 | 6,888 | 7,977 | 14,983 | 0.6% |
| Alcorn | 36K | R+68.3 | 2,328 | 12,657 | 15,112 | 0.6% |
| Panola | 35K | R+14.8 | 6,061 | 8,202 | 14,422 | 0.5% |
| Marshall | 35K | R+7.3 | 6,888 | 7,977 | 14,983 | 0.6% |
| Alcorn | 35K | R+68.3 | 2,328 | 12,657 | 15,112 | 0.6% |
| Panola | 34K | R+14.8 | 6,061 | 8,202 | 14,422 | 0.5% |
| Alcorn | 34K | R+68.3 | 2,328 | 12,657 | 15,112 | 0.6% |
| Panola | 34K | R+14.8 | 6,061 | 8,202 | 14,422 | 0.5% |
| Marshall | 34K | R+7.3 | 6,888 | 7,977 | 14,983 | 0.6% |
| Panola | 33K | R+14.8 | 6,061 | 8,202 | 14,422 | 0.5% |
| Coahoma | 31K | D+39.8 | 4,711 | 2,008 | 6,790 | 0.3% |
| St. Francis | 29K | D+0.7 | 2,953 | 2,909 | 5,979 | 0.2% |
| Fayette | 29K | R+42.4 | 6,720 | 16,756 | 23,696 | 0.9% |
| Tate | 28K | R+43.8 | 3,555 | 9,185 | 12,861 | 0.5% |
| Tate | 28K | R+43.8 | 3,555 | 9,185 | 12,861 | 0.5% |
| Hardeman | 28K | R+24.1 | 3,527 | 5,793 | 9,399 | 0.3% |
| Hardeman | 28K | R+24.1 | 3,527 | 5,793 | 9,399 | 0.3% |
| Coahoma | 28K | D+39.8 | 4,711 | 2,008 | 6,790 | 0.3% |
| Lauderdale | 27K | R+37.0 | 2,571 | 5,633 | 8,266 | 0.3% |
| Lauderdale | 27K | R+37.0 | 2,571 | 5,633 | 8,266 | 0.3% |
| St. Francis | 27K | D+0.7 | 2,953 | 2,909 | 5,979 | 0.2% |
| Tate | 27K | R+43.8 | 3,555 | 9,185 | 12,861 | 0.5% |
| St. Francis | 27K | D+0.7 | 2,953 | 2,909 | 5,979 | 0.2% |
| Lauderdale | 27K | R+37.0 | 2,571 | 5,633 | 8,266 | 0.3% |
| Phillips | 26K | D+13.3 | 2,754 | 2,098 | 4,938 | 0.2% |
| Mcnairy | 26K | R+68.4 | 1,727 | 9,437 | 11,267 | 0.4% |
| Hardeman | 26K | R+24.1 | 3,527 | 5,793 | 9,399 | 0.3% |
| Mcnairy | 26K | R+68.4 | 1,727 | 9,437 | 11,267 | 0.4% |
| Poinsett | 26K | R+63.5 | 1,235 | 5,731 | 7,079 | 0.3% |
| Mcnairy | 25K | R+68.4 | 1,727 | 9,437 | 11,267 | 0.4% |
| Hardeman | 25K | R+24.1 | 3,527 | 5,793 | 9,399 | 0.3% |
| Tate | 25K | R+43.8 | 3,555 | 9,185 | 12,861 | 0.5% |
| Poinsett | 25K | R+63.5 | 1,235 | 5,731 | 7,079 | 0.3% |
| Coahoma | 25K | D+39.8 | 4,711 | 2,008 | 6,790 | 0.3% |
| Lauderdale | 25K | R+37.0 | 2,571 | 5,633 | 8,266 | 0.3% |
| Mcnairy | 25K | R+68.4 | 1,727 | 9,437 | 11,267 | 0.4% |
| Poinsett | 24K | R+63.5 | 1,235 | 5,731 | 7,079 | 0.3% |
| Poinsett | 23K | R+63.5 | 1,235 | 5,731 | 7,079 | 0.3% |
| St. Francis | 22K | D+0.7 | 2,953 | 2,909 | 5,979 | 0.2% |
| Tippah | 22K | R+67.1 | 1,547 | 7,984 | 9,591 | 0.4% |
| Phillips | 22K | D+13.3 | 2,754 | 2,098 | 4,938 | 0.2% |
| Tippah | 22K | R+67.1 | 1,547 | 7,984 | 9,591 | 0.4% |
| Tippah | 21K | R+67.1 | 1,547 | 7,984 | 9,591 | 0.4% |
| Tippah | 21K | R+67.1 | 1,547 | 7,984 | 9,591 | 0.4% |
| Coahoma | 21K | D+39.8 | 4,711 | 2,008 | 6,790 | 0.3% |
| Pemiscot | 20K | R+49.1 | 1,331 | 3,917 | 5,270 | 0.2% |
| Phillips | 20K | D+13.3 | 2,754 | 2,098 | 4,938 | 0.2% |
| Haywood | 20K | D+0.4 | 3,311 | 3,286 | 6,652 | 0.2% |
| Cross | 20K | R+47.6 | 1,642 | 4,753 | 6,534 | 0.2% |
| Haywood | 19K | D+0.4 | 3,311 | 3,286 | 6,652 | 0.2% |
| Cross | 19K | R+47.6 | 1,642 | 4,753 | 6,534 | 0.2% |
| Pemiscot | 19K | R+49.1 | 1,331 | 3,917 | 5,270 | 0.2% |
| Haywood | 18K | D+0.4 | 3,311 | 3,286 | 6,652 | 0.2% |
| Pemiscot | 18K | R+49.1 | 1,331 | 3,917 | 5,270 | 0.2% |
| Haywood | 17K | D+0.4 | 3,311 | 3,286 | 6,652 | 0.2% |
| Cross | 17K | R+47.6 | 1,642 | 4,753 | 6,534 | 0.2% |
| Cross | 17K | R+47.6 | 1,642 | 4,753 | 6,534 | 0.2% |
| Phillips | 15K | D+13.3 | 2,754 | 2,098 | 4,938 | 0.2% |
| Pemiscot | 15K | R+49.1 | 1,331 | 3,917 | 5,270 | 0.2% |
| Crockett | 15K | R+58.7 | 1,196 | 4,674 | 5,921 | 0.2% |
| Crockett | 15K | R+58.7 | 1,196 | 4,674 | 5,921 | 0.2% |
| Crockett | 14K | R+58.7 | 1,196 | 4,674 | 5,921 | 0.2% |
| Crockett | 14K | R+58.7 | 1,196 | 4,674 | 5,921 | 0.2% |
| Lee | 13K | D+3.5 | 1,270 | 1,181 | 2,520 | 0.1% |
| Lee | 11K | D+3.5 | 1,270 | 1,181 | 2,520 | 0.1% |
| Tunica | 10K | D+38.9 | 1,837 | 799 | 2,668 | 0.1% |
| Tunica | 10K | D+38.9 | 1,837 | 799 | 2,668 | 0.1% |
| Quitman | 10K | D+30.7 | 1,725 | 902 | 2,677 | 0.1% |
| Lee | 10K | D+3.5 | 1,270 | 1,181 | 2,520 | 0.1% |
| Tunica | 9K | D+38.9 | 1,837 | 799 | 2,668 | 0.1% |
| Tunica | 9K | D+38.9 | 1,837 | 799 | 2,668 | 0.1% |
| Quitman | 9K | D+30.7 | 1,725 | 902 | 2,677 | 0.1% |
| Benton | 8K | R+31.4 | 1,318 | 2,535 | 3,880 | 0.1% |
| Lee | 8K | D+3.5 | 1,270 | 1,181 | 2,520 | 0.1% |
| Benton | 8K | R+31.4 | 1,318 | 2,535 | 3,880 | 0.1% |
| Benton | 8K | R+31.4 | 1,318 | 2,535 | 3,880 | 0.1% |
| Quitman | 8K | D+30.7 | 1,725 | 902 | 2,677 | 0.1% |
| Benton | 8K | R+31.4 | 1,318 | 2,535 | 3,880 | 0.1% |
| Quitman | 6K | D+30.7 | 1,725 | 902 | 2,677 | 0.1% |
| Group | Memphis | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 50.7% | 57.4% |
▶Black / African American(15) | 41.7% | 12.2% |
▶Hispanic / Latino(19) | 4.2% | 19.3% |
Multiracial / Other | 1.6% | 4.0% |
▶Asian(6) | 1.5% | 6.0% |
▶Middle Eastern / North African(10) | 0.3% | 0.9% |
▶Native American / Alaska Native(1) | 0.2% | 0.9% |
Catholic-Evangelical edge: -53.9pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 35.4% | 55.6% | — | — | |
| 15.0% | 23.6% | — | — | |
| 6.0% | 9.4% | — | — | |
| 3.9% | 6.2% | — | — | |
| 3.3% | 5.1% | — | — | |
LDS (Mormon) | 0.6% | 1.0% | — | — |
| 0.1% | 0.2% | — | — | |
Non-religiousPopulation | 36.4% | — | — | — |
Who lives in the Memphis media market? 7,134,033 residents across 112 counties.
23% of adults hold a bachelor's degree — 10pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Governor | R+3.8 | R+51.1 | 47.4pp |
| Senate vs Governor | R+5.3 | R+51.1 | 45.8pp |
| President vs Senate | R+3.8 | R+5.3 | 1.5pp |