† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
20042024
Boundary by 2024 margin · Precinct returns · VEST · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupWisconsin RapidsWisconsinUnited States
German44.8%35.8%12.5%
Polish10.3%7.6%2.2%
Irish9.1%10.4%9.4%
English7.6%6.7%9.5%
Norwegian6.7%6.1%—
American5.3%3.4%5.3%
French3.1%2.2%1.6%
Italian2.9%2.7%4.8%
Mexican2.7%5.4%11.3%
Puerto Rican0.2%1.1%1.8%
Nicaraguan0.2%——
Hmong0.8%1.0%—
Asian Indian0.3%0.6%1.4%
Chinese0.3%0.4%1.3%
Filipino0.3%0.2%0.9%
Laotian0.3%——
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Wisconsin Rapids
Wisconsin
United States
Median age
38.3
40.5
39.1
Age 18–24
9.1%
9.3%
9.2%
Age 65 and older
19.7%
18.5%
17.2%
Household economy
Measure
Wisconsin Rapids
Wisconsin
United States
Median household income
$55,253
$77,485
$84,427
Poverty rate
14.8%
10.6%
12.5%
Bachelor's degree or higher (25+)
18.1%
33.5%
35.6%
Languages at home
Measure
Wisconsin Rapids
Wisconsin
United States
Speaks a non-English language at home
4.5%
9.1%
22.3%
Spanish
1.1%
5.0%
13.6%
Other Asian & Pacific Island
1.9%
1.2%
1.1%
Religious landscape
Measure
Wisconsin Rapids
Wisconsin
United States
Catholic
—
21.0%
18.6%
Evangelical Protestant
—
14.5%
16.5%
Unclaimed / not counted
—
52.0%
51.5%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Wisconsin Rapids, Wisconsin
presidential history
Presidential margin, 2004–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
2004
+1.3%
2008
+18.8%
2012
+7.9%
2016
−11.0%
2020
−7.5%
2024
−7.3%
DemocraticRepublican
6 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year. Third-party votes in 2012 are allocated from certified county totals by this place's share of each county's two-party vote — that cycle's precinct source records two-party splits. † 2004 sub-county results are estimated: the source's block-level detail for this cycle was unreliable — either county/municipality-level consolidated reporting (COVID-era) or a precinct-to-block allocation that misplaced votes — so the figures are allocated from the constituent county totals in proportion to the place and scaled to certified totals.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
R
45.6%Harris4,211
53.0%Trump4,887
1.4%
R+7.3
D+0.1
R+5.9
9,228
R
45.4%Biden4,087
52.9%Trump4,758
1.7%
R+7.5
D+3.5
R+11.9
8,999
R
41.6%Clinton3,423
52.6%Trump4,325
5.9%
R+11.0
R+18.9
R+13.0
8,230
D
53.2%Obama4,668
45.3%Romney3,974
1.6%
D+7.9
R+10.9
D+4.0
8,781
D
58.3%Obama5,321
39.5%McCain3,606
2.1%
D+18.8
D+17.5
D+11.5
9,121
D
50.2%Kerry4,622
48.9%Bush4,505
0.9%
D+1.3
—
D+3.7
9,212
Wisconsin Rapids, once anchored by the paper and cranberry industries in Wood County, has trended Republican in recent cycles after decades as a union-inflected swing point — a pattern common to deindustrializing mid-size cities across the upper Midwest.
Across the recorded series it reached a Democratic high of 18.8 points in 2008 and a Republican high of 11.0 points in 2016. The 2024 margin was 7.3 points.
A population of 18,722, a 87% non-Hispanic-white share, and a median household income of $55,253 describe the city. The city's voting pattern over the last decade is most similar to that of Marshfield and Shawano.
Akashic
Political twins — cities
The cities whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
In 2024, Wisconsin Rapids voted Republican by 7.3 points (R+7.3), carried by the Republican candidate. Out of 9,228 votes cast, 4,211 went Democratic and 4,887 went Republican.
When did Wisconsin Rapids last vote Democratic?
The most recent presidential election in which Wisconsin Rapids voted Democratic was 2012.
How many people live in Wisconsin Rapids?
Wisconsin Rapids has a population of 18,722 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Wisconsin Rapids?
Median household income in Wisconsin Rapids is $55,253 — below the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Wisconsin Rapids?
Akashic tracks 6 presidential elections in Wisconsin Rapids from 2004 to 2024. Of those, 3 went Democratic and 3 went Republican.
