Luna County, New Mexico: New American county. In 2024, voted R+19%. Democratic peak: D+46 in 1912.
Key facts
- 2024 presidential margin
- R+19MIT Election Lab
- Political typology
- New AmericanAkashic typology
- Population
- 25,6112024 5-year
- Median household income
- $36,4192024 5-year
- White (non-Hispanic)
- 40.1%2024 5-year
- Black
- 1.5%2024 5-year
- Hispanic / Latino
- 67.1%2024 5-year
- Peak Democratic margin
- D+46 in 1912MIT Election Lab
- Peak Republican margin
- R+30 in 1972MIT Election Lab
- Most similar
- Valencia County, NM · similarity 0.96
2024 results by precinct
2024 precinct map of Luna CountyPrecinct-level 2024 presidential results for Luna County, with each precinct boundary colored by Democratic-vs-Republican margin.
—
Margin—
Turnout—
Harris +50Trump +50
Real precinct boundaries. Hover for vote totals.
presidential history
Presidential margin, 1876–2024
Democratic minus Republican, by election
| Year | Margin (D minus R) |
|---|---|
| 1876 | No data |
| 1880 | No data |
| 1884 | No data |
| 1888 | No data |
| 1892 | No data |
| 1896 | No data |
| 1900 | No data |
| 1904 | No data |
| 1908 | No data |
| 1912 | +46.4% |
| 1916 | +29.9% |
| 1920 | +8.9% |
| 1924 | −6.9% |
| 1928 | −14.1% |
| 1932 | +42.2% |
| 1936 | +29.3% |
| 1940 | +13.1% |
| 1944 | +12.6% |
| 1948 | +26.6% |
| 1952 | −12.8% |
| 1956 | −0.7% |
| 1960 | +3.8% |
| 1964 | +15.6% |
| 1968 | −13.2% |
| 1972 | −29.9% |
| 1976 | −1.6% |
| 1980 | −18.8% |
| 1984 | −23.4% |
| 1988 | −5.3% |
| 1992 | +7.5% |
| 1996 | +6.1% |
| 2000 | −6.4% |
| 2004 | −10.9% |
| 2008 | +5.3% |
| 2012 | −1.2% |
| 2016 | −3.9% |
| 2020 | −10.4% |
| 2024 | −18.9% |
DemocraticRepublican
38 presidential elections
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| R | 3,176 | 4,698 | 8,056 | ||
| R | 3,563 | 4,408 | 8,103 | ||
| R | 3,195 | 3,478 | 7,295 | ||
| R | 3,583 | 3,670 | 7,500 | ||
| D | 4,311 | 3,870 | 8,340 | ||
| R | 3,340 | 4,164 | 7,593 | ||
| R | 2,975 | 3,395 | 6,612 | ||
| D | 3,001 | 2,616 | 6,326 | ||
| D | 2,637 | 2,166 | 6,272 | ||
| R | 3,066 | 3,415 | 6,636 | ||
| R | 2,557 | 4,145 | 6,776 | ||
| R | 2,443 | 3,636 | 6,346 | ||
| R | 2,872 | 2,966 | 5,903 | ||
| R | 1,560 | 2,958 | 4,677 | ||
| R | 1,438 | 1,952 | 3,896 | ||
| D | 2,286 | 1,665 | 3,969 | ||
| D | 1,708 | 1,583 | 3,306 | ||
| R | 1,506 | 1,526 | 3,067 | ||
| R | 1,332 | 1,729 | 3,095 | ||
| D | 1,629 | 941 | 2,584 | ||
| D | 1,383 | 1,074 | 2,459 | ||
| D | 1,388 | 1,066 | 2,460 | ||
| D | 1,500 | 806 | 2,367 | ||
| D | 1,605 | 641 | 2,286 | ||
| R | 647 | 860 | 1,514 | ||
| R | 596 | 709 | 1,638 | ||
| D | 1,000 | 834 | 1,868 | ||
| D | 796 | 418 | 1,263 | ||
| D | 461 | 81 | 819 | ||
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Demographics
2024 ACS
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
English
6.6%
German
5.7%
Irish
4.6%
American
4.1%
Italian
1.3%
French
1.1%
Polish
0.6%
African American
1.2%
Multiple ancestry combinations reported; no single grouping above 1%.
American Indian, Alaska Native, Native Hawaiian, and Pacific Islander combined.
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
2024 ACS
Age distribution by sex
Median age: 36.3 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Median household income
Inflation-adjusted dollars
$36,419
Luna County ranks in the bottom 5% of US counties.
Luna County$36,419
New Mexico$64,059
United States$80,734
Luna County ranks in the bottom 5% of US counties by median household income.
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Poverty rate
All persons below federal poverty line
28.6%
Nearly half of children live in poverty.
Children under 1843.4%
Working age (18–64)25.3%
Seniors (65+)10.7%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Language at home
Population aged 5 and older
47.9%
speak English only
Spanish50.8%
Other languages0.7%
Asian & Pacific Islander0.5%
Other Indo-European0.1%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Source · 2020 US Religion Census. Remaining 35.7% of residents not counted as adherents by any reporting body.
Luna County sits along the U.S.–Mexico border in southwestern New Mexico, where a sparse, agriculture-rooted population has delivered Republican presidential margins in the high teens for several cycles running.
Luna County has leaned Republican in recent presidential elections, reaching a Democratic margin of forty-six points in 1912. Between 2020 and 2024 it moved eight points toward the Republican candidate — part of the sharpest rightward shift recorded among any group of places in the country.
Its demographics describe the shift: a 40% non-Hispanic-white share, a median household income of $36,419, and a population of 25,611. The county's voting pattern over the last decade is most similar to that of Valencia County and Hidalgo County.
Most similar counties
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Luna County, New Mexico. Akashic. https://akashic.app/county/35029/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
More in New Mexico
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Frequently asked questions
How did Luna County, New Mexico vote in 2024?
In 2024, Luna County, New Mexico voted Republican by 18.9 points (R+19), carried by the Republican candidate. Out of 8,056 votes cast, 3,176 went Democratic and 4,698 went Republican.
What is Luna County, New Mexico's political typology?
Akashic places Luna County, New Mexico in the "New American" typology — Communities where a large share of households speak a language other than English — multilingual, Democratic-leaning overall, yet the hardest-swinging bloc toward the Republican Party in 2024. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 38 elections in the dataset, the county has voted Democratic 13 times, Republican 16 times, and other 0 times.
When did Luna County, New Mexico last vote Democratic?
The most recent presidential election in which Luna County, New Mexico voted Democratic was 2008.
How many people live in Luna County, New Mexico?
Luna County, New Mexico has a population of 25,611 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Luna County, New Mexico?
Median household income in Luna County, New Mexico is $36,419 — below the national median of $80,734. The New Mexico state median is $64,059.
What is the political history of Luna County, New Mexico?
Akashic tracks 38 presidential elections in Luna County, New Mexico from 1876 to 2024. Of those, 13 went Democratic and 16 went Republican. The county's typology — "New American" — captures where that record, its demographics, and its recent swing place it among American communities.