† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
11 counties by 2024 margin · County returns · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupMadisonWisconsinUnited States
German34.2%35.8%12.5%
Irish12.9%10.4%9.4%
English10.0%6.7%9.5%
Norwegian8.6%6.1%—
Polish4.5%7.6%2.2%
American3.3%3.4%5.3%
Italian3.1%2.7%4.8%
French1.9%2.2%1.6%
Mexican4.6%5.4%11.3%
Puerto Rican0.6%1.1%1.8%
Colombian0.3%—0.4%
Spaniard0.2%——
African American†2.8%5.3%9.9%
African0.6%0.2%0.5%
Chinese1.0%0.4%1.3%
Asian Indian0.9%0.6%1.4%
Hmong0.4%1.0%—
Filipino0.2%0.2%0.9%
Korean0.2%—0.4%
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Madison
Wisconsin
United States
Median age
38.5
40.5
39.1
Age 18–24
11.3%
9.3%
9.2%
Age 65 and older
17.1%
18.5%
17.2%
Household economy
Measure
Madison
Wisconsin
United States
Median household income
$83,714
$77,485
$84,427
Poverty rate
10.2%
10.6%
12.5%
Bachelor's degree or higher (25+)
41.6%
33.5%
35.6%
Languages at home
Measure
Madison
Wisconsin
United States
Speaks a non-English language at home
9.2%
9.1%
22.3%
Spanish
4.5%
5.0%
13.6%
Other Indo-European
1.0%
0.7%
2.0%
Religious landscape
Measure
Madison
Wisconsin
United States
Catholic
15.0%
21.0%
18.6%
Evangelical Protestant
9.5%
14.5%
16.5%
Unclaimed / not counted
61.0%
52.0%
51.5%
Mainline Protestant
10.7%
8.4%
5.2%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Madison, Wisconsin
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
1892
−4.0%
1896
−22.3%
1900
−27.9%
1904
−35.9%
1908
−19.3%
1912
+5.0%
1916
−9.1%
1920
−65.7%
1924
−32.2%
1928
−23.7%
1932
+14.3%
1936
+20.7%
1940
−0.5%
1944
−3.5%
1948
+3.0%
1952
−26.1%
1956
−22.4%
1960
−12.8%
1964
+26.2%
1968
−1.5%
1972
−3.4%
1976
+4.0%
1980
+1.9%
1984
−3.3%
1988
+8.8%
1992
+16.3%
1996
+20.8%
2000
+19.5%
2004
+21.0%
2008
+36.5%
2012
+32.4%
2016
+27.4%
2020
+30.2%
2024
+28.2%
DemocraticRepublican
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
D
63.3%Harris400,376
35.1%Trump221,883
0.5%Kennedy3,026 +8
D+28.2
R+2.0
D+29.7
632,931
All 11 candidates in 2024 · 9 minor / independent
Kamala D HarrisDemocratic63.3%400,376
Donald J TrumpRepublican35.1%221,883
Robert F KennedyNonpartisan0.5%3,026
Jill SteinIndependent0.4%2,492
Chase OliverLibertarian0.3%1,946
OtherAll other candidates0.2%1,399
Randall TerryIndependent0.1%654
Claudia De La CruzNonpartisan0.1%512
Cornel WestNonpartisan0.1%479
Peter Sonski Lauren OnakNonpartisan0.0%152
Doug Jenkins Kimberly LalondeNonpartisan0.0%12
D
64.3%Biden386,601
34.0%Trump204,732
1.7%
D+30.2
D+2.8
D+25.8
601,509
D
60.4%Clinton324,834
33.0%Trump177,411
6.6%
D+27.4
R+5.0
D+25.3
537,468
D
65.5%Obama353,867
33.1%Romney178,714
1.4%
D+32.4
R+4.1
D+28.6
539,987
D
67.5%Obama345,732
31.0%McCain158,895
1.4%
D+36.5
D+15.5
D+29.2
512,036
D
60.0%Kerry305,641
39.0%Bush198,786
1.0%
D+21.0
D+1.5
D+23.4
509,418
D
57.1%Gore248,653
37.7%Bush163,843
5.2%
D+19.5
R+1.3
D+19.0
435,124
D
53.8%Clinton196,004
33.0%Dole120,240
13.2%
D+20.8
D+4.5
D+12.3
364,158
D
48.1%Clinton196,513
31.8%Bush129,836
20.0%
D+16.3
D+7.5
D+10.8
408,156
D
54.0%Dukakis184,649
45.2%Bush154,565
0.7%
D+8.8
D+12.1
D+16.5
341,742
R
48.0%Mondale163,466
51.3%Reagan174,762
0.7%
R+3.3
R+5.2
D+14.9
340,611
D
45.2%Carter158,491
43.3%Reagan151,834
11.6%
D+1.9
R+2.1
D+11.6
350,969
D
50.3%Carter163,054
46.3%Ford150,185
3.3%
D+4.0
D+7.4
D+1.9
324,057
R
47.6%McGovern138,119
51.0%Nixon147,945
1.3%
R+3.4
R+1.9
D+19.8
289,948
R
46.4%Humphrey114,398
47.9%Nixon118,110
5.8%
R+1.5
R+27.7
R+0.8
246,705
D
63.0%Johnson150,529
36.8%Goldwater87,880
0.2%
D+26.2
D+39.0
D+3.7
238,785
R
43.5%Kennedy105,306
56.3%Nixon136,163
0.2%
R+12.8
D+9.6
R+12.9
241,858
R
38.6%Stevenson82,571
60.9%Eisenhower130,388
0.5%
R+22.4
D+3.7
R+6.9
213,935
R
36.9%Stevenson82,117
62.9%Eisenhower140,221
0.2%
R+26.1
R+29.1
R+15.3
222,782
D
50.4%Truman88,169
47.4%Dewey82,945
2.3%
D+3.0
D+6.5
R+1.5
175,098
R
48.0%Roosevelt89,984
51.5%Dewey96,601
0.6%
R+3.5
R+3.1
R+11.0
187,662
R
49.3%Roosevelt99,437
49.8%Willkie100,381
0.9%
R+0.5
R+21.2
R+10.4
201,618
D
58.3%Roosevelt106,649
37.6%Landon68,765
4.1%
D+20.7
D+6.4
R+3.6
182,961
D
56.0%Roosevelt91,414
41.7%Hoover68,115
2.3%
D+14.3
D+38.0
R+3.5
163,312
R
37.8%Smith60,261
61.5%Hoover98,126
0.7%
R+23.7
D+8.4
R+6.3
159,555
O
7.7%Davis10,779
39.8%Coolidge56,047
52.5%
La Follette +12.7
D+33.6
R+7.0
140,740
R
14.9%Cox16,754
80.6%Harding90,660
4.4%
R+65.7
R+56.6
R+39.6
112,416
R
43.6%Wilson32,075
52.7%Hughes38,791
3.6%
R+9.1
R+14.2
R+12.3
73,548
D
43.9%Wilson29,924
38.9%Taft26,497
17.3%
D+5.0
D+24.4
R+14.5
68,197
R
38.0%Bryan29,886
57.3%Taft45,103
4.7%
R+19.3
D+16.5
R+9.8
78,675
R
29.6%Parker23,103
65.5%Roosevelt51,083
4.9%
R+35.9
R+8.0
R+16.2
77,992
R
34.2%Bryan26,744
62.1%McKinley48,531
3.7%
R+27.9
R+5.5
R+20.3
78,153
R
37.1%Bryan30,081
59.4%McKinley48,216
3.5%
R+22.3
R+18.3
R+16.3
81,173
R
44.4%Cleveland32,365
48.4%Harrison35,290
7.2%
R+4.0
—
R+5.7
72,936
domestic migration
Who moves in and out
Net domestic migration over time
+1,389 net domestic migration · 2025
20112025
Net +19,196 over 2011–2025 · gain loss
Domestic migration in Madison in Madison: net domestic migration by year
Year
Net domestic migration
2011
+1,061
2012
+577
2013
+1,463
2014
+1,727
2015
+965
2016
+2,806
2017
+2,218
2018
+1,254
2019
+1,403
2021
−3,729
2022
+2,641
2023
+2,942
2024
+2,479
2025
+1,389
The Madison media market is shaped by a dense concentration of students, state-government workers, and university faculty, producing turnout patterns and margins that consistently outpace Democratic baselines seen elsewhere in Wisconsin.
Across the recorded series it reached a Democratic high of 36.5 points in 2008 and a Republican high of 65.7 points in 1920. Between 2020 and 2024 the market moved 2.0 points toward the Republican candidate; the 2024 margin was 28.2 points.
A population of 1,050,541, a 81% non-Hispanic-white share, and a median household income of $83,714 describe the market. The market's voting pattern over the last decade is most similar to that of Cedar Rapids-Waterloo-Iowa City & Dubuque and Portland, OR.
Akashic
Political twins — media markets
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Madison, Wisconsin. Akashic. https://akashic.app/dma/669/. Accessed May 20, 2026. License: CC BY 4.0.
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In 2024, Madison, Wisconsin voted Democratic by 28.2 points (D+28.2), carried by the Democratic candidate. Out of 632,931 votes cast, 400,376 went Democratic and 221,883 went Republican.
When did Madison, Wisconsin last vote Republican?
The most recent presidential election in which Madison, Wisconsin voted Republican was 1984.
How many people live in Madison, Wisconsin?
Madison, Wisconsin has a population of 1,050,541 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Madison, Wisconsin?
Median household income in Madison, Wisconsin is $83,714 — above the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Madison, Wisconsin?
Akashic tracks 34 presidential elections in Madison, Wisconsin from 1892 to 2024. Of those, 17 went Democratic and 16 went Republican.
