Northeast Florida's dominant media market, anchored by a Navy-heavy swing corridor
Jacksonville's media market spans the northeastern Florida coast and bleeds into coastal Georgia, reaching an electorate shaped by a large active-duty and veteran population that has historically tilted competitive in federal contests while reliably backing statewide Republican candidates.
| County | Pop. | Margin | Dem | Rep | Total | Share |
|---|---|---|---|---|---|---|
| Duval | 1.0M | R+1.5 | 229,365 | 236,285 | 471,282 | 11.0% |
| Duval | 901K | R+1.5 | 229,365 | 236,285 | 471,282 | 11.0% |
| Duval | 846K | R+1.5 | 229,365 | 236,285 | 471,282 | 11.0% |
| Duval | 779K | R+1.5 | 229,365 | 236,285 | 471,282 | 11.0% |
| St. Johns | 307K | R+31.4 | 66,862 | 128,759 | 197,457 | 4.6% |
| Clay | 228K | R+39.3 | 37,926 | 87,711 | 126,811 | 3.0% |
| St. Johns | 218K | R+31.4 | 66,862 | 128,759 | 197,457 | 4.6% |
| Clay | 200K | R+39.3 | 37,926 | 87,711 | 126,811 | 3.0% |
| Clay | 180K | R+39.3 | 37,926 | 87,711 | 126,811 | 3.0% |
| St. Johns | 175K | R+31.4 | 66,862 | 128,759 | 197,457 | 4.6% |
| Clay | 141K | R+39.3 | 37,926 | 87,711 | 126,811 | 3.0% |
| St. Johns | 123K | R+31.4 | 66,862 | 128,759 | 197,457 | 4.6% |
| Nassau | 98K | R+46.9 | 17,143 | 47,945 | 65,625 | 1.5% |
| Glynn | 85K | R+26.0 | 16,144 | 27,558 | 43,912 | 1.0% |
| Glynn | 83K | R+26.0 | 16,144 | 27,558 | 43,912 | 1.0% |
| Nassau | 77K | R+46.9 | 17,143 | 47,945 | 65,625 | 1.5% |
| Putnam | 75K | R+47.8 | 9,354 | 26,700 | 36,272 | 0.8% |
| Glynn | 75K | R+26.0 | 16,144 | 27,558 | 43,912 | 1.0% |
| Putnam | 73K | R+47.8 | 9,354 | 26,700 | 36,272 | 0.8% |
| Putnam | 72K | R+47.8 | 9,354 | 26,700 | 36,272 | 0.8% |
| Columbia | 72K | R+50.2 | 8,250 | 25,108 | 33,592 | 0.8% |
| Putnam | 70K | R+47.8 | 9,354 | 26,700 | 36,272 | 0.8% |
| Columbia | 68K | R+50.2 | 8,250 | 25,108 | 33,592 | 0.8% |
| Nassau | 68K | R+46.9 | 17,143 | 47,945 | 65,625 | 1.5% |
| Glynn | 68K | R+26.0 | 16,144 | 27,558 | 43,912 | 1.0% |
| Columbia | 67K | R+50.2 | 8,250 | 25,108 | 33,592 | 0.8% |
| Nassau | 58K | R+46.9 | 17,143 | 47,945 | 65,625 | 1.5% |
| Camden | 57K | R+35.7 | 8,405 | 17,819 | 26,393 | 0.6% |
| Columbia | 57K | R+50.2 | 8,250 | 25,108 | 33,592 | 0.8% |
| Camden | 52K | R+35.7 | 8,405 | 17,819 | 26,393 | 0.6% |
| Camden | 47K | R+35.7 | 8,405 | 17,819 | 26,393 | 0.6% |
| Camden | 44K | R+35.7 | 8,405 | 17,819 | 26,393 | 0.6% |
| Ware | 36K | R+43.2 | 4,068 | 10,279 | 14,392 | 0.3% |
| Ware | 36K | R+43.2 | 4,068 | 10,279 | 14,392 | 0.3% |
| Ware | 36K | R+43.2 | 4,068 | 10,279 | 14,392 | 0.3% |
| Ware | 35K | R+43.2 | 4,068 | 10,279 | 14,392 | 0.3% |
| Bradford | 29K | R+57.2 | 2,946 | 10,920 | 13,932 | 0.3% |
| Baker | 28K | R+73.1 | 1,982 | 12,926 | 14,977 | 0.3% |
| Bradford | 28K | R+57.2 | 2,946 | 10,920 | 13,932 | 0.3% |
| Baker | 27K | R+73.1 | 1,982 | 12,926 | 14,977 | 0.3% |
| Bradford | 27K | R+57.2 | 2,946 | 10,920 | 13,932 | 0.3% |
| Bradford | 26K | R+57.2 | 2,946 | 10,920 | 13,932 | 0.3% |
| Baker | 25K | R+73.1 | 1,982 | 12,926 | 14,977 | 0.3% |
| Baker | 22K | R+73.1 | 1,982 | 12,926 | 14,977 | 0.3% |
| Pierce | 20K | R+77.5 | 1,089 | 8,655 | 9,761 | 0.2% |
| Pierce | 19K | R+77.5 | 1,089 | 8,655 | 9,761 | 0.2% |
| Brantley | 18K | R+82.5 | 736 | 7,744 | 8,500 | 0.2% |
| Brantley | 18K | R+82.5 | 736 | 7,744 | 8,500 | 0.2% |
| Pierce | 18K | R+77.5 | 1,089 | 8,655 | 9,761 | 0.2% |
| Union | 16K | R+68.3 | 971 | 5,224 | 6,231 | 0.1% |
| Pierce | 16K | R+77.5 | 1,089 | 8,655 | 9,761 | 0.2% |
| Brantley | 15K | R+82.5 | 736 | 7,744 | 8,500 | 0.2% |
| Union | 15K | R+68.3 | 971 | 5,224 | 6,231 | 0.1% |
| Brantley | 15K | R+82.5 | 736 | 7,744 | 8,500 | 0.2% |
| Union | 15K | R+68.3 | 971 | 5,224 | 6,231 | 0.1% |
| Union | 13K | R+68.3 | 971 | 5,224 | 6,231 | 0.1% |
| Charlton | 13K | R+56.2 | 1,007 | 3,607 | 4,628 | 0.1% |
| Charlton | 13K | R+56.2 | 1,007 | 3,607 | 4,628 | 0.1% |
| Charlton | 11K | R+56.2 | 1,007 | 3,607 | 4,628 | 0.1% |
| Charlton | 10K | R+56.2 | 1,007 | 3,607 | 4,628 | 0.1% |
| Group | Jacksonville | National |
|---|---|---|
▶White (Non-Hispanic)(13) | 66.2% | 57.4% |
▶Black / African American(15) | 20.9% | 12.2% |
▶Hispanic / Latino(19) | 7.1% | 19.3% |
▶Asian(6) | 2.8% | 6.0% |
Multiracial / Other | 2.7% | 4.0% |
▶Middle Eastern / North African(11) | 0.7% | 0.9% |
▶Native American / Alaska Native(1) | 0.3% | 0.9% |
Catholic-Evangelical edge: -39.8pp (vs national 4.5pp). A strongly Evangelical-leaning religious profile, which nationally correlates with Republican-leaning rural and exurban communities.
| Tradition | % Pop | % Adherents | US Pop | US Adherents |
|---|---|---|---|---|
| 28.8% | 55.8% | — | — | |
| 10.6% | 20.5% | — | — | |
| 5.2% | 10.1% | — | — | |
| 3.6% | 7.0% | — | — | |
| 3.2% | 6.3% | — | — | |
LDS (Mormon) | 1.0% | 2.0% | — | — |
| 0.2% | 0.4% | — | — | |
Non-religiousPopulation | 48.5% | — | — | — |
Who lives in the Jacksonville media market? 7,088,055 residents across 60 counties.
26% of adults hold a bachelor's degree — 7pp below the national average. Places with similar education levels vote R+3 on average nationally.
Scale, voting-age share, and this geography's footprint inside the national electorate.
Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.
Age structure, language use, and nativity signals that explain how this geography differs from state and nation.
| Offices | Margin A | Margin B | Split |
|---|---|---|---|
| President vs Senate | R+23.4 | R+21.7 | 1.7pp |