† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
13 counties by 2024 margin · County returns · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupBaton RougeUnited States
French9.6%1.6%
English7.6%9.5%
American6.8%5.3%
German6.4%12.5%
Irish6.3%9.4%
Italian4.6%4.8%
French Canadian1.3%—
Scottish0.9%1.3%
African American†32.8%9.9%
African0.8%0.5%
Mexican1.9%11.3%
Honduran1.6%0.3%
Spanish0.8%—
Salvadoran0.3%0.7%
Puerto Rican0.3%1.8%
Cuban0.2%0.7%
Spaniard0.2%—
Vietnamese0.6%0.6%
Asian Indian0.4%1.4%
Chinese0.3%1.3%
Filipino0.2%0.9%
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Baton Rouge
United States
Median age
36.5
39.1
Age 18–24
11.2%
9.2%
Age 65 and older
15.5%
17.2%
Household economy
Measure
Baton Rouge
United States
Median household income
$68,998
$84,427
Poverty rate
17.1%
12.5%
Bachelor's degree or higher (25+)
29.5%
35.6%
Languages at home
Measure
Baton Rouge
United States
Speaks a non-English language at home
7.6%
22.3%
Spanish
4.4%
13.6%
Religious landscape
Measure
Baton Rouge
United States
Catholic
20.0%
18.6%
Evangelical Protestant
25.5%
16.5%
Unclaimed / not counted
43.4%
51.5%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Baton Rouge, Louisiana
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
1892
+60.4%
1896
+35.7%
1900
+48.2%
1904
+75.2%
1908
+74.6%
1912
+68.6%
1916
+67.4%
1920
+35.9%
1924
+46.7%
1928
+44.0%
1932
+74.6%
1936
+71.9%
1940
+73.9%
1944
+69.0%
1948
+19.2%
1952
+13.0%
1956
−7.2%
1960
+27.6%
1964
−11.3%
1968
+9.9%
1972
−30.5%
1976
+11.1%
1980
+3.3%
1984
−16.7%
1988
−8.3%
1992
+1.5%
1996
+10.1%
2000
−7.8%
2004
−14.8%
2008
−13.5%
2012
−12.2%
2016
−13.6%
2020
−12.5%
2024
−15.6%
DemocraticRepublican
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
R
41.3%Harris174,549
57.0%Trump240,642
1.7%
R+15.6
R+3.2
R+14.2
422,492
R
42.9%Biden191,803
55.3%Trump247,614
1.8%
R+12.5
D+1.2
R+16.9
447,603
R
41.3%Clinton172,096
55.0%Trump228,799
3.7%
R+13.6
R+1.4
R+15.7
416,269
R
43.1%Obama178,859
55.3%Romney229,382
1.6%
R+12.2
D+1.3
R+16.0
414,812
R
42.6%Obama171,888
56.1%McCain226,512
1.4%
R+13.5
D+1.2
R+20.8
403,937
R
42.1%Kerry155,467
56.9%Bush209,905
0.9%
R+14.8
R+7.0
R+12.3
368,866
R
44.9%Gore149,548
52.7%Bush175,383
2.4%
R+7.8
R+17.9
R+8.3
332,784
D
51.1%Clinton169,388
41.0%Dole135,958
7.8%
D+10.1
D+8.6
D+1.6
331,265
D
44.6%Clinton144,960
43.0%Bush139,960
12.4%
D+1.5
D+9.9
R+4.0
325,158
R
45.1%Dukakis131,052
53.5%Bush155,261
1.4%
R+8.3
D+8.3
R+0.6
290,447
R
41.3%Mondale125,225
57.9%Reagan175,757
0.8%
R+16.7
R+20.0
D+1.6
303,376
D
50.1%Carter132,589
46.8%Reagan123,817
3.1%
D+3.3
R+7.8
D+13.1
264,725
D
54.3%Carter112,028
43.3%Ford89,216
2.4%
D+11.1
D+41.6
D+9.0
206,129
R
31.4%McGovern50,190
62.0%Nixon98,867
6.6%
R+30.5
R+40.4
R+7.3
159,591
O
30.6%Humphrey50,749
20.7%Nixon34,323
48.8%
Wallace +18.2
D+21.2
D+10.6
166,066
R
44.3%Johnson55,128
55.7%Goldwater69,236
0.0%
R+11.3
R+38.9
R+33.9
124,364
D
52.5%Kennedy56,390
25.0%Nixon26,799
22.5%
D+27.6
D+34.7
D+27.4
107,403
R
44.2%Stevenson34,353
51.4%Eisenhower39,908
4.4%
R+7.2
R+20.2
D+8.2
77,668
D
56.5%Stevenson46,211
43.5%Eisenhower35,572
0.0%
D+13.0
R+6.2
D+23.8
81,783
O
36.5%Truman16,398
17.2%Dewey7,746
46.3%
Thurmond +9.9
R+49.7
D+14.8
44,980
D
84.5%Roosevelt33,531
15.5%Dewey6,159
0.0%
D+69.0
R+4.9
D+61.5
39,690
D
86.9%Roosevelt34,813
13.1%Willkie5,225
0.0%
D+73.9
D+1.9
D+64.0
40,038
D
85.9%Roosevelt26,586
14.0%Landon4,329
0.1%
D+71.9
R+2.7
D+47.7
30,934
D
87.2%Roosevelt21,401
12.6%Hoover3,094
0.2%
D+74.6
D+30.6
D+56.8
24,539
D
72.0%Smith16,902
28.0%Hoover6,569
0.0%
D+44.0
R+2.7
D+61.5
23,471
D
72.9%Davis8,477
26.2%Coolidge3,045
0.9%
D+46.7
D+10.8
D+71.9
11,630
D
67.9%Cox7,762
32.0%Harding3,657
0.1%
D+35.9
R+31.5
D+62.1
11,427
D
77.5%Wilson7,219
10.1%Hughes941
12.4%
D+67.4
R+1.3
D+64.2
9,317
D
76.6%Wilson5,857
8.0%Taft612
15.3%
D+68.6
R+6.0
D+49.1
7,642
D
86.6%Bryan5,938
12.0%Taft824
1.4%
D+74.6
R+0.6
D+84.1
6,856
D
87.5%Parker5,391
12.3%Roosevelt760
0.2%
D+75.2
D+27.0
D+94.8
6,161
D
73.8%Bryan7,031
25.7%McKinley2,443
0.5%
D+48.2
D+12.4
D+55.7
9,523
D
66.8%Bryan9,678
31.1%McKinley4,503
2.1%
D+35.7
R+24.7
D+41.8
14,484
D
79.7%Cleveland14,468
19.2%Harrison3,491
1.1%
D+60.4
—
D+58.8
18,159
voter registration
Registered voters
By party of registration, over time
Registered voters
† Some years predate full county coverage; a flagged year sums only the counties reporting it.
Voter registration in Baton Rouge
Year
Total registered
2016 (partial)
17,848
2018 (partial)
17,467
2020 (partial)
17,823
2022 (partial)
17,089
2024
617,610
domestic migration
Who moves in and out
Net domestic migration over time
−1,376 net domestic migration · 2025
20112025
Net −40,492 over 2011–2025 · gain loss
Domestic migration in Baton Rouge in Baton Rouge: net domestic migration by year
Year
Net domestic migration
2011
−3,083
2012
−1,789
2013
+65
2014
−1,380
2015
−1,860
2016
−1,280
2017
−8,828
2018
−5,357
2019
−4,384
2021
−720
2022
−3,697
2023
−4,186
2024
−2,617
2025
−1,376
The Baton Rouge DMA spans East Baton Rouge Parish's urban Democratic lean alongside heavily Republican rural parishes to the north and west, producing some of Louisiana's sharpest intra-market margin swings.
Across the recorded series it reached a Democratic high of 75.2 points in 1904 and a Republican high of 30.5 points in 1972. Between 2020 and 2024 the market moved 3.2 points toward the Republican candidate; the 2024 margin was 15.6 points.
A population of 943,868, a 53% non-Hispanic-white share, and a median household income of $68,998 describe the market. The market's voting pattern over the last decade is most similar to that of New Orleans and Lafayette, LA.
Akashic
Political twins — media markets
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
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All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Baton Rouge, Louisiana. Akashic. https://akashic.app/dma/716/. Accessed May 20, 2026. License: CC BY 4.0.
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In 2024, Baton Rouge, Louisiana voted Republican by 15.6 points (R+15.6), carried by the Republican candidate. Out of 422,492 votes cast, 174,549 went Democratic and 240,642 went Republican.
When did Baton Rouge, Louisiana last vote Democratic?
The most recent presidential election in which Baton Rouge, Louisiana voted Democratic was 1996.
How many people live in Baton Rouge, Louisiana?
Baton Rouge, Louisiana has a population of 943,868 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Baton Rouge, Louisiana?
Median household income in Baton Rouge, Louisiana is $68,998 — below the national median of $80,734. The Louisiana state median is $60,756.
What is the political history of Baton Rouge, Louisiana?
Akashic tracks 34 presidential elections in Baton Rouge, Louisiana from 1892 to 2024. Of those, 20 went Democratic and 12 went Republican.
