† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
11 counties by 2024 margin · County returns · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupWausau-RhinelanderWisconsinUnited States
German43.1%35.8%12.5%
Polish13.9%7.6%2.2%
Irish9.4%10.4%9.4%
English6.6%6.7%9.5%
Norwegian5.6%6.1%—
American4.0%3.4%5.3%
French2.3%2.2%1.6%
Swedish1.7%——
Mexican2.2%5.4%11.3%
Puerto Rican0.2%1.1%1.8%
Hmong1.7%1.0%—
Asian Indian0.2%0.6%1.4%
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Wausau-Rhinelander
Wisconsin
United States
Median age
45
40.5
39.1
Age 18–24
7.9%
9.3%
9.2%
Age 65 and older
22.5%
18.5%
17.2%
Household economy
Measure
Wausau-Rhinelander
Wisconsin
United States
Median household income
$71,160
$77,485
$84,427
Poverty rate
10.2%
10.6%
12.5%
Bachelor's degree or higher (25+)
25.6%
33.5%
35.6%
Languages at home
Measure
Wausau-Rhinelander
Wisconsin
United States
Speaks a non-English language at home
4.7%
9.1%
22.3%
Spanish
1.6%
5.0%
13.6%
Other Asian & Pacific Island
1.5%
1.2%
1.1%
Religious landscape
Measure
Wausau-Rhinelander
Wisconsin
United States
Catholic
21.6%
21.0%
18.6%
Evangelical Protestant
15.7%
14.5%
16.5%
Unclaimed / not counted
53.0%
52.0%
51.5%
Mainline Protestant
7.9%
8.4%
5.2%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Wausau-Rhinelander, Wisconsin
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
1892
+10.5%
1896
−17.5%
1900
−23.2%
1904
−40.9%
1908
−18.3%
1912
+10.0%
1916
−10.5%
1920
−51.3%
1924
−22.5%
1928
−2.9%
1932
+41.5%
1936
+36.8%
1940
+3.4%
1944
−2.1%
1948
+8.0%
1952
−23.4%
1956
−25.0%
1960
−6.4%
1964
+29.8%
1968
+0.0%
1972
−9.4%
1976
+5.4%
1980
−4.1%
1984
−15.2%
1988
+1.0%
1992
+3.4%
1996
+10.6%
2000
−2.8%
2004
−3.5%
2008
+12.3%
2012
−1.7%
2016
−17.6%
2020
−17.9%
2024
−19.2%
DemocraticRepublican
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
R
39.6%Harris107,834
58.8%Trump160,021
0.6%Kennedy1,625 +7
R+19.2
R+1.3
R+17.7
272,224
All 10 candidates in 2024 · 8 minor / independent
Donald J TrumpRepublican58.8%160,021
Kamala D HarrisDemocratic39.6%107,834
Robert F KennedyNonpartisan0.6%1,625
Chase OliverLibertarian0.3%823
Jill SteinIndependent0.3%768
OtherAll other candidates0.2%435
Randall TerryIndependent0.1%372
Cornel WestNonpartisan0.1%184
Claudia De La CruzNonpartisan0.0%116
Peter Sonski Lauren OnakNonpartisan0.0%46
R
40.2%Biden105,349
58.1%Trump152,208
1.7%
R+17.9
R+0.3
R+22.3
261,945
R
38.3%Clinton91,119
55.9%Trump132,885
5.8%
R+17.6
R+15.9
R+19.7
237,679
R
48.5%Obama117,175
50.1%Romney121,174
1.4%
R+1.7
R+13.9
R+5.5
241,676
D
55.2%Obama132,499
42.9%McCain103,005
1.9%
D+12.3
D+15.7
D+5.0
239,970
R
47.7%Kerry116,256
51.1%Bush124,689
1.2%
R+3.5
R+0.7
R+1.0
243,821
R
45.8%Gore97,983
48.6%Bush103,960
5.6%
R+2.8
R+13.4
R+3.3
213,822
D
47.4%Clinton89,635
36.8%Dole69,557
15.9%
D+10.6
D+7.2
D+2.1
189,227
D
39.0%Clinton82,417
35.6%Bush75,184
25.4%
D+3.4
D+2.4
R+2.1
211,177
D
50.1%Dukakis91,829
49.1%Bush90,008
0.7%
D+1.0
D+16.2
D+8.7
183,149
R
41.7%Mondale76,708
56.9%Reagan104,622
1.4%
R+15.2
R+11.1
D+3.0
183,906
R
43.9%Carter86,274
48.0%Reagan94,293
8.0%
R+4.1
R+9.5
D+5.7
196,359
D
51.5%Carter89,725
46.1%Ford80,251
2.4%
D+5.4
D+14.8
D+3.4
174,203
R
43.1%McGovern65,110
52.5%Nixon79,288
4.3%
R+9.4
R+9.4
D+13.8
150,955
D
45.8%Humphrey60,941
45.8%Nixon60,897
8.4%
D+0.03
R+29.8
D+0.7
133,041
D
64.8%Johnson85,754
35.0%Goldwater46,312
0.2%
D+29.8
D+36.3
D+7.2
132,266
R
46.7%Kennedy64,546
53.1%Nixon73,439
0.1%
R+6.4
D+18.5
R+6.6
138,179
R
37.2%Stevenson47,310
62.2%Eisenhower79,038
0.5%
R+25.0
R+1.5
R+9.6
127,018
R
38.1%Stevenson49,547
61.5%Eisenhower80,054
0.5%
R+23.4
R+31.5
R+12.7
130,202
D
52.6%Truman55,718
44.6%Dewey47,206
2.8%
D+8.0
D+10.1
D+3.6
105,911
R
48.4%Roosevelt52,778
50.5%Dewey55,052
1.0%
R+2.1
R+5.5
R+9.6
108,956
D
51.0%Roosevelt62,079
47.6%Willkie57,905
1.4%
D+3.4
R+33.4
R+6.5
121,665
D
65.7%Roosevelt72,780
28.9%Landon32,044
5.3%
D+36.8
R+4.7
D+12.5
110,735
D
69.2%Roosevelt67,205
27.6%Hoover26,847
3.2%
D+41.5
D+44.5
D+23.7
97,163
R
47.9%Smith41,271
50.8%Hoover43,792
1.3%
R+2.9
D+19.6
D+14.5
86,195
O
8.4%Davis6,519
30.9%Coolidge23,997
60.8%
La Follette +29.9
D+28.9
D+2.7
77,753
R
17.4%Cox10,989
68.7%Harding43,499
14.0%
R+51.3
R+40.8
R+25.1
63,325
R
42.0%Wilson17,215
52.5%Hughes21,518
5.5%
R+10.5
R+20.5
R+13.6
41,008
D
42.4%Wilson15,570
32.4%Taft11,895
25.3%
D+10.0
D+28.3
R+9.5
36,746
R
38.2%Bryan15,994
56.4%Taft23,651
5.4%
R+18.3
D+22.7
R+8.7
41,909
R
27.5%Parker11,347
68.4%Roosevelt28,228
4.1%
R+40.9
R+17.8
R+21.3
41,251
R
37.3%Bryan14,152
60.5%McKinley22,926
2.2%
R+23.2
R+5.6
R+15.6
37,896
R
40.1%Bryan14,183
57.6%McKinley20,377
2.3%
R+17.5
R+28.0
R+11.4
35,366
D
52.8%Cleveland15,040
42.3%Harrison12,047
4.9%
D+10.5
—
D+8.9
28,468
domestic migration
Who moves in and out
Net domestic migration over time
+1,362 net domestic migration · 2025
20112025
Net +3,525 over 2011–2025 · gain loss
Domestic migration in Wausau-Rhinelander in Wausau-Rhinelander: net domestic migration by year
Year
Net domestic migration
2011
−1,163
2012
−1,824
2013
−612
2014
−1,505
2015
−1,202
2016
−848
2017
+182
2018
+822
2019
+132
2021
+1,238
2022
+3,164
2023
+2,667
2024
+1,112
2025
+1,362
Spanning from the paper-mill city of Wausau up through the Northwoods resort economy around Rhinelander, this market blends union-rooted blue-collar voters with rural exurban communities that have shifted sharply over the past decade.
Across the recorded series it reached a Democratic high of 41.5 points in 1932 and a Republican high of 51.3 points in 1920. Between 2020 and 2024 the market moved 1.3 points toward the Republican candidate; the 2024 margin was 19.2 points.
A population of 457,577, a 89% non-Hispanic-white share, and a median household income of $71,160 describe the market. The market's voting pattern over the last decade is most similar to that of Green Bay-Appleton and La Crosse-Eau Claire.
Akashic
Political twins — media markets
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
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All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Wausau-Rhinelander, Wisconsin. Akashic. https://akashic.app/dma/705/. Accessed May 20, 2026. License: CC BY 4.0.
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How did Wausau-Rhinelander, Wisconsin vote in 2024?
In 2024, Wausau-Rhinelander, Wisconsin voted Republican by 19.2 points (R+19.2), carried by the Republican candidate. Out of 272,224 votes cast, 107,834 went Democratic and 160,021 went Republican.
When did Wausau-Rhinelander, Wisconsin last vote Democratic?
The most recent presidential election in which Wausau-Rhinelander, Wisconsin voted Democratic was 2008.
How many people live in Wausau-Rhinelander, Wisconsin?
Wausau-Rhinelander, Wisconsin has a population of 457,577 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Wausau-Rhinelander, Wisconsin?
Median household income in Wausau-Rhinelander, Wisconsin is $71,160 — below the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Wausau-Rhinelander, Wisconsin?
Akashic tracks 34 presidential elections in Wausau-Rhinelander, Wisconsin from 1892 to 2024. Of those, 13 went Democratic and 20 went Republican.
