† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
1 counties by 2024 margin · County returns · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupMarshall, MOMissouriUnited States
German20.4%21.3%12.5%
English9.8%11.9%9.5%
Irish8.8%11.8%9.4%
American7.8%6.8%5.3%
Swedish1.5%——
Italian1.2%3.2%4.8%
Scottish1.1%1.8%1.3%
Dutch0.6%——
Mexican5.3%3.2%11.3%
Salvadoran3.8%—0.7%
Honduran0.5%—0.3%
Spanish0.5%——
Spaniard0.3%——
Puerto Rican0.2%0.4%1.8%
Cuban0.2%—0.7%
Argentinean0.2%——
African American†4.7%10.0%9.9%
Chuukese0.6%——
Marshallese0.3%——
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Marshall, MO
Missouri
United States
Median age
35.3
39.2
39.1
Age 18–24
14.3%
9.2%
9.2%
Age 65 and older
17.2%
17.9%
17.2%
Household economy
Measure
Marshall, MO
Missouri
United States
Median household income
$57,931
$70,702
$84,427
Poverty rate
16.4%
12.6%
12.5%
Bachelor's degree or higher (25+)
22.7%
32.4%
35.6%
Languages at home
Measure
Marshall, MO
Missouri
United States
Speaks a non-English language at home
8.8%
6.7%
22.3%
Spanish
7.5%
2.9%
13.6%
Religious landscape
Measure
Marshall, MO
Missouri
United States
Catholic
10.2%
12.5%
18.6%
Evangelical Protestant
28.4%
24.1%
16.5%
Unclaimed / not counted
51.3%
51.7%
51.5%
Mainline Protestant
6.8%
5.7%
5.2%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Marshall, MO
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
1892
+24.7%
1896
+29.3%
1900
+26.6%
1904
+13.6%
1908
+17.6%
1912
+36.1%
1916
+20.3%
1920
+11.7%
1924
+13.0%
1928
−4.1%
1932
+37.6%
1936
+17.0%
1940
+4.2%
1944
+5.4%
1948
+19.6%
1952
−4.6%
1956
−1.1%
1960
−1.0%
1964
+33.6%
1968
−0.5%
1972
−31.5%
1976
+9.3%
1980
−2.6%
1984
−17.1%
1988
+4.3%
1992
+19.2%
1996
+20.7%
2000
+0.1%
2004
−9.2%
2008
−2.5%
2012
−14.4%
2016
−34.4%
2020
−37.2%
2024
−40.4%
DemocraticRepublican
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
R
29.2%Harris2,726
69.6%Trump6,498
0.7%Oliver63 +1
R+40.4
R+3.2
R+39.0
9,330
All 4 candidates in 2024 · 2 minor / independent
Donald J TrumpRepublican69.6%6,498
Kamala D HarrisDemocratic29.2%2,726
Chase OliverLibertarian0.7%63
Jill SteinIndependent0.5%43
R
30.5%Biden2,904
67.7%Trump6,451
1.9%
R+37.2
R+2.8
R+41.7
9,533
R
30.1%Clinton2,789
64.4%Trump5,977
5.5%
R+34.4
R+19.9
R+36.5
9,274
R
41.6%Obama3,790
56.0%Romney5,104
2.3%
R+14.4
R+11.9
R+18.3
9,108
R
47.8%Obama4,712
50.4%McCain4,962
1.8%
R+2.5
D+6.6
R+9.8
9,848
R
45.1%Kerry4,479
54.2%Bush5,389
0.7%
R+9.2
R+9.3
R+6.7
9,939
D
49.0%Gore4,585
48.9%Bush4,572
2.1%
D+0.1
R+20.6
R+0.4
9,355
D
53.8%Clinton4,765
33.1%Dole2,931
13.1%
D+20.7
D+1.5
D+12.2
8,854
D
45.7%Clinton4,643
26.4%Bush2,688
27.9%
D+19.2
D+15.0
D+13.7
10,166
D
52.0%Dukakis5,039
47.7%Bush4,625
0.3%
D+4.3
D+21.3
D+12.0
9,696
R
41.5%Mondale4,281
58.5%Reagan6,042
0.0%
R+17.1
R+14.5
D+1.2
10,323
R
46.7%Carter4,943
49.3%Reagan5,218
3.9%
R+2.6
R+11.9
D+7.1
10,576
D
54.3%Carter5,890
45.0%Ford4,883
0.7%
D+9.3
D+40.8
D+7.2
10,845
R
34.3%McGovern3,460
65.7%Nixon6,641
0.0%
R+31.5
R+31.0
R+8.3
10,101
R
46.2%Humphrey4,646
46.8%Nixon4,698
7.0%
R+0.5
R+34.1
D+0.2
10,048
D
66.8%Johnson7,308
33.2%Goldwater3,635
0.0%
D+33.6
D+34.5
D+11.0
10,943
R
49.5%Kennedy5,969
50.5%Nixon6,085
0.0%
R+1.0
D+0.1
R+1.1
12,054
R
49.5%Stevenson5,841
50.5%Eisenhower5,970
0.0%
R+1.1
D+3.5
D+14.3
11,811
R
47.6%Stevenson6,318
52.2%Eisenhower6,926
0.2%
R+4.6
R+24.2
D+6.2
13,271
D
59.7%Truman7,185
40.1%Dewey4,822
0.2%
D+19.6
D+14.2
D+15.2
12,029
D
52.7%Roosevelt6,715
47.2%Dewey6,022
0.1%
D+5.4
D+1.2
R+2.1
12,753
D
52.0%Roosevelt7,988
47.8%Willkie7,336
0.2%
D+4.2
R+12.8
R+5.7
15,352
D
58.4%Roosevelt8,622
41.3%Landon6,108
0.3%
D+17.0
R+20.6
R+7.2
14,776
D
68.5%Roosevelt8,389
30.9%Hoover3,783
0.6%
D+37.6
D+41.7
D+19.8
12,245
R
47.9%Smith6,251
52.0%Hoover6,780
0.1%
R+4.1
R+17.0
D+13.4
13,044
D
54.1%Davis6,564
41.2%Coolidge4,990
4.7%
D+13.0
D+1.3
D+38.2
12,125
D
55.5%Cox7,114
43.8%Harding5,613
0.7%
D+11.7
R+8.6
D+37.9
12,812
D
59.5%Wilson4,503
39.2%Hughes2,966
1.3%
D+20.3
R+15.8
D+17.2
7,564
D
57.0%Wilson3,929
20.9%Taft1,443
22.1%
D+36.1
D+18.5
D+16.5
6,892
D
58.3%Bryan4,189
40.7%Taft2,926
1.0%
D+17.6
D+4.0
D+27.1
7,184
D
55.7%Parker3,710
42.1%Roosevelt2,805
2.3%
D+13.6
R+13.1
D+33.2
6,666
D
62.5%Bryan4,901
35.9%McKinley2,814
1.5%
D+26.6
R+2.7
D+34.2
7,836
D
64.2%Bryan5,615
34.8%McKinley3,050
1.0%
D+29.3
D+4.6
D+35.4
8,752
D
58.0%Cleveland4,565
33.3%Harrison2,622
8.7%
D+24.7
—
D+23.0
7,872
Congressional elections · 3 Senate races
U.S. Senate
Source · MIT Election Lab (MEDSL), Senate. CC-BY 4.0.
Year
Won
Democratic
Republican
Total
2024
R
32.7%3,038
64.3%5,971
9,283
2022
R
33.1%2,079
64.2%4,030
6,278
2018
R
36.9%2,897
58.3%4,570
7,842
voter registration
Registered voters
Total registered voters, over time
Registered voters
Voter registration in Marshall, MO
Year
Total registered
2016
14,004
2018
13,501
2020
14,061
2022
13,561
2024
13,517
domestic migration
Who moves in and out
Net domestic migration over time
−20 net domestic migration · 2025
20112025
Net −1,501 over 2011–2025 · gain loss
Domestic migration in Marshall, MO in Marshall, MO: net domestic migration by year
Year
Net domestic migration
2011
−130
2012
+48
2013
−261
2014
+6
2015
−268
2016
−169
2017
−217
2018
−61
2019
−174
2021
−16
2022
−234
2023
+59
2024
−64
2025
−20
Marshall anchors Saline County, a historically Democratic river-bottom county that has shifted sharply Republican over the past two decades, mirroring the broader realignment across rural Missouri's agricultural interior.
Across the recorded series it reached a Democratic high of 37.6 points in 1932 and a Republican high of 40.4 points in 2024. Between 2020 and 2024 the metro moved 3.2 points toward the Republican candidate; the 2024 margin was 40.4 points.
A population of 23,231, a 75% non-Hispanic-white share, and a median household income of $57,931 describe the metro. The metro's voting pattern over the last decade is most similar to that of Centralia, IL and Farmington, MO.
Akashic
Political twins — metros
The metros whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
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In 2024, Marshall, MO, Missouri voted Republican by 40.4 points (R+40.4), carried by the Republican candidate. Out of 9,330 votes cast, 2,726 went Democratic and 6,498 went Republican.
When did Marshall, MO, Missouri last vote Democratic?
The most recent presidential election in which Marshall, MO, Missouri voted Democratic was 2000.
How many people live in Marshall, MO, Missouri?
Marshall, MO, Missouri has a population of 23,231 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Marshall, MO, Missouri?
Median household income in Marshall, MO, Missouri is $57,931 — below the national median of $80,734. The Missouri state median is $70,702.
What is the political history of Marshall, MO, Missouri?
Akashic tracks 34 presidential elections in Marshall, MO, Missouri from 1892 to 2024. Of those, 20 went Democratic and 14 went Republican.
