† Citizen voting-age population estimated for prior cycles; 2004 predates the ACS and is extrapolated. Source: ACS 5-year, table B05003.
——
D+60R+60
8 counties by 2024 margin · County returns · MIT Election Lab
People and households
Who lives here
Exact values for this place, its state, and the United States.
Race · ethnicity · ancestry
Communities and origins
GroupMyrtle Beach-FlorenceUnited States
English11.5%9.5%
American10.4%5.3%
Irish7.6%9.4%
German7.0%12.5%
Italian3.9%4.8%
Scottish1.5%1.3%
Polish1.2%2.2%
French1.0%1.6%
African American†24.8%9.9%
African0.4%0.5%
Jamaican0.3%0.4%
Lumbee5.1%—
Mexican3.3%11.3%
Puerto Rican0.7%1.8%
Guatemalan0.6%0.5%
Honduran0.2%0.3%
Filipino0.2%0.9%
Asian Indian0.2%1.4%
Chinese0.2%1.3%
Hispanic or Latino counts residents of any race; the race groups count only their non-Hispanic residents, so the groups are mutually exclusive and sum to 100%. Expand a row to see ancestries reported within that group.
Age and life stage
Measure
Myrtle Beach-Florence
United States
Median age
43.6
39.1
Age 18–24
8.4%
9.2%
Age 65 and older
21.9%
17.2%
Household economy
Measure
Myrtle Beach-Florence
United States
Median household income
$56,791
$84,427
Poverty rate
18.8%
12.5%
Bachelor's degree or higher (25+)
22.4%
35.6%
Languages at home
Measure
Myrtle Beach-Florence
United States
Speaks a non-English language at home
7.2%
22.3%
Spanish
4.8%
13.6%
Religious landscape
Measure
Myrtle Beach-Florence
United States
Catholic
7.8%
18.6%
Evangelical Protestant
25.8%
16.5%
Unclaimed / not counted
52.2%
51.5%
Mainline Protestant
5.9%
5.2%
Black Protestant
5.6%
2.2%
American Community Survey 2024 5-year (CVAP, income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents; unclaimed is the residual not counted by congregations.
Myrtle Beach-Florence, South Carolina
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over time
Year
Margin (D minus R)
1892
+52.3%
1896
+51.8%
1900
+72.9%
1904
+76.1%
1908
+73.1%
1912
+87.9%
1916
+75.8%
1920
+70.3%
1924
+89.6%
1928
+55.0%
1932
+90.2%
1936
+92.0%
1940
+85.9%
1944
+79.8%
1948
+38.5%
1952
+16.4%
1956
+39.0%
1960
+28.0%
1964
+5.6%
1968
+2.7%
1972
−36.4%
1976
+31.1%
1980
+13.2%
1984
−14.5%
1988
−8.1%
1992
+6.3%
1996
+8.2%
2000
−2.3%
2004
−9.1%
2008
−3.9%
2012
−4.6%
2016
−15.9%
2020
−17.9%
2024
−25.9%
DemocraticRepublican
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024). Swing · margin change from the prior cycle. vs U.S. · margin relative to the national result that year.
Year
Won
Democratic
Republican
Other
Margin
Swing
vs U.S.
Total
R
36.6%Harris144,184
62.4%Trump246,093
1.0%
R+25.9
R+8.0
R+24.4
394,222
R
40.6%Biden153,357
58.5%Trump220,884
1.0%
R+17.9
R+2.0
R+22.3
377,885
R
40.7%Clinton126,700
56.5%Trump176,216
2.8%
R+15.9
R+11.3
R+18.0
311,674
R
47.2%Obama139,470
51.8%Romney153,130
1.0%
R+4.6
R+0.7
R+8.5
295,641
R
47.5%Obama136,415
51.5%McCain147,738
1.0%
R+3.9
D+5.2
R+11.2
287,023
R
44.9%Kerry104,655
54.0%Bush125,915
1.1%
R+9.1
R+6.8
R+6.7
233,066
R
48.0%Gore97,332
50.4%Bush102,090
1.6%
R+2.3
R+10.6
R+2.9
202,737
D
50.7%Clinton86,399
42.5%Dole72,390
6.8%
D+8.2
D+1.9
R+0.3
170,426
D
47.0%Clinton84,015
40.7%Bush72,708
12.3%
D+6.3
D+14.5
D+0.8
178,630
R
45.6%Dukakis66,521
53.7%Bush78,411
0.7%
R+8.1
D+6.4
R+0.4
145,975
R
42.4%Mondale63,017
57.0%Reagan84,568
0.6%
R+14.5
R+27.7
D+3.7
148,487
D
55.7%Carter76,107
42.5%Reagan58,087
1.8%
D+13.2
R+17.9
D+22.9
136,659
D
65.4%Carter83,729
34.3%Ford43,959
0.3%
D+31.1
D+67.5
D+29.0
128,033
R
31.4%McGovern33,783
67.8%Nixon72,954
0.8%
R+36.4
R+39.1
R+13.3
107,586
O
34.2%Humphrey33,599
31.5%Nixon30,963
34.4%
Wallace +0.2
R+2.9
D+3.4
98,349
D
52.8%Johnson42,492
47.2%Goldwater37,979
0.0%
D+5.6
R+22.4
R+17.0
80,471
D
64.0%Kennedy39,665
36.0%Nixon22,312
0.0%
D+28.0
R+11.0
D+27.8
61,978
D
57.9%Stevenson29,802
18.9%Eisenhower9,737
23.2%
D+39.0
D+22.6
D+54.4
51,500
D
58.2%Stevenson32,657
41.8%Eisenhower23,459
0.0%
D+16.4
R+22.1
D+27.1
56,116
O
45.1%Truman12,894
6.6%Dewey1,883
48.3%
Thurmond +3.2
R+41.3
D+34.0
28,596
D
88.0%Roosevelt19,279
8.2%Dewey1,802
3.7%
D+79.8
R+6.0
D+72.3
21,896
D
92.9%Roosevelt20,445
7.1%Willkie1,556
0.0%
D+85.9
R+6.2
D+75.9
22,001
D
95.9%Roosevelt25,890
3.9%Landon1,046
0.2%
D+92.0
D+1.9
D+67.8
26,990
D
94.6%Roosevelt20,927
4.5%Hoover991
0.9%
D+90.2
D+35.1
D+72.4
22,114
D
77.5%Smith12,491
22.5%Hoover3,622
0.0%
D+55.0
R+34.6
D+72.5
16,113
D
94.4%Davis10,982
4.8%Coolidge560
0.7%
D+89.6
D+19.3
D+114.8
11,629
D
85.2%Cox15,393
14.8%Harding2,683
0.0%
D+70.3
R+5.5
D+96.5
18,076
D
87.8%Wilson11,906
12.0%Hughes1,626
0.2%
D+75.8
R+12.1
D+72.7
13,563
D
89.6%Wilson8,808
1.7%Taft163
8.8%
D+87.9
D+14.8
D+68.4
9,832
D
86.5%Bryan10,322
13.4%Taft1,597
0.1%
D+73.1
R+3.0
D+82.7
11,929
D
88.0%Parker9,032
11.9%Roosevelt1,223
0.1%
D+76.1
D+3.2
D+95.8
10,261
D
86.4%Bryan10,065
13.6%McKinley1,578
0.0%
D+72.9
D+21.0
D+80.4
11,645
D
75.7%Bryan11,152
23.8%McKinley3,512
0.5%
D+51.8
R+0.5
D+57.9
14,737
D
71.2%Cleveland8,472
18.8%Harrison2,240
10.0%
D+52.3
—
D+50.7
11,907
voter registration
Registered voters
By party of registration, over time
Party registration · 2012D+57.2
vs
Presidential vote · 2024R+25.9
Myrtle Beach-Florence registers Democratic but votes Republican — a 83-point gap between how voters register and how they vote, the signature of ancestral registration that trails realignment.
DemocraticRepublicanUnaffiliatedOther parties
† Some years predate full county coverage; a flagged year sums only the counties reporting it.
Voter registration in Myrtle Beach-Florence
Year
Total registered
Democratic
Republican
Unaffiliated
Other
2008 (partial)
89,737
65,731
11,188
12,796
22
2012 (partial)
98,511
68,555
12,233
17,584
139
domestic migration
Who moves in and out
Net domestic migration over time
+14,231 net domestic migration · 2025
20112025
Net +139,260 over 2011–2025 · gain loss
Domestic migration in Myrtle Beach-Florence in Myrtle Beach-Florence: net domestic migration by year
Year
Net domestic migration
2011
+3,331
2012
+3,291
2013
+4,780
2014
+6,654
2015
+8,102
2016
+8,766
2017
+8,956
2018
+9,157
2019
+7,784
2021
+14,845
2022
+17,937
2023
+16,321
2024
+15,105
2025
+14,231
The Myrtle Beach-Florence market blends a fast-growing retirement and tourism corridor along the Grand Strand with the historically agricultural Pee Dee interior, producing a media audience whose partisan lean and demographics shift sharply between zip codes.
Across the recorded series it reached a Democratic high of 92.0 points in 1936 and a Republican high of 36.4 points in 1972. Between 2020 and 2024 the market moved 8.0 points toward the Republican candidate; the 2024 margin was 25.9 points.
A population of 815,684, a 57% non-Hispanic-white share, and a median household income of $56,791 describe the market. The market's voting pattern over the last decade is most similar to that of Albany, GA and Montgomery-Selma.
Akashic
Political twins — media markets
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
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All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Myrtle Beach-Florence, South Carolina. Akashic. https://akashic.app/dma/570/. Accessed May 20, 2026. License: CC BY 4.0.
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How did Myrtle Beach-Florence, South Carolina vote in 2024?
In 2024, Myrtle Beach-Florence, South Carolina voted Republican by 25.9 points (R+25.9), carried by the Republican candidate. Out of 394,222 votes cast, 144,184 went Democratic and 246,093 went Republican.
When did Myrtle Beach-Florence, South Carolina last vote Democratic?
The most recent presidential election in which Myrtle Beach-Florence, South Carolina voted Democratic was 1996.
How many people live in Myrtle Beach-Florence, South Carolina?
Myrtle Beach-Florence, South Carolina has a population of 815,684 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Myrtle Beach-Florence, South Carolina?
Median household income in Myrtle Beach-Florence, South Carolina is $56,791 — below the national median of $80,734. The South Carolina state median is $69,324.
What is the political history of Myrtle Beach-Florence, South Carolina?
Akashic tracks 34 presidential elections in Myrtle Beach-Florence, South Carolina from 1892 to 2024. Of those, 22 went Democratic and 10 went Republican.
