† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
20042024
Boundary by 2024 margin · Precinct returns · VEST · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupSouthavenMississippiUnited States
English9.7%10.6%9.5%
American7.5%10.0%5.3%
Irish7.0%7.4%9.4%
German5.6%5.1%12.5%
Italian1.8%1.7%4.8%
Scottish1.2%1.6%1.3%
Scotch-Irish1.1%1.0%—
French0.9%1.7%1.6%
African American†38.2%35.3%9.9%
African0.7%0.8%0.5%
Guyanese0.2%——
Mexican3.7%1.9%11.3%
Puerto Rican0.4%0.3%1.8%
Dominican0.2%—0.7%
Nicaraguan0.2%——
Salvadoran0.2%—0.7%
Chinese0.3%0.1%1.3%
Filipino0.3%0.1%0.9%
Asian Indian0.2%0.1%1.4%
Vietnamese0.2%0.2%0.6%
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Southaven
Mississippi
United States
Median age
36.2
38.6
39.1
Age 18–24
8.4%
9.7%
9.2%
Age 65 and older
13.2%
17.3%
17.2%
Household economy
Measure
Southaven
Mississippi
United States
Median household income
$78,483
$56,447
$84,427
Poverty rate
12.6%
19.0%
12.5%
Bachelor's degree or higher (25+)
28.8%
25.3%
35.6%
Languages at home
Measure
Southaven
Mississippi
United States
Speaks a non-English language at home
5.1%
4.3%
22.3%
Spanish
3.7%
2.7%
13.6%
Religious landscape
Measure
Southaven
Mississippi
United States
Catholic
—
3.4%
18.6%
Evangelical Protestant
—
39.0%
16.5%
Unclaimed / not counted
—
40.7%
51.5%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Southaven, Mississippi
presidential history
Presidential margin, 2004–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
2004
−45.1%
2008
−38.2%
2012
−31.4%
2016
−28.9%
2020
−11.8%
2024
−10.6%
DemocraticRepublican
6 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year. Third-party votes in 2012 are allocated from certified county totals by this place's share of each county's two-party vote — that cycle's precinct source records two-party splits. † 2004 sub-county results are estimated: the source's block-level detail for this cycle was unreliable — either county/municipality-level consolidated reporting (COVID-era) or a precinct-to-block allocation that misplaced votes — so the figures are allocated from the constituent county totals in proportion to the place and scaled to certified totals.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
R
43.4%Harris9,126
53.9%Trump11,354
2.7%
R+10.6
D+1.2
R+9.1
21,049
R
43.1%Biden9,053
54.8%Trump11,530
2.1%
R+11.8
D+17.1
R+16.2
21,022
R
34.0%Clinton6,225
62.8%Trump11,517
3.2%
R+28.9
D+2.5
R+31.0
18,326
R
33.8%Obama6,019
65.2%Romney11,617
1.0%
R+31.4
D+6.8
R+35.3
17,815
R
30.5%Obama5,658
68.7%McCain12,760
0.8%
R+38.2
D+6.9
R+45.5
18,574
R
26.9%Kerry3,916
72.1%Bush10,476
1.0%
R+45.1
—
R+42.7
14,532
Southaven sits at the northern edge of metro Memphis, drawing residents and retail investment across the state line. Its rapid post-2000 growth has made DeSoto County one of Mississippi's most reliably Republican suburban strongholds by margin.
Across the recorded series it reached a Republican high of 45.1 points in 2004. Between 2020 and 2024 the city moved 1.2 points toward the Democratic candidate; the 2024 margin was 10.6 points.
A population of 56,226, a 52% non-Hispanic-white share, and a median household income of $78,483 describe the city. The city's voting pattern over the last decade is most similar to that of Olive Branch and Newnan.
Akashic
Political twins — cities
The cities whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
In 2024, Southaven, Mississippi voted Republican by 10.6 points (R+10.6), carried by the Republican candidate. Out of 21,049 votes cast, 9,126 went Democratic and 11,354 went Republican.
How many people live in Southaven, Mississippi?
Southaven, Mississippi has a population of 56,226 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Southaven, Mississippi?
Median household income in Southaven, Mississippi is $78,483 — below the national median of $80,734. The Mississippi state median is $56,447.
What is the political history of Southaven, Mississippi?
Akashic tracks 6 presidential elections in Southaven, Mississippi from 2004 to 2024. Of those, 0 went Democratic and 6 went Republican.
