Gulf Coast market where military installations shape the electorate
Spanning the Alabama-Florida panhandle, this media market clusters around Pensacola NAS, Eglin AFB, and Hurlburt Field, giving active-duty and veteran households an outsized share of the vote relative to comparable coastal metros.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Mobile | 414K | R+16.4 | 72,055 | 100,759 | 175,164 | 5.9% |
| Mobile | 413K | R+16.4 | 72,055 | 100,759 | 175,164 | 5.9% |
| Mobile | 405K | R+16.4 | 72,055 | 100,759 | 175,164 | 5.9% |
| Mobile | 400K | R+16.4 | 72,055 | 100,759 | 175,164 | 5.9% |
| Escambia | 326K | R+19.5 | 64,601 | 96,407 | 162,755 | 5.5% |
| Escambia | 310K | R+19.5 | 64,601 | 96,407 | 162,755 | 5.5% |
| Escambia | 303K | R+19.5 | 64,601 | 96,407 | 162,755 | 5.5% |
| Escambia | 294K | R+19.5 | 64,601 | 96,407 | 162,755 | 5.5% |
| Baldwin | 247K | R+58.0 | 24,934 | 95,798 | 122,249 | 4.1% |
| Okaloosa | 217K | R+42.5 | 32,074 | 80,309 | 113,636 | 3.8% |
| Baldwin | 200K | R+58.0 | 24,934 | 95,798 | 122,249 | 4.1% |
| Santa Rosa | 198K | R+51.0 | 27,035 | 84,314 | 112,425 | 3.8% |
| Okaloosa | 196K | R+42.5 | 32,074 | 80,309 | 113,636 | 3.8% |
| Okaloosa | 181K | R+42.5 | 32,074 | 80,309 | 113,636 | 3.8% |
| Baldwin | 172K | R+58.0 | 24,934 | 95,798 | 122,249 | 4.1% |
| Okaloosa | 170K | R+42.5 | 32,074 | 80,309 | 113,636 | 3.8% |
| Santa Rosa | 164K | R+51.0 | 27,035 | 84,314 | 112,425 | 3.8% |
| Santa Rosa | 147K | R+51.0 | 27,035 | 84,314 | 112,425 | 3.8% |
| Baldwin | 140K | R+58.0 | 24,934 | 95,798 | 122,249 | 4.1% |
| Santa Rosa | 118K | R+51.0 | 27,035 | 84,314 | 112,425 | 3.8% |
| Escambia | 38K | R+46.3 | 3,964 | 10,884 | 14,957 | 0.5% |
| Escambia | 38K | R+46.3 | 3,964 | 10,884 | 14,957 | 0.5% |
| Escambia | 38K | R+46.3 | 3,964 | 10,884 | 14,957 | 0.5% |
| Escambia | 37K | R+46.3 | 3,964 | 10,884 | 14,957 | 0.5% |
| Clarke | 28K | R+17.0 | 4,927 | 6,965 | 11,958 | 0.4% |
| Clarke | 26K | R+17.0 | 4,927 | 6,965 | 11,958 | 0.4% |
| Clarke | 25K | R+17.0 | 4,927 | 6,965 | 11,958 | 0.4% |
| Monroe | 24K | R+23.1 | 3,740 | 6,007 | 9,815 | 0.3% |
| Monroe | 23K | R+23.1 | 3,740 | 6,007 | 9,815 | 0.3% |
| Clarke | 23K | R+17.0 | 4,927 | 6,965 | 11,958 | 0.4% |
| Monroe | 22K | R+23.1 | 3,740 | 6,007 | 9,815 | 0.3% |
| Monroe | 19K | R+23.1 | 3,740 | 6,007 | 9,815 | 0.3% |
| Washington | 18K | R+55.3 | 1,863 | 6,534 | 8,441 | 0.3% |
| Washington | 17K | R+55.3 | 1,863 | 6,534 | 8,441 | 0.3% |
| Washington | 17K | R+55.3 | 1,863 | 6,534 | 8,441 | 0.3% |
| Washington | 15K | R+55.3 | 1,863 | 6,534 | 8,441 | 0.3% |
| Conecuh | 14K | R+13.9 | 2,580 | 3,423 | 6,051 | 0.2% |
| Greene | 14K | R+69.8 | 835 | 4,776 | 5,649 | 0.2% |
| Greene | 14K | R+69.8 | 835 | 4,776 | 5,649 | 0.2% |
| Greene | 14K | R+69.8 | 835 | 4,776 | 5,649 | 0.2% |
| Greene | 13K | R+69.8 | 835 | 4,776 | 5,649 | 0.2% |
| Conecuh | 13K | R+13.9 | 2,580 | 3,423 | 6,051 | 0.2% |
| Conecuh | 13K | R+13.9 | 2,580 | 3,423 | 6,051 | 0.2% |
| Conecuh | 11K | R+13.9 | 2,580 | 3,423 | 6,051 | 0.2% |
| Group | Local | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 69.1% | 57.4% |
▶Black / African American(14) | 21.5% | 12.2% |
▶Hispanic / Latino(20) | 4.0% | 19.3% |
Multiracial / Other | 2.8% | 4.0% |
▶Asian(6) | 1.9% | 6.0% |
▶Native American / Alaska Native(3) | 0.7% | 0.9% |
▶Middle Eastern / North African(10) | 0.4% | 0.9% |
Catholic-Evangelical edge: -48.1pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 34.0% | 59.4% | — | — | |
| 9.0% | 15.7% | — | — | |
| 6.6% | 11.6% | — | — | |
| 5.2% | 9.1% | — | — | |
| 2.3% | 4.1% | — | — | |
LDS (Mormon) | 1.0% | 1.8% | — | — |
| 0.1% | 0.2% | — | — | |
Non-religiousPopulation | 42.7% | — | — | — |
Who lives in the Mobile-Pensacola (Fort Walton Beach) media market? 5,529,202 residents across 44 counties.
24% of adults hold a bachelor's degree — 9pp below the national average. Places with similar education levels vote R+9 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+34.7 | R+39.5 | 4.8pp |