† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
1 counties by 2024 margin · County returns · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupWisconsin Rapids-Marshfield, WIWisconsinUnited States
German44.8%35.8%12.5%
Polish10.3%7.6%2.2%
Irish9.1%10.4%9.4%
English7.6%6.7%9.5%
Norwegian6.7%6.1%—
American5.3%3.4%5.3%
French3.1%2.2%1.6%
Italian2.9%2.7%4.8%
Mexican2.8%5.4%11.3%
Puerto Rican0.2%1.1%1.8%
Nicaraguan0.2%——
Hmong0.6%1.0%—
Asian Indian0.2%0.6%1.4%
Chinese0.2%0.4%1.3%
Filipino0.2%0.2%0.9%
Laotian0.2%——
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Wisconsin Rapids-Marshfield, WI
Wisconsin
United States
Median age
43.8
40.5
39.1
Age 18–24
6.8%
9.3%
9.2%
Age 65 and older
21.7%
18.5%
17.2%
Household economy
Measure
Wisconsin Rapids-Marshfield, WI
Wisconsin
United States
Median household income
$67,989
$77,485
$84,427
Poverty rate
10.8%
10.6%
12.5%
Bachelor's degree or higher (25+)
21.4%
33.5%
35.6%
Languages at home
Measure
Wisconsin Rapids-Marshfield, WI
Wisconsin
United States
Speaks a non-English language at home
3.8%
9.1%
22.3%
Spanish
1.3%
5.0%
13.6%
Religious landscape
Measure
Wisconsin Rapids-Marshfield, WI
Wisconsin
United States
Catholic
23.1%
21.0%
18.6%
Evangelical Protestant
18.4%
14.5%
16.5%
Unclaimed / not counted
51.0%
52.0%
51.5%
Mainline Protestant
6.0%
8.4%
5.2%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Wisconsin Rapids-Marshfield, WI
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
1892
+10.8%
1896
−20.0%
1900
−24.5%
1904
−39.0%
1908
−8.7%
1912
+14.6%
1916
−5.6%
1920
−59.8%
1924
−25.5%
1928
−3.8%
1932
+37.6%
1936
+31.8%
1940
−5.9%
1944
−16.4%
1948
−0.5%
1952
−35.8%
1956
−40.2%
1960
−15.8%
1964
+29.4%
1968
−3.6%
1972
−16.3%
1976
−2.4%
1980
−12.1%
1984
−25.6%
1988
−1.4%
1992
−1.7%
1996
+6.1%
2000
−5.2%
2004
−4.1%
2008
+13.1%
2012
−2.9%
2016
−19.2%
2020
−19.2%
2024
−19.9%
DemocraticRepublican
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
R
39.3%Harris16,599
59.2%Trump24,997
0.6%Kennedy238 +7
R+19.9
R+0.7
R+18.4
42,216
All 10 candidates in 2024 · 8 minor / independent
Donald J TrumpRepublican59.2%24,997
Kamala D HarrisDemocratic39.3%16,599
Robert F KennedyNonpartisan0.6%238
Chase OliverLibertarian0.3%129
Jill SteinIndependent0.2%86
Randall TerryIndependent0.2%68
OtherAll other candidates0.1%57
Claudia De La CruzNonpartisan0.0%18
Cornel WestNonpartisan0.0%14
Peter Sonski Lauren OnakNonpartisan0.0%10
R
39.6%Biden16,365
58.9%Trump24,308
1.5%
R+19.2
±0.0
R+23.7
41,298
R
37.6%Clinton14,225
56.8%Trump21,498
5.5%
R+19.2
R+16.3
R+21.3
37,818
R
47.8%Obama18,581
50.7%Romney19,704
1.6%
R+2.9
R+16.0
R+6.7
38,900
D
55.6%Obama21,710
42.5%McCain16,581
1.9%
D+13.1
D+17.2
D+5.9
39,052
R
47.3%Kerry18,950
51.4%Bush20,592
1.3%
R+4.1
D+1.1
R+1.6
40,071
R
44.6%Gore15,936
49.8%Bush17,803
5.7%
R+5.2
R+11.3
R+5.7
35,761
D
45.1%Clinton14,650
39.0%Dole12,666
16.0%
D+6.1
D+7.8
R+2.4
32,500
R
36.2%Clinton13,208
38.0%Bush13,843
25.8%
R+1.7
R+0.3
R+7.3
36,436
R
48.9%Dukakis16,074
50.4%Bush16,549
0.7%
R+1.4
D+24.1
D+6.3
32,848
R
36.9%Mondale12,118
62.4%Reagan20,525
0.7%
R+25.6
R+13.4
R+7.3
32,882
R
40.0%Carter13,804
52.2%Reagan17,987
7.8%
R+12.1
R+9.7
R+2.4
34,467
R
47.6%Carter14,728
50.0%Ford15,479
2.4%
R+2.4
D+13.8
R+4.5
30,957
R
38.6%McGovern10,415
54.9%Nixon14,806
6.5%
R+16.3
R+12.7
D+6.9
26,980
R
44.7%Humphrey10,921
48.3%Nixon11,795
7.0%
R+3.6
R+33.0
R+2.9
24,427
D
64.6%Johnson15,378
35.3%Goldwater8,388
0.1%
D+29.4
D+45.2
D+6.8
23,787
R
42.0%Kennedy10,483
57.8%Nixon14,414
0.1%
R+15.8
D+24.4
R+15.9
24,930
R
29.7%Stevenson6,412
69.9%Eisenhower15,091
0.4%
R+40.2
R+4.4
R+24.8
21,583
R
31.8%Stevenson6,914
67.6%Eisenhower14,707
0.6%
R+35.8
R+35.4
R+25.1
21,749
R
49.2%Truman7,999
49.7%Dewey8,073
1.1%
R+0.5
D+15.9
R+4.9
16,247
R
41.5%Roosevelt6,861
57.9%Dewey9,569
0.5%
R+16.4
R+10.5
R+23.9
16,520
R
46.6%Roosevelt8,574
52.5%Willkie9,654
0.9%
R+5.9
R+37.7
R+15.8
18,402
D
62.6%Roosevelt9,982
30.7%Landon4,902
6.7%
D+31.8
R+5.7
D+7.6
15,953
D
67.7%Roosevelt9,215
30.1%Hoover4,100
2.2%
D+37.6
D+41.3
D+19.8
13,621
R
47.5%Smith6,167
51.2%Hoover6,655
1.3%
R+3.8
D+21.8
D+13.7
12,988
O
4.8%Davis548
30.3%Coolidge3,469
64.9%
La Follette +34.6
D+34.3
R+0.4
11,442
R
10.8%Cox1,051
70.6%Harding6,863
18.6%
R+59.8
R+54.2
R+33.6
9,721
R
44.8%Wilson2,625
50.4%Hughes2,954
4.9%
R+5.6
R+20.2
R+8.8
5,865
D
47.3%Wilson2,523
32.6%Taft1,742
20.1%
D+14.6
D+23.3
R+4.9
5,336
R
42.2%Bryan2,498
50.9%Taft3,013
6.9%
R+8.7
D+30.3
D+0.9
5,917
R
28.0%Parker1,673
67.0%Roosevelt4,002
5.0%
R+39.0
R+14.5
R+19.3
5,971
R
36.6%Bryan1,878
61.1%McKinley3,135
2.3%
R+24.5
R+4.5
R+16.9
5,131
R
39.0%Bryan1,877
59.0%McKinley2,839
2.0%
R+20.0
R+30.8
R+13.9
4,813
D
54.3%Cleveland2,220
43.5%Harrison1,779
2.2%
D+10.8
—
D+9.1
4,089
Congressional elections · 3 Senate races
U.S. Senate
Source · MIT Election Lab (MEDSL), Senate. CC-BY 4.0.
Year
Won
Democratic
Republican
Total
2024
R
41.0%17,134
56.6%23,662
41,831
2022
R
39.2%12,925
60.6%20,004
32,993
2018
R
48.6%15,992
51.3%16,899
32,919
domestic migration
Who moves in and out
Net domestic migration over time
−152 net domestic migration · 2025
20112025
Net −2,064 over 2011–2025 · gain loss
Domestic migration in Wisconsin Rapids-Marshfield, WI in Wisconsin Rapids-Marshfield, WI: net domestic migration by year
Year
Net domestic migration
2011
−295
2012
−419
2013
−508
2014
−447
2015
−217
2016
−183
2017
−189
2018
−146
2019
−42
2021
+70
2022
+122
2023
+377
2024
−35
2025
−152
The Wisconsin Rapids-Marshfield metro sits in Wood County, a former paper-industry stronghold where presidential margins have swung sharply over the past two decades, reflecting broader rural realignment across the upper Midwest.
Across the recorded series it reached a Democratic high of 37.6 points in 1932 and a Republican high of 59.8 points in 1920. Between 2020 and 2024 the metro moved 0.7 points toward the Republican candidate; the 2024 margin was 19.9 points.
A population of 74,004, a 90% non-Hispanic-white share, and a median household income of $67,989 describe the metro. The metro's voting pattern over the last decade is most similar to that of Manitowoc, WI and Wausau, WI.
Akashic
Political twins — metros
The metros whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Wisconsin Rapids-Marshfield, WI. Akashic. https://akashic.app/cbsa/49220/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Embed this page
A live widget for your site — no API key, attribution built in, CC BY 4.0. All widgets & sizes →
How did Wisconsin Rapids-Marshfield, WI vote in 2024?
In 2024, Wisconsin Rapids-Marshfield, WI voted Republican by 19.9 points (R+19.9), carried by the Republican candidate. Out of 42,216 votes cast, 16,599 went Democratic and 24,997 went Republican.
When did Wisconsin Rapids-Marshfield, WI last vote Democratic?
The most recent presidential election in which Wisconsin Rapids-Marshfield, WI voted Democratic was 2008.
How many people live in Wisconsin Rapids-Marshfield, WI?
Wisconsin Rapids-Marshfield, WI has a population of 74,004 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Wisconsin Rapids-Marshfield, WI?
Median household income in Wisconsin Rapids-Marshfield, WI is $67,989 — below the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Wisconsin Rapids-Marshfield, WI?
Akashic tracks 34 presidential elections in Wisconsin Rapids-Marshfield, WI from 1892 to 2024. Of those, 7 went Democratic and 26 went Republican.
