media marketGreenville-Spartanburg-Asheville-Anderson
presidential margin
2004–2024 · Democratic minus Republican
2004R+25.8
2008R+19.3
2012R+22.3
2016R+26.9
2020R+23.6
2024R+26.4
full record · 1892 → 2024
presidential returns
2024 turnout 66.1% of 1,858,517 citizens 18+
Year
Democrat
Republican
Others
Total
CVAP
Turnout
2024
443,967
768,131
17,229
1,229,327
1,858,517
66.1%
2020
450,282
734,154
18,732
1,203,168
1,777,612
67.7%
2016
348,790
623,317
46,722
1,018,829
1,691,302
60.2%
2012
356,374
565,362
15,436
937,172
1,624,802
57.7%
2008
371,459
551,980
13,837
937,276
1,552,867
60.4%
2004
302,202
514,912
7,343
824,457
1,480,932†
55.7%
† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
28 counties by 2024 margin · County returns · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupGreenville-Spartanburg-Asheville-AndersonUnited States
English15.7%9.5%
Irish10.4%9.4%
German9.8%12.5%
American9.1%5.3%
Scottish2.9%1.3%
Italian2.7%4.8%
Scotch-Irish2.5%—
French1.1%1.6%
African American†11.3%9.9%
African0.3%0.5%
Mexican4.1%11.3%
Puerto Rican0.9%1.8%
Colombian0.6%0.4%
Honduran0.4%0.3%
Cuban0.3%0.7%
Guatemalan0.3%0.5%
Asian Indian0.4%1.4%
Chinese0.2%1.3%
Filipino0.2%0.9%
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Greenville-Spartanburg-Asheville-Anderson
United States
Median age
41.3
39.1
Age 18–24
8.8%
9.2%
Age 65 and older
19.7%
17.2%
Household economy
Measure
Greenville-Spartanburg-Asheville-Anderson
United States
Median household income
$66,210
$84,427
Poverty rate
13.9%
12.5%
Bachelor's degree or higher (25+)
31.6%
35.6%
Languages at home
Measure
Greenville-Spartanburg-Asheville-Anderson
United States
Speaks a non-English language at home
8.8%
22.3%
Spanish
5.8%
13.6%
Religious landscape
Measure
Greenville-Spartanburg-Asheville-Anderson
United States
Catholic
6.5%
18.6%
Evangelical Protestant
38.3%
16.5%
Unclaimed / not counted
43.2%
51.5%
Mainline Protestant
6.8%
5.2%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Greenville-Spartanburg-Asheville-Anderson, North Carolina
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
1892
+31.5%
1896
+26.6%
1900
+22.3%
1904
+31.4%
1908
+28.5%
1912
+59.7%
1916
+35.6%
1920
+21.3%
1924
+22.7%
1928
+2.3%
1932
+42.1%
1936
+42.3%
1940
+46.7%
1944
+36.0%
1948
+19.6%
1952
+11.3%
1956
+11.3%
1960
+5.5%
1964
+7.7%
1968
−16.6%
1972
−49.6%
1976
+15.4%
1980
−0.6%
1984
−32.6%
1988
−27.0%
1992
−11.6%
1996
−12.3%
2000
−25.8%
2004
−25.8%
2008
−19.3%
2012
−22.3%
2016
−26.9%
2020
−23.6%
2024
−26.4%
DemocraticRepublican
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
R
36.1%Harris443,967
62.5%Trump768,131
1.4%
R+26.4
R+2.8
R+24.9
1,229,327
R
37.4%Biden450,282
61.0%Trump734,154
1.6%
R+23.6
D+3.4
R+28.0
1,203,168
R
34.2%Clinton348,790
61.2%Trump623,317
4.6%
R+26.9
R+4.6
R+29.0
1,018,829
R
38.0%Obama356,374
60.3%Romney565,362
1.6%
R+22.3
R+3.0
R+26.2
937,172
R
39.6%Obama371,459
58.9%McCain551,980
1.5%
R+19.3
D+6.5
R+26.5
937,276
R
36.7%Kerry302,202
62.5%Bush514,912
0.9%
R+25.8
±0.0
R+23.3
824,457
R
36.1%Gore254,490
62.0%Bush436,303
1.9%
R+25.8
R+13.5
R+26.3
704,153
R
39.6%Clinton235,590
51.9%Dole308,881
8.5%
R+12.3
R+0.7
R+20.8
595,291
R
37.2%Clinton230,894
48.8%Bush303,262
14.1%
R+11.6
D+15.4
R+17.2
621,503
R
36.2%Dukakis189,822
63.3%Bush331,427
0.5%
R+27.0
D+5.6
R+19.3
523,972
R
33.4%Mondale169,621
66.1%Reagan335,127
0.5%
R+32.6
R+32.0
R+14.4
507,339
R
48.3%Carter227,772
48.9%Reagan230,633
2.7%
R+0.6
R+16.0
D+9.1
471,311
D
57.4%Carter247,998
42.0%Ford181,530
0.6%
D+15.4
D+65.0
D+13.3
432,259
R
24.3%McGovern86,381
73.9%Nixon262,842
1.8%
R+49.6
R+33.0
R+26.4
355,773
R
25.3%Humphrey96,912
41.8%Nixon160,419
32.9%
R+16.6
R+24.2
R+15.9
383,682
D
53.8%Johnson184,980
46.2%Goldwater158,619
0.0%
D+7.7
D+2.2
R+14.9
343,614
D
52.7%Kennedy167,415
47.3%Nixon149,991
0.0%
D+5.5
R+5.9
D+5.3
317,406
D
53.2%Stevenson140,063
41.8%Eisenhower110,188
5.0%
D+11.3
±0.0
D+26.7
263,331
D
55.7%Stevenson162,930
44.3%Eisenhower129,825
0.0%
D+11.3
R+8.3
D+22.1
292,755
D
50.2%Truman80,879
30.6%Dewey49,351
19.2%
D+19.6
R+16.4
D+15.1
161,190
D
67.4%Roosevelt104,516
31.4%Dewey48,703
1.2%
D+36.0
R+10.7
D+28.5
155,068
D
73.3%Roosevelt122,317
26.6%Willkie44,427
0.0%
D+46.7
D+4.4
D+36.7
166,809
D
71.0%Roosevelt125,597
28.7%Landon50,799
0.3%
D+42.3
D+0.2
D+18.0
176,916
D
70.6%Roosevelt111,709
28.5%Hoover45,144
0.9%
D+42.1
D+39.8
D+24.3
158,216
D
51.1%Smith68,170
48.9%Hoover65,122
0.0%
D+2.3
R+20.4
D+19.8
133,302
D
60.6%Davis59,727
37.9%Coolidge37,340
1.5%
D+22.7
D+1.4
D+47.9
98,529
D
60.6%Cox64,225
39.4%Harding41,688
0.0%
D+21.3
R+14.4
D+47.5
105,913
D
67.1%Wilson43,725
31.5%Hughes20,512
1.4%
D+35.6
R+24.1
D+32.5
65,152
D
66.8%Wilson36,999
7.2%Taft3,958
26.0%
D+59.7
D+31.2
D+40.2
55,348
D
63.4%Bryan37,253
34.9%Taft20,487
1.8%
D+28.5
R+2.9
D+38.1
58,770
D
64.8%Parker32,058
33.4%Roosevelt16,516
1.9%
D+31.4
D+9.1
D+51.1
49,509
D
60.7%Bryan32,771
38.4%McKinley20,711
1.0%
D+22.3
R+4.2
D+29.9
53,998
D
62.9%Bryan37,914
36.3%McKinley21,899
0.7%
D+26.6
R+4.9
D+32.7
60,253
D
61.1%Cleveland34,289
29.6%Harrison16,637
9.3%
D+31.5
—
D+29.8
56,120
voter registration
Registered voters
By party of registration, over time
Party registration · 2012D+4.8
vs
Presidential vote · 2024R+26.4
Greenville-Spartanburg-Asheville-Anderson registers Democratic but votes Republican — a 31-point gap between how voters register and how they vote, the signature of ancestral registration that trails realignment.
DemocraticRepublicanUnaffiliatedOther parties
† Some years predate full county coverage; a flagged year sums only the counties reporting it.
Voter registration in Greenville-Spartanburg-Asheville-Anderson
Year
Total registered
Democratic
Republican
Unaffiliated
Other
2008 (partial)
506,342
203,907
170,711
131,453
271
2012 (partial)
535,850
198,873
172,996
162,420
1,561
domestic migration
Who moves in and out
Net domestic migration over time
+26,360 net domestic migration · 2025
20112025
Net +308,553 over 2011–2025 · gain loss
Domestic migration in Greenville-Spartanburg-Asheville-Anderson in Greenville-Spartanburg-Asheville-Anderson: net domestic migration by year
Year
Net domestic migration
2011
+5,152
2012
+7,749
2013
+11,182
2014
+13,797
2015
+17,928
2016
+20,718
2017
+22,645
2018
+24,632
2019
+23,621
2021
+28,859
2022
+38,770
2023
+37,189
2024
+29,951
2025
+26,360
Spanning the Carolinas-Georgia border across the Blue Ridge piedmont, this media market blends mid-size manufacturing cities with fast-growing exurbs, producing consistent Republican margins at the presidential level while competitive state legislative races emerge in suburban Greenville and Buncombe counties.
Across the recorded series it reached a Democratic high of 59.7 points in 1912 and a Republican high of 49.6 points in 1972. Between 2020 and 2024 the market moved 2.8 points toward the Republican candidate; the 2024 margin was 26.4 points.
A population of 2,444,023, a 74% non-Hispanic-white share, and a median household income of $66,210 describe the market. The market's voting pattern over the last decade is most similar to that of Chattanooga and Knoxville.
Akashic
Political twins — media markets
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
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All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Greenville-Spartanburg-Asheville-Anderson, North Carolina. Akashic. https://akashic.app/dma/567/. Accessed May 20, 2026. License: CC BY 4.0.
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How did Greenville-Spartanburg-Asheville-Anderson, North Carolina vote in 2024?
In 2024, Greenville-Spartanburg-Asheville-Anderson, North Carolina voted Republican by 26.4 points (R+26.4), carried by the Republican candidate. Out of 1,229,327 votes cast, 443,967 went Democratic and 768,131 went Republican.
When did Greenville-Spartanburg-Asheville-Anderson, North Carolina last vote Democratic?
The most recent presidential election in which Greenville-Spartanburg-Asheville-Anderson, North Carolina voted Democratic was 1976.
How many people live in Greenville-Spartanburg-Asheville-Anderson, North Carolina?
Greenville-Spartanburg-Asheville-Anderson, North Carolina has a population of 2,444,023 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Greenville-Spartanburg-Asheville-Anderson, North Carolina?
Median household income in Greenville-Spartanburg-Asheville-Anderson, North Carolina is $66,210 — below the national median of $80,734. The North Carolina state median is $72,388.
What is the political history of Greenville-Spartanburg-Asheville-Anderson, North Carolina?
Akashic tracks 34 presidential elections in Greenville-Spartanburg-Asheville-Anderson, North Carolina from 1892 to 2024. Of those, 20 went Democratic and 14 went Republican.
