† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
4 counties by 2024 margin · County returns · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupMadison, WIWisconsinUnited States
German33.5%35.8%12.5%
Irish12.9%10.4%9.4%
English10.1%6.7%9.5%
Norwegian8.7%6.1%—
Polish4.8%7.6%2.2%
Italian3.6%2.7%4.8%
American2.6%3.4%5.3%
French1.9%2.2%1.6%
Mexican4.2%5.4%11.3%
Puerto Rican0.6%1.1%1.8%
Colombian0.3%—0.4%
Spaniard0.3%——
Spanish0.2%——
Cuban0.2%—0.7%
Nicaraguan0.2%——
Venezuelan0.2%——
Asian Indian1.4%0.6%1.4%
Chinese1.4%0.4%1.3%
Hmong0.7%1.0%—
Filipino0.2%0.2%0.9%
Korean0.2%—0.4%
Vietnamese0.2%—0.6%
Laotian0.2%——
African American†3.1%5.3%9.9%
African0.8%0.2%0.5%
Somali0.2%——
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Madison, WI
Wisconsin
United States
Median age
37.1
40.5
39.1
Age 18–24
12.5%
9.3%
9.2%
Age 65 and older
15.9%
18.5%
17.2%
Household economy
Measure
Madison, WI
Wisconsin
United States
Median household income
$88,936
$77,485
$84,427
Poverty rate
10.1%
10.6%
12.5%
Bachelor's degree or higher (25+)
50.4%
33.5%
35.6%
Languages at home
Measure
Madison, WI
Wisconsin
United States
Speaks a non-English language at home
10.2%
9.1%
22.3%
Spanish
4.3%
5.0%
13.6%
Other Indo-European
1.3%
0.7%
2.0%
Chinese (incl. Mandarin & Cantonese)
1.2%
0.3%
1.1%
Other Asian & Pacific Island
1.3%
1.2%
1.1%
Religious landscape
Measure
Madison, WI
Wisconsin
United States
Catholic
14.3%
21.0%
18.6%
Evangelical Protestant
7.9%
14.5%
16.5%
Unclaimed / not counted
62.7%
52.0%
51.5%
Mainline Protestant
10.6%
8.4%
5.2%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Madison, WI
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
1892
−0.6%
1896
−19.6%
1900
−25.6%
1904
−33.2%
1908
−14.3%
1912
+13.3%
1916
+3.3%
1920
−65.0%
1924
−28.3%
1928
−16.6%
1932
+19.2%
1936
+31.7%
1940
+15.5%
1944
+10.5%
1948
+12.8%
1952
−13.0%
1956
−11.3%
1960
−4.4%
1964
+35.5%
1968
+10.1%
1972
+8.9%
1976
+8.7%
1980
+11.3%
1984
+5.5%
1988
+15.5%
1992
+21.2%
1996
+23.4%
2000
+24.6%
2004
+27.8%
2008
+42.7%
2012
+39.2%
2016
+40.0%
2020
+44.3%
2024
+43.0%
DemocraticRepublican
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
D
70.6%Harris309,036
27.6%Trump120,916
0.4%Stein1,920 +8
D+43.0
R+1.3
D+44.5
437,596
All 11 candidates in 2024 · 9 minor / independent
Kamala D HarrisDemocratic70.6%309,036
Donald J TrumpRepublican27.6%120,916
Jill SteinIndependent0.4%1,920
Robert F KennedyNonpartisan0.4%1,830
Chase OliverLibertarian0.3%1,439
OtherAll other candidates0.3%1,111
Claudia De La CruzNonpartisan0.1%419
Randall TerryIndependent0.1%404
Cornel WestNonpartisan0.1%392
Peter Sonski Lauren OnakNonpartisan0.0%117
Doug Jenkins Kimberly LalondeNonpartisan0.0%12
D
71.3%Biden295,210
27.0%Trump111,799
1.7%
D+44.3
D+4.3
D+39.9
413,995
D
66.7%Clinton247,016
26.7%Trump98,940
6.6%
D+40.0
D+0.8
D+37.9
370,312
D
68.9%Obama252,557
29.7%Romney108,814
1.4%
D+39.2
R+3.5
D+35.4
366,583
D
70.7%Obama242,134
28.0%McCain95,817
1.4%
D+42.7
D+14.9
D+35.4
342,714
D
63.4%Kerry212,049
35.6%Bush119,170
1.0%
D+27.8
D+3.2
D+30.2
334,594
D
59.4%Gore168,658
34.8%Bush98,788
5.9%
D+24.6
D+1.2
D+24.1
284,143
D
55.5%Clinton130,509
32.0%Dole75,427
12.5%
D+23.4
D+2.2
D+14.9
235,355
D
51.9%Clinton134,006
30.7%Bush79,231
17.5%
D+21.2
D+5.7
D+15.6
258,440
D
57.4%Dukakis123,967
41.9%Bush90,494
0.8%
D+15.5
D+10.0
D+23.2
216,120
D
52.4%Mondale110,994
46.9%Reagan99,295
0.7%
D+5.5
R+5.8
D+23.7
211,805
D
48.8%Carter103,814
37.5%Reagan79,805
13.7%
D+11.3
D+2.6
D+21.0
212,670
D
52.4%Carter101,662
43.7%Ford84,821
4.0%
D+8.7
R+0.2
D+6.6
194,176
D
53.9%McGovern93,415
45.0%Nixon77,951
1.1%
D+8.9
R+1.2
D+32.1
173,321
D
52.7%Humphrey73,047
42.6%Nixon59,057
4.6%
D+10.1
R+25.4
D+10.8
138,542
D
67.7%Johnson88,379
32.2%Goldwater42,016
0.2%
D+35.5
D+39.9
D+12.9
130,632
R
47.7%Kennedy60,934
52.1%Nixon66,609
0.2%
R+4.4
D+6.9
R+4.6
127,780
R
44.1%Stevenson48,839
55.4%Eisenhower61,390
0.5%
R+11.3
D+1.6
D+4.1
110,739
R
43.4%Stevenson49,307
56.4%Eisenhower64,017
0.2%
R+13.0
R+25.8
R+2.2
113,585
D
54.9%Truman48,899
42.1%Dewey37,488
3.0%
D+12.8
D+2.3
D+8.3
89,025
D
54.9%Roosevelt50,759
44.4%Dewey41,052
0.7%
D+10.5
R+5.0
D+3.0
92,502
D
57.3%Roosevelt55,942
41.8%Willkie40,794
1.0%
D+15.5
R+16.2
D+5.6
97,678
D
64.1%Roosevelt55,721
32.4%Landon28,163
3.5%
D+31.7
D+12.5
D+7.4
86,915
D
58.0%Roosevelt45,323
38.9%Hoover30,356
3.1%
D+19.2
D+35.8
D+1.4
78,078
R
41.3%Smith29,886
57.9%Hoover41,931
0.8%
R+16.6
D+11.7
D+0.8
72,411
O
6.1%Davis4,100
34.4%Coolidge23,217
59.5%
La Follette +25.1
D+36.7
R+3.2
67,442
R
14.9%Cox7,655
79.9%Harding41,130
5.3%
R+65.0
R+68.3
R+38.8
51,492
D
50.0%Wilson16,075
46.7%Hughes15,019
3.4%
D+3.3
R+10.1
D+0.1
32,174
D
49.6%Wilson15,309
36.3%Taft11,194
14.1%
D+13.3
D+27.7
R+6.2
30,846
R
40.4%Bryan14,114
54.8%Taft19,116
4.8%
R+14.3
D+18.8
R+4.8
34,901
R
31.1%Parker10,691
64.3%Roosevelt22,091
4.6%
R+33.2
R+7.5
R+13.5
34,365
R
35.3%Bryan11,829
60.9%McKinley20,425
3.8%
R+25.6
R+6.0
R+18.1
33,543
R
38.1%Bryan13,300
57.7%McKinley20,133
4.2%
R+19.6
R+19.0
R+13.5
34,885
R
45.5%Cleveland14,178
46.1%Harrison14,362
8.3%
R+0.6
—
R+2.2
31,127
Congressional elections · 3 Senate races
U.S. Senate
Source · MIT Election Lab (MEDSL), Senate. CC-BY 4.0.
Year
Won
Democratic
Republican
Total
2024
D
71.2%309,583
27.3%118,485
434,565
2022
D
73.0%260,839
26.8%95,559
357,202
2018
D
74.7%260,844
25.1%87,756
349,070
domestic migration
Who moves in and out
Net domestic migration over time
+497 net domestic migration · 2025
20112025
Net +18,337 over 2011–2025 · gain loss
Domestic migration in Madison, WI in Madison, WI: net domestic migration by year
Year
Net domestic migration
2011
+2,088
2012
+1,781
2013
+1,783
2014
+1,462
2015
+1,347
2016
+3,036
2017
+1,806
2018
+1,136
2019
+1,418
2021
−3,642
2022
+2,415
2023
+1,927
2024
+1,283
2025
+497
The seven-county Madison metro consistently posts some of the widest Democratic margins in the Midwest, driven by a dense concentration of university employees, students, and state-government workers in Dane County's urban core.
Across the recorded series it reached a Democratic high of 44.3 points in 2020 and a Republican high of 65.0 points in 1920. Between 2020 and 2024 the metro moved 1.3 points toward the Republican candidate; the 2024 margin was 43.0 points.
A population of 691,830, a 79% non-Hispanic-white share, and a median household income of $88,936 describe the metro. The metro's voting pattern over the last decade is most similar to that of Iowa City, IA and Ann Arbor, MI.
Akashic
Political twins — metros
The metros whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
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Madison, WI, Wisconsin. Akashic. https://akashic.app/cbsa/31540/. Accessed May 20, 2026. License: CC BY 4.0.
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In 2024, Madison, WI, Wisconsin voted Democratic by 43.0 points (D+43.0), carried by the Democratic candidate. Out of 437,596 votes cast, 309,036 went Democratic and 120,916 went Republican.
When did Madison, WI, Wisconsin last vote Republican?
The most recent presidential election in which Madison, WI, Wisconsin voted Republican was 1960.
How many people live in Madison, WI, Wisconsin?
Madison, WI, Wisconsin has a population of 691,830 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Madison, WI, Wisconsin?
Median household income in Madison, WI, Wisconsin is $88,936 — above the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Madison, WI, Wisconsin?
Akashic tracks 34 presidential elections in Madison, WI, Wisconsin from 1892 to 2024. Of those, 23 went Democratic and 10 went Republican.
